Ever rewritten a product update email a dozen times, wondering if anyone will even open it? You’re not alone.
As someone who lives and breathes marketing, I often find myself scrolling through my inbox for ideas from product-led companies like Figma, Canva, and Grammarly. Each of them nails product update emails in different ways, from structure and visuals to tone and storytelling.
So I decided to break down 14 standout product update email examples and share what works, what could be better, and what you can learn from each.
TL;DR
Types of updates include feature launches, redesigns, bug fixes, policy changes, and roundups.
Strong campaigns start with segmentation, consistent frequency, clear subject lines, and benefit-driven copy.
Design tips: Keep layouts visual, mobile-friendly, and focused on one CTA.
Examples from 14 SaaS brands like Figma, Canva, Apollo, and Atlassian show that the best emails combine storytelling, visuals, and clarity.
Modern trends: AI personalization, in-app updates, human tone, and interactive demos.
What is a product update email?
A product update email is an informative message that clearly tells users what’s new, why it matters, who it’s for, and how to use it.
Unlike newsletters, these emails focus on value rather than promotion. When done right, it boosts engagement, builds trust, and reinforces your product’s ongoing progress.
Types of product update emails
Every update has a different goal. Some are meant to inform, others to excite, and a few to reassure. Choosing the right type of email helps you deliver the message most effectively.
Here's a comprehensive table that covers all the types of product update emails with best practices:
| Type | Purpose | When to Send | Key Content | Best Practices |
|---|---|---|---|---|
| Feature launch | Announce new capabilities or improvements. | When releasing a new tool, feature, or integration. | Feature name, benefit summary, visual or GIF, CTA to try it. | Focus on user benefit, not tech details. Use visuals and a clear “Try it now” CTA. |
| Product redesign | Explain major layout or UX changes. | After rolling out a new interface or user flow. | Before-and-after visuals, navigation tips, link to detailed guide. | Use visuals for clarity. Keep tone friendly and reassuring. |
| Upcoming teaser | Build excitement for a pending release. | 1–2 weeks before a big launch. | Teaser headline, brief hint, sign-up or waitlist CTA. | Keep it short and curiosity-driven. Use visuals over text. |
| Product roundup | Summarize multiple updates in one place. | Monthly, quarterly, or milestone-based recaps. | List of updates, visuals for each, “Learn more” links. | Keep it visual and scannable. Group by category or impact. |
| Performance announcement (achievement-based) | Celebrate milestones like uptime, usage, or growth. | After reaching significant goals or metrics. | Headline metric, visual chart, thank-you message. | Keep tone celebratory and community-focused. |
| Bug fix acknowledgment | Address known issues or outages with resolution update. | After resolving user-impacting bugs or incidents. | What happened, what’s fixed, how you’re preventing it. | Be transparent and accountable. Thank users for patience. |
| Performance or stability update | Inform users about backend improvements. | When fixing bugs, improving speed, or adding reliability. | Quick summary of improvement, benefit statement, optional metrics. | Be transparent and brief. Reinforce trust and reliability. |
| Pricing or plan change | Communicate adjustments to pricing or tiers. | When updating billing, limits, or feature access. | Summary of changes, reason, next steps, support contact. | Lead with clarity and empathy. Avoid jargon. Link to FAQ. |
| Privacy policy or terms update | Notify users about legal or compliance changes. | When updating privacy policy, terms of service, or GDPR compliance. | Summary of what changed, why, and link to full document. | Use plain language. Highlight what matters most to the user. |
How to create a high-performing product update email campaign?
The goal of a product update email campaign is to deliver the right message, to the right users, at the right time, and make them care enough to click through.
Here’s how to build one that actually drives engagement and adoption.
1. Choose what’s worth announcing
Not every product change deserves an email.
Ask yourself three questions:
- Does this update meaningfully change the user experience?
- Does it require user action or awareness?
- Will it spark excitement or trust?
If the answer is yes, it’s worth sharing. If not, bundle smaller improvements into a single monthly or quarterly roundup. This keeps communication consistent without overwhelming your audience.
2. Segment your audience and tailor the message
A single update can mean different things to different users.
Segment by usage patterns, plan type, or role to make each email relevant.
For instance, marketers and developers might use the same tool differently, so your examples, visuals, and CTAs should reflect that.
3. Set a clear frequency
Frequency depends on how fast your product evolves.
- Weekly updates: Ideal for bug fixes, small UI enhancements, or stability improvements.
