While a widely used knowledge management and interactive guide creation tool, Stonly may not be for everyone.

Why? Stonly users frequently cite the platform's limited customization options, pricing, and confusing interface for reasons why they look for alternatives.

If you're on the search for alternatives and competitors to Stonly, you're in luck! Through this comprehensive guide, we have done the legwork for you by curating a list of 6 best Stonly alternatives. Each tool excels in certain aspects and/or use cases over Stonly – meaning it might be a better fit for your team size, requirements, and budget.

So with that being said, let's dive into these 6 platforms:

What is Stonly?

Stonly is a no-code interactive knowledge base management tool that helps companies build comprehensive product training, onboarding guides, and detailed articles. Unlike traditional documentation tools, Stonly brings interactive elements to the mix, ensuring higher product adoption and customer satisfaction.

Workspace view in Stonly

Stonly Pricing

Stonly offers two paid plans catering to different business sizes. One of their plans is oriented towards small businesses with no more than 100 employees, and the other is for businesses with 100+ employees.

There is no free plan, but you get a 14-day free trial for their small business plan. Here’s a quick breakdown of what each plan will get you.

💰
Small Business (Custom price): Unlimited guides, 1 knowledge base, embed or export asd PDF, Integration with Segment, Zapier, Freshpaint, Rudderstack, custom branding, and version control.

Enterprise (Custom price): Unlimited knowledge bases, auto-trabnslatrion, integration with Salesforce, Zendesk, Freshdesk, Front, SSO compatibility, and dedicate customer success manager.

Key features of Stonly

When it comes to functionality, Stonly offers a comprehensive set of tools that are designed to enhance customer success, support, and communications. These key Stonly features include:

Interactive Guides and Walkthroughs: With Stonly, you can easily create in-app and out-of-app guides with steps, links, surveys, forms, and checklists. A visual editor allows for no-code creation, with design options like custom buttons, hotspots, and banners. 
AI Powered Knowledge Base: Using AI Answers, Stonly's support docs can provide quick, relevant answers to customer queries based on information in your knowledge base. This can help streamline customer response times and improve user experiences.
User Segmentation and Targeting: Stonly's tracking capabilities allow you to track and segment users by country, device, browser, and more. This allows you to trigger specific guides and provide in-app context in a simple user interface.

Why do Customers Look for Stonly Alternatives?

Now that you have a beter picture of Stonly's pricing, features, and capabilities, let's explore why users look at competitors and alternatives in the first place.

Stonly, despite being an intuitive tool, does have certain limitations which doesn’t make it an ideal choice for everyone. Here are the top reasons that make users look for Stonly competitors:

Reason 1: Manual Recording, No Automation

One of the biggest drawbacks of Stonly is its manual recording process.

Unlike most interactive walkthrough tools that automate step capture and text generation, Stonly requires you to write each step and select elements to highlight manually.

For instance, when you add a step, you’re prompted to choose between highlighting an element or displaying a simple window.

While steps are typically part of the post-recording editing phase in other tools, but with Stonly, it happens during the recording itself. This slows down the process and adds unnecessary friction. When compiled over multiple screens, this can be tedious, time-consuming, and prone to error.

Demo recording vis Stonly’s Chrome Extension

Due to a lack of automation, you might spend more time creating demos, leading to inefficiency, especially when you have a large user base to onboard. A manual process can also lead to missed steps, making the demo less engaging and too long.

Reason 2: Demo Editing Offered Alongside Recording

Stonly blends editing into the recording process. After capturing each step, you get the option to adjust background overlays and tweak highlighted borders. While this might seem convenient, it interrupts the recording flow and delays the final output.

In most tools, you'll find these customization features during the post-recording stage, allowing you to refine the demo without worrying about finishing recording. With Stonly, you are prompted to edit as you record, making the process chaotic and disjointed.

Due to the constant switch between recording and editing, you might feel frustrated and abandon the demos halfway.

Demo recording and editing in Stonly

Reason 3: Limited Customization Options

Customization is a core part of creating engaging demos, but Stonly falls short in this area.

Users commonly report limited options for formatting guide layouts or modifying the overall design. This can make it difficult to create demos that align with brand guidelines or deliver the polished, professional look expected from interactive walkthroughs.

Source: G2 review

These interactive guides may end up feeling and looking generic, diminishing user engagement and reducing the effectiveness of the final product. Limited customization can also frustrate users who need more control over design and branding.

