
Something broke when Loom became an Atlassian product.
Not the features. Those were already limited. What broke was the trust.
Users found themselves locked in login loops, filing support tickets into what one community member called "a graveyard." Then came the billing shock: Loom converted viewer seats into full paid seats during migration. Teams where most members only watched videos saw bills jump from $240/year to $24,000 overnight.
Loom defined async video for remote teams. But the tool that helped you skip redundant meetings is the one you're replacing in 2026.

Loom Pricing verified: August 11, 2026, directly on Loom's official pricing page.
| Tool | Best for | Free plan? | Starts at | G2 rating | Demo type | Recording experience | Editing | Sharing | Chrome extension |
|---|---|---|---|---|---|---|---|---|---|
| Supademo | Interactive demos + 4K screen recording | Yes, 5 demos and 5 recordings | $27/mo | 4.7/5, ~600+ reviews | Interactive + video | ⭐ 4.7/5 | Advanced, including blur, annotations, and variables | Excellent, with link sharing, embeds, PDF export, and analytics | Yes |
| Tella | Polished video, zero editing skills | 7-day free trial | $13/user/mo | Not rated on G2 | Video only | ⭐ 4.3/5 | Good, with AI auto-cut and layouts | Excellent, with instant links and 4K download | No, web + desktop app |
| Vidyard | Sales analytics + CRM | Yes, 5 videos/mo | $59/user/mo | 4.5/5, 832 reviews | Video only | ⭐ 3.8/5 | Basic, trim only | Excellent, with CRM sync, analytics, and CTAs | Yes |
| Camtasia | Tutorials and e-learning | Free trial | $39/yr | 4.6/5, 1,658 reviews | Video only | ⭐ 4.0/5 | Professional, with timeline editing, multi-track editing, and quizzes | Export only, no hosting | No, desktop only |
| Screen Studio | Cinematic Mac recordings | No | $9/mo, yearly | Not on G2 | Video only | ⭐ 4.4/5 | Good, with auto-zoom, presets, and motion blur | Export only, no hosting | No, Mac app only |
| Cap | Open-source, self-hosted | Public beta | $8.16/mo, yearly | Not on G2 | Video only | ⭐ 3.5/5 | Basic, with custom backgrounds | Mixed, with instant links, but still in beta | No, desktop app |
| OBS Studio | Free power-user recording | 100% free forever | Free | 4.6/5, ~130 reviews | Video only | ⭐ 3.1/5 | None, needs a separate editor | Export only, no hosting or instant link | No, desktop only |
7 best Loom alternatives in 2026
I tested each tool on this list for recording quality, editing flexibility, sharing experience, pricing fairness, and team scalability. Where relevant, I note who the tool is genuinely best for, not just who the vendor says it's for.
1. Supademo: Best for interactive demos + video in one platform
Key strengths of Supademo
- Free 4K screen recording: Record up to 50 free videos with a 10-minute cap, without paying for basic recording access.
- Built-in editing: Trim, cut, crop, mute, change playback speed, update thumbnails, and clean up recordings before sharing.
- Freeform webcam controls: Resize your webcam to any shape or size instead of being locked into fixed bubble sizes.
- Automatic zoom and pan: Auto-zooms based on your click movements. Adjust, add, or remove zooms after recording. (included in free plan)
- Smart Blur: Redact any sensitive information and unwanted elements before recording using Supademo’s chrome extension.
- Mix free and paid seats: Only pay for creators. Viewers can remain on free seats within the same workspace.
- Trackable sharing: Share via link, embed, PDF, or video export. Analytics show engagement, drop-offs, and completion rates per viewer.
- Add interactivity: Turn any video into a click-through walkthrough using video split. Bundle multiple demos into a single URL via demo hub.
Bullhorn achieved 2x faster production and a 20% increase in demo engagement with Supademo.
"Supademo helps us meet customers where they are — delivering quick, clear, and interactive training that saves us hours of production time." ~ Robert Hoffmann, Instructional Designer
Supademo vs Loom: Which gives more value for free?
| Parameter | Loom free | Supademo free |
|---|---|---|
| Video quality | 720p | Up to 4K |
| Free videos | 25 | 50 |
| Length cap | 5 minutes | 10 minutes |
| Webcam UI | 3 fixed sizes | Freeform webcam, resize to any shape or size |
| Editing | Locked behind paid plan | Included free: trim, cut, crop, mute, thumbnail, speed |
| Paid price | $18 to $24/seat for recording | $0 for recording. $38/seat if you also want interactive demos |
| Repurposing | Video mostly stays as a passive recording | Turn videos into interactive demos, walkthroughs, onboarding assets, and demo hubs |
| Analytics | Viewer activity and basic engagement signals | Track demo views, engagement, completion, and drop-offs |
Supademo's video recording experience
I would rate it 4.7 out of 5. The Chrome extension launches fast, recording starts without lag, and the auto-zoom is genuinely useful (not a gimmick). The post-recording editor is where Supademo really pulls ahead. Unlike Loom’s free plan, Supademo also includes editing tools for free, including trim, cut, crop, mute, thumbnail editing, and playback speed controls.
The one area that needs work is the Windows desktop app, which occasionally feels less polished than the Mac experience. If you are a Windows-primary team, the Chrome extension is the more reliable path right now.
Where Supademo falls short
Supademo is built for teams that want to turn product knowledge into reusable sales, marketing, customer success, onboarding, and training assets.
Supademo is not built for raw video/cinematic editing. If you need timeline editing, multi-track audio, transitions, or cinematic motion effects, other tools below in this list can better fit.
2. Tella: Best for polished async video with zero editing skills
Tella is the screen capture tool that essentially edits your videos for you. It is built for people who need professional-looking video output but do not want to learn (or pay for) a traditional video editor. The multi-layout recording is the standout feature.

