---
type: Guide
title: Tailor Every Demo to Your Buyer in Seconds
description: Use AI Command to add name and company variables to one master demo, then create a trackable, personalized link for every prospect on your list.
resource: "https://supademo.com/academy/workflows/personalize-demo-with-variables"
tags: [supademo, academy, workflow]
generated: { by: process:generate-okf, at: 2026-10-19T19:49:26.777Z }
status: stable
---
# Tailor Every Demo to Your Buyer in Seconds

Use variables to personalize demos with prospect and company details, without creating a new demo for each buyer.

Tools: Supademo

Runs: On demand

## What it is

A two-prompt AI Command workflow that suggests where name and company variables read naturally in one master demo, such as the title, opening chapter, hotspots, and conclusion, and applies them once you approve. It then creates a trackable link for each prospect on your list, with their name, company, and email filled in.

## Who it is for

Account executives, SDRs, and anyone running outbound who sends prospects a demo, plus the marketers who own the master demo.

## Why it matters

When every prospect gets the same generic demo, it's easy to ignore. With this workflow each prospect sees a demo addressed to them by name and company, your team maintains only one demo, and each unique link shows who opened their demo.

## Personalize the demo with AI Command

Open your master demo in the Supademo editor and launch AI Command. The first prompt asks it to suggest where name and company variables fit, with fallbacks so the demo still reads well without a value. Once you approve, it applies the variables, and you click through the steps to check them before you publish. Then you paste your prospect list, and AI Command creates a trackable link for each prospect. It returns a table pairing every prospect with their link, ready to drop into your outbound emails.

## What the Video Covers

- 0:00 — Why one generic demo for every prospect gets ignored
- 0:20 — Ask AI Command where to add name and company variables
- 0:39 — Review the variables live and publish the demo
- 0:50 — Create a trackable link for each prospect
- 1:09 — What every prospect sees
- 1:21 — Get the AI Command and variables guides

## Before You Start

Build one master demo in Supademo that you want to send to every prospect, and have your prospect list ready with each person's name, company, and email. AI Command runs inside the Supademo editor. If you work in Claude or ChatGPT, you can do the same with the Supademo MCP connector.

## Step 1: Add Name and Company Variables

Open your master demo in Supademo, launch AI Command, and paste:

"Suggest where adding {{name | there}} and {{company | your team}} variables would make this demo feel personalized, such as the title, opening chapter, and hotspots where they read naturally. Use the fallbacks so the demo still reads well without a value, and don't add variables to voiceovers. Show me your suggestions before making any changes."

AI Command suggests where the variables fit, such as the demo title, the opening chapter, hotspot text, and the conclusion. Approve the suggestions, then click through the steps to check how they read. When you're happy with it, publish the demo.

## Step 2: Create a Link for Each Prospect

Back in AI Command, paste this prompt:

"Create a trackable link for each of these prospects, using their name, company, and email to fill the demo's variables. Return a table pairing every prospect with their link."

Underneath it, add your prospects, one per line, in this format:

"[Name], [Company], [email]"

Approve the actions, and AI Command returns a table pairing every prospect with their trackable link.

## What Every Prospect Sees

- A demo addressed to them by name and company
- Their own trackable link, so you can see who opened their demo
- One master demo behind every link, so your team only maintains one demo

## Wrapping Up

Try this with your next outbound list. Every prospect gets a demo that speaks to them, and you still only maintain one.

**Tips**

- Use fallbacks like {{name | there}} so the demo still reads naturally when a value is missing
- Ask AI Command to show its suggestions before making any changes, so you approve each placement

**Gotchas**

- Adding variables to voiceovers. The prompt tells AI Command to leave them out
- Creating links before the variables are in place. Run the first prompt and approve it before you paste the prospect list

**Recommendations**

- Click through the personalized steps before you publish the demo
- Try it with your next outbound list and put each link in that prospect's email