- Monthly updates: Best for feature announcements, new integrations, and design refreshes.
- Quarterly updates: Perfect for thematic summaries or milestone recaps.
Whatever rhythm you choose, stay consistent so users know when to expect updates.
4. Craft a strong subject line
Your subject line decides whether the email gets opened or ignored. Keep it short, specific, and benefit-oriented. Examples:
“A faster dashboard to help you close tickets quicker”
“You asked, we listened: folders are here”
5. Focus on benefits, not features
Every line should answer “why should the user care?”
Here's how you can frame every update in terms of user benefit:
- “You can now automate reports” → “Save hours of manual tracking every week.”
- “Added workspace filters” → “Find key projects faster.”
Lead with outcomes, not details. The faster you connect value to impact, the higher your engagement rate.
Feature: “We have added AI voiceovers.”
This means: “You can localize demos instantly without manual recording.”
6. Design for engagement
Your update email should instantly show what’s new and why it matters. Use screenshots, GIFs, or a short product clip to make the change tangible. A clean layout works best: short headline, quick value statement, visual, and a clear CTA.
To take it further, give users a hands-on way to explore the update.
With Supademo, you can embed an interactive demo into your product update email by linking to it from the CTA. Instead of reading about the new feature, users can click through it in seconds. This not only boosts engagement but also shortens the time between announcement and adoption.
Here's an example of how an interactive demo looks:
7. Track results and iterate
Measure what worked and what didn’t. Track these engagement metrics:
- Open and click rates
- CTA engagement
- Post-email feature adoption
Use insights to improve your next campaign’s structure, visuals, or timing.
Watch this YouTube Video where our CEO, Joseph Lee, explains how you can embed engaging interactive demos on your changelog and product updates:
14 engaging product update email examples
After studying hundreds of SaaS emails, I’ve handpicked 14 that stand out for their clarity, design, and storytelling.
You’ll see what each one does well, what could be improved, and the practical takeaways you can use to craft better product update emails of your own.
1. Atlassian - Rovo AI
Atlassian’s email announces the launch of Rovo AI, a new suite of AI-powered capabilities integrated into their collaboration tools. The email comes from the co-founder and CEO, which adds credibility and warmth. Its goal is to highlight the innovation behind Rovo AI and drive early exploration through a strong “Try Rovo now” CTA.
| Aspect | Details |
|---|---|
| Structure | Clean flow: CEO intro → video → feature highlights → customer spotlight → sign-off. Easy to skim and visually balanced. |
| Copywriting | Confident and aspirational. The tone feels personal and forward-looking, though a few lines could be more concise. |
| Visuals | Strong use of brand colors, clear visuals for each feature, and a human touch with the embedded video. |
| CTA | “Try Rovo now” is well-placed at the top and mid-email, though “Explore Rovo AI” might feel softer and more inviting. |
What works
- Human-led intro: Opening with a CEO message instantly builds authority and emotional connection, which is rare in launch emails.
- Social proof inclusion: The customer spotlight adds real-world validation that strengthens trust.
- Strong brand consistency: Typography, colors, and spacing reflect Atlassian’s design system perfectly, reinforcing familiarity.
What could be better
- A softer, curiosity-led CTA might perform better.
- Could include an interactive product walkthrough to visualize Rovo AI in action.
2. Supademo
Supademo introduces its new In-App Demo Hubs, positioned as an always-on, interactive library for demos and tutorials. The email highlights the value of persistent, searchable demo access and recaps other summer product updates.
| Aspect | Details |
|---|---|
| Structure | Starts with a clean hero block explaining the problem, then transitions into solution and supporting visuals. Follows with feature list, recap, and clear secondary CTA. |
| Copywriting | Conversational and benefit-oriented. The messaging focuses on user empowerment (“explore at their own pace”) and clarity over hype. |
| Visuals | Hero image reinforces the product’s interface; consistent Supademo purple gradient adds polish. Screenshots make features tangible. |
| CTA | Two strong CTAs: “Watch the intro video” and “View all summer 2025 features,” giving readers options for depth of engagement. |
What makes this product update email work
- Strong narrative flow: Starts with a problem, presents a solution, and reinforces the value with proof.
- Perfect balance of education and activation: The video thumbnail links to a YouTube walkthrough that explains what the new feature is about, while the inline “Demo Hubs” link lets users try it instantly.
- Layered content: The recap of other updates keeps long-time users engaged while spotlighting the main launch.
