Tango Pricing: Complete Breakdown (+ A Better Alternative)

Tango helps teams document processes and create step-by-step guides with minimal effort. It’s used by customer success teams, sales enablement professionals, and operations managers who need to standardize workflows and share knowledge efficiently.

But pricing plays a big role in deciding if a tool is worth it. This guide breaks down Tango’s pricing structure, plan limits, and what you actually get at each tier.

What is Tango?

Tango is a process documentation tool that captures workflows as you complete them, turning them into step-by-step guides with screenshots and instructions. It allows users to create, edit, and share guides for training, onboarding, and internal documentation without manually taking screenshots or writing instructions.

Its key features include browser-based capture, automatic documentation, and an ability to share guides via links, PDFs, or direct embeds. Users in customer success, sales enablement, product marketing, and operations rely on it to create training materials, help guides, and SOPs quickly.

Unlike traditional documentation methods, Tango automates the process, making it faster to create guides while reducing manual work. But while the tool is useful, pricing can be a major factor in whether it’s the right fit.

An overview of Tango’s pricing

Tango offers three pricing tiers: Free, Pro ($24 per user/month), and Enterprise (Custom pricing). Each plan comes with different features, but there are key restrictions that impact usability.

The Free plan allows up to 10 users per workspace but limits workflows to 15. It includes browser-based capture and basic sharing, but lacks branded exports and advanced analytics. While this plan works for individuals or small teams, the workflow cap means growing teams will need to upgrade.

The Pro plan ($24 per user/month) removes workflow limits and adds desktop capture, branded exports, and advanced insights. However, every additional team member requires a separate paid seat, which can increase costs significantly for growing teams.

The Enterprise plan (Custom pricing) includes SSO, advanced permissions, in-app guided walkthroughs, and automatic PII blurring. It’s designed for large organizations that need on-screen user guidance rather than just static workflows. Pricing is not publicly listed and requires a sales conversation.

The main issue with Tango’s pricing is that costs scale up quickly as teams grow. The per-user pricing model means larger teams will pay significantly more, and even small teams may find themselves limited by the Free plan’s restrictions. While the Pro plan removes some limits, it doesn’t offer in-app guidance, which is only available in the Enterprise tier.

Tango pricing plans: detailed analysis

Tango free pricing plan features

The free plan is a starting point for individuals and small teams looking to document workflows with basic functionality. However, it comes with limitations that can quickly become a roadblock as needs grow.

It allows up to 10 users per workspace, but the biggest constraint is the 15 shared workflows limit. Once you hit that cap, you must delete existing workflows or upgrade to a paid plan.

The free version includes: Browser-based capture – Automatically generates step-by-step guides as you perform actions in a web browser.

• Basic exports and sharing – Share workflows via a link, but downloads come with Tango branding.
• Limited storage and access – Since only 15 workflows can be saved, managing multiple projects or scaling documentation efforts isn’t feasible.
• No custom branding – Workflows include Tango’s watermark, making it less useful for professional documentation.
• No advanced analytics – No insights into who viewed workflows or how they engaged with the steps.

For personal use or very small teams documenting a handful of processes, the free plan can be useful. But for teams needing consistent documentation, sharing, and branding, the limits will become a problem fast.

Tango Pro pricing plan ($24 per user/month)

The Pro plan removes workflow restrictions and introduces team-focused features. It’s positioned for small and medium-sized teams that need more flexibility but still doesn’t include enterprise-level security or customization.

It includes: Unlimited workflows – No limits on the number of guides you can create and store.

• Browser and desktop capture – Expands beyond browser-based workflows, allowing you to document processes across installed applications.
• Branded workflows and exports – Remove Tango’s watermark and apply basic company branding.
• Advanced viewership insights – Track who has viewed a workflow and how far they got through the steps.
• Collaboration tools – Allows teams to work within shared workspaces, though each additional user requires a paid seat.

The biggest drawback of this plan is the per-user pricing model. At $24 per user/month, the cost quickly scales as teams grow. For example, a team of 10 users would pay $240 per month, making it expensive compared to alternatives with similar or better features.

