How is Supademo different from Loom for screen recording?
Supademo records the same screen and webcam video as Loom, plus walkthroughs viewers click through, AI voiceover in 25+ languages, and free viewers on every plan. Since Atlassian moved Loom to per-account billing, one team's bill went from ~$2,200 to ~$24,000 a year.
Feature comparison. Supademo leads on 6 of 6 of the features shown, out of 12 compared in full below.
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How does Supademo compare to Loom?
Supademo and Loom compared across pricing, screen recording, AI, and interactive demos.
| Feature | Supademo | Loom |
|---|---|---|
| Pricing and plans | ||
| Free videos | ✅ 50 | 🟡 25 |
| Free length cap | ✅ 10 min | 🟡 5 min |
| You pay for | ✅ Anyone records videos for freeCreators only (anyone records videos for free) | 🟡 Every workspace member |
| Demo formats | ||
| Interactive hotspots | ✅ Yes | ⛔️ No |
| Recording and capture | ||
| 4K recording quality | ✅ Free | 🟡 Paid |
| Webcam bubble | ✅ Freeform | 🟡 3 fixed sizes |
| Editing | ✅ Free | 🟡 Paid |
| AI | ||
| AI voiceovers (25+ languages) | ✅ Yes | ⛔️ No |
| Voice cloning | ✅ Yes | ⛔️ No |
| Delivery and analytics | ||
| Links in videos | ✅ Free | 🟡 Paid |
| Lead capture forms in recordings | ✅ Yes | ⛔️ No |
| Platform and support | ||
| Update your whole library from one instruction | ✅ Inside Supademo or your AI toolsPlain English, inside Supademo or from Claude and ChatGPT | 🟡 Loom AI, one video at a timeLoom AI titles, summaries and chapters, one video at a time |
Why do teams choose Supademo over Loom?
In February 2026, Atlassian raised Loom prices by up to 10x and killed Creator Lite. Supademo's free screen recorder and interactive demos are why teams switch.
A free screen recorder for everything Loom now charges for
Loom throttles free users in four ways: 720p (vs 4K), 5-min cap (vs 10), 25 videos (vs 50), and paid-only editing. Then in February 2026, Atlassian switched to per-account billing and one team's annual bill jumped ~10x to ~$24,000. Supademo's screen recorder stays free.
Switch from Loom for freeSupademo screen recorder (100 seats): Free forever. Loom (100 seats, post-Atlassian): $21,000/year. Save $21,000+/year on recording
Turn videos into interactive click-through demos
One click turns any Supademo video into an interactive click-through demo. Viewers explore at their own pace with 2-3x higher completion than passive Loom videos. Built for sales, marketing, and customer success teams.
Explore use casesSupademo builds fully interactive, clickable product walkthroughs. Loom delivers Watch only.
Supademo
Click to advance
Loom
Watch only
Six capture formats beyond screen recording
Loom records your screen, webcam, and desktop app. Supademo does all of that too, plus guided screenshot demos, guided HTML demos, Figma imports, and sandbox environments. One platform replaces your video tool and your demo tool.
Explore demo typesSupademo supports 6 of 6 recording formats: Video, Screenshots, Desktop, HTML, Sandbox and Figma. Loom supports 2 of 6.
One AI engine, in the product and in your agent
AI Command runs 80+ actions across your workspace, and the same engine answers Claude and ChatGPT over MCP, so one instruction retitles and translates every team's library, with every write held for approval. Loom's Atlassian MCP retrieves recordings and transcripts.
Explore AI featuresAI capabilities. Supademo: In-product AI, MCP for your agent, Approval on writes, Translation and Voice clone. Loom: Writes titles and summaries, MCP that retrieves and One video at a time.
AI creates content
Loom AI
What do users say about Supademo (vs. Loom & others)?
Hear from G2 reviewers, Reddit users, and teams who use Supademo regularly for screen recording and interactive demos.