What could be better
- The first paragraph could be shorter to improve scannability.
3. Apollo
Apollo announces the open beta of its new AI Assistant, a feature built to simplify go-to-market workflows and automate repetitive sales tasks. The email targets GTM and sales professionals, aiming to drive sign-ups and excitement through clear differentiation and social proof.
| Aspect | Details |
|---|---|
| Structure | Clean and sequential: intro → key differentiators → testimonial → event CTA. Keeps readers focused while offering multiple engagement points. |
| Copywriting | Conversational but authoritative. Clearly communicates value (“from ask to action”) while positioning the AI Assistant as practical and easy to adopt. |
| Visuals | Soft gradient hero image grabs attention. Minimal icons and section blocks maintain clarity and polish. |
| CTA | Two strong CTAs: “Join the waitlist now” for feature access and “Register now” for the upcoming ApolloNEXT event. Both are purpose-driven and easy to spot. |
What makes this product update email great
- Strong value framing: The headline “From ask to action” instantly conveys benefit and sets an actionable tone.
- Human credibility: Featuring a customer quote adds authenticity and helps potential users trust the feature’s impact.
- Smart structure: The layout transitions naturally from announcement to differentiation, ending with event-driven engagement.
What could be better
- The body copy could use shorter sentences for better rhythm on mobile.
- Including a product tour or interactive visual (e.g., GIF or Supademo walkthrough) would make the “AI in action” message more tangible.
4. Synthesia
Synthesia announces the launch of its new AI Dubbing feature, which allows users to automatically translate any video into 30+ languages while syncing lip movements and tone. The email aims to drive immediate trials by highlighting accessibility and value for both free and paid users.
| Aspect | Details |
|---|---|
| Structure | Simple and linear: greeting → feature intro → value explanation → CTA → quick reassurance → friendly sign-off. The short layout reduces friction and gets to the point fast. |
| Copywriting | Conversational, clear, and engaging. The use of bold phrases (“translate any clip—including those not made in Synthesia”) emphasizes inclusivity. Personalized greeting adds warmth. |
| Visuals | Minimal, relying on text hierarchy, white space, and Synthesia’s brand colors. The single blue CTA button stands out against a clean background. |
| CTA | “Test out AI Dubbing here” is clear, action-oriented, and visually prominent. The postscript reinforces that using it won’t cost existing credits, lowering barriers to click. |
What works
- Personalization: Uses the recipient’s name and a first-person sign-off (“Your biggest fan”) to make a product launch feel personal.
- Immediate clarity: The main benefit (AI dubbing and translation) is stated in the first sentence.
- Low-commitment CTA: The reassurance that free users won’t lose credits encourages experimentation.
What could be better
- Could include a quick GIF or thumbnail showing AI Dubbing in action to visually anchor the feature.
- A short secondary link (like “Watch a sample demo”) could appeal to visual learners.
5. Mixpanel
Mixpanel’s monthly update email highlights three major developments: the acquisition of DoubleLoop, the introduction of Feature Flags, and the new MCP (Model Context Protocol) Server. The goal is to keep users informed, build product confidence, and show continuous innovation.
| Aspect | Details |
|---|---|
| Structure | Multi-section layout with clear blocks for each update—acquisition, feature release, and enhancement. Each has a headline, short blurb, and visual for easy scanning. |
| Copywriting | Concise and professional with benefit-led headings (“Safer Launches,” “Faster Insights”). Focused on usability and clarity. |
| Visuals | Clean purple palette and real screenshots add credibility. Visuals enhance comprehension instead of decoration. |
| CTA | Contextual CTAs like “Read the full announcement” and “Learn more” make navigation simple and relevant. |
What works
- Structured storytelling: The email flows like a mini newsletter, moving from strategic acquisition to practical product updates.
- Authentic visuals: Using real screenshots builds credibility and reinforces transparency.
- Layered CTAs: Readers can engage at any depth — from scanning headlines to clicking into docs for more detail.
What could be better
- The email could open with a single visual banner summarizing all three updates for a quick overview.
- The density of text might overwhelm mobile readers; shorter paragraphs or collapsible sections could help.
