Most recent articles
What are 7 stages of sales cycle
In the world of sales, understanding and effectively navigating the sales cycle is essential to closing
How to calculate and reduce your churn rate
Introduction Customer retention is always a top priority. A key metric in this endeavor is the
How to Prevent Customer Attrition & Build Brand Loyalty
In today's fast-paced business world, customer loyalty is a valuable asset. It's more cost-effective to retain
The Ultimate Guide to Customer Retention Marketing
Introduction to Customer Retention Marketing Customer retention marketing is a strategic approach that focuses not only
How to calculate and improve customer retention rate
Importance of Customer Retention Rate Before diving into the how-tos, let's take a moment to understand
How To Calculate and Reduce Retention Costs
We all know that people are the heart of any organization, but retaining top-performing employees isn't
9 RevOps Best Practices: Ultimate 2025 Guide For B2B SaaS
Your revenue numbers don’t add up well. Marketing teams say that they are crushing their
The Ultimate Guide to Demand Generation Strategies
Ever feel like you're shouting into the void with your marketing efforts? You're creating content, running
What does a Solutions Engineer do? Role & Responsibilities
When companies buy software today, they need more than a good sales pitch. They need someone
The 7-Step Discovery Call Guide + 12 Essential Questions to Ask
First impressions matter. Sales is no different. And that's why discovery calls – often the first step
13 Types of Sales Collateral with Examples and Best Practices for 2025
A study reveals that the average conversion rate across different sales industries is approximately 47%. However,
Ultimate Guide to Software Demo Presentations (2025)
You’ve worked tirelessly to nurture a prospect, and the moment of truth has finally arrived
Introducing Supademo's Learning Academy
We're ecstatic to announce the launch of our new Learning Academy, an evolving, evergreen resource to
Unlock Customer Loyalty with Effective Customer Onboarding
High signups are meaningless if customers don't stick around to realize your product's value and eventually
What is a Product Demonstration - Types, Benefits, Tips
Product demonstrations are the heartbeat of SaaS sales. They bridge the gap between product features and
How to Create Modern Step-by-Step Guides for Your Product in Minutes
Ever wonder why some SaaS companies seem to grow effortlessly while others struggle? Often, it comes
5 Tactics for Better Onboarding: How We Increased Activation by 20%
Learn about five product-led growth onboarding tactics we used to increase onboarding completion and activation.
Better Product Onboarding with Interactive Demos: A Comprehensive Guide
When it comes to product onboarding, a lack of adequate training resources, stale help guides, product
What is SaaS Marketing Strategy? The Ultimate Guide
SaaS marketing can be tricky. But don't worry, we've got your back. In this guide, we'll
ABM Examples: Winning Strategies from 5 of The Top B2B Brands
B2B selling has become increasingly complex. Marketing teams chase promising leads but lack real buying intent,
13 Types of Sales Collateral with Examples and Best Practices for 2025
A study reveals that the average conversion rate across different sales industries is approximately 47%. However,
Supademo x Featurebase: Better Product Updates and Public Roadmaps
Leveraging interactive product demos within feature trackers, public product roadmaps, and changelogs can be a cheat
How to Add Interactive Product Demos to G2 Listing
In today's hyper-competitive B2B software buying process, having a strong presence on G2 can be a
The Ultimate SaaS Demo Video Guide - Benefits, Tips, Examples
According to Content Marketing Institute, 96% of B2B companies plan to use video product demos in
Public Folder Sharing and Custom Transition Delays
✨Missed our last product update? Some highlights: 1. Background Music 2. Enterprise Invite Improvements 3. Platform
Background Music, Enterprise Invites, Auto-Branding
✨Missed our last product update? Some highlights: 1. Track Sessions & Viewer IP Data 2. Subtitles & Closed
Sessions & Viewer IP Data, Closed Captions, Customizable Watermark and More
✨Missed our last product update? Here were the highlights: 1. Track Unique Clicks & Conversions in Analytics
Track Unique Clicks & Conversions, More AI Voices, Workspace & Billing Improvements
✨Missed our last product update? Here were the highlights: 1. Early Preview: HTML Capture 2. Commenting
HTML Capture Preview, Internal Viewer Commenting, and Usability Improvements
✨Missed our last product update? Here were the highlights: 1. In-App Camera and Screen Recorder 2.
In-App Screen Recorder, New Chapter Design, HTML Recording Soon
✨Missed our last product update? Here were the highlights: 1. New Hotspot Options 2. Showcase Improvements