Additionally, while Pro removes some branding restrictions, customization remains limited. If you need fully tailored workflows with custom domains or deeper integrations, you’ll need the Enterprise plan.

Tango Enterprise pricing plan (Custom pricing)

The Enterprise plan is designed for large organizations that need security, deeper collaboration controls, and in-app guided experiences. Pricing is not publicly listed and requires direct negotiation with Tango’s sales team.

It includes: SSO and SCIM support – Enables secure single sign-on and user provisioning for larger teams.

• Advanced workspace roles and permissions – Manage different user access levels for security and collaboration.
• On-screen tooltips and guided walkthroughs – Allows teams to pin guided step-by-step instructions within internal web-based applications.
• Automatic PII blurring – Hides personally identifiable information in screenshots for compliance and privacy.
• Admin and analytics dashboard – Provides deeper insights into workflow usage and team activity.

The major downside of the Enterprise plan is lack of transparent pricing. Since it’s based on the number of users and applications, businesses must go through a sales process to get a quote.

For teams that need fully embedded workflow guidance or security features like SSO, Enterprise is necessary. However, for many teams, the Pro plan still lacks advanced automation, deeper analytics, or interactive experiences, making it a costly option with limitations.

Things to consider about Tango's pricing plans

Tango’s pricing structure follows a per-user model, which means costs increase as your team grows. While it provides essential documentation features, the total cost can add up quickly, especially for mid-sized and large teams.

The free plan is useful for individuals and small teams, but the 15 workflow limit and lack of branding control restrict its long-term usability. Once your documentation needs expand, upgrading to Pro or Enterprise becomes necessary. However, the Pro plan charges per user, meaning costs can escalate rapidly.

For businesses needing enterprise-level security, SSO, or in-app guided workflows, the Enterprise plan is the only option, but pricing is not transparent. Companies must contact sales, making it hard to estimate costs upfront.

• Per-user pricing adds up fast – Every additional team member requires a separate paid seat, making costs higher as teams scale.
• No true free option for growing teams – The free plan caps workflows at 15, which means teams documenting multiple processes will need to upgrade.
• Branding and export limitations – Even the Pro plan offers only basic branding controls, while deeper customization is locked behind Enterprise.
• Lack of transparent Enterprise pricing – Without public pricing, businesses must go through a sales process to understand total costs.
• Limited advanced features in Pro – In-app tooltips, guided workflows, and deeper analytics are only available in the Enterprise plan, leaving mid-sized teams with limited automation options.

For small teams with minimal documentation needs, Tango’s free or Pro plan may work. However, for scaling teams or businesses needing custom branding, better analytics, and interactive guidance, the pricing model becomes restrictive.

When should you choose Tango vs. alternatives?

Tango’s pricing structure makes sense in some cases but may not be ideal for all teams. Whether it’s the right fit and you need to look for Tango alternatives depends on your budget, documentation needs, and team size.

Choose Tango’s pricing if:

✅ You need a simple documentation tool – If your goal is to create quick process guides without needing advanced automation or interactivity, Tango is useful.

✅ Your team is small (under 10 users) – The free plan allows up to 10 users per workspace, making it a reasonable choice for very small teams that don’t need more than 15 workflows.

✅ You only require browser-based capture – If you primarily document workflows in web-based tools, Tango’s core functionality is enough.

✅ You are okay with per-user pricing – If your team size won’t grow significantly, the per-user model may not be a dealbreaker.

✅ You don’t need in-app guidance – If static workflows are enough and you don’t require tooltips or embedded guidance within apps, Tango’s Pro plan can meet your needs.

Tango’s pricing isn’t a good fit if:

❌ You need unlimited workflows without restrictions – The free plan caps workflows at 15, and Pro requires a per-user fee for unlimited workflows.

❌ Your team is scaling rapidly – The per-user pricing structure means costs grow significantly as more team members join.

❌ You want interactive product demos or in-app guidance – Tango creates static guides, while alternatives offer clickable, interactive walkthroughs that help users engage more effectively.

❌ You need deeper customization and branding – Branding options are limited in the Pro plan, and full customization is locked behind Enterprise.