6. Surfer
Surfer’s monthly roundup email highlights a series of AI and feature enhancements, including a refreshed AI Tracker, new Brand Knowledge capabilities, and upgrades to Keyword Surfer and AI Detector API. The goal is to retain engagement and drive users back to the platform after a series of major improvements.
| Aspect | Details |
|---|---|
| Structure | Straightforward and list-based. Opens with a friendly greeting, followed by a short intro, a bulleted list of updates, and a single CTA. Designed for quick reading and low cognitive effort. |
| Copywriting | Conversational yet professional. Each bullet starts with an actionable feature name and a quick benefit statement. Uses emojis and clear formatting to make it approachable. |
| Visuals | Simple and minimal. A bold black header image establishes the theme (“What’s new at Surfer — October 2025”), while white space keeps the email clean and easy to skim. |
| CTA | The purple “Come Back For Editsmonth” button stands out visually, though the copy could be clearer or more universal (e.g., “Explore October updates”). |
What I love
- Clarity in communication: The bulleted format delivers multiple updates without overwhelming the reader.
- Friendly tone: The use of emojis and direct address (“Hi there!”) adds warmth and approachability.
- Efficient layout: The simple structure ensures users can skim through highlights and find what interests them quickly.
7. Miro
Miro’s monthly roundup email showcases product innovations unveiled at Canvas 25, including the AI Innovation Workspace, Sidekick AI agents, and product acceleration tools. The goal is to communicate Miro’s evolving AI strategy and re-engage users through new collaborative capabilities.
| Aspect | Details |
|---|---|
| Structure | Clean and sequential: intro → key differentiators → testimonial → event CTA. Keeps readers focused while offering multiple engagement points. |
| Copywriting | Conversational but authoritative. Clearly communicates value (“from ask to action”) while positioning the AI Assistant as practical and easy to adopt. |
| Visuals | Soft gradient hero image grabs attention. Minimal icons and section blocks maintain clarity and polish. |
| CTA | Two strong CTAs: “Join the waitlist now” for feature access and “Register now” for the upcoming ApolloNEXT event. Both are purpose-driven and easy to spot. |
What makes this product update email great
- Human storytelling: Starts with a relatable scenario that bridges user pain points and product innovation.
- Visual storytelling: Screenshots and event images break text monotony while showcasing real use cases.
- Multiple engagement paths: Lets users choose between learning, watching, or signing up based on their intent.
What could be better
- Lengthy for mobile; a TL;DR summary could help quick readers.
8. Stripe
Stripe’s personalized product update informs users they’re prequalified for funding through Stripe Capital. The email aims to drive quick action by emphasizing eligibility, simplicity, and trust through clear visuals and social proof.
| Aspect | Details |
|---|---|
| Structure | Clean, linear flow: headline → social proof → feature breakdown → testimonial → CTA. Minimal scrolling and strong visual rhythm. |
| Copywriting | Clear and trustworthy. Uses plain language to emphasize ease (“Apply in minutes”) and reassurance (“No impact on personal credit score”). |
| Visuals | Bright, gradient header and simple icons make the email feel modern and optimistic. The green stat graphic immediately builds trust. |
| CTA | Two clear CTAs (“View offer” and “Apply now”), positioned early and late for maximum visibility. Strong action verbs encourage conversion. |
What clicks well
- Trust-led messaging: Opening with “95% of customers would use Capital again” instantly builds credibility.
- Visual clarity: The mix of clean icons, stats, and white space keeps it easy to process.
- Personalization: Directly addressing the reader (“Smiles Davis is prequalified…”) makes it feel exclusive and relevant.
What could be better
- The testimonial could include a visual (like a founder photo) to enhance authenticity.
9. Canva
Canva introduces Visual Suite 2.0, an expansion of its creative platform blending productivity and creativity. The email promotes new tools such as Canva Sheets, Canva Code, and an upgraded workflow system to re-engage users and encourage feature exploration.
| Aspect | Details |
|---|---|
| Structure | Starts with a bold hero banner and subheadline, followed by three feature sections with visuals and short descriptions. Ends with a single CTA. |
| Copywriting | Inspiring and aspirational, focused on creativity and innovation. Each feature’s copy is concise, benefit-driven, and easy to scan. |
| Visuals | Bright, on-brand color palette with high-quality product screenshots. Strong hierarchy with a clear flow from header to features to CTA. |
| CTA | “Explore new launches” and “Try it now” are clear, motivating, and aligned with the brand’s upbeat tone. |
What makes this product update email great
- Strong visual storytelling: The hero section captures attention immediately and sets a creative tone.
- Feature showcase clarity: Each tool (Sheets, Code, Visual Suite) gets its own visual card, making it easy to digest.
