If you’re an SDR, you know the grind, right? Hundreds of cold emails. Calls that go to voicemail. Follow-ups that never get a reply.

Outbound can feel like a numbers game—throw enough messages at the wall and hope something sticks. But the truth is, that old playbook doesn’t work anymore.

The best SDRs (sales development representatives) today aren’t just grinding—they’re using AI SDR tools to work smarter. AI SDR tooling helps personalize outreach, automate the repetitive stuff, and cut through the noise.

But not all AI SDR software is created equal. The right one can supercharge your pipeline generation strategy, while the wrong one can slow you down immensely.

I took the time to review a bunch of AI-powered SDRs that have become available in the last few months. So, in this guide, I'm breaking down the 10 best AI SDR tools of 2025—so you can find the perfect fit and start selling smarter too. Let’s dive in.

TL;DR

🏆
- Best overall AI SDR: Jason AI by Reply
- Best budget AI SDR tool: Jazon by Lyzr
- Best AI SDR for multichannel outreach: AiSDR
- Best AI SDR for CRM efficiency & workflow automation: Luru
- Best AI SDR for Salesforce-powered teams: Agentforce SDR by Salesforce
- Best AI SDR for sales teams already paying for ChatGPT: Operator by OpenAI

What is an AI SDR?

The best SDRs don’t just work harder—they work smarter with AI SDRs.

An AI SDR is an AI-powered sales tool that automates prospecting, lead qualification, and outreach. It takes over repetitive tasks like identifying prospects, crafting personalized emails, and following up—so human SDRs can focus on high-value conversations.

These tools leverage natural language processing (NLP), machine learning (ML), and automation to analyze data, optimize messaging, and engage leads at scale. While AI SDRs don’t replace human reps, they free them up to focus on what matters most: building relationships and closing deals.

Are AI SDRs better than human SDRs?

Sales development has always been a numbers game—more outreach, more conversations, more pipeline. But with AI SDRs entering the scene, the debate is heating up: can they really outperform human SDRs? Or is this just another case of sales automation falling short where human connection matters most?

Speed and scalability: AI takes the lead

AI SDRs can execute thousands of personalized emails, LinkedIn messages, and follow-ups in a fraction of the time a human SDR can. Unlike human reps who might send 50-100 emails per day, AI-driven SDRs can send thousands while maintaining personalization.

Personalization and context: Humans still have the edge

Despite AI’s ability to analyze prospect data and craft personalized messages, humans are still better at understanding nuance—things like tone, intent, and the emotional triggers that lead to a sale.

For example, an AI SDR might flag a prospect as a high-priority lead based on job title and company size. But a human SDR, after a quick LinkedIn check, might notice the prospect just got promoted last week—meaning they’re probably too new in their role to buy.

That’s the kind of contextual awareness AI still struggles with.

Objection handling: AI vs. human adaptability

AI SDRs handle simple objections well. If a prospect says, “Not the right time,” the AI can follow up with, “Understood! When would be a better time to revisit?”

But what happens when a prospect throws a curveball like, “I’m actually looking at your competitor right now—why should I pick you?”

AI models can be trained on competitor battle cards, but they don’t always have the finesse to adjust on the fly. A human SDR can read between the lines, ask deeper questions, and pivot the conversation based on the prospect’s tone and intent.

Cost efficiency: AI lowers CAC, but what about revenue?

AI SDRs significantly lower costs. Instead of hiring a team of five SDRs at an average salary of $60K each, a company can deploy an AI SDR tool for $1K–$5K per month.

But conversion rates matter. If AI SDRs generate more leads but close fewer deals, the cost savings may not translate to revenue growth.

The best approach? A hybrid model

The real winners aren’t picking AI over human SDRs—they’re combining the two.

  • AI SDRs handle high-volume, repetitive tasks like prospecting, outreach, and follow-ups.
  • Human SDRs focus on complex conversations, custom product demo creation, relationship-building, and closing.

For example, while you outsource repetitive tasks like sourcing & verifying contacts to your AI SDR, you as a human SDR could spend your time & efforts into creating very personalized & custom product demos with Supademo that you can share as a lead magnet or sales follow-up.

This hybrid model ensures sales teams get the best of both worlds—the scale of AI with the strategic thinking of human SDRs. Integrating AI SDRs into your sales tech stack can improve efficiency while keeping human connection at key touchpoints.

So, are AI SDRs better than human SDRs? It depends on what you’re optimizing for. If you need scale and efficiency, AI is unbeatable. But if your sales cycle requires trust and deeper engagement, humans still hold the upper hand.

