You already know video prospecting works—it gets higher open rates, more responses, and better engagement than traditional outreach. But how do you scale it without spending hours recording individual videos? I got you.

I will take you through the 13 best video prospecting tools of 2025 that helped me and now can help you personalize at scale, automate outreach with AI, and track engagement to focus on the right prospects. Whether you need a quick screen recording tool, AI-powered video automation, or an interactive video platform, I’ve tested them all, so you can find the right fit.

Ready to stand out in crowded inboxes? Find the video prospecting software that fits your virtual sales strategy.

TL;DR

🏅
- Best for personalized, interactive outreach: Supademo
- Best for simple, quick video outreach: Loom
- Best AI-powered video personalization: Sendspark & HeyGen
- Best for CRM-integrated video tracking: Vidyard
- Best for sales teams using LinkedIn: Dubb
- Best budget-friendly option: VEED
- Best for high-volume, scalable video prospecting: ReachOut & Potion

What is video prospecting?

Video prospecting is a modern sales technique used by sales teams to personalize their outreach through sales videos. In simple terms, instead of sending plain, bland emails, you can send a personalized video to engage the buyer and boost conversions.

With inboxes flooded with generic sales emails, video prospecting helps sellers stand out. A well-crafted video not only increases response rates but also adds a personal touch that traditional outreach methods often lack.

What types of video prospecting tools are there?

Video prospecting tools come in different forms, each designed to serve specific needs in the sales process.  Choosing the right type of video prospecting platform can make a significant difference in your outreach success. So, let's get into the types of video prospecting tools available:

Screen recording and webcam tools

For sales reps who want to send simple yet highly personal video messages, screen recording and webcam-based tools are a great starting point. These sales video tools allow users to record their screen, face, or both, making it easy to walk prospects through presentations, demos, or proposals.

These tools are particularly effective for one-to-one outreach, where a personal connection is key. A short, face-to-face video builds trust in ways that text-based emails cannot.

AI-generated and avatar-based tools

AI-powered video prospecting is reshaping how sales teams scale personalization. Tools like these allow users to create AI-generated avatars that deliver pre-scripted messages in a way that mimics human delivery.

Instead of manually recording dozens of personalized videos, these platforms let reps create one video template and dynamically insert each prospect’s name, company, or other details. This is especially useful for companies that want to send high-volume, hyper-personalized outreach without spending hours on production.

However, while AI avatars can feel lifelike, they may not always replace the authenticity of a real human video—so they’re best used in automated sequences or multilingual outreach, where recording individual videos isn’t practical.

Interactive video engagement platforms

For sales teams looking to create a more two-way conversation with prospects, interactive video platforms provide a unique advantage. Instead of sending a passive video, these tools allow prospects to click, respond, and engage within the video itself.

These tools cover features like:

  • Embedded CTAs prompting the viewer to book a call or visit a landing page.
  • Branching paths, where prospects can choose what they want to see next (e.g., product demo vs. pricing breakdown).
  • Forms and surveys to collect lead information in real-time.

This type of tool is particularly effective for mid-to-late-stage sales conversations, where buyers are already engaged and need additional context before making a decision.

CRM-integrated video tools

For larger sales teams managing complex workflows, CRM-integrated video tools streamline the entire process.  These tools allow reps to record and send videos directly from their CRM dashboards, ensuring that video outreach is seamlessly connected to email campaigns, LinkedIn messaging, and automated sequences.

These tools also offer advanced analytics, tracking exactly how prospects interact with each video. Sales leaders can see who watched, for how long, and whether they clicked on any links, helping them prioritize follow-ups based on real engagement data.

Personalized video-at-scale solutions

For teams that want to automate personalized video outreach to thousands of leads, some tools offer bulk personalization features. These video sales tools allow users to record a base video and then dynamically insert prospect-specific details such as names, industries, or custom messages without recording a new video for each recipient.

This approach is especially useful for high-volume outbound teams, where manually recording videos for each lead isn’t feasible. It balances the benefits of personalization with the efficiency of automation, making it easier to maintain engagement at scale.

Let's now get into the meat of this blog—the top video prospecting tools in 2025:

13 best video prospecting tools in 2025

Not all video prospecting tools are created equal, and with so many options available, choosing the right ones for your sales stack can be overwhelming. Instead of listing 20+ tools with minor differences, I’ve narrowed it down to 13 top-tier solutions that stand out in functionality, ease of use, and ROI.

This isn’t just another roundup based on generic comparisons. I tested these tools myself and evaluated real-world use cases.

Video Prospecting Tools Features Pricing Ease of Use G2 Rating
Supademo ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.8
Loom ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ 4.7
Vidyard ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.5
Sendspark ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.7
Idomoo ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.8
BombBomb ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.7
Dubb ⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ 4.6
VideoAsk ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ 4.5
VEED ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ 4.6
ReachOut ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ 5.0
Potion ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.7
HeyGen ⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.8
Hippo Video ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ ⭐️⭐️⭐️⭐️⭐️ 4.5

1. Supademo

💡
Best For: AI-powered interactive demos for product walkthroughs, onboarding, and support documentation.

Supademo is an AI-powered tool designed to help teams create interactive product demos quickly and efficiently. Instead of relying on traditional screen recordings or static guides, Supademo allows users to record workflows and instantly generate step-by-step demos that can be shared as links or embedded anywhere online.

This tool is particularly useful for SDRs, Business Development Managers, and Account Executives looking to personalize outreach with product-led demos, customer success teams aiming to improve self-serve onboarding, and marketers who need to showcase features in a more engaging way.

What are Supademo’s features?

  • Instant interactive demos: Record a process, and Supademo instantly generates an interactive step-by-step guide with text overlays and screen highlights.
  • AI-powered enhancements: With a single prompt, the AI refines text annotations, optimizes voiceovers, and adjusts flows for clarity.
  • Embed anywhere: Share demos via links or embed them in support docs, Notion, Webflow, Coda, Slack, or CRM follow-ups.
  • Customization & branding: Users can personalize the demo with branding elements, colors, and customized CTAs.
  • Collaboration & organization: Teams can manage multiple demos in shared workspaces, organize them by folders, and create onboarding showcases.
  • Analytics & performance tracking: Track engagement, drop-off rates, and interaction insights to refine and improve demos over time.