You can switch between a bubble cam, side-by-side, picture-in-picture, and full-screen views during a single recording. Start with a webcam intro, switch to screen share for the demo, and close with a talking head, all in one take.
Key strengths of Tella:
- Auto Cut: Removes filler words, silences, and mistakes automatically using AI. Significant time saver.
- Multi-layout recording: Switch between bubble cam, side-by-side, PIP, and full-screen mid-recording. No post-production needed.
- Instant sharing: Generates a shareable link immediately after recording with optional 4K download. No account needed to view.
- Custom branding: Branded backgrounds, colors, and custom domains (Premium) to keep videos on-brand.
Our experience testing Tella
4.3 out of 5. Tella is genuinely fast to get started with. The layout switching during recording feels seamless, and Auto Cut is a real time-saver if you tend to "um" your way through recordings.
The pain points: we hit a bug where Tella recorded the wrong screen on the first recording after opening the app (users shared similar experiences on Capterra reviews).
Where Tella falls short
No interactive or click-through demo capability. Analytics are basic (view counts, not engagement depth). No free plan, just a 7-day trial. Cannot blur or redact sensitive information after recording. Some users report bugs with screen selection and segment corruption during re-recording.
Tella Pricing: $13/user/mo. Premium at $19/user/mo for custom branding, custom domain, and 60 FPS export. (Verified in August, 2026 via official Tella pricing page)
3. Vidyard: Best for sales teams who need video analytics and CRM integration
Vidyard is purpose-built for sales-led video. Where most tools stop at "record and share," Vidyard connects your videos to your sales pipeline. You can see exactly who watched your video, how much they watched, and where they dropped off. That data flows directly into Salesforce or HubSpot, so your sales team can follow up based on engagement rather than guesswork.