10 best AI SDR tools in 2025

The AI sales software market is crowded, perhaps saturated already. With so many options, it’s tempting to put together a massive list of 20, 30, or even 50 tools. But let’s be real—I don't have time for that. And I am sure you as a productive SDR, neither.

Instead of overwhelming you with a long list, I focused on quality over quantity. These 10 tools aren’t just popular; they’re practical, effective, and designed to work together as a tool stack to help sales teams automate prospecting, improve engagement, and close more deals.

AI SDR Tool Features Pricing Ease of Use G2 Rating
Operator by OpenAI ⭐⭐⭐ ⭐⭐ ⭐⭐⭐⭐ -
Ava by Artisan ⭐⭐⭐⭐ ⭐⭐ ⭐⭐⭐⭐ 3.3
Jason AI by Reply ⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐ -
AiSDR ⭐⭐⭐⭐ ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ -
Jazon by Lyzr ⭐⭐⭐⭐ ⭐⭐⭐⭐⭐ ⭐⭐⭐⭐ -
Alice by 11x ⭐⭐⭐⭐ ⭐⭐⭐ -
Luru ⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐⭐ 4.8
Bosh by Relevance ⭐⭐⭐⭐ ⭐⭐⭐⭐ -
Piper by Qualified ⭐⭐⭐⭐ ⭐⭐⭐ 4.9
Agentforce SDR by Salesforce ⭐⭐⭐⭐⭐ ⭐⭐⭐ ⭐⭐⭐ -

1. Operator by OpenAI

💡
Best for: Tech-savvy sales teams needing autonomous web-based prospecting and lead research without relying on API integrations.

Operator by OpenAI is an AI agent designed to complete tasks autonomously using a web browser. Unlike traditional SDR tools that rely on structured APIs, Operator mimics human interactions such as navigating websites, clicking buttons, and filling out forms—just like a real user. This makes it especially useful for handling tasks like lead research, prospecting, and even booking meetings without needing deep integrations.

📢
At the time of writing, Operator is in its early research preview and available exclusively to ChatGPT Pro users in the U.S. OpenAI is expected to expand globally in the coming months.

What are Operator’s features?

  • Autonomous web browsing: Operator can access websites, enter queries, and interact with online platforms, making it ideal for prospecting across different sales tools.
  • Task delegation with confirmations – The AI checks in before making critical decisions, ensuring accuracy while reducing human involvement.
  • Seamless third-party platform integration – Operator is already optimized for sites like OpenTable, Instacart, Priceline, StubHub, Uber, Thumbtack, and DoorDash indicating the potential for CRM and sales platform adaptability.
  • Customizable instructions – Users can provide custom guidance (e.g., specifying target locations for lead searches) to tailor Operator’s behavior.
  • Multi-step automation – Operator can handle multi-step workflows, such as searching for leads, collecting contact details, and initiating outreach. It also has a feature for saving the prompts. So, you can save time by directly running the pre-made prompt.
  • Cloud-based execution – Since Operator runs on a remote browser, users don’t need to install software, ensuring compatibility across devices.

What is Operator’s pricing?

ChatGPT has 5 plans. But Operator is currently available for Pro users only. It will be made available to Plus, Team, and Enterprise users soon.

  • Free ($0/month): Access to GPT-4o mini, Standard voice mode, Limited access to GPT-4o, Limited access to file uploads, advanced data analysis, web browsing, and image generation, Use custom GPTs.
  • Plus ($20/month): Everything in Free, Extended limits on messaging, file uploads, advanced data analysis, and image generation, Standard and advanced voice mode, Limited access to o1 and o1-mini, Opportunities to test new features, Create and use custom GPTs.
  • Pro ($200/month): Everything in Plus, Unlimited access to o1, o1-mini, GPT-4o, and voice (audio only), Higher limits for video and screen sharing in voice, Access to o1 pro mode, which uses more compute for the best answers to the hardest questions, Extended access to Sora video generation, Access to Operator research preview (U.S. only).
  • Team ($30/month/user): Higher message limits than Plus on GPT-4, GPT-4o, and tools like DALL·E, web browsing, data analysis, and more, Limited access to o1 and o1-mini, Standard and advanced voice mode, Create and share GPTs with your workspace, Admin console for workspace management, Team data excluded from training by default
  • Enterprise (Custom pricing): Everything in Team, High-speed access to GPT-4, GPT-4o, GPT-4o mini, and tools like DALL·E, web browsing, data analysis, and more, Expanded context window for longer inputs, Enterprise data excluded from training by default & custom data retention windows, Admin controls, domain verification, and analytics.

What are Operator’s pros and cons?

✅ Works on any web-based tool, bypassing API dependencies.

✅ Mimics complex human tasks like booking meetings and automating prospect outreach.