What is Supademo’s pricing?

  • Free ($0/user/month): 5 Supademos included, Unlimited screenshots, Intuitive demo editor, Share as link or embed, Export as video or SOP.
  • Pro ($36/user/month): Everything in Free plus Unlimited Supademos, Team workspace, Zoom & autoplay, Custom branding, Blur and annotate, Demo analytics and Supademo AI.
  • Scale ($50/user/month): Everything in Pro plus Dynamic variables, Trackable share links, Conditional demo branching, Password & email protection, Custom domain, Advanced viewer insights, Collaborative commenting, Integrations.
  • Enterprise (Custom pricing): Everything in Scale plus HTML capture, SSO & SAML, Multiple Workspaces, Analytics export, Custom data retention policies, Dedicated support, White-glove onboarding.

What are Supademo’s pros and cons?

✅ Easy to use with an intuitive interface, making demo creation quick and seamless.

✅ Affordable compared to competitors

✅ Allows embedding demos across multiple platforms like Slack, Notion, and Webflow.

✅ Responsive and helpful customer support team.

❌ AI-generated text sometimes requires manual corrections for clarity.

❌ Initial learning curve for some users due to the number of features.

❌ Some key features, like HTML demos, are locked behind enterprise pricing.

Should you use Supademo?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.8

Supademo stands out as a user-friendly and cost-effective solution for creating interactive product demos without the need for extensive video editing. For teams looking for an efficient way to create interactive demos without breaking the bank, Supademo is a strong recommendation.

2. Loom

💡
Best For: Quick, no-edit screen and webcam recordings for sales outreach.

Loom is a widely popular video messaging tool that allows users to quickly record their screen, camera, or both, making it a go-to choice for sales professionals engaging in video prospecting. With a simple interface and powerful features, Loom makes it easy to create and share personalized video messages, product walkthroughs, and follow-ups.

For B2B sales teams, Loom streamlines the process by enabling users to send quick, engaging, and professional-looking videos without heavy editing. Whether you're sending a follow-up to a prospect, walking a lead through a proposal, or creating a personalized video pitch, Loom helps sales reps stand out in crowded inboxes.

What are Loom’s features?

  • Screen & camera recording: Record your screen, webcam, or both with just one click, allowing for clear, personalized video outreach.
  • Instant sharing: Videos are automatically uploaded on Loom and shareable via a link, reducing friction in the prospecting process.
  • Annotations & drawing tools: Highlight key information, draw on the screen, or emphasize clicks to keep viewers engaged.
  • Filler word removal & editing: Automatically trims out “ums” and pauses, making videos more polished and professional.
  • Custom branding: Paid users can replace Loom’s logo with their own branding, making videos look like part of their company’s platform.
  • Analytics & engagement insights: See who watched your video, how long they watched, and where they dropped off to refine your approach.

What is Loom’s pricing?

Loom has annual plans only, with per month cost breakdown:

  • Starter ( $0/user/month/billed annually): 25 videos, 5 minute recording limit, Screen recording and cam bubble, Transcriptions in 50+ languages, Comments and emoji reactions.
  • Business ($15/user/month/billed annually): Everything in Starter, and Unlimited videos, Unlimited recording time, Basic waveform editing, Remove Loom branding, Upload and download videos.
  • Business + AI ($20/user/month/billed annually): Everything in Business plus Filler word and silence removal, Auto-titles, summaries, chapters, AI workflows, Edit video by transcript and Variables.
  • Enterprise (Custom pricing): Everything in Business + AI, and Advanced security (SSO, SCIM), Advanced content privacy, Custom data retention policies, Zoom integration, Salesforce integration and Request email to view.
💰
Intersted to know whether Loom is worth the cost? Read our review on Loom's pricing.

What are Loom’s pros and cons?

✅ See who watched your video and how long they engaged.

✅ AI transcript and filler word removal are helpful.

✅ Simple interface, convenient app access, and useful pause/restart feature.

✅ Allows video sharing without desktop storage.

❌ Editing interface is clunky.

❌ Screen blurring is limited and needs more flexibility.

❌ Customer support relies on user voting for essential feature updates.

Should you use Loom?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐
G2 rating: 4.7

Loom streamlines video prospecting, making it easier to create high-quality, engaging videos with minimal effort. However, if you need advanced automation, hyper-personalization, or CRM sync beyond basic tracking, you may need to explore other options. But for quick, engaging video messages? Loom remains a top choice.

3. Vidyard

💡
Best For: Best for account executives looking to track video watch time and prospect interactions.

Vidyard is a sales prospecting tool that helps you create videos, tracks viewer activity, providing data on who watched your video, for how long, and whether they engaged with any calls-to-action. This makes it an ideal choice for account executives (AEs), sales development reps (SDRs), and B2B sales teams looking to improve their outreach with data-driven video strategies.

Vidyard also integrates seamlessly with CRM platforms like Salesforce and HubSpot, making it easier to personalize outreach and track lead interactions.

What are Vidyard’s features?

  • Video tracking & analytics: See who watched your video, how long they stayed, and if they rewatched any sections. Get real-time notifications when a prospect engages with your content.
  • CRM & sales tool integrations: Connects with Salesforce, HubSpot, Marketo, LinkedIn Sales Navigator, Outreach, and Salesloft to streamline your sales workflow.
  • Custom branding: Remove Vidyard’s watermark and add your company’s logo, brand colors, and CTA buttons to make videos look professional and on-brand.
  • AI-powered video personalization: Automatically insert a prospect’s name or company details into videos for a more tailored approach.
  • Interactive video elements: Add buttons, links, and forms directly inside videos to drive conversions without extra follow-ups.
  • Chrome extension & mobile app: Record and send videos quickly from your browser or phone, making it easy to respond to leads on the go.

What Vidyard’s pricing?

