Loom Pricing in 2026: Still Worth It After Atlassian's Billing Changes?

Loom pricing looks simple at first: a free Starter plan, Business at $18/user/month, Business + AI at $24/user/month, and custom Enterprise pricing.

But for many teams, the real pricing change is not the plan page. It is what happened to Creator Lite.

As Loom moves deeper into Atlassian’s billing system, teams that previously relied on free or limited Creator Lite access now need to rethink their seat model. A workspace that once paid only for active creators can become much more expensive when more users need paid Creator access.

This guide breaks down Loom’s 2026 pricing, what changed after Atlassian, how the math works for 50 and 100-person teams, and when switching to a free Loom alternative like Supademo makes more sense.

The biggest Loom pricing changes: Creator Lite deprecation, and tier-based annual billing

Creator Lite has been discontinued for affected workspaces as Loom moves into Atlassian's billing system — those users are now counted as full paid Creator seats. Accounts created after February 2026 won't have the Creator Lite option at all; it's being phased out entirely.

The math can be brutal. As Jhonny Lin pointed out on X: “If you had 100 users but only 10 active video creators, you'd previously pay around $240/year for those 10 seats. After integration, all 100 users become paid seats, jumping your bill to $24,000/year." That's a 100x increase for organizations where most users were viewers, not creators.

Loom's Tier-Based Annual Billing

Instead of paying only for active users, some workspaces are now placed into fixed annual tiers — 50, 100, or 250 users. Fall into the 91–100 range and you're billed for 100 seats even with only 92 creators.

Here is the monthly billing math before any annual discount:

Is there a better alternative to Loom?

Yes. If you use Loom for screen recordings, walkthroughs, onboarding, or training, Supademo can be a compelling alternative — it combines screen recording with interactive demos, so teams build both from the same workflow and convert either into a clickable interactive demo.

While Loom is built primarily for async video communication, many of its advanced capabilities — unlimited recordings, 4K quality, branding controls, AI editing — are reserved for paid plans. Supademo is built around product education and enablement instead, with teams using it for onboarding guides, support tutorials, sales demos, and step-by-step walkthroughs viewers actively engage with.

The free plan includes 50 4K video recordings, 5 guided interactive demos, unlimited demo views, and built-in editing tools, giving teams room to create and share content before deciding whether they need additional paid features.

“Best of all, the quality of what we can produce versus, say, a Loom or complicated demo with a manually recorded human voice is very noticeable.” — ProcessMaker team

To see where the differences become most noticeable, it helps to compare what each platform includes on its free plan.

Loom vs Supademo: what do you get for free?

Other pricing and billing changes to watch

• Billing is moving to Atlassian Administration. Post-integration, you’ll manage Loom billing through Atlassian’s admin console rather than inside Loom itself. Your recordings and settings stay the same; it’s the billing and user management layer that changes.
• Annual plans use user-tier billing. Instead of paying per exact seat, annual plans now use fixed tiers (e.g., 50, 100, 250 users). You pay a flat rate for the tier. If you have 55 users, you’re paying for the 100-user tier, which can mean small teams overpay.
• Enterprise migration isn’t complete yet. Users on legacy Loom Enterprise workspaces currently can’t join Atlassian Loom workspaces. Atlassian estimates completing this migration by mid-2026. Workarounds involving email aliases exist, but they’re clunky.

"Everything was great until Loom switched to Atlassian's login system. I used to sign in with my Google account and it worked perfectly. Now I can't log in anymore." — Loom user, Trustpilot review

• Price increases are now explicit. Atlassian has publicly stated that existing customers will see their first price increases as part of the integration, citing expanded platform capabilities.

What Loom doesn't have: a workspace-level AI assistant or MCP connector. Supademo's AI Command bulk-edits branding, translations, and organization across your whole library from a plain-English request, and connects to Claude and ChatGPT through Supademo's MCP server — both included from Scale at $38/creator/month, not a Business+AI-tier add-on.

"Supademo offers a variety of options... including interactive demos and Loom-style voiceover videos, all of which look great and can be edited easily. AI does a lot of the editing for you." — Verified User, G2 review

Is Loom free? What’s included in the Starter plan?

Yes — Loom's free Starter plan caps out at 25 video recordings (5 minutes each, up to 720p) and, for Atlassian-integrated accounts, a 10-user workspace, down from 50 on legacy accounts.

What you do get for free: screen and webcam recording with a camera bubble, transcriptions in 50+ languages, emoji reactions, video comments, and integrations with Slack, Jira, Confluence, GitHub, and others. Enough to test the product, but most teams will hit the caps quickly.

Does Loom offer a free trial?

Yes — a 14-day reverse trial of Business + AI: full feature access from signup, then an automatic drop to your subscribed plan (or free Starter) after 14 days. No credit card required for Starter; Enterprise trials require contacting sales.

Are there Loom promo codes or student discounts?

Public coupon codes are rare — most third-party listings are expired, and Loom averages about one real discount code every 300 days. The legitimate savings: annual billing (~17% off, about $36/user/year on Business), Atlassian's education program (16+, valid .edu email, verified through Goodstack), up to 75% off for registered nonprofits, and better per-seat rates when bundled into a broader Atlassian enterprise agreement.

Is Loom worth the cost? Key limitations to consider

Loom is a solid video capture tool. The recording experience is fast, sharing is frictionless, and the native integrations with Jira and Confluence are a real advantage for teams already in the Atlassian ecosystem. But at its current price points, there are trade-offs worth weighing.

Limited editing on the Business plan.

You get trim and stitch, but text overlays, annotations, and transcript-based editing are locked behind Business + AI at $20–$24 /user/month.

AI features are entirely paywalled

Auto-summaries, auto-chapters, filler word removal, and AI-generated titles all require the higher tier. There’s no way to add AI as an à la carte feature.

Stability concerns persist

Since the Atlassian migration, users have reported lag, audio sync issues, failed uploads, and login difficulties. These complaints appear consistently across Trustpilot, G2, and Reddit reviews throughout 2025 and into 2026.

“I didn't have to spend time recording a new video or voiceover, dealing with takes and editing, because changes were done in the blink of an eye.” — Robb Clarke, Head of AI, RB2B, G2

So, who should use Loom?

• If you're already on Atlassian (Jira, Confluence), Loom is a natural fit. The native integrations are strong, and bundling through an enterprise agreement can save money.
• If you need screen recording plus interactive demos, a tool like Supademo covers both in one platform, which can be more cost-effective than paying separately for a screen capture software and an interactive demo tool. A tool like Supademo covers both in one platform, which can be more cost-effective than paying separately for a screen capture software and an interactive demo tool.
• If you just need free, basic recording, Loom's Starter plan or OBS Studio will get the job done for short, occasional clips.

What is a better Loom alternative with screen recording and more?

If you're weighing Loom against the alternatives, the deciding factor is usually what happens after you hit record. Loom's Creator Lite deprecation means every viewer on an Atlassian-integrated workspace now counts as a paid seat — Supademo's view-only collaborators stay free at every tier. Loom's output also stays passive video no matter what you pay for; Supademo lets you convert any recording into a clickable, trackable demo, a format Loom doesn't offer at any price. For teams fully inside the Atlassian ecosystem doing quick async updates, Loom's native Jira and Confluence integrations are still hard to beat.

Here’s a quick pricing comparison between Supademo and Loom:

For teams that need both quick async video and interactive product demos, Supademo consolidates two tools into one platform.

“One demo serves multiple uses: embedded on our website, uploaded to YouTube, and backfilling content in help desk articles.” — Maddie Young, Director of Growth, Fruition, G2