--- type: Guide title: "Recover High-Intent Leads Who Didn't Book a Demo" description: Use Claude to find the visitors your AI demo agent rated Qualified who never booked a call, then draft a follow-up email for each one in Gmail. resource: "https://supademo.com/academy/workflows/follow-up-high-intent-visitors" tags: [supademo, academy, workflow] generated: { by: process:generate-okf, at: 2026-10-19T19:49:26.777Z } status: stable --- # Recover High-Intent Leads Who Didn't Book a Demo Identify engaged visitors who didn't schedule a meeting and draft personalized follow-ups to re-engage them. Tools: Supademo, Cal.com, Claude, Gmail Runs: Weekdays ## What it is A two-prompt workflow in Claude that pulls every conversation your Supademo AI demo agent rated Qualified in the past week, checks Cal.com for bookings, and keeps only the visitors who didn't book. For each of them, Claude summarizes what they were trying to solve and what seemed to stop them, then drafts a follow-up email in Gmail for you to review. ## Who it is for Sales reps and SDRs who follow up on inbound interest, and marketers who run an AI demo agent on the website and want its qualified conversations to reach the sales team. ## Why it matters Interested visitors ask good questions, then leave without booking a call, and unless someone goes looking, nobody follows up. This workflow finds them and drafts a follow-up that picks up where their conversation left off. Nothing is sent until you review it. ## Find and follow up in Claude Start with a Supademo AI demo agent on your site that rates each conversation it has. One prompt has Claude pull last week's Qualified conversations, compare them with your Cal.com bookings, and show a table of the visitors who didn't book. You spot-check a few against the actual conversations and narrow the list to the people worth following up with. A second prompt drafts a follow-up email for each one in Gmail, based on what they asked, and sends nothing. ## What the Video Covers - 0:00 — Qualified visitors who leave without booking a call - 0:12 — How the AI demo agent rates and flags visitors - 0:44 — Paste the prompt: qualified conversations minus Cal.com bookings - 0:56 — Review who didn't book and spot-check the conversations - 1:10 — Draft a follow-up email for each visitor in Gmail - 1:29 — Run it every weekday with a Claude Cowork routine - 1:43 — Set up your AI demo agent and the MCP ## Before You Start You need a Supademo AI demo agent on your site. It answers visitors' questions, shows them demos, and rates how qualified they are after each conversation. In Claude, connect three connectors: - Supademo, so Claude can read the agent's conversations and ratings - Cal.com, so Claude can check who booked a call - Gmail, so Claude can draft the emails ## Step 1: Find Who Didn't Book Paste this prompt, with your agent's name and workspace filled in: "Using our Supademo AI Demo Agent ("[your agent's name]" in the [your workspace] workspace), find every conversation from the last 7 days rated Qualified. Then check our Cal.com bookings over the same period and remove anyone whose email has a booking. For each qualified visitor who didn't book, summarize: what they were trying to solve, what they asked about, which demos they watched, and what seemed to stop them from booking, based on the conversation. Show it as a table." Claude returns a table of the qualified visitors who didn't book. Spot-check a few rows against the actual conversations in Supademo, and narrow the list to the people you want to follow up with. ## Step 2: Draft the Follow-Ups When the list looks right, send: "For each person on that list, draft a short follow-up email in Gmail that references what they asked about and offers the most useful next step: a call, or a demo that answers their open question. Don't send anything." Claude saves a draft in Gmail for each person. Nothing is sent until you review it. ## Step 3: Run It Every Weekday (Optional) To make this a daily check, create a routine in Claude Cowork with: "Every weekday at 9am, run this for the previous day and save the follow-up drafts in Gmail. Skip anyone who already has a draft or a booking." Run the routine once and check the drafts it saves before you rely on it. ## What You Get - A list of qualified visitors who didn't book, with what they wanted and what seemed to stop them - A follow-up draft for each one that references what they asked about - Nothing sent until you've reviewed it ## Wrapping Up Try it on last week's agent conversations. Instead of losing interested buyers, each one gets a follow-up that picks up where their conversation left off. **Tips** - Spot-check a few rows against the actual agent conversations before you draft anything - Ask what seemed to stop each visitor from booking, so the follow-up can address it **Gotchas** - Running the drafting prompt on a test run: the drafts are addressed to real visitors, so delete any you don't plan to send - Sending the Gmail drafts without reading each one first **Recommendations** - Connect the Supademo, Cal.com and Gmail connectors in Claude before you start - Narrow the list to the most qualified visitors before you ask for drafts