  • Free ($0/month): Limited number of videos per month, Video editing, Video Sharing, AI Script Generator and Stock AI Avatars.
  • Plus ($89/user/month): Everything from Free plus Full video analytics, Customizable branding, Team performance analytics, Folder management and Video captions.
  • Business (Custom pricing): Everything from Plus plan plus CRM/MAP integration, Fully-customizable CTAs, Custom permissions and security options and Priority support and onboarding.

What are Vidyard’s pros and cons?

✅ Provides quick editing and AI video creation.

✅ Chrome extension makes setup and sharing seamless.

✅ Simple to use.

❌ Poor customer support compared to alternatives like Loom.

❌ Cannot track which contact watched a specific video in a multi-video link.

❌ High price makes it hard to justify personal use.

Should you use Vidyard?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.5

Vidyard is one of the best video prospecting tools for sales professionals who want to track video performance and improve conversions. Its detailed analytics, CRM integrations, and interactive video features make it a great choice for teams that rely on data to refine their outreach. However, pricing and customer support concerns is something you need to think about.

If video tracking and personalization are critical to your sales process, Vidyard is a top-tier choice.

4. Sendspark

💡
Best For: Creating videos in bulk and using AI to personalize them.
A screenshot of an AI-generated personalized video with Sendspark.
Create personalized videos with Sendspark in bulk.

Sendspark is a video prospecting tool designed for B2B sales teams that want to create hyper-personalized outreach videos—without recording each one individually. Unlike traditional video tools where you have to record a separate video for each prospect, Sendspark allows you to record one base video and use AI to dynamically personalize it for every recipient.

By leveraging voice cloning and dynamic text replacement, Sendspark can automatically insert a prospect’s name, company details, and even custom scrolling actions within the video—creating the illusion of a tailored message without extra effort.

What are Sendspark’s features?

  • AI-powered dynamic video personalization: Record one base video and automatically replace names, company details, and scrolling elements using AI.
  • Voice cloning for seamless customization: Sendspark replaces placeholders (like “Hi, [name]”) with the recipient’s actual name using AI voice cloning.
  • Custom share pages & embedded CTAs: Add personalized landing pages, call-to-action buttons, and calendar links directly below your videos.
  • Automation & CRM integrations: Automatically generate and send videos via HubSpot, HighLevel, Clay, and other automation tools based on user triggers.
  • One-to-one & bulk video sending options: Send videos individually via email or LinkedIn, or at scale through cold email campaigns using Smartlead and other outreach platforms.
  • Real-time video engagement tracking: Track who watched your video, how much they viewed, and whether they clicked on your CTA, helping you prioritize follow-ups.

What is Sendspark’s pricing?

  • Solo plan ($49/user/month): 200 Dynamic Video Minutes, Dynamic Variables, Dynamic Backgrounds, AI Name Personalization, Send in Gmail, Outlook, & LinkedIn, Remove Sendspark Branding and Custom Domain (CNAME).
  • Plus plan ($149/team/month): Everything in Solo, plus 1,000 Dynamic Video Minutes, 5 Seats Included in Price, Email Sequence Platform Integrations, Clay, HubSpot, & Zapier Integrations, API / Webhooks Access and Admin Dashboard.
  • Scale plan ($499/team/month): Everything in Team, plus, 10,000 Dynamic Video Minutes, Add'l Minutes for $0.12 / Min, Agency Admin Tools, Multiple Client Workspaces, Technical Support Manager, Guided Onboarding and Slack Channel Support.
  • Enterprise plan (Custom pricing): Everything in Scale, plus, Unlimited Dynamic Video Minutes, Unlimited Seats, Customer Success Manager, Team Video Training, Highest Priority Support, Security Review and SSO/SAML.

What are Sendspark’s pros and cons?

✅ High-quality AI-powered personalization enhances outreach efforts.

✅ User-friendly UI with an intuitive onboarding experience.

✅ Browser extension makes it easy to record and send videos from anywhere.

❌ Loading times for finished videos can be slow.

❌ More complex setup than expected, though it becomes easier over time.

❌ Embedding videos redirects viewers to Sendspark’s site, which may not be ideal for branding.

Should you use Sendspark?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.7

If your sales team is sending high volumes of outreach messages, Sendspark’s AI-powered video personalization can significantly boost engagement without adding extra workload. However, it’s not the best option for live, conversational video messaging, and some automation setup is required to fully utilize its capabilities.

5. Idomoo

💡
Best For: Seamless video production and CRM integration for automated outreach.

Idomoo is a video automation platform designed for businesses that want to create high-quality, personalized videos at scale. Unlike traditional video tools, Idomoo uses AI-driven dynamic content generation to turn text, customer data, and even webpage content into engaging videos automatically.

For sales teams, this means faster, more relevant outreach—instead of manually recording videos, you can let Idomoo’s AI generate customized video messages for prospects based on their interests, name, or company details.

What are Idomoo’s features?

  • AI-powered script generation: Simply paste a URL, and Idomoo’s AI will create a script based on the webpage content. Perfect for automating product walkthroughs or sales pitches.
  • Dynamic video personalization: Automatically inserts prospect names, company details, or relevant product information into each video.
  • Text-to-video conversion: Converts static text (like emails or blog posts) into engaging, fully-animated video messages.
  • Custom branding & video templates: Allows companies to customize video elements with logos, fonts, and colors.
  • Scalable video automation: Generate thousands of personalized videos in minutes with data-driven automation.
  • Seamless API & CRM integration: Connects with HubSpot, Salesforce, and other CRMs to trigger personalized videos based on customer actions.

What is Idomoo’s pricing?

Idomoo haven't listed pricing on its website. You need to contact the sales team for pricing.

What are Idomoo’s pros and cons?

✅ Strong customer support, with proactive project managers assisting throughout the process.

✅ Highly personalized video capabilities, including customized images, scenes, and sounds.

✅ Ability to embed CTAs and links directly in videos to drive conversions.

❌ Reporting tool was previously available but is no longer accessible, affecting campaign tracking.

❌ Limited ability to send videos directly from the platform, adding an extra step to the process.

❌ Some integrations are not direct, leading to longer implementation times.

