Choosing the right video platform for your business needs can be hard, especially when costs matter. Vidyard helps teams create, share, and track video content for sales and marketing. But is it worth the price?

This guide breaks down Vidyard's pricing structure, plan features, and limitations to help you decide if it fits your budget and needs. We'll look at what you actually get with each plan and whether there are better options for your specific situation.

What is Vidyard?

Vidyard is a video platform that helps businesses create and share videos for sales outreach, marketing campaigns, and team communication. The platform makes it easy to record your screen, webcam, or both together to create personalized videos that grab attention better than text-only messages.

Its key features include video creation tools, engagement tracking, and integrations with popular CRM and marketing tools. Sales teams use it to stand out in crowded inboxes, while marketers use it to boost engagement in campaigns and track how people interact with their content.

Unlike basic screen recorders, Vidyard offers business-specific features like viewer analytics, custom branding, and AI tools to help teams work more efficiently. But these extra features come at different price points, which is why understanding the pricing structure matters.

An overview of Vidyard's pricing

Vidyard offers four main pricing tiers: Free, Starter ($59/user/month), Teams ($99/user/month), and Enterprise (custom pricing). Each plan targets different user needs, from basic video creation to advanced sales and marketing capabilities.

• The Free plan allows you to create up to 5 videos per month with basic features, making it good for trying out the platform. However, it lacks many business features like full analytics and branding options.
• The Starter plan ($59 per user/month) adds full video analytics, branded sharing pages, and team performance tracking. This makes it better for small teams starting with video in their sales process.
• The Teams plan ($99 per user/month) includes CRM integrations, folder management, and customizable calls to action. It's built for growing teams that need to organize their video content and track results across platforms.
• The Enterprise plan offers custom AI avatars, single sign-on, and advanced security features. Pricing is quote-based, meaning you'll need to contact sales to get specific costs.

The main thing to note about Vidyard's pricing is that costs grow quickly as your team expands, since you pay per user. Each additional team member requires a separate seat, which means the total cost can be high for larger teams.

Vidyard pricing plans: full analysis

Vidyard free pricing plan features

The free plan gives individuals and small teams a way to test Vidyard's basic features without spending money. It's limited but useful for those just starting with video messaging.

The free version includes:

• Up to 5 videos per month (each up to 30 minutes long)
• Basic video editing tools for trimming and enhancing videos
• Standard video-sharing options via links
• Basic stock AI avatars for simple video creation
• Limited engagement data

This plan works for individuals who send occasional video messages or teams testing whether video can improve their communication. The 5-video monthly limit is the biggest restriction, making it impractical for regular business use.

You also miss out on key business features like branded video pages, detailed analytics, and CRM integrations. For any serious business use, you'll likely need to upgrade quickly.

Vidyard Starter pricing plan ($59 per seat/month)

The Starter plan removes some key limitations from the free version and adds features that make Vidyard more practical for business use. At $59 per user monthly, it represents a significant step up in both capabilities and cost.

This plan includes:

• Unlimited video creation and hosting
• Full video analytics to track views and engagement
• Branded sharing pages with your company logo
• Template CTAs to drive viewer actions
• Password protection for confidential videos
• Team performance analytics to measure results

The Starter plan makes sense for small sales teams who want to add video to their outreach without advanced integrations. The analytics help you see which videos perform best, while the branded pages look more professional than generic video links.

The main drawback is the lack of CRM integrations, which means you can't automatically sync video engagement data with your sales tools. For teams that rely heavily on CRMs like Salesforce or HubSpot, this is a notable limitation.

Vidyard Teams pricing plan ($99 per seat/month)

The Teams plan adds important features for sales and marketing teams that need deeper integration with their existing tools. At $99 per user monthly, it's aimed at organizations serious about video as part of their strategy.

The Teams plan includes:

• All Starter features plus advanced capabilities
• CRM and marketing automation integrations
• Folder management for organizing team content
• Completely customizable CTAs for better conversion
• Video captions for accessibility
• Advanced team performance analytics
• Option to add Custom AI Avatars as an add-on

The biggest advantage of this plan is the CRM integration, which connects video engagement data directly to your customer records. This helps sales teams track which prospects watched their videos and for how long, making follow-ups more targeted.

The folder management system also makes it easier for larger teams to share and organize video content, a feature missing from lower-tier plans.

However, at nearly $100 per user monthly, the cost adds up quickly for growing teams. A 10-person sales team would pay nearly $12,000 per year, which is a significant investment.

Vidyard Enterprise pricing plan (Custom pricing)

The Enterprise plan is built for larger organizations with specific security, integration, and customization needs. Pricing is not publicly listed and requires contacting Vidyard's sales team.

This top-tier plan includes:

• Custom AI Avatars included (not an add-on)
• Single Sign-On (SSO) for secure access
• Unlimited integrations with other platforms
• Custom permissions and advanced security
• Domain restriction for video playback
• IP access controls
• API access and custom metadata

The Enterprise plan makes sense for large companies with strict security requirements or those needing deep customization. The SSO feature is particularly valuable for enterprises already using identity management systems.

The lack of transparent pricing makes it hard to compare costs directly, but enterprise plans typically involve significant investment. Companies should request a detailed quote and compare the total cost against the specific features they need.

