Loom Pricing in 2026: Still Worth It After Atlassian's Billing Changes?

Last updated: February 18, 2026

Loom’s pricing looks straightforward on the surface: a free plan, two paid tiers, and an enterprise option. But in 2026, the real cost of Loom is more nuanced than the pricing page suggests.

Since Atlassian acquired Loom in early 2024, the platform has been migrating into Atlassian’s billing and infrastructure systems. That migration is now directly affecting what users pay, from how seats are billed to which user roles exist to what happens when a legacy account gets integrated.

This guide breaks down Loom’s current pricing, answers the questions buyers actually search for, and flags the 2026 changes you need to know about before committing.

How much does Loom cost in 2026?

Loom offers four plans. Here’s what each one costs at a glance:

The Business plan removes the recording and storage caps but keeps editing basic. You get trim, stitch, and custom branding. If you want AI-powered features like transcript-based editing, filler word removal, auto-generated titles, summaries, and chapters, you’ll need the Business + AI plan at $20–$24/user/month.

For Enterprise, publicly available data from Vendr suggests an average contract value of around $138,000/year for 510 users. This estimate will vary depending on seat count, integrations (like Salesforce), and security requirements.

How has the Atlassian acquisition affected Loom’s pricing?

Atlassian made a significant decision loom’s billing process in 2026, which is hitting users where it matters most: their wallets.

Here's a quick glance of Loom's pricing changes before and after Atlassian acquisition:

The biggest change: Creator Lite is being discontinued

This is the most impactful pricing change for existing Loom teams. Previously, workspaces on Business and Business + AI plans could add Creator Lite users at no cost. These users had limited recording capabilities but didn't count as paid seats. Many teams used this to give dozens of teammates basic access without paying per head.

That's over. As Atlassian integrates Loom accounts, Creator Lite users are being upgraded to full Creator seats and billed at the standard per-seat rate after a grace period.

The math can be brutal. As Jhonny Lin pointed out on X: “If you had 100 users but only 10 active video creators, you'd previously pay around $240/year for those 10 seats. After integration, all 100 users become paid seats, jumping your bill to $24,000/year. That's a 100x increase for organizations where most users were viewers, not creators.”

Accounts created after February 2026 won't have the Creator Lite option at all. It's being phased out entirely.

Other pricing and billing changes to watch

• Billing is moving to Atlassian Administration. Post-integration, you’ll manage Loom billing through Atlassian’s admin console rather than inside Loom itself. Your recordings and settings stay the same; it’s the billing and user management layer that changes.
• Annual plans use user-tier billing. Instead of paying per exact seat, annual plans now use fixed tiers (e.g., 50, 100, 250 users). You pay a flat rate for the tier. If you have 55 users, you’re paying for the 100-user tier, which can mean small teams overpay.
• Enterprise migration isn’t complete yet. Users on legacy Loom Enterprise workspaces currently can’t join Atlassian Loom workspaces. Atlassian estimates completing this migration by mid-2026. Workarounds involving email aliases exist, but they’re clunky.

"Everything was great until Loom switched to Atlassian's login system. I used to sign in with my Google account and it worked perfectly. Now I can't log in anymore." — Loom user, Trustpilot review

• Price increases are now explicit. Atlassian has publicly stated that existing customers will see their first price increases as part of the integration, citing expanded platform capabilities.

Is Loom free? What’s included in the Starter plan?

Yes, Loom has a free Starter plan, but it comes with limitations that will feel restrictive beyond occasional short recordings.

You’re capped at 25 video recordings with a 5-minute limit per video and a maximum resolution of 720p. For Atlassian-integrated accounts, the workspace is limited to 10 users, down from the 50-user cap on legacy accounts.

What you do get for free: screen and webcam recording with a camera bubble, transcriptions in 50+ languages, emoji reactions, video comments, and integrations with Slack, Jira, Confluence, GitHub, and others. Enough to test the product, but most teams will hit the caps quickly.

Does Loom offer a free trial?

Yes. Loom offers a 14-day free trial of the Business + AI plan. It works as a “reverse trial”: when you sign up, you get full access to all Business + AI features.

After 14 days, your account drops down to whatever plan you’re subscribed to (or the free Starter plan if you haven’t upgraded).

No credit card is required for the free Starter plan. If you want to trial the Enterprise plan, you’ll need to contact Loom’s sales team directly.

Are there Loom promo codes or student discounts?

Let’s address this directly: Loom rarely offers public coupon codes. Most third-party coupon sites list expired or invalid codes. The platform averages roughly one discount code every 300 days based on historical data. Don’t waste time hunting on aggregator sites.

Here’s where legitimate savings actually exist: Annual billing saves approximately 17% compared to monthly payments. On the Business plan, that works out to about $36 per user per year.

• Student and educator discounts are now part of Atlassian’s education program. Students aged 16+ with a valid .edu email can apply through Atlassian’s verification process, handled by their partner Goodstack. You’ll need to sign up at atlassian.com and complete verification, as it’s no longer managed through Loom directly.
• Nonprofit organizations can receive up to a 75% discount on Atlassian products, including Loom, through Atlassian’s Community license program.
• Enterprise bundle discounts are available if you’re already purchasing other Atlassian products. Negotiating Loom as part of a broader deal can yield better per-seat rates than buying standalone.

Is Loom worth the cost? Key limitations to consider

Loom is a solid video capture tool. The recording experience is fast, sharing is frictionless, and the native integrations with Jira and Confluence are a real advantage for teams already in the Atlassian ecosystem. But at its current price points, there are trade-offs worth weighing.

Limited editing on the Business plan.

You get trim and stitch, but text overlays, annotations, and transcript-based editing are locked behind Business + AI at $20–$24 /user/month.

AI features are entirely paywalled

Auto-summaries, auto-chapters, filler word removal, and AI-generated titles all require the higher tier. There’s no way to add AI as an à la carte feature.

Stability concerns persist

Since the Atlassian migration, users have reported lag, audio sync issues, failed uploads, and login difficulties. These complaints appear consistently across Trustpilot, G2, and Reddit reviews throughout 2025 and into 2026.

So, who should use Loom?

• If you're already on Atlassian (Jira, Confluence), Loom is a natural fit. The native integrations are strong, and bundling through an enterprise agreement can save money.
• If you need screen recording plus interactive demos,, a tool like Supademo covers both in one platform, which can be more cost-effective than paying separately for a screen capture software and an interactive demo tool.
• If you just need free, basic recording, Loom's Starter plan or OBS Studio will get the job done for short, occasional clips.

What is a better Loom alternative with screen recording and more?

If you're evaluating Loom primarily for screen recording and async communication, it's worth knowing that several platforms now bundle those capabilities with features Loom doesn't offer.

Supademo includes a built-in screen and webcam recorder accessible from its Chrome extension or desktop app. You can record your screen, camera, or both, then share the recording as a standalone video, convert it into an interactive demo, or use it as an intro within an existing Supademo.

Where Supademo differs is what happens after you hit stop. You get basic video editing (trimming, splitting) on the free plan, something Loom locks behind its $18/user/month Business tier.

Beyond that, any recording can be one-click converted into a clickable, interactive demo with hotspots, CTAs, lead capture forms, conditional branching, and engagement analytics. Loom's content stays as passive video. Supademos can become an interactive experience that viewers navigate at their own pace.

That flexibility is why teams use Supademo across multiple workflows: internal training and SOPs, product communication, customer support, sales enablement, and product onboarding.

Here’s a quick pricing comparison between Supademo and Loom:

For teams that need both quick async video and interactive product demos, Supademo consolidates two tools into one platform.