✅ OpenAI plans to enhance accuracy and access over time.

❌ Currently restricted to U.S. Pro users, with uncertain timelines for broader access.

❌ As an early-stage AI, Operator occasionally misinterprets tasks or requires manual intervention.

❌ Unlike traditional SDR tools, Operator doesn’t yet natively integrate with platforms like Salesforce or HubSpot.

Should you use Operator?

💫
Features: ⭐️⭐️⭐️
Pricing: ⭐️⭐️
Ease: ⭐️⭐️⭐⭐️
G2 rating: -

Operator is a promising AI agent that can automate, among many things, routine SDR workflows, reducing manual effort. However, its early-stage limitations—such as occasional errors and lack of direct CRM integrations—mean it’s best suited for tech-savvy sales teams willing to experiment. If your sales team frequently engages with web-based lead sources, Operator is your AI SDR. Otherwise, you may want to wait for future updates.

2. Ava by Artisan

💡
Best for: B2B sales teams looking for a fully automated AI BDR/SDR to optimize outbound prospecting, personalized email sequences, and CRM integrations.
A screenshot showing the benefits and capabilities of Ava by Artisan.
Artisan presents Ava to be a fully automated solution for AI-powered SDR activities.

Ava by Artisan is an AI-powered BDR (Business Development Representative) designed to handle outbound sales prospecting from start to finish. Unlike traditional SDR tools that require significant manual input, Ava automates lead sourcing, email personalization, and outreach, optimizing for response rates rather than just email delivery.

With Ava, onboarding takes just 10 minutes. Once you provide your email, Ava pulls data about your company from third-party sources, refines your ideal customer profile, and crafts personalized email sequences based on your business’s unique pain points and value propositions.

What are Ava’s features?

  • Automated lead research: Ava scrapes your website and third-party data sources to identify the best-fit leads based on industry, geography, job title, and company size.
  • AI-powered email personalization: Using your company’s pain points and proof points, Ava crafts customized email sequences tailored to each prospect.
  • Multi-campaign management: Users can create multiple outbound campaigns for different personas, industries, or use cases, allowing for a more strategic outreach approach.
  • Smart scheduling & deliverability optimization: Ava distributes email volume across multiple mailboxes and domains, ensuring high deliverability and sending emails at the best times based on the recipient’s time zone.
  • CRM & slack integrations: Ava syncs with Salesforce and HubSpot, enabling seamless lead management. Users can also chat with Ava directly in Slack.
  • LinkedIn outreach: A LinkedIn integration, allowing users to run outbound campaigns via LinkedIn messages directly from their accounts.

What is Ava's pricing?

You need to contact sales for custom pricing as per your requirements.

What are Ava’s pros and cons?

✅ Ava focuses on actual replies rather than just sending mass emails.

✅ Direct exports to Salesforce and HubSpot make lead tracking seamless.

✅ Smart email deliverability by using alternate domains and multiple mailboxes to improve inbox placement.

❌ Currently no open-rate tracking due to a focus on responses.

❌ While autopilot is an option, some users may prefer manual review of emails before sending.

❌ The outreach done by Ava is generic as it is written by AI.

Should you use Ava?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️
Ease: ⭐️⭐️⭐⭐️
G2 rating: 3.3

Ava is a solid choice for sales teams that want a fully automated outbound prospecting system. It excels at scaling personalized outreach without requiring additional SDR hires.

If you’re looking for an AI SDR that focuses on response rates rather than just sending emails, Ava is a strong contender. While it lacks some traditional email tracking features, its ability to optimize messaging, improve deliverability, and integrate with CRMs makes it a great asset for teams aiming to book more meetings with less effort.

3. Jason AI by Reply

💡
Best for: Sales teams using Reply.io who want AI-driven email optimization, objection handling, and multi-channel outreach automation.
Jason AI by Reply its interface displaying filtered contacts and company details. The right panel shows industry and employee headcount filters, while the main section lists prospect names, job titles, and company affiliations.
See Jason AI in action when sourcing new contacts from a list of companies.

Jason AI is the built-in AI assistant within Reply, a comprehensive sales engagement platform. Designed to automate and optimize SDR workflows, Jason AI helps sales reps craft effective outreach sequences, analyze email performance, and refine messaging strategies based on AI-driven insights. It acts as a personal SDR assistant, using ChatGPT to generate, evaluate, and improve sales emails while integrating seamlessly into the Reply ecosystem.

What are Jason AI’s features?