Things to consider about Vidyard's pricing plans

Vidyard's per-seat pricing model means costs scale directly with team size. While the platform offers solid video tools, several factors should influence your decision.

The free plan's 5-video limit makes it more of a trial than a suitable option for regular business use. Most teams will need at least the Starter plan ($59/user/month) for ongoing video messaging.

For sales teams that rely on CRM data, the Teams plan ($99/user/month) is the first tier that offers proper integrations. This means the real starting price for most sales organizations is nearly $100 per user monthly.

Some features that competitors include in base packages are only available in Vidyard's higher tiers or as add-ons. For example, Custom AI Avatars require an additional fee unless you're on the Enterprise plan.

Here's what to keep in mind:

• Per-seat pricing adds up quickly for larger teams
• CRM integrations only available at $99/user/month tier
• Some AI features require add-on purchases
• Free plan is too limited for regular business use
• Enterprise pricing requires a sales conversation

Vidyard offers a strong set of features, but the pricing structure means smaller teams with limited budgets may find it hard to access the full range of capabilities they need.

When should you choose Vidyard vs. alternatives?

Vidyard works well for certain uses but may not be the best fit for everyone. Your specific needs, team size, and budget should guide your decision.

Choose Vidyard if:

✅ You need deep CRM integration for a sales-focused video strategy

✅ Your sales team wants detailed video engagement analytics

✅ You value AI-powered features like script generation and avatars

✅ Your company requires enterprise-grade security features

✅ Your team will use video messaging consistently enough to justify the cost

Vidyard may not be right if:

❌ You have a tight budget or large team (costs add up quickly)

❌ You need strong video editing capabilities (Vidyard's editing tools are basic)

❌ You want an all-in-one solution for both internal and external video

❌ You need more than 5 videos monthly but can't justify $59 per user

❌ You want interactive elements beyond basic CTAs

For teams focused on sales outreach with video, Vidyard's CRM integrations and analytics provide clear value. However, teams looking for more affordable options or those needing more interactive capabilities should explore alternatives.

Feature-packed but affordable Vidyard alternative: Supademo

Interactive product experiences, not just video messages

Vidyard focuses on simple video creation and sharing, which works for basic outreach. Supademo goes beyond this with interactive product demos that let viewers click through your product instead of just watching.

For teams trying to showcase software or digital products, interactive demos create a hands-on experience that static videos can't match. This active engagement helps viewers understand your product faster and remember it better.

With Supademo, you can create:

• Interactive step-by-step product tours
• Clickable product demos that feel like the real thing
• Multi-path demos that adapt to viewer choices
• In-app guidance that appears right in your product

This interactive approach leads to higher engagement than standard video messages. When viewers can click buttons and explore features themselves, they get a better sense of how your product works.

Cost-effective pricing for growing teams

Vidyard's per-seat pricing means costs multiply with each team member. Supademo takes a different approach with pricing plans that focus on usage rather than just team size.

The Free plan includes 5 published demos with core features, letting small teams get started without any cost. For growing teams, the Pro plan starts at $27 per creator monthly (when billed annually), with unlimited demos and team workspace features.

For teams needing more advanced features, the Scale plan at $38 per creator monthly adds capabilities like dynamic variables and conditional branching. The pricing structure makes Supademo more accessible for teams of all sizes.

Advanced customization without enterprise costs

With Vidyard, many branding and customization options are locked behind higher-tier plans. Supademo gives you more control over the look and feel of your demos across all plans.

You can add your company logo, customize colors, and create branded experiences without needing to upgrade to an enterprise plan. This helps maintain consistent branding across all your customer touchpoints.

Seamless integration with your existing tools

Supademo connects with popular CRM and marketing platforms to fit into your current workflow. You can track demo engagement data alongside your other customer interactions.

The platform works with tools like HubSpot, Salesforce, Google Analytics, and more, helping you measure the impact of your interactive demos on your sales and marketing results.

No technical expertise required

Creating professional interactive demos with Supademo doesn't require coding skills or technical knowledge. The intuitive editor lets you capture, customize, and share demos in minutes.

Anyone on your team can create engaging product demonstrations without specialized training, making it easy to scale your demo creation across departments.

Here's how Supademo pricing compares to Vidyard:

For teams that want to create engaging product experiences without the high per-seat costs, Supademo offers a more scalable pricing model.

Want to explore more alternatives? Check out the top 5 Vidyard alternatives.

Vidyard pricing FAQs

Create better product experiences for your customers

Vidyard offers solid features for sales and marketing teams wanting to add video to their outreach. The platform shines with its CRM integrations and analytics, particularly at the Teams tier and above. However, the per-seat pricing model means costs grow quickly as your team expands.

For small teams or companies just starting with video, the jump from the limited free plan to $59 per user monthly represents a significant investment. Larger organizations may find value in the advanced features but should carefully calculate the total cost based on their team size.

If you need interactive product demos rather than just video messaging, Supademo is a better alternative. With its ability to create clickable, interactive experiences, Supademo helps teams showcase digital products in a way that static videos cannot. The platform's pricing structure also makes it more accessible for teams of various sizes.

Ready to create engaging product demos that let viewers experience your product firsthand? Get started with Supademo for free today. See how interactive demos can help you explain your product better than just video.