Should you use Idomoo?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.8

Idomoo is a powerful AI-driven video tool designed for businesses that need high-scale personalization without manual recording.

However, its AI-generated nature means less flexibility, and pricing isn’t as transparent as some alternatives. If your priority is scalability and automation, Idomoo is worth considering. But if you prefer personal, one-to-one video communication, other tools might be a better fit.

6. BombBomb

💡
Best For: Automating video follow-ups, nurturing leads, and tracking video email performance.

BombBomb is a video messaging tool designed to help sales professionals, realtors, and customer-facing teams build stronger relationships through personalized video emails and messages. Instead of relying on text-heavy emails, BombBomb allows users to record, send, and track videos directly within email, text messages, and CRM platforms.

With new updates like AI-powered speaker notes, in-video call-to-action (CTA) buttons, and mobile screen recording, BombBomb has improved its usability and engagement potential.

What are BombBomb’s features?

  • AI-powered speaker notes: Users can input key bullet points or use AI-generated scripts to ensure their message stays focused.
  • In-video CTA buttons: Add a Calendly link, website URL, or booking button inside videos to encourage immediate action.
  • Animated video thumbnails: Boost email open rates with engaging preview thumbnails instead of static images.
  • Video trimming & editing: Users can trim excess footage for a cleaner, more professional presentation.
  • Mobile screen recording: Record on-the-go content or explain documents/screens with voiceover guidance.
  • CRM & email integrations: Works with Gmail, Outlook, Salesforce, and other platforms to streamline outreach efforts.

What is BombBomb’s pricing?

  • Essentials ($39/month): Unlimited camera and screen recording, Unlimited videos, video length and storage, Custom branding, Video editing, Privacy - your data is never sold.
  • Plus ($69/month): Everything in Essentials, plus Unlimited mass email sending, Unlimited drip campaigns, Customizable email templates, Email template library and 3,500 contacts included.
  • Enterprise (Custom pricing): Everything in plus plan plus User management & role-based access, Advanced analytics & reporting, Advanced security features, SSO and SCIM/OKTA, Premium integrations and Open API dev library.

What are BombBomb’s pros and cons?

✅ Video reply functionality enhances engagement by allowing recipients to respond with their own videos.

✅ Automated video email drip series streamline nurturing campaigns and sales sequences.

✅ Strong customer support, often responding within 24 hours with personalized guidance.

✅ Seamless USB camera integration for high-quality video recording.

❌ Email builder can feel clunky, especially for longer emails with multiple content blocks.

❌ Limited editing capabilities, with only basic trimming available.

❌ Chrome extension doesn’t always start automatically, requiring a manual refresh.

Should you use BombBomb?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.7

BombBomb is a highly effective video messaging tool for sales and real estate professionals who want to stand out in crowded inboxes. With AI-generated speaker notes, in-video CTAs, and mobile screen recording, it offers a simple yet impactful way to personalize outreach.

However, its pricing and limited video editing options may not work for everyone. If your focus is on engagement and quick video follow-ups, BombBomb is worth considering.

7. Dubb

💡
Best For: Sales teams, account executives, and business owners who want a scalable yet personal approach to video prospecting.

Dubb is a robust video sales platform designed to help sales teams create, personalize, and track engaging video messages that drive higher conversions.

With an intuitive interface and a suite of automation tools, Dubb makes it easy to send personalized video emails, SMS, and LinkedIn messages—all while tracking performance with real-time analytics. Whether you’re an account executive, sales development rep, or business owner, Dubb helps you stand out and make a lasting impression.

What are Dubb’s features?

  • AI writing assistant: Dubb’s built-in AI helps craft compelling video scripts based on industry and intent, ensuring your message is clear and impactful.
  • Screen recording & webcam integration: Easily record videos with your webcam, screen, or both, directly from the web app, Chrome extension, desktop, or mobile app.
  • Animated GIF thumbnails: Dubb auto-generates eye-catching, looping GIF previews that dramatically improve email and LinkedIn message click-through rates.
  • Teleprompter for video scripts: Stay on message and concise with an integrated teleprompter that keeps your delivery smooth and professional.
  • Branded video landing pages: Each video is automatically hosted on a custom-branded landing page, where prospects can reply, book a meeting, or take action.
  • In-depth analytics & tracking: Know exactly who watched your video, for how long, and what actions they took, enabling smarter follow-ups.

What is Dubb’s pricing?

  • Starter ($0/user/month): 25 SD video limit, Video email/SMS, Basic landing pages, Mobile & computer, Gmail/Outlook/LinkedIn and Self-serve support.
  • Pro ($59/user/month): Everything in Start, plus Unlimited HD video, Email/SMS campaigns, Custom branding/CTAs, Teleprompter, AI Productivity Suite, Onboarding training and Sales Interactive Assistant.
  • Pro Plus ($129/user/month): Everything in Pro, plus, Coaching, Full custom branding, Automation workflows, Additional resources, Ad retargeting, Custom account setup, 1:1 training and Sales Interactive Assistant.
  • Enterprise (Custom pricing): Everything in Pro Plus, plus Account manager, Admin & team controls, Security controls, Custom team setup, Strategy & training and Salesforce/HubSpot/CRM.

What are Dubb’s pros and cons?

✅ Easy-to-use interface with multiple recording options for different use cases.

✅ Rapid customer service response and continuous platform improvements.

✅ Landing page presets make video content more interactive.

✅ Affordable pricing compared to other video marketing tools.

❌ Embedding videos in emails can sometimes be tricky.

❌ Requires a learning curve before fully utilizing all functionalities.

❌ Occasional issues with video quality.

Should you use Dubb?

💫
Features: ⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐
G2 rating: 4.6

If you’re in B2B sales or customer-facing roles and need to make your outreach stand out, Dubb is a fantastic investment. Its ability to humanize prospecting with personalized video messages can significantly boost response rates and shorten sales cycles. While it has a slight learning curve, the payoff in engagement and conversions makes it well worth the effort.

8. VideoAsk

💡
Best For: Two way video conversations, lead qualifications and lead conversions.