  • AI-powered email drafting: Generates initial outreach emails based on a user’s input, leveraging ChatGPT for natural-sounding and engaging messages.
  • Smart email scoring & optimization: Evaluates email subject lines, word count, readability, and spam trigger words, providing actionable recommendations to improve response rates.
  • Objection handling & script assistance: Helps SDRs anticipate common objections and suggests response scripts for better call and email interactions.
  • Message refinement & personalization: Offers iterative AI-powered enhancements based on user prompts to fine-tune tone, clarity, and engagement.
  • Automated outreach sequences: Seamlessly integrates with Reply’s multichannel automation, enabling AI-driven email, call, and LinkedIn outreach.
  • Performance analytics & insights: Provides data-driven insights into email open rates, response types, and prospect engagement, helping SDRs optimize their campaigns.

What is Jason AI’s pricing?

  • AI SDR (Starts at $350/month): AI-created ICP, 500 Real-time B2B contacts, High-accuracy emails, Autopilot & Copilot Modes, Starts from 1.000 Active contacts, Multichannel automation, Unlimited mailboxes, Unlimited email warmup, Unlimited contact storage, Unlimited emails monthly, Unlimited users, 1,000 data search credits, Centralized inbox, Anti-spam & deliverability suite.

What are Jason AI’s pros and cons?

✅ Uses ChatGPT to refine the outreach messages.

✅ Helps SDRs handle objections with AI-generated call and email scripts.

✅ Integrates seamlessly with Reply’s multichannel outreach and communication tools.

❌ AI-generated content may require human tweaks to align with brand tone.

❌ Although Jason AI personalizes messages based on scraped data, personalization is limited to predefined prompts. If the AI lacks enough context or data, outreach messages may feel generic or misaligned.

❌ Jason can handle objections and respond to leads, but users must pre-load FAQs, case studies, and other information. If new objections arise that weren’t covered, Jason may provide inadequate or incorrect responses.

Should you use Jason AI?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐️
G2 rating: -

Jason AI is a powerful addition for SDRs looking to automate and optimize their outreach efforts. Its AI-driven scoring and refinement tools help craft compelling emails while providing insights to improve response rates.

However, its exclusivity within the Reply platform may limit adoption for those using other sales engagement tools. If you’re already in the Reply ecosystem, Jason AI is a must-have for enhancing outbound sales performance.

4. AiSDR

💡
Best for: Growth-focused B2B sales teams needing AI-powered multichannel outreach across email, SMS, and social media with CRM integration.
AiSDR campaign dashboard displaying email outreach performance metrics, including total emails sent, leads engaged, and response rates. Below, a table shows positive replies with sender details and conversation previews.
With AiSDR, you can do multichannel outreach across email, SMS and more.

Unlike traditional tools that rely solely on email, AiSDR empowers sales teams to engage prospects across email, SMS, and social media platforms, ensuring they connect with leads on their preferred channels. By incorporating a multichannel outreach strategy AiSDR helps teams connect with prospects on the platforms they use most, resulting in better engagement and higher conversion rates.

What are AiSDR's features?

  • AI-powered lead scoring: AiSDR uses machine learning to analyze prospect data and automatically score leads based on their likelihood to convert, enabling sales reps to prioritize outreach to the hottest leads.
  • Automated outreach: From personalized email sequences to automated follow-ups, AiSDR ensures consistent and relevant outreach without manual intervention.
  • Advanced data enrichment: AiSDR pulls in detailed information about prospects such as company details, roles, social profiles, and more.
  • Smart CRM integration: AiSDR integrates seamlessly with popular CRM systems like Salesforce and HubSpot, ensuring that all lead data is automatically updated.
  • Dynamic reporting and analytics: AiSDR provides sales teams with real-time analytics on outreach performance, helping teams make data-driven decisions and refine their strategies to maximize lead conversion.
  • Multichannel engagement: Not limited to email, AiSDR also supports SMS and social media outreach, ensuring a diverse communication approach to increase engagement chances.

What is AiSDR’s pricing?

  • Explore ($750/month): 1,000 emails sent, Text messages, All features unlocked, Unlimited leads, Unlimited seats, Dedicated GTM Engineer, Domain warm-up, LinkedIn outreach, Done-for-you email infrastructure, Unlimited mailboxes, AI videos and memes in emails, AI trained on top email frameworks.
  • Growth ($2000/month): All features from Explore, but more volume—3000 emails.

What are AiSDR’s pros and cons?

✅ Easy setup and quick implementation (2-3 days).

✅ Exceptional customer support with fast, responsive assistance.

✅ Handles email infrastructure setup (domains, DNS, inbox warming).

✅ Regular updates and new features are added frequently.

❌ AI-generated emails may not always meet expectations.

❌ No tracker for monthly email usage limits.