Key strengths of Vidyard:
- Individual viewer analytics: See who watched, how much, and where they dropped off. Individual tracking, not aggregate.
- CRM integration: Ties video views directly to deals and contacts in Salesforce, HubSpot, Marketo, and Salesloft.
- Personalized landing pages: Custom CTAs, calendar booking, branded sharing pages per video. Prospects book meetings from the video page.
- Video Sales Agent: Automates creation and delivery of personalized videos for outbound sequences.
Our experience testing Vidyard
3.8 out of 5. The analytics are genuinely good for sales use cases. Seeing exactly who watched what portion of your video, and having that data sync to your CRM automatically, is the cherry on top.
Where Vidyard falls short
Video editing is very limited, just basic trimming. Free plan caps you at 5 videos per month. Starter at $59/user/month makes it expensive for non-sales teams.
Some users report video playback errors and Chrome extension glitches. Overkill if you do not need CRM integration or sales analytics.
Vidyard Pricing: Free (5 videos/month). Starter at $59/user/mo. Teams and enterprise require custom quotes. (Verified in August, 2026 via official Vidyard pricing page)
4. Camtasia: Best for professional tutorials and e-learning content
Camtasia is a full desktop video editing suite with built-in screen recording. It is in a fundamentally different category from Loom. Where Loom is "record and share in 30 seconds," Camtasia is "record, then spend time making it look professional." That trade-off is worth it if your output needs to look polished: training videos, product tutorials, onboarding courses, or marketing content.

Key strengths of Camtasia:
- Full timeline editor: Transitions, annotations, callouts, and multi-track editing. The most powerful editor on this list.
- E-learning support: Built-in quizzes, clickable links, and interactive hotspots. One of the few tools supporting e-learning natively.
- Asset library: Pre-built templates, music tracks, sound effects, and motion graphics. Saves production time.
- AI features: AI script generation, voiceovers, caption generation, and filler word removal on higher tiers.
Our experience testing Camtasia
4.0 out of 5. If you need serious editing power, nothing else on this list comes close. The timeline editor is genuinely professional-grade, and the quiz/hotspot features make it the only real option for structured e-learning content.
The trade-off is significant: this is not a "record and share in 2 minutes" tool. Our first polished video took about 30-40 minutes, including editing.
Where Camtasia falls short
Steep learning curve. Professional video editing software, not a quick recorder. No cloud hosting: export and host elsewhere.
Users report performance issues with longer videos (crashes, lag). Overkill for a 2-minute team walkthrough.
Camtasia Pricing: Starter at $39/yr. Essentials at $179.88/yr. Create at $249/yr. Pro at $599/yr. (Verified in August, 2026 via official Camtasia pricing page)
5. Screen Studio: Best for Mac users who want cinematic screen recordings
Screen Studio is a video capture software that focuses on making screen recordings look beautiful with minimal manual effort. The automatic zoom feature follows your mouse clicks and zooms in on what matters, adjustable from subtle to dramatic. Cursor movements are smoothed out automatically, and motion blur gives recordings a polished, professional feel that raw screen captures typically lack.

Key strengths of Screen Studio:
- Cinematic polish: Smooth cursor animations, motion blur, and device frames give recordings a professional look automatically.
- Offline recording: Works fully offline. Genuine advantage for travel or unreliable connectivity.
- AI background removal: Remove backgrounds without a green screen. Whisper-based auto-transcription and captions.
Our experience testing Screen Studio
4.4 out of 5. The automatic zoom is the real star. It genuinely makes basic screen recordings look like someone spent time in After Effects. Cursor smoothing removes the jittery, amateur feel that plagues most raw screen captures. The preset system is clever for teams producing lots of similar content.
Where Screen Studio falls short
Mac only. No Windows, no browser extension, no mobile app. No free plan. No cloud hosting or sharing infrastructure. No analytics. It is a recording and editing tool, not a communication platform.
Screen Studio Pricing: $29/mo or $9/mo billed yearly. (Verified in August, 2026 via official Screen Studio pricing page)
6. Cap: Best open-source Loom alternative
Cap positions itself as the open-source alternative to Loom, and for technical teams or privacy-conscious organizations, that is a meaningful distinction. Open-source means you can self-host, audit the code, and control exactly where your data lives. Cap offers an Instant mode (record and share via link) and a Studio mode (local editing with custom backgrounds).

