Overview:
Streamline your email marketing strategy with Mailerlite by mastering the creation of segments. Enhance your campaign targeting by efficiently organizing and categorizing your audience based on specific criteria. This comprehensive guide walks you through the seamless process of creating segments in Mailerlite, empowering you to optimize your email campaigns for improved targeting, engagement, and overall effectiveness. Boost efficiency and clarity in your email marketing efforts with this step-by-step tutorial on segment creation within the Mailerlite platform.
1. Navigate to the 'Subscribers' section.
2. Apply relevant filters to shape your desired subscriber segment.
3. Opt to 'Save' your filters as a segment.
4. Assign a unique name for your new segment.
5. Confirm the creation of your segment by clicking 'Create'.
6. To make use of your new segment, transition to the 'Campaigns' area.
7. Select 'Edit' to modify a campaign.
8. Again choose 'Edit' to adjust recipient settings.
9. Deselect the option for all subscribers.
10. Locate your newly created segment and tick to select.
11. Once selected, finalize your recipient settings.
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Nithil Shanmugam
Nithil is a startup-obsessed operator focused on growth, sales and marketing. He's passionate about wearing different hats across startups to deliver real value.