❌ Hyperlinks in emails are not supported

Should you use AiSDR?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐️⭐️
G2 rating: -

If you’re a B2B sales professional looking to streamline your lead prospecting process and improve the quality of your outreach, AiSDR can be a valuable tool. It helps teams scale quickly without sacrificing personalization, allowing you to focus on high-priority leads. However, those who value deep customization or have highly specific outreach needs should consider other options.

5. Jazon by Lyzr

💡
Best for: Large-scale outbound sales teams that require unlimited email campaigns, deep prospect research, and cost-efficient high-volume outreach.

Jazon 2.0 isn't just another AI-powered SDR tool—it’s positioned as an "unlimited SDR" designed to function like a human sales rep. Unlike traditional outreach platforms that cap email volumes or charge based on usage, Jazon allows unlimited campaigns and emails, with users paying directly to email providers for sending costs.

This makes it particularly appealing for enterprises that run large-scale outbound campaigns and need a system that adapts to complex sales workflows. With its enhanced personalization, deep research capabilities, and flexible sequencing, Jazon aims to replicate the behavior of a well-trained human SDR—only faster and more scalable.

What are Jazon’s features?

  • Unlimited campaigns and emails: No caps on the number of emails sent or campaigns created. Users only pay a flat platform fee plus email provider costs.
  • Personalized AI SDR Agent: Customize the AI with an agent's name, designation, contact details, pain points, seller information, and even case studies or testimonials.
  • Advanced research capabilities: AI conducts research on three levels—personal, company, and industry—to tailor outreach based on available data.
  • Multi-mode functionality: Supports different modes like Sales Mode (active), with Webinar Mode and Newsletter Mode launching soon.
  • Pre-built & custom sequences: Users can opt for automated AI-generated email sequences or build custom ones, with real-time feedback and testing.
  • Dynamic email copywriting: Mixes short and long email formats for varied outreach, preventing predictability in prospect inboxes.

What is Jazon’s pricing?

  • Free ($0/month): 100 Agent Actions, 100 MB storage,  Unlimited Agent Apps, Chat Support, Basic AgentOps, Basic AgentEval, Basic Logs.
  • Starter ($19/month): 2,000 Agent Actions, 100MB Storage, Unlimited Agent Apps, Chat Support, Basic AgentOps, Basic AgentEval, Basic Logs.
  • Pro ($99/month): Everything in Starter plus 10,000 Agent Actions, 1GB Storage, Advanced AgentOps, Advanced AgentEval, Advanced Logs.
  • Organization ($999/month): Everything in Pro plus 100,000 Agent Actions, 10GB Storage, Phone & Chat Support, User Roles, and Collaboration.
  • Enterprise (Custom pricing): Everything in Organization plus Custom Agent Actions, Custom Storage, and any additional enterprise-level features.

What are Jazon’s pros and cons?

✅ No limits on campaigns or email volume.

✅ Enterprises sending six-figure email volumes will find Jazon significantly cheaper than alternatives.

✅ The three-level research model ensures that Jazon’s outreach is relevant and tailored to each prospect.

❌ Emails take time to generate due to built-in accuracy checks, prioritizing quality over speed.

❌ While Sales Mode is active, other promised modes (like Webinar and Newsletter) are yet to launch.

❌ Jazon is primarily an email agent, so it may not be suitable for businesses looking for real-time chat or phone-based outreach.

Should you use Jazon?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐️
G2 rating: -

Jazon is a strong fit for companies running high-volume email outreach and is willing to invest time in training an AI SDR for best results. The unlimited email feature makes it cost-efficient for enterprises, but the platform does require some effort in setup and optimization.

If your team needs a human-like AI SDR that adapts to complex sales processes, Jazon is worth considering.

6. Alice by 11x

💡
Best for: Data-driven sales teams leveraging AI for smarter lead scoring, real-time analytics, and automated personalized outreach.

Alice is an AI SDR tool designed to streamline prospecting, lead scoring, and customer engagement through advanced machine learning algorithms. Unlike traditional SDR tools that rely on rule-based automation, Alice leverages AI to personalize outreach and optimize interactions based on real-time data analysis.

By seamlessly integrating with CRM platforms and automating repetitive tasks like email sequencing and A/B testing, Alice enables sales teams to focus on high-priority leads and more strategic activities.

What are Alice’s features?

  • AI-powered lead scoring: Alice uses machine learning algorithms to score leads based on their likelihood of conversion, allowing sales teams to prioritize their efforts on high-potential prospects.
  • Automated email outreach: It automates personalized email sequences, making it easier to engage with leads at scale while maintaining the personal touch.
  • Real-time data analysis: Alice continuously analyzes sales conversations and engagement metrics, providing insights that help reps refine their strategies.
  • CRM integration: Seamlessly integrates with major CRMs like Salesforce and HubSpot, ensuring that all lead and customer data remains synced across platforms.
  • A/B testing capabilities: Alice allows users to run A/B tests on emails and messaging strategies to determine what resonates best with different audience segments.
  • Personalized content generation: The tool can craft tailored messaging for prospects based on their behavior, increasing the likelihood of meaningful engagement.

