Supademo vs. Loom:
Free 4K screen recorder without 5-min limit
In February 2026, Atlassian switched Loom to per-account billing. One team's bill went from ~$2,200 to ~$24,000 a year. Supademo's 4K screen recorder stays free, with full editing, a 10-minute recording cap, and 50 free videos.
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How does Supademo compare to Loom?
Supademo and Loom compared across pricing, screen recording, AI, and interactive demos.
| Feature | Supademo | Loom |
|---|---|---|
| Free videos | ✅ 50 | 🟡 25 |
| Free length cap | ✅ 10 min | 🟡 5 min |
| 4K recording quality | ✅ Free | 🟡 Paid |
| Webcam bubble | ✅ Freeform | 🟡 3 fixed sizes |
| System audio | ✅ Yes | ✅ Yes |
| Editing | ✅ Free | 🟡 Paid |
| Interactive hotspots | ✅ Yes | ⛔️ No |
| Links in videos | ✅ Free | 🟡 Paid |
| Screenshots | ✅ Yes | ✅ Yes |
| Interactive click-through demos | ✅ Yes | ⛔️ No |
| Desktop app recording | ✅ Yes | ✅ Yes |
| AI voiceovers (25+ languages) | ✅ Yes | ⛔️ No |
| AI translation | ✅ Yes | ✅ Yes |
| Voice cloning | ✅ Yes | ⛔️ No |
| Lead capture forms in recordings | ✅ Yes | ⛔️ No |
| You pay for | ✅ Anyone records videos for freeCreators only (anyone records videos for free) | 🟡 Every workspace member |
Why do teams choose Supademo over Loom?
In February 2026, Atlassian raised Loom prices by up to 10x and killed Creator Lite. Supademo's free screen recorder and interactive demos are why teams switch.
A free screen recorder for everything Loom now charges for
Loom throttles free users in four ways: 720p (vs 4K), 5-min cap (vs 10), 25 videos (vs 50), and paid-only editing. Then in February 2026, Atlassian switched to per-account billing and one team's annual bill jumped ~10x to ~$24,000. Supademo's screen recorder stays free.
Switch from Loom for freeTurn videos into interactive click-through demos
One click turns any Supademo video into an interactive click-through demo. Viewers explore at their own pace with 2-3x higher completion than passive Loom videos. Built for sales, marketing, and customer success teams.
Explore use casesSupademo
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Loom
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Six capture formats beyond screen recording
Loom records your screen, webcam, and desktop app. Supademo does all of that too, plus guided screenshot demos, guided HTML demos, Figma imports, and sandbox environments. One platform replaces your video tool and your demo tool.
Explore demo typesAll the Loom use cases, plus customer-facing demos
Start with the same async standups, bug reports, and team videos you use Loom for. Then grow into interactive demos for marketing, sales, customer success, and training. One tool that scales across every team in your org.
See use casesCustomer journey coverage
What do users say about Supademo (vs. Loom & others)?
Hear from G2 reviewers, Reddit users, and teams who use Supademo regularly for screen recording and interactive demos.
Supademo on G2
Why teams choose Supademo over Loom
“Hands down the best demo product we've used so far. It's like Loom but 10x more intuitive, embeddable and slick.”
“Supademo is intuitive, simple, and highly effective. This is a tool that can benefit a range of functions like marketing, design, engineering, and more. Personally, I use it to recreate live flows to share with my product teams at LinkedIn.”
“Supademo Showcases let us make playlists of demos, which is very handy. One demo serves multiple uses: embedded on our website, uploaded to YouTube, and backfilling content in help desk articles. Great, responsive customer service too.”
“Supademo turned out to be a solid fit because it lets us generate those interactive follow-ups quickly, and the analytics help us see exactly where people dropped off or rewatched.”
Should you choose Supademo or Loom?
Different tools for different jobs. Here is an honest breakdown of where each platform fits best.
Choose Supademo
Marketing
Interactive demos on landing pages, screencasts for product launches and changelog updates
Sales
Personalized click-through demos for outreach, webcam-and-screen videos for prospecting and follow-ups
Customer Success
Guided onboarding walkthroughs and self-serve demo hubs, quick recorded answers to common customer questions
Internal teams
Async standups, bug reports, and team videos with the free 4K screen recorder, the same way you use Loom today
Free plan available. No credit card required.
Start freeBest for Atlassian-aligned teams
Choose Loom if you need...