Engaging prospects through video is already a proven way to boost response rates, but VideoAsk takes it a step further by making the experience interactive. VideoAsk helps you qualify leads, collect information, and schedule meetings through personalized, two-way video conversations.

Instead of sending passive video messages, VideoAsk allows users to ask questions, receive responses in video, audio, or text format, and guide prospects through a customized funnel using conditional logic.

What are VideoAsk’s features?

  • Interactive video surveys & lead forms: Create video-based surveys that collect responses via video, voice, or text, making lead capture more dynamic.
  • Conditional logic & multi-step funnels: Design custom workflows that route prospects based on their answers, helping qualify leads automatically.
  • Built-in appointment scheduling: Integrates with Calendly, Google Calendar, and HubSpot to let prospects book meetings directly within the video.
  • Customizable video landing pages & widgets: Embed interactive video forms on your website, email campaigns, or social media to engage leads anywhere.
  • Email & CRM integrations: Sync responses and lead data with HubSpot, Salesforce, Zapier, and other tools to keep your sales process smooth.
  • AI-powered transcriptions & subtitles: Auto-transcribe video responses and generate subtitles for better accessibility and searchability.

What is VideoAsk’s pricing?

  • Start ($0/month): 20 mins of video or audio processing, VideoAsk branded, Up to 3 steps per videoask, Invite your team - up to 3 users, All core features, Conditional Logic, Collect payments with Stripe, Zapier integration, Appointment scheduling and Voice-text transcription & captions.
  • Grow ($30/month): All features from Start plan, plus 100 mins of video or audio processing per month, Partially Videoask branded, Unlimited steps per videoask, Invite your team - up to 5 users, Data export, Redirect to URL, Live Calls, Net Promoter Score, File Upload, Respondent tracking, Custom variables (hidden fields), Video length control, Passcode-protected videoasks, APIs & Webhooks and Schedule a close date.
  • Brand ($50/month): All features from Grow, plus 200 mins of video or audio processing per month, Add your own brand/s, Unlimited steps per videoask, Invite your team - up to 10 users, Domain white labeling, Priority support and AI Chatbot.

What are VideoAsk’s pros and cons?

✅ Quick project setup and easy sharing across different platforms.

✅ Helps translate email drip campaigns into engaging video sequences.

✅ Built-in notes feature improves recording experience.

❌ Occasional lag and slow search responsiveness.

❌ Lacks advanced editing features, making customization harder.

❌ Too many onboarding video prompts instead of a simple reference library.

Should you use VideoAsk?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐
G2 rating: 4.5

VideoAsk is an excellent choice for sales teams, consultants, and marketers who want a more interactive approach to lead qualification and customer engagement. If you're looking for a tool that automates prospecting, collects data dynamically, and integrates with your sales funnel, it’s a strong contender.

9. VEED

💡
Best For: AI-Powered Video Editing and Subtitling

VEED is a user-friendly AI-powered video editing platform designed to produce professional-quality videos with ease.

Its a great tool for B2B sales professionals who want to personalize outreach, create engaging follow-ups, or repurpose long-form content into shareable snippets. Whether you need a quick video for LinkedIn outreach or a fully polished presentation, VEED provides an intuitive, browser-based solution.

What are VEED’s features?

  • AI video generator: Enter a simple prompt and let Veed auto-generate a video, complete with script, voiceover, stock footage, and music.
  • Auto-subtitling & transcription: Accurately generate subtitles in multiple languages and use auto-highlighting to emphasize key phrases.
  • AI-powered video clipping: Convert long-form content into short, engaging clips optimized for LinkedIn, TikTok, or Instagram Reels.
  • One-click background noise removal: Enhance audio clarity by filtering out background noise from calls, interviews, or recordings.
  • Resize & reformat for social media: Quickly adjust aspect ratios for platforms like YouTube Shorts, Instagram, and Twitter.
  • Screen recording & AI avatars: Record directly within VEED or use AI-generated avatars to create talking-head videos without being on camera.

What is VEED’s pricing?

  • Lite ($19/user/month): Unlimited watermark removal, Auto-generate subtitles (144 hr/yr), Simple Brand Kit with your fonts & colors, Export videos in Full HD 1080p, Access to 50K+ royalty-free assets, Auto-resize for YouTube, IG, and X and Max 1 editor.
  • Pro ($49/user/month): Access to all AI tools, Translate videos to 50+ languages, Full Brand Kit with images, video & audio, AI Avatars (4 hr/yr), Text to Speech (144 hr/yr), Export videos in 4K Ultra HD, Caption and share from iOS and Max 5 editors.
  • Enterprise (Custom pricing): Start from custom template, Centrally manage teams, Multiple Brand Kits for multiple teams, Streamline with review mode, Personalized AI avatars, Video analytics, Custom usage limits, Advanced security controls, Single sign-on, Priority customer support and Dedicated customer success.

What are VEED’s pros and cons?

✅ Easy-to-use interface with quick subtitle integration for accessibility and engagement.

✅ Saves time by offering pre-set animations, fonts, and auto-generated captions.

✅ Auto-highlighting of important words in captions improves readability.

✅ AI-assisted clipping feature turns long videos into short, shareable clips.

❌ AI subtitle accuracy is inconsistent, requiring manual corrections.

❌ Customization options for video sizes outside of pre-made templates are lacking.

❌ Export times can be slow for large video files.

Should you use VEED?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐
G2 rating: 4.6

VEED offers a quick and accessible way to create polished, engaging videos without the need for advanced editing skills. While it may not replace full-scale professional editing software, it’s a practical tool for sales prospecting, lead nurturing, and content repurposing. If you want a fast and easy way to enhance your video outreach in 2025, VEED is worth trying—especially with its free plan.

10. ReachOut

💡
Best For: AI-powered personalized video prospecting at scale without manual recordings.

ReachOut is an AI-powered video prospecting platform that helps sales teams create personalized video emails—without the need to record individual videos for every lead. By using AI-generated avatars, dynamic backgrounds, and real-time personalization, ReachOut allows users to scale one-to-one video outreach while maintaining a human touch.

What are ReachOut’s features?

