Leveraging interactive product demos within feature trackers, public product roadmaps, and changelogs can be a cheat code to improving user engagement and feature adoption.

In fact, tens of thousands of Supademo customers embed self-paced, guided product demos within their knowledge bases and feature tracking software – routinely driving engagement increases of over 20%.

That's why we're excited to double down on this capability with Supademo's latest partnership with Featurebase, a leading product management platform that streamlines the process of collecting, organizing, prioritizing, and educating customers on new features.

What is Supademo?

Supademo is a leading demo automation platform that helps founders, marketers, CSMs, and product managers to create engaging, step-by-step demos and guides of their product. Unlike an traditional, passive SaaS product demo video, interactive demos are realistic, two-way demonstrations that better enagage and captivate end viewers.

Recognized as G2’s Demo Automation Leader for three straight quarters, Supademo empowers over 40,000 users who work across onboarding, customer success, sales, marketing, or training.

Here's an example Supademo in action:

What is Featurebase?

Featurebase is a modern platform that streamlines the collection of user feedback and enhance collaboration between companies and their users.

Founded in late 2020 by a small team based in Tallinn, Estonia, Featurebase emerged from the founders' frustrations with existing feedback tools that were often expensive, outdated, and poorly designed. Their goal was to create a solution that not only facilitates feedback collection but also fosters an organized space for ongoing communication about product development.

Today, Featurebase includes a suite of integrated solutions including:

• Feature Voting: Users can vote on features they want to see implemented, making it easier for companies to prioritize development based on user demand.
• User Feedback Collection: Featurebase allows teams to gather insights directly from users, helping them understand needs and preferences effectively.
• Public Product Roadmaps: Featurebase allows teams to show prioritized, public product roadmaps that users can view and engage with in real-time.
• Changelogs and Product Updates: Users can scroll through a timeline of product updates and changelogs of the latest features and design updates.
• Knowledge Base: Featurebase users can create self-serve knowledge bases or support docs to guide, train, and onboard their users.

Benefits of Leveraging Supademo in FeatureBase

While Supademo and Featurebase are already powerful as standalone products, they are highly complimentary and add immense value when used together. Namely, by embedding interactive demos from Supademo within Featurebase's product, users benefit from:

1. Enhanced Feature Understanding

By embedding interactive demos within changelogs, public roadmaps, and knowledge bases, users can interact with them directly and learn by doing – rather than trying to passively watch videos or infer vague screenshots.

2. Reduced Support Burden

By offering scalable, self-service interactive demos and guides, Featurebase customers can decrease the number of redundant tickets and calls. Users can find answers to common questions independently by quickly stepping through common workflows, freeing up support teams to focus on more complex issues.

3. Increased Feature Adoption

Interactive feature and prdouct updates let users quickly qualify or disqualify themselves from specific features, while boosting interest in new release notes and updates. By embedding Supademo, you can encourage higher levels of active participation, along with better retention of information.

Ready to dive into this new Supademo integration?

Starting today, product managers and customer success managers can seamlessly embed interactive demos from Supademo directly within feature trackers, product update changelogs, and knowledge bases from Featurebase – helping them drive product adoption and user engagement.

Click the link to learn more about this and other Supademo integrations!