- Cohesive branding: Canva’s colors, icons, and typography match its product design perfectly, creating familiarity.
What could be better
- The email could start with a one-line summary for faster context (“Your new creative workspace just got smarter”).
10. Zoom
Zoom uses this email to reintroduce itself as more than just a meeting tool. It spotlights lesser-known collaboration features like Team Chat, Whiteboard, and Breakout Rooms to remind users that Zoom is a complete virtual workspace. The goal is product reactivation through education rather than promotion.
| Aspect | Details |
|---|---|
| Structure | Modular and scannable. Each feature has its own short block with clear hierarchy and visual separation. |
| Copywriting | Simple and direct. Focuses on benefits (“Unleash your creativity,” “Capture every detail”) rather than technical specs. |
| Visuals | Clean, soft gradients and friendly icons match Zoom’s calm, trustworthy brand identity. |
| CTA | Multiple “Learn more” links invite exploration but lack a single unifying action. |
What makes this product update email great
- Educational focus: Each section clearly explains what users can do, reinforcing value beyond meetings.
- Brand alignment: The light blues, rounded shapes, and minimal design stay true to Zoom’s visual language.
- Balanced layout: Equal space for each feature keeps the flow calm and predictable, ideal for comprehension.
What could be better
- An interactive demo with a CTA like “Explore Zoom Workplace” to let readers directly see the features in action.
11. Figma
Figma’s monthly “Release Notes” email shares updates on new features like Figma Slides, annotation upgrades, and accessibility tools, while promoting its upcoming Config event. The goal is to keep users informed and drive registrations for Config 2025.
| Aspect | Details |
|---|---|
| Structure | A well-organized, modular layout with event highlights first, followed by product updates. Clear sectioning and concise summaries make it easy to skim. |
| Copywriting | Informative and upbeat. Keeps sentences short and to the point while linking to deeper content for users who want details. |
| Visuals | Vibrant yet balanced. Uses product screenshots and bold geometric graphics consistent with Figma’s creative brand identity. |
| CTA | Multiple relevant CTAs like “Register for free” and “Learn more.” Each is specific to its section and naturally integrated. |
What makes this product update email great
- Brand authenticity: Figma stays true to its visual language and design essence. Every color choice, icon, and block feels intentional and distinctly “Figma.” The visuals are, as always, AMAZING and elevate even routine updates into an inspiring experience.
- Balance of content and creativity: The email combines a product-led narrative with community-driven excitement around Config, keeping both audiences engaged.
- Focused CTAs: Every link drives to a meaningful next step, whether it’s registering or learning more.
What could be better
- The header could include a one-line summary to clarify the email’s dual purpose (product + event).
- The layout could use slightly larger fonts for readability on mobile.
12. Headway Nova
Headway Nova introduces a major product update where token values now adjust dynamically with real estate property valuations. The email aims to explain this shift clearly, build investor confidence, and drive app engagement for portfolio tracking.
| Aspect | Details |
|---|---|
| Structure | Flows logically from announcement → explanation (“How it works”) → new feature details → CTA. Balanced mix of education and motivation. |
| Copywriting | Professional yet accessible. Translates a complex financial update into simple, step-by-step explanations that build trust. |
| Visuals | Clean design with consistent 3D-style illustrations and mint green accents. The visuals support comprehension and brand identity. |
| CTA | The “Invest in your future” button feels aspirational and ties back to the brand’s long-term wealth message. |
What makes this product update email great
- Clarity and trust: The email breaks down a complex technical update into three clear steps, reducing cognitive load for readers.
- Visual explanation: Each concept (revaluation, value adjustment, resale) is paired with simple yet meaningful visuals, making the content feel approachable.
- Tone of reassurance: The writing emphasizes reliability and transparency, which is critical in fintech and investment contexts.
What could be better
- Could open with a one-line summary that clarifies what’s changing and why it matters.
- The CTA could be more action-oriented (“See your updated portfolio”) to drive in-app engagement.
13. Duolingo
Duolingo introduces a fun new learning module: Chess. The email aims to drive curiosity and app engagement by framing chess as an interactive learning experience similar to language lessons.
| Aspect | Details |
|---|---|
| Structure | Simple, visual-first layout with a hero image, clear hierarchy, and short sections that mirror game levels (basics, puzzles, matches). |
| Copywriting | Playful and easy to read. Each line mimics Duolingo’s friendly voice while keeping sentences action-focused (“Begin with the basics,” “Solve puzzles to level up”). |
| Visuals | Character-led illustrations bring humor and approachability. The chess imagery feels integrated, making the concept instantly clear. |
| CTA | Repeated “Start playing” buttons create strong, consistent calls to action that align with the gamified tone. |
What I loved in this product update email
- Perfect brand voice: Duolingo’s signature mix of fun, motivation, and simplicity shines through every line.