  • AI-generated personalized videos: Use AI avatars or real video clips to create customized video messages without manually recording for each prospect.
  • Smart dynamic backgrounds: Automatically customize the video background with the recipient’s website or company branding for a more personalized feel.
  • Thumbnail personalization: Generate dynamic thumbnails that include prospect names, company logos, or personalized text to boost email open rates.
  • CRM & email integrations: Seamlessly integrates with HubSpot, Salesforce, Zapier, and custom workflows to automate video outreach.
  • Automated video email sequences: Schedule and send personalized video emails at scale, with built-in follow-up automation.
  • Analytics & tracking: Monitor video engagement, click-through rates, watch times, and conversions to optimize outreach efforts.

What is ReachOut’s pricing?

  • Personal ($79/user/month): Single user login (1 seat), 300 credits/mo, Unused credits roll over, Buy more credits as needed, Up to 25 custom avatars, 50 campaigns, 100 GB storage, API Integration.
  • Business ($149/user/month): Everything in Personal, plus Unlimited users, Unlimited custom avatars, Unlimited campaigns, Unlimited storage, White-label reporting , 1:1 onboarding call and Priority Support.
  • Agency (Custom pricing): 100% White-Label Portal, Resell It As Your Own, Unlimited Credits, Unlimited Clients/Sub-Accounts, Replace Logo & Colors, CNAME for app and links, Own Branded Knowledge Base, Managed Support and Keep 100% Of The Profits.

What are ReachOut’s pros and cons?

✅ Dynamic backgrounds, AI avatars, and personalized thumbnails create a hyper-personalized experience for every prospect.

✅ Track who watched, how long, and who took action, helping sales teams prioritize warm leads.

✅ Easily integrates with existing email sequences and CRM systems to keep outreach consistent and automated.

❌ Some voices may sound robotic, requiring you to upload your own voice clone for better authenticity.

❌ Setting up dynamic personalization and automation requires some initial configuration.

❌ Lack of free plan that restricts the users to try out the product before committing to it.

Should you use ReachOut?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐
Ease: ⭐️⭐️⭐⭐
G2 rating: 5.0

ReachOut is a powerful tool for B2B sales professionals who need to scale personalized video outreach without sacrificing engagement. If you’re tired of low cold email response rates and want a faster, automated way to personalize outreach, ReachOut is a strong option.

11. Potion

💡
Best For: Turning one recorded video into thousands of hyper-personalized messages using AI.

Potion is an AI-powered video prospecting tool automates personalized video creation, allowing users to send unique videos to each prospect—without recording dozens of takes. Potion helps sales teams improve email open rates, response rates, and overall engagement by dynamically customizing greetings, backgrounds, and landing pages for every prospect.

What are Potion’s features?

  • AI-generated personalized greetings: Say "Hey [First Name]" in every video without re-recording, thanks to AI-driven lip-syncing technology.
  • Dynamic background personalization: Potion automatically updates the video background to display the recipient’s LinkedIn profile, website, or company branding.
  • GIF video previews in emails: Increases email open and click-through rates by displaying a customized preview with the prospect’s name.
  • CRM & CSV import integration: Easily import leads from HubSpot, Salesforce, or a CSV file, and Potion will generate personalized videos for each.
  • Customizable video landing pages: Add CTA buttons, embedded videos, images, and testimonials to drive conversions directly from the video page.
  • Scalable multi-recipient video generation: Need to send the same video to multiple prospects? Potion lets users record once and personalize at scale.

What is Potion’s pricing?

  • Starter ($99/month/workspace): AI Face, Voice, Gesture Cloning, AI Video Personalization, Multi-language Generation, 50+ CRM Integrations, 'Export-less' Integrations, Dynamic Videos, Dynamic Video Backgrounds, Screen Recording to AI Video, Video Analytics and VSL Creator.
  • Professional ($299/month/workspace): All features of Starter, plus, Generate Unlimited Videos, Zapier Webhooks, Multi-user Workspaces, Roles & Permissions, Custom Branding, Custom Domains, All Team Features, All Admin Features and Priority Support.
  • Enterprise (Custom pricing): All features of Professional, plus, Whitelabel Video AI, AI Video Strategy Consultations, On-demand Team Coaching, Highest Priority Support, SOC2 Compliant and Data Encryption With TLS 1.2.

What are Potion’s pros and cons?

✅ User friendly platform.

✅ Incredible customer support.

✅ Highly customizable landing pages.

❌ Some subtle imperfections in lip movement can make AI-generated greetings look unnatural.

❌ Some prospect websites may not load correctly, requiring a fallback background.

❌ Speed of uploading contacts is slow.

Should you use Potion?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.9

Potion makes AI-driven personalized video outreach scalable and efficient. Its ability to auto-generate dynamic greetings, update backgrounds, and personalize landing pages gives sales teams a powerful tool to increase email engagement and book more meetings.

For sales teams looking to automate yet personalize their video outreach, Potion is a time-saving, high-impact tool worth trying in 2025.

12. HeyGen

💡
Best For: Creating AI-powered avatar and multilingual videos.

HeyGen offers AI-generated avatars, voice cloning, and multilingual video translation—allowing sales teams to create scalable, hyper-personalized video outreach with minimal effort.

With over 120 avatars, 300+ AI voices, and seamless text-to-video capabilities, HeyGen enables B2B sales reps, marketers, and customer support teams to generate realistic AI videos that look and sound natural. Whether you need personalized video prospecting, internal training videos, or international outreach, HeyGen delivers high-quality, customizable AI-driven video content at scale.

What are HeyGen’s features?

  • AI avatars & voice cloning: Users can create realistic AI avatars that replicate their facial expressions and voice with just two minutes of training footage.
  • 120+ AI Avatars & 300+ voices: Choose from a vast selection of avatars and voice options, including premium voices via 11 Labs API integration.
  • Video translation & lip-syncing: Translate videos into 25+ languages while ensuring natural lip-syncing for localized outreach.
  • Pre-built video templates: Access 400+ templates designed for sales, marketing, and training, making video creation fast and effortless.
  • API access for automation: Businesses can integrate HeyGen into their workflows, automating video creation for lead generation or customer engagement.
  • Multi-format video editing: Add elements like call-to-action buttons, overlays, and subtitles to make videos more interactive and persuasive.

