First off - what is a product demo video?

A product demo video is a pre-recorded, visual walkthrough of a product's key features or benefits. It helps potential and existing users better understand high-level or specific workflows within the product, highlighting how it can solve their problems.

The ultimate goal of product demos is to drive top-of-funnel interest, qualify potential leads, encourage product adoption, or increase customer satisfaction. Product demos have a wide array of use cases across product marketing, sales prospecting, to customer success, and can be professional or informal depending on the use case:

Example of animated product demo video
Example of personal product demo recording

Typically, product demo videos are recorded using screen recording and product demo tools like Loom, Wistia or Vidyard, while being hosted on websites, blogs, or social channels like YouTube.

What are interactive product tours?

Interactive product tours are step-by-step, guided walkthroughs of a product's key features and benefits. Typically recorded using demo automation platforms like Supademo, interactive product tours offer existing and potential users an immersive, hands-on experience of a software product.

When compared to traditional product demo videos, interactive product tours offer some distinct advantages:

  1. Since you don't need a script or multiple re-takes, interactive product tours are 10x faster to create and maintain vs. demo videos;
  2. Since interactive product tours are interactive, they encourage learning by doing and information reinforcement vs. one-way monologues;
  3. Interactive prodout tours allow for powerful customization after recording, via hotspot annotations, chapters, email gating, zooming, or AI voiceovers;
  4. You can create a template prodouct tours that you personalize for each viewer using dynamic variables or conditional branching;
  5. The modular nature of interactive product tours unlock the ability to measure detailed analytics like unique views, step drop-offs, conversation rates, and more;

Here's an example interactive product tour in action:

When should you convert your product demo videos to interactive tours?

By now, you should have a clear picture of the benefits interactive product tours offer when compared to traditional demo videos.

Interactive demo videos are particularly useful for website product tours, product onboarding, or guided instructions within customer support and success – basically anywhere you're demonstrating complex features or workflow!

  1. Repurposing existing product demos and content for interactive use cases (i.e. support docs, onboarding, trackable links for sales follow ups);
  2. Turning a mobile app recording into an interactive product tour or demo;

With Supademo, converting an existing product demo video or a screen recording into an interactive product tour is simple. We'll walk through how to do this in a few steps in section below 👇🏽

How to create interactive demos by converting existing product demo videos

Examples of videos that have been turned into interactive product tours

Here are two example of product demo videos that have been transformed into interactive product tours. As you can see, this process works equally well for both mobile demo recordings as product demo videos for desktop applications.

✅ Example: transform mobile recording into an interactive demo
✅ Example: transform desktop recording into an interactive demo

In Conclusion...

In conclusion, there are numerous benefits to experimenting with transforming existing product demo videos into interactive product tours. Not only is this process easy – taking only 5-10 minutes – but it's completely free.

With so many product demo videos going stale or not being leveraged properly (despite the effort put into creating them), converting product demo videos into interactive tours is a no-brainer.

Ready to try giving this a try? Start converting your product demo videos into interactive product tours for free with Supademo – no paid plan or credit card required.

Frequently asked questions

What is the purpose of a product demo video?

The primary purpose of a product demo video is to showcase the features and benefits of a product in a visually engaging and interactive manner. It helps potential customers understand how the product works, its key features, and how it can solve their problems or improve their lives. This can lead to increased conversions, improved customer satisfaction, and reduced support queries.

How long should a product demo video be?

The ideal length of a product demo video varies depending on the complexity of the product and the target audience. Generally, it should be concise and to the point, ranging from 30 seconds to 3 minutes. The goal is to capture the viewer's attention, provide essential information, and leave them wanting more.

What are interactive product demos?

Interactive product demos offer potential customers an immersive, hands-on experience of the product throughout the entire buying and enablement journey. They provide a step-by-step walkthrough of key features or persona-based benefits, guiding users through the product without requiring them to download or access the tool. This type of demo is made possible by automatically capturing screens and video steps through no-code platforms like Supademo.

What are the benefits of using interactive product demos?

Interactive product demos allow customers to view and interact with software without full access. The benefits include (1)Connecting the "what" of the product with the "why" explained in videos, (2) reiterating key value propositions with different forms of media, (3) allowing stakeholders to explore the UI, and (4) driving engagement to increase the viral effect.

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