- Strong visual storytelling: Characters and chess elements instantly communicate what’s new, no explanation needed.
- Gamified flow: The structure itself feels like gameplay progression—introduce, learn, level up, play.
What could be better
- Could include a short interactive visual showing the chess in-app interface for added curiosity.
14. Grammarly - Privacy Policy and Terms of Service Update
Grammarly sent this email to inform users about changes to its Privacy Policy and Terms of Service following corporate restructuring under Superhuman Platform Inc. The goal was to ensure transparency, maintain compliance, and reassure users about data handling practices.
| Aspect | Details |
|---|---|
| Structure | Single-column layout with a concise intro, bulleted policy highlights, and closing guidance. The use of subheadings and indentation improves scannability for a legal-heavy topic. |
| Copywriting | Direct and formal tone that fits the subject. The opening line clearly states the reason for the update. Key changes are summarized in short bullet points, making dense content more digestible. |
| Visuals | Minimal and professional. Green header bar with the Grammarly logo provides clear brand identity. The email relies on formatting rather than images to maintain seriousness. |
| CTA | Links to the updated policies appear early and mid-email. The “contact our Support team” link at the end gives users a clear next step. |
What works
- Transparency and clarity: Clearly explains what changed, why, and when it takes effect.
- Readable formatting: Bulleted structure and bolded sections make complex policy updates easier to follow.
- Trust-building tone: Uses simple language without heavy legal jargon, which makes users feel informed, not overwhelmed.
- Accessibility: Multiple policy links and a contact option help users take action if they have concerns.
What could be better
- The design could use subtle visual dividers or icons to break long text blocks.
- Adding a short summary banner (“Key changes in under 60 seconds”) would improve engagement.
Modern trends in product update emails
The way companies announce updates is evolving fast. Here are five trends shaping the most effective product update emails today:
- AI-driven personalization and segmentation: Use customer behavior and preferences to tailor updates so each reader sees what’s relevant to them.
- Use of interactive demos inside emails: Replace static screenshots with clickable demos or short walkthroughs that show the feature in action.
- In-app updates: Combine email with in-app tutorials, banners, tooltips, or demo centers to keep users informed where they actually use the product.
- Human-authored tone over corporate updates: Write for a human, not for a press release. Users respond better to real voices and conversational explanations.
- Mobile-first layouts and scroll-length optimization: Design for fast reading on smaller screens with concise copy, clear visuals, and easily tappable CTAs.
Driving feature adoption beyond product updates
We’ve explored 14 examples of product update emails and the patterns behind them. You now know how to plan, write, and design updates that stand out.
The next step is to make those updates stick. Don’t stop at the inbox. Keep your changelogs, tutorials, and demos accessible inside your product so users can see, learn, and apply new features when they need them.
With Supademo, you can bring this to life. Embed interactive demos in your update emails and host them inside your product through Demo Hubs. This approach bridges awareness and adoption, ensuring every update creates a measurable impact.
Ready to turn your next product update into an interactive experience?
FAQs
What’s the difference between a product update and a product launch?
A product launch introduces something entirely new, such as a feature, service, or product line. A product update shares improvements, enhancements, or fixes to an existing product. Launches focus on awareness, while updates strengthen engagement and retention.
How do I inform customers about a new product update?
Use multiple channels like email, in-app messages, social media, and YouTube to reach users where they engage most. Keep messaging consistent and clear. Explain what changed, why it matters, and how users can try it.
How do you announce a new product in an email?
Lead with a headline that highlights the benefit. Begin with the problem your product solves, include a visual or short video, and finish with a simple CTA such as “Try it now” or “See it in action.”
How often should you send product update emails?
It depends on your release cadence, but monthly or quarterly updates usually work best. Combine small fixes into one email and reserve individual sends for meaningful improvements that impact user experience.
How do I make product update emails engaging?
Keep them short, visual, and interactive. Use screenshots, GIFs, or embedd interactive demos to let users experience value first-hand. Write in a conversational tone, highlight the benefit first, and close with an action that feels natural.