What is Alice’s pricing?

  • Not disclosed on the website.

What are Alice’s pros and cons?

✅ Offers advanced AI algorithms for lead scoring

✅ Seamless CRM integration

✅ Scalability for businesses of all sizes.

❌ The tool has a learning curve.

❌ Complex setup process.

❌ Lack of automation to filter ICPs.

Should you use Alice?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️
Ease: ⭐️⭐️⭐
G2 rating: -

Alice by 11x is a great choice for sales teams looking to leverage AI for smarter lead scoring and automated outreach. Its machine learning-driven approach ensures personalized prospect engagement, making it ideal for businesses that prioritize data-driven decision-making.

However, Alice does come with a learning curve, and its setup process can be complex. If your team is willing to invest time in configuring and fine-tuning the system, Alice can become a powerful AI SDR that helps scale outbound efforts efficiently.

7. Luru

💡
Best for: Sales teams looking to streamline CRM workflows, automate updates, and improve productivity with AI-powered sales task automation.

Luru is an AI-powered sales productivity tool designed to streamline repetitive tasks, enhance CRM efficiency, and empower sales teams to focus on closing deals. By automating workflows and integrating seamlessly with popular CRMs like Salesforce and HubSpot, Luru helps sales professionals save time, reduce manual errors, and improve overall productivity.

If your team struggles with administrative overload or CRM inefficiencies, Luru could be the solution you’ve been looking for.

What are Luru’s features?

  • Automated CRM Updates: Luru automatically logs calls, emails, and meetings into your CRM, ensuring that your data is always up-to-date without manual input.
  • Workflow Automation: It automates repetitive tasks like follow-ups, data entry, and task reminders, freeing up your team to focus on high-value activities.
  • Meeting Scheduling: Luru integrates with your calendar to schedule meetings, send reminders, and even prepare pre-meeting briefs to ensure you’re always prepared.
  • Sales Playbooks: The tool provides easy access to sales playbooks and templates, helping reps stay consistent and on-message during outreach.
  • Real-Time Notifications: Luru sends real-time alerts for important updates, such as deal stage changes or new lead assignments, so you never miss a critical moment.
  • Cross-Team Collaboration: It facilitates collaboration between sales, marketing, and customer success teams by syncing data and workflows across departments.

What is Luru’s pricing?

  • Ensign ($800/user/month): Domain Setup, Email Infra, Email Warmup, 500 - 700 leads per month, Basic Personalization (Text), Linkedin Outreach, Human In the Loop, Reports and Analytics, Response Handling, Data Enrichment - Linkedin Only
  • Captain ($1500/user/month): Everything in Ensign plus, 800 - 1000 leads per month, Lead Prioritization, Custom Strategies and Personalization, Deep Personalization Across Text, Images and Videos, Webhooks for Event Notification, CRM Sync, Domain and Mailbox Rotation, Intent-Based Prospecting, Look-Alike Targeting, Data Enrichment - X, News, Custom Sources.

What are Luru’s pros and cons?

✅ Streamlines note-taking during calls with automatic key detail capture.

✅ Offers a smooth Salesforce and Microsoft Teams connector.

✅ Helps maintain Salesforce hygiene with timely Slack notifications.

❌ Doesn't include an auto-fill feature for faster data entry.

❌ Onboarding experience isn't as smooth as it could be.

❌ Discovering useful workflow setups isn’t as intuitive and often requires support assistance.

Should you use Luru?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐
G2 rating: 4.8

Luru is more than just a productivity tool—it’s a sales team’s best friend when it comes to automating workflows and enhancing CRM efficiency. By eliminating manual tasks and providing real-time insights, Luru empowers sales reps to focus on what they do best: closing deals.

While the initial setup and learning curve may require some effort, the long-term benefits of increased productivity and streamlined processes make Luru a worthwhile investment.

8. Bosh by Relevance

💡
Best for: Teams needing a flexible AI BDR that mimics human-like outreach, adapts to brand voice, and nurtures leads 24/7.

Bosh is an AI Business Development Representative (BDR) agent designed to adapt to your sales team. Unlike rigid automation tools, Bosh learns to think, speak, and sell like a member of your team, making it a highly flexible solution for businesses looking to scale their lead engagement efforts. Whether you’re handling inbound leads or running outbound campaigns, Bosh works 24/7 to book high-quality meetings, nurture prospects, and streamline your sales process.