Lack of options for formatting the overall layout of the guides. Source: G2 reviews

Reason 4: Confusing Workspace Navigation

Stony's workspace, despite being clean, can be confusing to navigate. It's divided into three sections: All Spaces, Clips, and Personal Space.

Each space offers similar functionality, and the need for separation isn't intuitive.

Ideally, the ability to create any asset (knowledge base, guides, or interactive demos) should exist across all spaces, but Stonly limits guided tour creation to a specific area. This leads to unnecessary back-and-forth and extra work.

Comparison of Stonly’s two spaces: All space and Clip space

What Are the Best Alternatives to Stonly in 2025?

Ultimately, if you want to create effective interactive tutorials with powerful functionality and branding, the following six Stonly alternatives are worth checking out.

1️⃣ Supademo: Building and managing a large number of multi-use case interactive guides based on HTML or screen recording.

2️⃣ Whatfix: For enterprise-level digital adoption and customer onboarding.

3️⃣ Chameleon: Creating and experimenting with different types of in-app experiences.

4️⃣ Userpilot: ​​For building advanced user engagement experiences through auto-localization.

5️⃣ Appcues: For in-depth product analytics for web and mobile-based user onboarding.

6️⃣ ScribeHow:️ For creating step-by-step text-based walkthroughs with screenshots

1. Supademo—The Best Stonly Alternative

☝🏼
Best for companies who want to build and manage a large number of multi-use case interactive guides based on HTML or screen recording

Supademo is a leading product walkthrough software known for its ease of use and multi-use case support. You can build demos for asynchronous customer onboarding, training the internal team, generating new leads, or presales.

Companies like Beehiiv, Senja, Porter Metrics, and Simple Testimonial have used Supademo to boost website engagement, sales pipeline, and customer retention.

How does Supademo compare to Stonly?

Supademo has a major competitive advantage over Stonly, that too low in price.

  1. Supademo is extremely user-friendly (rated 9.3 on G2): You can start recording your first demo in less than 5 minutes through Chrome Extension.
  2. Supademo records and auto-generates guides: Unlike Stonly, Supademo records each action during screen recording and auto-generates an interactive guide with annotation.
  3. Supademo has separate recording and editing options: The editing dashboard is available once you have finished recording. Stonly combines both steps, which makes the entire process overwhelming.
  4. Supademo offers multiple ways to record interactive tours: You can screen record through Supademo's Chrome Extension, capture screenshots via Supa Screenshot, use the Figma Plugin, or upload media files to create demos that match your exact needs.
  5. Supademo offers AI capabilities, but Stonly doesn’t: AI is integral to Supademo, and that’s why you get three key AI features.
- AI voiceovers help you add synthetic human-like voices to dictate steps in the demo
- AI translation helps you translate interactive guides into 15+ languages
- AI text generation helps you generate titles, hotspot text, CTAs, etc.

Here’s a quick rundown of Supademo vs. Stonly 👇🏼

Feature

Supademo

Stonly

Best for

Customer success, sales, onboarding, and marketing teams

Customer success team

Pricing

Starts at $27/mo

Custom pricing plans

G2 Recognition

✅ 2024 Spring Leader for ease of setup and time-to-launch

⛔️ No G2 Badge

Ease of use

9.3 on G2

8.8 on G2

Recording Type

✅ Screenshot, Video, Figma Plugin, Video/Image Uploads

✅ Automatic record but demand manually writing and highlighting steps

Desktop recording

✅ Available

✅ Available

Team collaboration

✅ Free and paid team members

✅ Available

AI voiceovers

✅ Yes (15+ languages)

⛔️ No

Record your own voiceovers

✅ Yes

⛔️ No

AI text generation

✅ Yes (15+ languages)

⛔️ No

Detailed analytics

✅ Yes

✅ Yes, but limited

Custom URL

✅ Yes

✅ Yes

Time to launch

✅<5 minutes

✅ A few hours

Support

✅ Yes (including free plans)

✅ Yes, but only at Enterprise plan

Figma Plugin

✅ Yes

⛔️ No

Free trial

✅ Yes

✅ 14-day only for Small Business plan

Free plan

✅ Yes

⛔️ No

Supademo has more features to offer that you won’t find in Stonly. Let’s see what you get at a starting price of $36/user/month when paid monthly.

Features only Supademo offers that Stonly doesn’t

1️⃣
Demo recording: In-app product tours

Along with interactive product walthrough that you embed on your site, or share as PDFs, you can trigger the same demos in-app.

Once you have the recorded demo edited, you need to add a code snippet in your app that will programmatically trigger the demo based on pre-defined criteria.
2️⃣
Demo editing: Multidemo showcases

With Supademo, you can create demo kits by combining multiple demos into a single URL.