- Native integration with Jira, Confluence, and the broader Atlassian stack
- Existing Loom workflows your team is heavily invested in
- A single vendor under your Atlassian support and procurement contract
- AI editing features like auto-chapters and filler removal
Still deciding between Supademo and Loom?
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What Supademo can do that Loom can't
Free 4K recording with full editing, AI voiceovers in 25+ languages, voice cloning, and the interactive click-through demos Loom doesn't offer.
Dig deeper into Supademo vs. Loom
Top 7 Loom Alternatives in 2026
Looking beyond a direct comparison? Our comprehensive guide covers the top Loom alternatives for teams that need more than passive video.
Explore Loom alternatives
Common questions about Supademo vs. Loom
Answers to the most frequent questions when comparing Supademo and Loom.
Is Loom still free in 2026?
Yes, Loom has a free plan. It's capped at 25 videos with a strict 5-minute recording limit per video, and recordings max out at 720p. Editing tools like trim, cut, crop, and speed sit behind the Business plan.
Supademo's free plan beats Loom's on every parameter: 50 free recordings, a 10-minute cap per video, 4K quality, and editing included.
For the full breakdown, see our Loom pricing analysis or Supademo's pricing page.
Does Loom have a 5-minute recording limit?
Yes. On Loom's free plan, every recording is capped at 5 minutes. Anything longer requires the Business plan at $18 to $24 per user per month.
Supademo's free screen recorder records up to 10 minutes per video, with no per-seat fee on the recorder itself.
This matters most for onboarding sessions, training walkthroughs, and customer support videos where 5 minutes runs out before you finish. We cover the full list in our top Loom alternatives roundup.
Why is Loom so expensive after Atlassian's pricing changes?
Atlassian switched Loom to per-user billing in February 2026. Creator Lite (Loom's free viewer seat) was deprecated, so every workspace member is now a billed Creator. Per-user billing became expensive for larger teams almost overnight.
Loom Business is $18 per user per month. Business + AI is $20 to $24. A 50-person team now pays up to $12,000 per year. A 100-person team pays up to $24,000. A 500-person team pays up to $120,000. One customer's bill went from ~$2,200 to ~$24,000 a year, same usage.
Supademo's screen recorder stays free with unlimited workspace invitees. You only pay for seats that actually build interactive demos. The math sits in our Loom pricing breakdown.
What's the best free Loom alternative?
The best free Loom alternative depends on what you need. For lightweight async video, Cap and Tella are popular open-source options. For Mac users prioritizing polish, Screen Studio leads. For teams who want recordings that turn into clickable, interactive demos, Supademo wins.
Supademo's free plan includes a 4K screen recorder, a 10-minute cap per video, 50 free recordings, and built-in editing. Loom's free plan is throttled to 720p, 5-minute videos, and 25 recordings, with editing paywalled behind Business.
See the full landscape in our top Loom alternatives roundup.
Do Supademo interactive demos convert better than Loom videos?
Supademo is a free 4K screen recorder that turns videos into interactive demos. The interactive format converts 3-4x better than passive video for B2B sales and marketing, because viewers click through at their own pace instead of watching someone else click.
For reference, engagement on linear video drops roughly 50% after 60 seconds. Median completion for videos longer than 2 minutes sits around 20%.
Supademo turns the same screen recording into a click-through demo with hotspots, conditional branching, and lead capture forms on every step.
Is Supademo a better Loom alternative for sales teams?
For sales teams, Supademo replaces Loom's passive video with click-through demos that let prospects explore the product themselves. Each demo can branch by persona (sales engineer, marketing, executive), capture leads on any step, and personalize content per prospect using dynamic variables.
Supademo combines screen recordings, interactive demos, AI voiceovers in 25+ languages, and live demo support in one workspace. Sales teams running outbound video and follow-ups get more mileage from Supademo's free screen recorder paired with the Scale plan's interactive features.
Why do Supademo demos outlast Loom videos when the UI changes?
When Loom records a screen, every UI change requires a new recording from scratch. The video can't be edited at the step level once it's finalized.
Supademo demos are modular. You can swap out an individual screenshot, alter a text hotspot, or update a callout without discarding the rest of the demo. The original demo URL stays the same, so existing embeds, links, and sales follow-ups keep working.
This matters most for product teams shipping weekly, customer success teams maintaining onboarding libraries, and marketing teams running embedded demos on landing pages.