At a glance, Loom's pricing seems like a steal. Chrome Extension. Video sharing. Loom AI. Right?

However, there are a lot of hidden snags within Loom's pricing structure, especially related to video editing and their AI feature.

In this guide, we will share a detailed breakdown of Loom pricing! Plus, we’ll introduce you to some fantastic feature-packed screen recording alternatives to help you find the perfect fit for your needs.

What is Loom?

Loom is a screen recording and collaboration tool that helps remote teams communicate asynchronously. It offers a Chrome Extension and a desktop app, giving multiple options to record the screen.

It particularly shines in creating and sharing quick, snappy videos like intro videos, product launches, and feature walkthroughs. The ease of sharing with internal teams and external members makes it a go-to choice for businesses of all sizes.

Loom's key features

• Video editing: You can trim your videos and stitch small clips together. The tool also lets you remove fillers and awkward silences by offering a video and transcript side by side.
• Interactive collaboration: You can invite team members to share feedback, leave comments, or react with emojis at certain timestamps.
• Loom AI: You can convert your videos into text-based SOPs, step-by-step walkthroughs, or emails. It also auto-generates titles, summaries, and captions.

Loom pricing plans: a detailed analysis

Loom offers a free plan (Starter) that offers 25 video recordings with a 5-minute time limit. You can transcribe them in 50+ languages and let external users leave comments and emoji reactions on the videos.

It has three paid plans catering to different team sizes and a 14-day free trial for Business + AI and enterprise plans.

Here's a closer look at Loom's pricing plans—free and paid.

Loom’s Starter plan

Here are some key features available in Loom’s Starter plan.

• Invite up to 50 members to your workspace
• Create 5-minute long videos in 720p video quality and store a maximum of 25 at a time
• See who has viewed your videos and any reaction they left
• Transcribe in 50+ languages
• Add virtual backgrounds and suppress background noises
• Integrates with Slack, Jira, GitHub, Gmail, Upwork, Figma (embed), Notion (embed), Intercom, Zendesk, Dropbox, GitLab, and more (embed)

Loom’s Business plan

Loom’s Business plan adds all its features at a starting price of $18 per creator/month.

You get all the features in its Starter plan and more, including the following:

• Record unlimited videos without worrying about the time limit
• Invite as many members as you want
• Create and share videos in 4K quality
• Trim videos, add custom branding, blur sensitive data, and embed links in your videos
• Protect videos with a password
• Get priority support
• See video engagement insights

Loom’s Business + AI plan

Loom’s Business + AI plan is a replica of its Business plan, only with a single feature addition: Loom AI.

With Loom AI, you can generate video titles, summaries, and chapters. It also removes filler words and silences, helping you create polished videos.

Loom’s Enterprise plan

Loom's Enterprise pricing plan includes the features in its Business + AI plan and more:

• Integrates with Salesforce and Zoom (you can upload Zoom videos in Loom)
• Secure video and workspace with advanced security (SSO, SCIM)
• Create unlimited spaces with advanced admin controls
• Gate Loom videos to capture lead information

Some key things to note about Loom video pricing:

• Loom's free plan doesn't offer video editing tools: It can lead to multiple re-recording sessions, consuming your 25-video storage limit quickly.
• Loom AI pricing is an additional $96/year.

When should you choose Loom vs. alternatives?

Loom is a good fit if

✅ you are a small remote-first team with co-workers spread across different timezones who rely on async communication

✅ you are a freelancer or solopreneur and need an affordable screen recording tool to share feedback or process breakdown with clients

✅ you want to create and quickly share one-off videos, such as introductory videos

Look for Loom alternatives if

❌ you want to create long-form educational or training video content

❌ you want to repurpose videos into smaller clips and share them across channels

❌ you want advanced video editing tools

❌ you want a user-friendly screen recording desktop app for offline recording and sharing

Supademo: the full-featured Loom alternative

Supademo stands out as one of the most affordable and user-friendly Loom alternatives for teams of all sizes.

And it serves a dual purpose.

You can create interactive walkthroughs and also export them as videos. Not only does it save you time, but it helps you scale without spending any extra dimes on multiple platforms.

Let's see how Supademo compares against Loom.

Loom vs. Supademo: pricing

Supademo offers three paid and a free plan. Compared to Loom's pricing plans, it has a slightly expensive plan but offers a better feature-to-price ratio.

Especially on its free plan.

While Loom caps video recording time to 5 minutes, Supademo doesn't.

You can record 5 interactive walkthroughs without thinking about the ticking clock. And, you can do much more than that.