For example, instead of sharing ten subsequent demos with new users about a particular feature, you can put together these ten demos into a single URL and share as an onboarding kit.

And, you can make such kits even more engaging by editing like a pro:

- Chapters: Organize showcases by providing contextual guidance through chapters.
- Zoom and pan: Zoom in to emphasize key features
- Personalization: You can use dynamic variables (including custom variable3s) to personalizing the showcase title, section headers or propagate variables down to Supademos within the Showcase.
3️⃣
Demo analytics: Unique session and IP data

Supademo gives a complete analysis of how each guide resonates with your users. From engagement to step completion rate, the analytics dashboard is packed with metrics to help you assess the performance of interactive walkthroughs.

But, there are more granular insights you get in Supademo’s reporting dashboard.

1. Unique clicks and conversions: If you have multiple CTAs in your demos, you can track unique clicks and conversion rates for each of the button. With such insights, you can run A/B tests to identify which CTAs bring in more engagement and conversion.
Screenshot showing Unique clicks and conversion tracking in Supademo multi-demo showcases
Unique clicks and conversion tracking in multidemo showcases
2. Unique session and IP data: Supademo shows you the following data points to learn more about your viewers:

- Viewer location (i.e. Chicago, US);
- Viewer device (i.e. Mac, Android) and browser (i.e. Chrome, Microsoft Edge);
- Session duration/time viewed (i.e. 55 seconds)
- Initial viewed time (i.e. first watched on 3/1/2025)

When you pair these insights with unique clicks and conversions, you can better understand viewer’s behavior and draw actionable insights.

Supademo Pricing

Supademo offers a free plan that gives you access to up to five recordings with basic editing capabilities and unlimited screenshot captures. You can share your demos via direct links, embed them on websites, and export them as videos or SOPs for multichannel distribution.

Supademo’s advanced features are available on its three pricing tiers—Pro, Scale, and Enterprise. The team offers 1a 4-day free trial for Pro and Scale plans. (Yes! Without any credit card.)

💰
Pro ($36/creator/month): Includes team workspace, unlimited demo creation, image and video uploads, advanced editing features, and personalization.

Scale (starts at $50/creator/month): Includes in-app product to triggers, desktop app recording, custom domain, form and calendar embed, and trackable share link.

Enterprise (custom plan): Offers unlimited user seats, HTML-based demo capture, advanced security, and personalized onboarding and training.

Supademo Pros and Cons

✅ Advanced demo analytics capabilities

✅ Folder and subfolder-based workspace organization facilitating ease of demo retrieval

✅ Ease of curating multistep demos into a single shareable showcase link

"We needed a tool that was efficient, easy to use, and scalable across our sales team. Supademo covers both functionality and simplicity and drives results."

~ Jeroen van Aschm Global Head of Sales & Partnerships, Orbitax

✅ Accurately records all screen movements, including clicks and video

✅ Ease of sharing through multiple export options—PDFs, embeds, and MP4 conversion

❌ HTML-based demos aren’t available yet

❌ No vertical scrolling, SOP views unless the demo is exported


2. Whatfix

☝🏼
Best for enterprise-level digital adoption and customer onboarding

Whatfix is a digital adoption program (DAP) that helps you create in-app product guides, product checklists, pop-ups, smart tips, and a knowledge base. Whatfix offers user tracking across web, mobile, and desktop platforms, while Pendo only tracks web applications.

Whatfix is an all-in-one solution, compared to Stonly, which focuses on knowledge management. Whatfix offers in-app quizzes, multiple export options, and powerful integrations, making it a suitable alternative to Stonly for enterprise-level businesses.

Snapshot of Whatfix analytics dashboard
Whatfix analytics dashboard

Key Whatfix Features

  • Whatfix Flows: Flows offer contextual walkthroughs in-app without disrupting the flow of the user’s work. You can add such flows as pop-ups or tooltips to help users master various features and improve their productivity.
  • Whatfix Mirror: You can offer hands-on training to your team members by creating a simulated sandbox environment without impacting the data of your actual software.
  • Whatfix AutoTranslation: Whatfix supports 80+ languages, helping you serve customers across the globe in their native language.

Whatfix Pricing

Whatfix offers two products–DAP and product analytics. For the relevancy of this article, we’ll share pricing for its digital adoption platform suite.

The DAP platform pricing is divided into three plans and pricing varies depending on the device you want to track–Web & desktop or mobile. Contact their sales team to get a quote.