What are Bosh’s features?

  • Customizable messaging: Bosh can be tailored to match your brand’s tone, personality, and messaging. Be it formal or conversational language, promotional or educational content, Bosh adapts to resonate with your audience.
  • Dynamic conversation flow: You can customize Bosh’s cadence and interaction style. For example, it can follow up with its own questions to qualify leads, propose meeting times, or share booking links based on your team’s preferences.
  • Expansive knowledge base: Bosh learns about your product details, differentiation points, pricing, case studies, and testimonials. Over time, it becomes the most knowledgeable “team member,” handling prospect queries with ease.
  • CRM integration and automation: Bosh syncs with your CRM tools, logging activities, updating deal stages, and creating new leads. It can be configured to handle complex multi-touch follow-up cycles, ensuring no lead slips through the cracks.
  • Multi-channel communication: Bosh engages prospects across email, messaging apps, and custom integrations. Its flexibility allows it to meet customers wherever they are, ensuring seamless communication.
  • 24/7 lead nurturing: Bosh works around the clock to research prospects, respond to leads within minutes, and nurture two-way conversations until they convert into meetings.

What is Bosh’s pricing?

  • Bosh, AI BDR (Custom pricing): Detailed prospect outreach, personalized outreach, Two-way communication, Interacts with your CRM, Books meeting into your calendar, Delivers hand-off notes.

What are Bosh’s pros and cons?

✅ The more it interacts with prospects, the better it becomes at handling objections and refining messaging.

✅ When Bosh encounters a question it can’t answer, it flags it for human intervention rather than providing inaccurate responses.

✅ It engages prospects across email, messaging apps, and custom integrations.

❌ The lack of publicly available pricing details can make it difficult to evaluate affordability upfront.

❌ To perform at its best, Bosh needs extensive training, including uploading company details, case studies, pricing, and FAQs.

❌ If the CRM or lead data is incomplete or outdated, Bosh's outreach and qualification accuracy may suffer.

Should you use Bosh?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️
Ease: ⭐️⭐️⭐⭐
G2 rating: - 

If you’re looking for an AI SDR that feels like a true extension of your team, Bosh is a strong choice. Its adaptability makes it ideal for companies with complex sales cycles, specific outreach preferences, and high-touch lead nurturing strategies.

However, if you prefer a plug-and-play solution with predefined workflows, you might find the setup process more involved than other AI SDR tools.

9. Piper by Qualified

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Best for: Companies using Salesforce who want AI-driven real-time website engagement, lead qualification, and sales pipeline automation.

Piper isn’t just another AI SDR—it’s a proactive digital sales assistant that engages website visitors in real time, qualifies leads and seamlessly passes them off to the right rep. Built into the Qualified platform, Piper uses AI-powered insights and real-time visitor tracking.

With deep Salesforce integration, it optimizes your website for conversions 24/7. Whether it’s recognizing high-intent buyers, delivering tailored content, or acting as a co-pilot for human reps, Piper ensures that no valuable prospect slips through the cracks.

What are Piper’s features?

  • Real-time visitor insights: It provides a 360-degree view of every website visitor, pulling data from your CRM, ABM platform, and other GTM systems. It tracks visitor behavior, including clicks, scrolls, and browsing history, to deliver hyper-personalized interactions.
  • AI powered engagement: Using AI intent data, Piper proactively engages visitors with contextual messages, serving relevant offers and nudging them toward conversion at the right moment.
  • Seamless Salesforce integration: Piper integrates deeply with Salesforce, ensuring that conversations are routed to the correct sales reps and meetings are booked with the right account executives.
  • Workflow automation: Piper triggers workflows and pushes AI intent data into other systems, enabling your team to take immediate action on high-intent accounts.
  • Co-pilot mode for human SDRs: Piper doesn’t just work alone—it supports human SDRs by suggesting responses, expanding bullet points into polished replies, and maintaining the right tone during live chats.
  • Personalized website optimization: Piper dynamically transforms your website for high-intent visitors, updating CTAs and serving tailored offers to improve conversion rates.

What is Piper’s pricing?

  • Growth (Starts at $3500 per month): Automated Meeting Scheduling, Website Marketing Offers, Buyer Intent Signals, Basic Chatbots, Advanced Segmentation and Routing.
  • Premier (Custom pricing): Everything in Growth plus Piper Conversations, Piper Meeting Scheduling, Piper Marketing Offers, Sales Rep Conversations with Piper Copilot, Piper Email (Coming soon).
  • Enterprise (Custom pricing): Everything in Premier plus Enterprise Reporting API, Enterprise Single Sign-on, Custom Cookie & Data Retention Policy, Third Party Research Intent, Salesforce Sandbox Support and Additional Deployments.