• Customize the hotspot style
• Add chapters as an introduction to each demo
• Export demos as MP4 file with 1080p quality
• Embed demos across 100s of platforms, including Notion, Confluence, and Webflow

Here's a quick rundown of how Supademo pricing stacks up against Loom's👇🏼

Loom vs. Supademo: usability

Loom's interface can be overwhelming for new users, especially the editing part.

The entire interface feels cluttered, causing information overload.

Comparatively, Supademo's interactive demo builder is known for its ease of use. You can build and share a demo in under 5 minutes, on desktop and on the web.

Unlike Loom, Supademo's Chrome extension works smoothly without lag in screen capturing. You can adjust the recording dimensions beforehand and start recording.

Additionally, you can blur sensitive data before recording and during editing, while Loom only offers it before you start capturing.

Loom vs. Supademo: functionality

With Supademo, you get all the tools you need to build high-quality interactive training material, customer onboarding, sales outreach messages, and product feature walkthroughs.

"We absolutely love Supademo. It's been a huge asset - not only for product marketing but across support, onboarding, and programmatic content." ~ Daniela De Almada, Head of Marketing, Porter Metrics

Here are three key features that will make demo creation a breeze for you.

Robust interactive demo editor

Unlike Loom, Supademo offers a complete editing suite to edit each demo and tailor it to your brand and target audience. It means you won't have to spend time learning any complex demo editing tool.

Once you stop recording, Supademo automatically captures each action, adds text annotations, zooms into clicks, and applies background. So, even before you hit 'edit,' most of the work is done for you.

But, if you want to polish it further, you can use Supademo's demo editor.

You can drag and drop each slide to customize the order of the walkthrough. Or delete the ones that aren't quite right for sharing. If you want to re-adjust the zoom, you can do so by using the Zoom and Pan feature.

You can also convert each demo into a lead generation asset using the following features.

• Intro chapters: Add a visually appealing cover to lure viewers in
• Dynamic variables: Personalize demo titles, hotspot texts, and call-to-action (CTA) buttons with the recipient's and their company's name.
• Email capture forms: Include email capture forms and surveys strategically between slides.

Supademo AI

Our AI features helps you focus on recording the necessary steps while it takes care of repetitive tasks like improving annotation, adding voiceovers, and translation.

• Text enhancement

Supademo AI improves auto-generated annotations based on the prompt you share. You need to do two simple steps:

1. Give it a clear demo title
2. Select the output language

Based on this information and by analyzing your cursor's movement in the slide, it will re-write the hotspot text.

• Synthetic voiceovers

Supademo uses AI models like OpenAI and ElevenLabs to create realistic, lifelike voices. Each voice spans multiple accents, tones, and languages. And you can select the one you want.

You can add the same voiceover in the demo or change voices for specific slides. Voiceover for specific slides works best when you have multiple demos stacked in one and want to make each stand out.

• Video translations

AI translation will work wonders if you have a global user base and want to engage them in their language. You can use it to translate your video’s text (titles, chapters, CTA text, hotspots, etc.) into 15+ languages.

You can decide whether to create a new copy or use the existing one and where to store the translated demo.

That's not it.

You can even translate voiceover in the same language. 🤯

Here's how the step goes:

1. Choose a language and translate the written text
2. Then, select the AI voiceover tab and click on generate voiceover.

And, voilà, you just saved yourself hours of manual translation work.

Users love using our AI tool ⤵️

An upside of Supademo I've been using more lately is the AI feature for audio and text generation. These take the product to another level and make the experience of creating demos even more seamless. - Rocky S.

Demo analytics

Supademo's analytics gives a 360-degree view of each video demo’s performance, highlighting key metrics like total number of viewers and average engagement rate.

You can filter demo performance for a certain period or workspace.

When you click the detailed insights button, you get individual demo performance data showing the following details.

• Demo engagement, drop-offs, and completion rate
• Identified (known email) and unidentified (anonymized but unique) viewers
• View and export all email leads captured through gated Supademos

You also see a bar graph depicting the progression of viewers throughout the steps. When you hover over a specific step, you’ll see how many finished it or dropped it off.

Give interactive product demos a try with Supademo

Loom is a great video tutorial software, but it's not free from its shortcomings. The lack of video editing and rigid free plan make users seek alternatives.

Supademo is one of the best Loom alternatives to create interactive product demos in just a few minutes.

There's no annual lock-in, no technical work needed, and you can build interactive demos for various use cases, including internal training docs, customer success, and product marketing.

Ready to take Supademo for a spin? Join over 10,000 users across 75 countries who have built tens of thousands of Supademos – all in just a few minutes.