❌ You prefer transparent pricing – Enterprise pricing is hidden behind a sales call, making it harder to estimate long-term costs.

For teams looking for a cost-effective, scalable documentation tool with interactive capabilities and better pricing flexibility, exploring Tango alternatives may be a better option.

Feature-packed but affordable Tango alternative: Supademo

Affordability without scaling costs

Tango’s per-user pricing model means costs increase as your team grows, making it expensive for scaling businesses. Supademo, on the other hand, provides flexible pricing with a free plan and cost-effective paid tiers that don’t charge extra per user.

For teams looking to create unlimited, interactive walkthroughs without worrying about per-seat pricing, Supademo offers a better long-term value. Instead of being locked into costly user-based fees, you get access to all essential features without the fear of rising costs as your team expands.

• Free plan available – Create and publish interactive demos at no cost.
• Affordable paid plans – Fixed pricing that doesn’t increase with team size.
• No hidden fees – No per-user costs, making it budget-friendly for growing teams.

Scalability for growing teams

Tango’s free plan limits workflows to 15, which forces teams to upgrade as their documentation needs grow. Supademo, however, allows teams to create and scale without arbitrary limits, making it easier to build a robust knowledge base, onboarding experience, or sales enablement content.

For companies that need to document multiple workflows, customer training, or onboarding processes, Tango’s pricing restrictions can quickly become a blocker. Supademo removes those limitations and lets your team scale documentation without barriers.

• Unlimited published demos – No artificial workflow limits restricting documentation efforts.
• Multi-demo showcases – Group related workflows for seamless knowledge sharing.
• Supports teams of all sizes – No pricing penalty as you add more users.

More than just documentation

How Senja Increased Website Conversions with Supademo

“The ability to create and share collections and Showcases is awesome. I can easily create and group together multiple short demos as a ‘starter kit’ for our new users.”

— Oliver Meakings, Co-founder @ Senja

• 📈 100K+ Unique Product Tour Viewers
• 📊 15%+ Engagement Rate on Website
• ✅ Increased Signups via Self-Serve Demos

See More Supademo Success Stories

Tango focuses on static documentation, which works for internal guides but lacks engagement and interactivity. Supademo goes beyond static guides by offering interactive product walkthroughs, helping users learn by doing rather than just reading.

For teams involved in customer onboarding, sales enablement, and self-service support, interactive walkthroughs drive higher engagement and retention compared to static step-by-step guides.

• Clickable interactive demos – Users follow steps directly within the interface.
• In-app product tours – Trigger demos inside web applications for real-time guidance.
• Personalization and analytics – Track engagement and optimize based on user behavior.

Branding and customization without Enterprise lock-in

Tango restricts branding and customization to paid plans, and even the Pro plan has limited customization options. Full control over branding is only available in the Enterprise tier, which requires a custom quote and lengthy negotiations.

Supademo lets you fully customize and brand your demos from the start. Whether you need custom domains, company branding, or embedded demos, you don’t have to upgrade to an Enterprise plan to get them.

• Custom branding and styling – Control the look and feel of your demos.
• Embed anywhere – Use on websites, help centers, or sales decks.
• No Enterprise plan requirement – Get full branding access without hidden costs.

Tango vs. Supademo: pricing comparison

Tango’s pricing structure scales with team size, while Supademo provides fixed pricing with more flexibility and interactive features. Below is a breakdown comparing both.

For teams that need scalability, interactivity, and cost-effective pricing, Supademo is a better Tango alternative that removes limitations and hidden costs.

Build better interactive demos without workflow limits

Tango’s pricing structure makes it challenging for teams that need scalable, cost-effective documentation without per-user restrictions. If you’re looking for an alternative that allows unlimited, interactive workflows without pricing complexity, there’s a better solution.

With Supademo, you can create interactive product walkthroughs, in-app guides, and training demos—all without per-user pricing. It’s designed to help teams scale documentation effortlessly, engage users more effectively, and reduce support overhead.Start creating unlimited interactive product demos and see how much easier it is to guide users, train teams, and share knowledge without any hassle! Get started with Supademo for free now!