Key strengths of Cap:
- Open-source and self-hostable: Full control over recording infrastructure, data storage, and privacy.
- Instant mode: Record and get a shareable link immediately. Auto-generates captions, summaries, and chapters.
- Studio mode: Local editing with custom backgrounds and export options for polished output.
- Competitive pricing: Early-adopter one-time fee of $58, or Pro at $8.16/mo annually.
Our experience testing Cap
3.5 out of 5. The promise is compelling: open-source Loom with a modern interface. Instant mode works well for quick recordings, and auto-generated captions are decent. But this is beta software, and it shows. We hit UI glitches during editing, and Studio mode felt unfinished compared to dedicated tools.
Where Cap falls short
The bigger concern is long-term: a small team, and open-source means you own maintenance and security patches. If your team has engineering resources, could be a great fit. If not, you are betting on a beta product with uncertain support.
Still in public beta. Open-source means you own maintenance, security, and updates. Small team, uncertain long-term support. UI glitches during editing.
Cap Pricing: $58 one-time for desktop license. Pro at $8.16/mo annually or $12/mo monthly. (Verified in August, 2026 via official Cap pricing page)
7. OBS Studio: Best completely free option for power users
OBS Studio is the nuclear option for free screen recording. It is 100% free, open-source, has no watermarks, no recording limits, and no subscription fees. It is also broadcasting software originally designed for live streaming, which means it is absurdly powerful and has a learning curve to match.

Key strengths of OBS Studio:
- Multi-source recording: Screen, webcam, multiple audio inputs, window captures, browser sources.
- Scene and filter system: Create pre-configured setups and switch between them.
- Massive plugin ecosystem: Community plugins extend functionality. There is a plugin for almost anything.
- Cross-platform: Mac, Windows, and Linux. The only tool on this list that fully supports all three.
Our experience testing OBS Studio
3.1 out of 5 (for Loom replacement purposes). OBS is incredible software. As a free recording tool, it is unmatched in power and flexibility. But as a Loom alternative for internal training, async communication, or product demos? Not great for such use cases.
Setup took about 25 minutes to get basic screen + webcam recording working (versus under a minute with Loom or Supademo).
If you are technical and just need raw recording power at zero cost, OBS is the answer. For everyone else, it is a frustrating detour.
Where OBS Studio falls short
Steep learning curve. No sharing, hosting, or collaboration. No editing built in. No shareable link, no viewer analytics, no comment system.
OBS Studio Pricing: Free forever. (Verified in August, 2026 via official OBS Studio page)
How to pick the right Loom alternative in 2026?
With 7 options on the table, the right choice depends on three questions: what you're creating, what you're spending, and what you need beyond recording.
What's your primary output?
- Sales prospecting videos with analytics: Vidyard or Supademo
- Basic video editing: Tella
- Internal process documentation with interactivity: Supademo
What's your budget?
- $0: OBS Studio or Supademo (free plan).
- Under $15/mo: Tella, or Cap Pro.
- $15-60/mo: Supademo or Vidyard Starter
- Enterprise: Supademo Growth/Enterprise, Camtasia Pro, or Vidyard Teams.
Do you need interactivity and engagement analytics?
This is the fork in the road most people don’t consider. If your content is “watch this video,” most tools on this list (including Supademo) will work fine.
But if your content needs to be “click through this at your own pace,” and you want granular insights into how viewers engage, only Supademo offers that natively. Everything else primarily produces video, which is passive by design.
What platform are you on?
- Mac-only: Screen Studio is the standout.
- Cross-platform with web access: Tella, Supademo.
- Need offline recording: Screen Studio or OBS Studio.
- Linux: OBS Studio is your only option.
Why are teams leaving Loom in 2026?
Teams are leaving Loom in 2026 because Atlassian’s integration changed how Loom workspaces, billing, and user roles are managed. The biggest concerns are Creator Lite deprecation, higher per-seat pricing, migration friction, limited free-plan value, and the need for more flexible recording or interactive demo workflows.
Based on G2 reviews, community threads, customer conversations, and billing changes, here’s a deep dive on the reasons teams are reconsidering Loom:
1. Repeated issues with Atlassian migration
When Atlassian acquired Loom, the promise was better integration with Jira, Confluence, and the broader Atlassian ecosystem. What users got instead was a painful Loom account migration.
Users report login loops, forced account merges, and lost access to recordings they've built up over the years.
"Everything was great until Loom switched to Atlassian's login system. I used to sign in with my Google account and it worked perfectly. Now I can't log in anymore." — Loom user, Trustpilot review
Holly Partridge, another Loom user, complained on the Atlassian community:
“I've always logged into Loom with Google but now I get an incorrect login error message, and I can't change my password as the email doesn't come through...”