💰
Standard: Includes in-app guidance, surveys, guidance analytics, manual language translation, and content management.

Premium: Includes engagement dashboard, auto-translation, auto-testing for flows (only for web-based apps), and advanced data and security features.

Enterprise: Custom setup tailored to your feature requirements, team size, and user base.

Whatfix Pros and Cons

✅ Extensive media library supports multiple content formats (videos, GIFs, images)

✅ Comprehensive resource centre offers various content types, including guides, tutorials, and knowledge base articles

Image showing Whatfix user's review on G2
Source: G2 review

❌ Complex initial setup process requires significant time investment and technical expertise

❌ Steep learning curve demands technical knowledge for using advanced features


3. Chameleon

☝🏼
Best for building and experiment with different types of in-app experiences

Chameleon is one of the versatile digital adoption platforms that help product teams build engaging and contextual in-app experiences such as checklists, product tours, tooltips, and micro surveys.

Chameleon is an advanced alternative to Stonly because it offers targeting features to trigger timely in-app experiences and offer more integrations.

Chameleon in-app editing tool

Key Chameleon Features

  • Segmentation: You can build segments based on user attributes and engagement history. The tool supports AND/OR logic-based segmentation to trigger relevant tours.
  • Product tours: Chameleon offers multiple ways to engage users in-app—product tours, modals, tooltips, NPS surveys, checklists, light boxes, and slideouts.
  • Integrations: Chameleon supports 20+ integrations, including tools like Mixpanel, Heap, HubSpot, Calendly, and Customer.io

Chameleon Pricing

Chameleon offers three paid plans based on monthly active users. Here's a breakdown of each plan's cost and what feature you'll get.

💰
Startup (Starts at $279/month): This plan include 6 user seats, unlimited tours and tioltips, custom CSS, and 5 microsurveys.

Growth (Starts at $1500/month): This plan offers 15 user seats, unlimited experiences, A/B tetsing, unlimited goal tracking, and dedicated Customer Success manager.

Enterptise (Custom price): It includes unlimited user seats, localization, advanced permission and security features.

Chameleon Pros and Cons

✅ User-friendly, no-code in-app builder

✅ Ease of connectivity and data transfer because of 20+ integrations

Source: G2 review

❌ Some design customization is missing, such as adjusting the padding between elements

❌ Lacks in-depth insights into user behaviour and engagement


4. Userpilot

☝🏼
Best for building advanced user engagement experiences through auto-localization

Userpilot is a digital adoption platform (DAP) that offers insights into how users interact with your product. It helps create an interactive customer onboarding experience by building interactive guides, UI elements, and feature tags through a Chrome Extension.

Compared to Stonly, Userpilot offers event-based triggers. It means you can trigger in-app flows based on specific user actions and interactions, which is not possible with Stonly.

Screenshot showing Userpilot's dashboard
Userpilot's analytics dashboard

Key Userpilot Features

  • No-code builder: Userpilot offers a Chrome Extension-based editor that helps you edit the in-app guides. You can use the templates to create hotspots, tooltips, checklists, or build from scratch.
  • Funnel analytics: You can create a funnel report reflecting the customer’s onboarding journey. You can monitor a user's engagement and conversion rate by using filters like name, ID, signup date, etc.
  • A/B testing: Userpilot offers native A/B testing tools to create variants of different UI elements and run split tests to find the most engaging one.

Userpilot Pricing

While Userpilot doesn't have a free tier, they offer a 14-day trial period to test their features. And, the pricing plans are divided into three tiers: Starter, Growth, and Enterprise.

Here’s how each plan costs and what it offers.

💰
Starter (Starts at $299/month, paid monthly): For up to 2000 monthly active users, 10 user segment creation, and users and account-based tracking.

Growth (Starts at $799/month, paid annually): Custom number of monthly active users with unlimited segments, custom events setup, advanced product analytics, and targeting features.

Enterprise (Custom pricing): This is the premium plan that is tailored to your needs and user base.

Userpilot Pros and Cons

✅ Shows detailed user engagement insights for different UI elements

✅ Ease of guide creation with drag-and-drop builder

✅ Offers tons of integration at entry-level plan

Source: G2 Review

❌ Limited data analytics capabilities

❌ Complex and buggy interface

❌ Expensive entry-level plans with basic features


5. Appcues

☝🏼
Best for in-depth product analytics for web and mobile-based user onboarding

Appcues is a user onboarding platform that helps you build personalized in-app experiences through tooltips, banners, checklists, surveys, and a knowledge base.