What is HeyGen’s pricing?

  • Free ($0/month): Create 3 videos per month, Videos up to 3 mins, Export up to 720p, 1 Custom Video Avatar, 500+ Stock Avatar Looks, Al Trust & Safety, Share & export videos, and Standard video processing.
  • Creator ($29/month): Everything in free plus Create unlimited videos, Videos up to 5-mins, Export up to 1080p, Avatar add-ons available, Watermark removal, Fast Video Processing, Brand Kit and Brand Voice.
  • Team ($89/user/month): Everything in Creator, plus, Create unlimited videos, Videos up to 30-mins, 1 Custom Video Avatar/Seat, 1 Custom Interactive Avatar/Seat, 700+ Stock Avatar Looks, Multi-user workspace, Roles & permissions and Faster video processing.
  • Enterprise (Custom pricing): Everything in Team plus, Create unlimited videos, No video duration max, Export up to 4k, 3+ Custom Video Avatars, 3+ Custom Interactive Avatars, Translation Proofread, Enterprise security & privacy, Studio Quality Look add-on, Priority Support, Account manager, Commercial terms and Fastest video processing.

What are HeyGen’s pros and cons?

✅ Includes a verification system before avatar creation, ensuring privacy and security.

✅ Generates avatars directly from text with voice synthesis and the ability to upload audio.

✅ Fast and responsive customer support, addressing issues within minutes.

✅ Intuitive and easy to use.

❌ Video rendering can be slow compared to competitors like Synthesia and Pixverse AI.

❌ Starting packages restrict avatar video length upto five minutes.

❌ AI-generated avatars require high-quality input for the best results.

Should you use HeyGen?

💫
Features: ⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.8

If you’re looking for an efficient way to send personalized outreach messages, HeyGen’s AI avatars and voice cloning can help you stand out in crowded inboxes.

That said, it’s best suited for teams with moderate to high video prospecting needs—especially those targeting multilingual audiences. If you’re only sending occasional videos, the pricing may not justify the investment.

13. Hippo Video

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Best For: Teams that rely on video communication and need a tool with built-in teleprompters and CRM integrations.

Hippo Video is an interactive video prospecting tool designed to help sales professionals create, share, and track personalized videos seamlessly. Unlike basic video recording platforms, Hippo Video stands out by offering interactive elements such as clickable CTAs, forms, polls, and surveys within the video itself.

For B2B sales reps, SDRs, and account executives who need to engage prospects more effectively, Hippo Video provides a structured way to scale personalized outreach. Whether you're embedding videos in emails, LinkedIn messages, or landing pages, the tool ensures that each prospect gets a unique, engaging experience.

What are Hippo Video’s features?

  • Teleprompter for smooth recording: Read from a built-in scrolling teleprompter while recording to maintain eye contact and ensure a natural delivery.
  • Pre-designed video templates: Maintain brand consistency with ready-to-use templates for introductions, follow-ups, and SaaS demos.
  • Interactive video elements: Add CTAs, forms, polls, and surveys directly into videos to capture lead intent and encourage engagement.
  • Hyper-personalized sales pages: Customize entire video landing pages with branding, personalized messaging, and dynamic elements.
  • Video stitching & personalization at scale: Merge recorded or imported videos with personalized intros to create tailored messages for multiple prospects.
  • Advanced video analytics: Track viewer engagement, watch rates, and responses to identify hot leads and follow up strategically.

What is Hippo Video’s pricing?

There are no monthly plans. Here is the monthly cost breakdown of annual plans:

  • Free ($0/month): Video Flows, 10 minutes of Closed Captions, 5 Videos, 2 Sales Page Templates, Automated 50 Personalized Videos, Website and LinkedIn Background Personalization, Personalize videos by adding your prospect's company website/ LinkedIn profile background to your videos, Basic Editing and Analytics, Teleprompter, Mobile and Desktop Applications and Gmail/Outlook/LinkedIn Integrations.
  • Pro ($20/user/month): 5 Video Flows, 30 minutes of Closed Captions, 10 Videos - AI Editor, 5 Sales Page Templates, Automated 100 Personalized Videos, Chapters, Unlimited Full HD Recordings, Advanced Editing and Analytics, Virtual background, Interactive CTAs, Custom Branding and URL.
  • Teams ($60/user/month): 15+ Video Flows, 200 minutes of Closed Captions, 50 Videos - AI Editor, 15 Sales Page Templates, Automated 300 Personalized Videos, Everything in Pro, plus: Integrations with Sales Platforms, Advanced Sales Pages, Team Reports, Tags in Folders and Document to Video.
  • Enterprise ($80/user/month): Unlimited Custom Video Flows, Unlimited Closed Captions, Unlimited Videos - AI Editor, Unlimited Sales Page Templates, Automated 500 Personalized Videos, AI Generated Chapters, Salesforce Integration, Everything in Teams, plus Role Based Access and Controls, Single Sign-On and Dedicated Account Manager, Video Coaching and Solution Engineering.

What are Hippo Video’s pros and cons?

✅ Enables screen and webcam recording simultaneously for process guides and training, reducing communication gaps.

✅ Offers powerful customization options like intros, outros, logos, and interactive elements for enhanced engagement.

✅ Balances ease of use with functionality, offering a user-friendly yet feature-rich platform.

❌ UI can feel clunky and slow at times, making navigation less smooth.

❌ Lacks support for Safari.

❌ Video rendering speed is slow.

Should you use Hippo Video?

💫
Features: ⭐️⭐️⭐️⭐️⭐️
Pricing: ⭐️⭐️⭐️⭐️⭐️
Ease: ⭐️⭐️⭐⭐⭐
G2 rating: 4.5

Hippo Video is an excellent choice for B2B sales teams looking to enhance video prospecting with personalization and interactivity. If your outreach strategy relies on engaging prospects beyond a simple email, Hippo Video’s dynamic elements—such as in-video CTAs and lead capture forms—can significantly boost response rates.