2. Creator Lite deprecation (Viewer seats became paid seats)
As part of Loom’s integration with Atlassian, Loom discontinued the Creator Lite plan. During the transition window, Loom converted Creator Lite seats into full paid seats unless teams manually adjusted roles. Loom provided a grace period to review and modify seat allocations before new billing took effect.
For larger workspaces, this can dramatically increase annual costs when most members primarily view videos rather than record them.
One X user summarized the impact clearly: “Let’s say you have 100 users, you’re now gonna pay $24k/year… If you only had 10 video creators and 90 other team members who rarely record… you’ll go from $240/year to $24,000/year.”
Here's the original tweet on X:
wow so i just read Loom’s pricing changes and it’s quite a dramatic increase for most orgs
— Johnny Lin (@johnnylinsf) February 11, 2026
tldr:
they’re getting rid of creator lite seats and automatically upgrading all of those seats to a full paid seat with a grace period if you don’t take any action
the breakdown of that…
3. Editing hasn't kept pace with the market
Loom’s free plan works for quick async updates, but the limits are clear: free users get 720p video quality, 25 videos, and a 5-minute recording cap. If teams want better recording and editing capabilities, they need to move to Loom’s paid plans at $18 to $24 per seat.
Every competitor on this list, even the free ones, has moved past this.
Teams creating customer-facing or training content on Loom often end up exporting to another editor, which defeats the purpose of a quick recording tool.
"One of the major disadvantage of using Loom software is that it does not provide all video editing tools it has limited sets of feature like video trimming adding subtitles or captions etc but for complete audio mixing and videos splitting or merging we are forced to use third party softwares and this intensifies the process and take a lot of time." - G2 User Review
4. AI features cost extra and underdeliver
Loom’s AI tools are locked behind the $20/user/month Business + AI plan, up from the $15 Business tier. Many reviewers say the output still requires manual cleanup, reducing the promised time savings and making the upgrade harder to justify.
5. Content migration is manual for legacy Loom workspaces
If you're a Loom legacy user moving into an Atlassian-managed workspace, the migration process is not as straightforward as you might expect. According to Atlassian’s FAQ, you can only migrate videos that you personally own, and workspace admins cannot bulk-migrate content on behalf of everyone.
That means the workload quickly adds up. If your company has 50 employees and 5,000 Loom videos, each person must migrate their own content. If you need to preserve videos owned by former employees, you cannot move them through the standard process and may have to manually download and re-upload them.
If your team relies on Loom for training, onboarding, sales, or customer-facing content, what seems like a simple migration can turn into a time-consuming coordination project that requires involvement from everyone.
What happened to @loom? It used to be such a great tool, and now it is ridiculously buggy. Over one hour spent today trying to record a 2 minute overview of a new feature.
— Melissa Perri (@lissijean) October 27, 2025
Frequently Asked Questions about Loom alternatives
Commonly asked questions about this topic.
What free screen recording tools offer better value than Loom after recent pricing increases?
Is there a Loom alternative with a longer recording time limit?
What is the best Loom alternative for sales teams?
Can I use Loom alternatives for interactive product demos?
What is the best Loom alternative for Mac?
Is OBS Studio a good Loom alternative?
What changed at Loom in 2026?
How much does Loom cost per seat in 2026?
Ready to replace Loom?
Loom defined a category, but the category has moved on. The tool that made async video simple in 2020 hasn't evolved fast enough to meet what teams expect in 2026. Whether you need interactive walkthroughs, professional editing, sales analytics, or just a reliable free recorder, there's a better fit on this list.
We built Supademo because we believe the future of product communication is interactive, not just video. But we also know that's not what everyone needs.
The best tool is the one that fits your actual workflow, not the one with the longest feature list. Try a few from this guide with your real use case, and the right choice will be obvious.
Want to see what Supademo can do? Signup for free — no credit card required.

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