Note: You do not get access to Piper SDR in the Growth plan.

What are Piper’s pros and cons?

✅ Continuously learns from marketing and sales content.

✅ Works alongside human reps for better handoffs and conversations.

✅ Piper’s ability to deliver hyper-personalized interactions based on real-time data sets it apart.

❌Works best for teams already using Salesforce.

❌ The pricing is quite expensive.

❌It has a steep learning curve has it has a lot of features.

Should you use Piper?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️
Ease: ⭐️⭐️⭐
G2 rating: 4.9

Piper by Qualified is for businesses looking to scale their pipeline generation without sacrificing personalization. While it may require some upfront investment in terms of time and budget, the long-term benefits of increased pipeline and improved efficiency are well worth it. If you’re ready to take your website engagement to the next level, Piper is a tool worth exploring.

10. Agentforce SDR by Salesforce

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Enterprise sales teams deeply integrated with Salesforce, looking for AI-powered SDR automation with intelligent, data-driven outreach.

Agentforce SDR is Salesforce’s AI-powered sales development representative (SDR) tool. It is designed to automate and enhance outbound prospecting efforts. Launched at Dreamforce 2024, it integrates directly with Salesforce’s Data Cloud and AI models, enabling businesses to create intelligent, adaptable sales agents.

Unlike generic AI SDR tools, Agentforce SDR is deeply embedded into the Salesforce ecosystem, making it a powerful choice for teams already using the platform.

What are Agentforce’s features?

  • Agent builder studio: A no-code interface that allows users to configure AI-driven sales agents using natural language prompts.
  • Omni-channel support: Engages prospects across multiple channels like email, voice, and WhatsApp for seamless communication.
  • Atlas reasoning engine: AI-driven decision-making that determines user intent and executes actions dynamically, eliminating the need for manual if-then logic.
  • Data cloud integration: Pulls structured CRM records and unstructured data (invoices, contracts) for deeper, context-aware automation.
  • Retrieval-augmented generation (RAG): Enhances AI-generated responses by dynamically pulling relevant data to create context-aware, personalized outreach.
  • Automated action execution: Uses pre-configured workflows to schedule follow-ups, update CRM records, and trigger next-best actions without manual input.

What is Agentforce’s pricing?

  • Salesforce Foundations ($0/month): 1K Agentforce conversations and leads, 250K Data Cloud credits, Sales, Service, Marketing, and Commerce tools
  • Agentforce ($2/conversation): Out-of-the-box Service Agent, Agent Builder, Prompt Builder.
  • Standard Success Plan (Custom Pricing): Access to Knowledge Articles, documentation, and Trailhead, Global Trailblazer Community.

What are Agentforce’s pros and cons?

✅ Ideal for companies already using Salesforce, as it syncs with CRM data and workflows effortlessly.

✅ Uses RAG and Data Cloud insights to craft highly relevant outreach messages.

✅ Sales teams can configure AI agents without needing developer support as it has low code customization.

❌ Not a standalone tool it requires Salesforce for full functionality.

❌ Difficult to integrate with existing systems, relies heavily on Data Cloud.

❌ External SKU costs $2 per conversation, data cloud adds significant expense.

Should you use Agentforce?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️
Ease: ⭐️⭐️⭐
G2 rating: -

Agentforce SDR is a game-changer for Salesforce users looking to supercharge their sales development efforts with AI. If your team already operates within the Salesforce ecosystem and needs an intelligent, adaptable SDR solution, this tool is an excellent investment. However, if you’re looking for a more lightweight, standalone AI SDR solution, there may be better alternatives.

Verdict: what is the best AI SDR software of 2025?

AI SDR tools are revolutionizing outbound sales, helping SaaS companies scale faster by automating prospecting, outreach, and lead engagement. By eliminating manual workflows, these tools boost efficiency, improve response rates, and enable sales teams to focus on closing high-value deals.

After analyzing the top AI SDR tools of 2025, here are the best picks per category:

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Want to explore more ways to streamline sales? Check out our guide to the best sales enablement tools!

Best AI SDR tools — where to start?

With so many AI SDR tools available, the right choice depends on your specific needs, budget, and company size. Whether you’re a startup looking for an affordable outbound solution, or an enterprise sales team needing deep CRM integration, there’s an AI SDR tool designed for you.

From fully autonomous prospecting agents to AI-driven email personalization and multichannel automation, these tools cater to different sales strategies.

No matter your use case, the right AI SDR can help you streamline outreach, book more meetings, and close deals faster. We hope you were able to find the best tool for your needs.

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