Appcues is a user-friendly alternative to Stonly for mobile and web-based user engagement. Another different lies in number of UI element offered. Compared to limited UI elements (interactive tours and guides) in Stonly, Appcues offers announcement banners, slideouts, and checklists.

Snapshot of Appcues editor
Appcues editing dashboard

Key Appcues Features

  • Automated workflows: You can create multi-step sequences by building specific user segments to show targeted and most relevant in-app experiences.
  • Analytics: Appcues offers in-app event tracking like button clicks to feature usage, and helps you monitor product activation, adoption, and engagement rate for individual users and a company.
  • Appcues builder: It’s a Chrome extension-based editor using which you can create in-app flows, custom tracking events, pins, and banners. The builder also lets you add personalization to each guide you create.

Appcues Pricing

Appcues offers a 14-day free trial with the option to create unlimited flows and track up to 5 events. But there’s no free plan available.

The pricing is based on the MAUs and comes in three tiers.

☝🏼
Start (Starts at $250/month for 1 app for up to 1000 MAUs): Includes in-app guides, email and mobile push messages, user segmentation, and event tracking.

Grow (Starts at $1,000/month for 1 app for up to 3000 MAUs): Includes premium in-app experience, 30,000 messages/month, premium integrations, and dedicated customer support.

Scale (Custom pricing): Includes dedicated implementation manager, advanced security, and custom product setup.

Appcues Pros and Cons

✅ User-friendly interface with easy to understand navigation

✅ Multiple in-app customization features

✅ Advanced reporting to track in-app flows performance

Image showing Appcues user's review on G2
Source: G2 review

❌ Limited administrative controls make user permission management difficult

❌ Steep learning curve due to insufficient documentation and lack of customer support

❌ Pricing becomes expensive for growing companies due to MAUs based billing model

6. ScribeHow

☝🏼
Best for creating step-by-step text-based walkthroughs with screenshots

ScribeHow is text-based documentation creation software that allows you to record your screen and generate a walkthrough with text and screenshots. SrcibeHow is better suited if you want to create text-based guides but want additional functionality at much cheaper pricing plans.

Step-by-step walkthrough created using ScribeHow
Step-by-step walkthrough created using ScribeHow

Key ScribeHow features

  • Data redaction: You can redact sensitive information, such as email addresses, contact numbers, etc., through manual or automated redaction. With an enterprise plan, you can set up enforced redaction to standardize redaction across the whole organization.
  • Multiple sharing options: You can export your guides as PDF, HTML, or Markdown. The tool offers Confluence integrations for easy embedding across the web.
  • Tutorial insights: The tool shows the completion rate, viewers' details, and how often the guide was viewed.

ScribeHow Pricing

ScribeHow offers two paid plans and a free plan with basic features to create and share guides. A 7-day free trial is also available, only for their pro plans.

💰
Basic ($0/user/month): The free plan offers limited guide creation, basic insights into each guide, only web capture, and sharing via embed or link.

Pro team ($15/user/month) for a minimum of 5 seats, and pro personal ($29/user/month), including unlimited guide creation, advanced insights, desktop captures, custom branding, and multiple export options (PDF, HTML, Markdown, and Confluence integration).,

Enterprise: Custom pricing plans that offer automated redaction, advanced security, multiple workspaces, and central document management.

ScribeHow Pros and Cons

✅ Easy to share and embed across the web

✅ Shows available scribes when users are on a specific screen

✅ Intuitive interface with multiple exporting options

Scribe user's review on G2
Source: G2 Review

❌ Mobile screen capture isn’t available. You can only take screenshots to create a mobile-based guide

❌ Doesn’t capture steps when there’s a pop-up or secondary window open in the recording screen

❌ No option to add voiceovers within the guide


Start Scaling Your Interactive Product Tour Database

supademo platform

While Stonly is user-friendly and offers knowledge base management capabilities, it’s features are limited compared to its competitors.

For example, Appcues offers advanced product analytics features, while Whatfix offers a complete suite of tools to build an unparalleled onboarding experience. However, despite being powerful, these tools have a hefty price tag and steep learning curve. And when you have a growing user base, the last thing you want is to wait.

So, pick a tool that’s affordable, easy to implement, and offers a competitive range of features.

But if you want a platform with malleable use cases that can do it all, Supademo may be your ideal solution. That’s why 50,000+ users are already using Supademo to build and manage their product tours, driving exceptional engagement and customer retention increases.

Ready to give it a try? Try Supademo’s free plan or sign up for its 14-day free trial.

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