That said, it’s best suited for teams that are comfortable with a slightly steeper learning curve. While its personalization features are powerful, they require time to set up effectively. If you’re a solo rep looking for quick, one-off video recordings, simpler tools like Vidyard or Loom might be more practical.

Verdict: what is the best video prospecting software of 2025?

  • Best for personalized, interactive outreach: Supademo
  • Best for simple, quick video outreach: Loom
  • Best AI-powered video personalization: Sendspark & HeyGen
  • Best for CRM-integrated video tracking: Vidyard
  • Best for sales teams using LinkedIn: Dubb
  • Best budget-friendly option: VEED
  • Best for high-volume, scalable video prospecting: ReachOut & Potion

How to choose the right video prospecting platform?

With so many video sales tools available, finding the right one can feel overwhelming. Making the right choice requires balancing features with usability to ensure the tool fits seamlessly into your workflow. Here are some factors to consider before choosing your ideal video prospecting tool.

Define your use case

The first step is understanding how you plan to use video in your sales outreach. If you primarily send one-off personalized videos in emails or LinkedIn messages, a lightweight tool like Vidyard or Loom might be sufficient. These platforms make it easy to record, share, and track basic engagement metrics.

However, if you’re scaling outreach across multiple prospects and need automation, Hippo Video or BombBomb can help by integrating video directly into your CRM, allowing bulk personalization without recording each message from scratch.

For sales teams that want to stand out with AI-generated content, tools like HeyGen enable you to create lifelike avatars and voice clones, making it possible to personalize outreach at an unprecedented scale.

Look at personalization & engagement features

Not all video tools offer the same level of customization. Basic platforms allow for simple video recording and sharing, but more advanced solutions offer features like:

  • Dynamic personalization: Automatically inserting a prospect’s name, company, or industry into video content.
  • Clickable CTAs: Adding call-to-action buttons inside the video to drive next steps.
  • Forms and surveys: Collecting lead information directly within the video.
  • Interactive branching: Allowing prospects to choose their own journey by selecting different video paths.

If engagement is a priority, tools like Dubb or Tolstoy offer interactive elements that turn passive video viewing into an active experience, improving response rates and conversions.

Check CRM and workflow integration

Your sales video tool should work within your existing sales tech stack. If your team relies on Salesforce, HubSpot, or Outreach, choosing a tool with native CRM integration ensures a smooth workflow.

These integrations reduce friction and help sales reps maintain efficiency without switching between platforms.

Consider scalability & team collaboration

A solo sales rep’s needs differ from those of a 20-person sales team. If you’re a one-person operation, an affordable tool like Loom’s free plan might be enough. But for growing teams, scalability becomes crucial.

Look for features like:

  • Team-based analytics: Track which reps are using video most effectively.
  • Template sharing: Create reusable video scripts for consistency in messaging.
  • Role-based permissions: Control who can create, edit, and distribute videos.

Enterprise sales teams should also consider tools with API access and automation, like HeyGen or Hippo Video, to integrate video prospecting into their broader sales strategy.

Evaluate pricing & ROI

Video prospecting software comes in a wide price range, from free versions to enterprise plans costing $100+ per month. Before committing, weigh the return on investment based on your prospecting volume and expected conversion lift.

For example:

  • If you send a few personalized videos per week, a free or low-cost tool like Vidyard or BombBomb may be enough.
  • If your team relies heavily on video for outbound sales, investing in an AI-powered or CRM-integrated tool can justify the cost by improving efficiency and engagement.
  • If you need highly customized, AI-generated videos, expect to pay a premium for tools like HeyGen or Synthesia.

Test before you commit

Most platforms offer free trials or freemium plans, so take advantage of them before making a decision. Testing a tool in real-world sales outreach will help you assess its usability, performance, and impact on engagement rates.

The best video prospecting tool isn’t necessarily the one with the most features—it’s the one that fits seamlessly into your sales process, enhancing your outreach without creating extra work.

What are video prospecting best practices?

Video prospecting can be one of the most engaging ways to connect with potential buyers, but success depends on more than just hitting “record” and sending a message. A well-executed video can make your outreach feel personal and memorable, while a poorly structured one risks being ignored entirely. To improve response rates and build real connections, here are some of the best practices:

Keep it short and focused

Prospects are busy. A long-winded video risks losing their attention before they even reach your main point. The sweet spot for most prospecting videos is between 30 to 90 seconds—long enough to provide value, but short enough to keep engagement high.

If you’re reaching out cold, start strong. The first 5-10 seconds should immediately grab attention by addressing the prospect’s name, company, or a specific challenge they’re facing.

Personalize, but don’t overcomplicate

A generic video won’t stand out. Instead of a scripted, one-size-fits-all approach, include details that show you’ve done your research. Mention a recent company announcement, reference a shared connection, or highlight something from their LinkedIn profile.

That said, personalization doesn’t mean recording a new video for every prospect from scratch.

Make eye contact and use a friendly tone

People connect with people. If you’re on camera, look directly into the lens, as this simulates eye contact. A robotic delivery or stiff posture can make you seem disconnected, so keep it natural and conversational.

If you’re camera-shy or prefer AI-generated avatars, ensure that the voice and expressions still convey warmth and authenticity.

End with a clear call to action

Every prospecting video should answer: What should the prospect do next? Without a clear CTA, even the most engaging video might not lead to action. Whether you want them to book a call, respond with a question, or check out a case study, make the next step simple and obvious.

Optimize for mobile viewing

A large percentage of sales emails are opened on mobile devices, and video is no exception. Ensure that your video platform supports responsive playback and doesn’t force prospects to download large files.

Additionally, include captions or subtitles—many recipients watch videos on mute, especially in office settings.

Track engagement and follow up strategically

The benefit of video prospecting is that you can see who watched your video, for how long, and whether they clicked on any links. Use this data to guide your follow-ups.

If a prospect watches the entire video but doesn’t respond, send a brief follow-up email referencing their engagement. If they only watched a few seconds, consider tweaking your introduction to be more engaging.

I hope you were able to find the best tool for you through this blog.

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