Supademo on G2
Why teams choose Supademo over Loom
“We had Loom before. You have to redo the entire thing. All the videos we recorded before were just basically garbage.”
“Supademo offers a variety of options to make product demos, including interactive demos and Loom-style voiceover videos, all of which look great and can be edited easily. AI does a lot of the editing for you too. It's just very easy and powerful.”
“Supademo is 1000x better than Loom or Arcade! The sandbox and HTML interactive demos are a killer feature. They're also working on AI features that can help create 10x more leverage for my marketing team.”
“Supademo turned out to be a solid fit because it lets us generate those interactive follow-ups quickly, and the analytics help us see exactly where people dropped off or rewatched.”
Should you choose Supademo or Loom?
Different tools for different jobs. Here is an honest breakdown of where each platform fits best.
Choose Supademo
Customer Success
Answer the repeat questions with a walkthrough in the help center, and keep it current as the product changes
Sales
Send a personalized demo in an outbound sequence, then see which steps the account opened before the rep follows up
Training
Walk new hires through an SOP in 25+ languages, and see who finished
Marketing
Embed a demo on the landing page so visitors try the product before booking anything, and capture the email at that moment
Free plan available. No credit card required.
Start freeBest inside the Atlassian stack
Choose Loom if you need...
- Recording from an iPhone or Android as well as the desktop app, in a tool your team already opens
- Turning a recording into a Jira or Linear issue without leaving the video
- Auto titles, summaries, chapters and filler-word removal, on its Business + AI plan
- Async standups and bug reports for the team, where watching the recording is the whole job
Still deciding between Supademo and Loom?
Answer 5 quick questions and get a personalized recommendation.
What Supademo can do that Loom can't
Free 4K recording with full editing, AI voiceovers in 25+ languages, voice cloning, and demos viewers click through.
Dig deeper into Supademo vs. Loom
Top 7 Loom Alternatives in 2026
Looking beyond a direct comparison? Our comprehensive guide covers the top Loom alternatives for teams that need more than passive video.
Explore Loom alternatives
Common questions about Supademo vs. Loom
Answers to the most frequent questions when comparing Supademo and Loom.
Is Loom still free in 2026?
Yes. Loom's free plan carries 25 videos, a 5-minute cap per recording and 720p quality, and trim, stitch and custom thumbnails start on its Business plan.
Supademo's free plan records 50 videos in 4K, up to 10 minutes each, with editing included and no watermark.
For the full breakdown, see our Loom pricing analysis or Supademo's pricing page.
Does Loom have a 5-minute recording limit?
Yes. On Loom's free plan every recording stops at 5 minutes, and unlimited recording time starts on Loom Business at $18 a user a month, or $15 billed annually.
Supademo's free screen recorder runs to 10 minutes a video and charges nothing per seat to record.
Five minutes is where an SOP walkthrough or a new-hire session usually runs out, which is the point most training teams go looking. Our Loom alternatives roundup covers the options.
Why is Loom so expensive after Atlassian's pricing changes?
Atlassian switched Loom to per-user billing in February 2026. Creator Lite (Loom's free viewer seat) was deprecated, so every workspace member is now a billed Creator. Per-user billing became expensive for larger teams almost overnight.
Loom Business is $18 per user per month. Business + AI is $20 to $24. A 50-person team now pays up to $12,000 per year. A 100-person team pays up to $24,000. A 500-person team pays up to $120,000. One customer's bill went from ~$2,200 to ~$24,000 a year, same usage.
Supademo's screen recorder stays free with unlimited workspace invitees. You only pay for seats that actually build interactive demos. The math sits in our Loom pricing breakdown.
Is Supademo the best free Loom alternative?
It is the one to look at first if the recording has to do more than play. Supademo's free plan includes a 4K screen recorder, 50 recordings, a 10-minute cap a video, editing, and unlimited free viewers.
Loom's free plan is 25 videos at 720p with a 5-minute cap, and editing starts on its Business plan.
Cap, Tella and Screen Studio are the other names that come up for plain async video. See the full landscape in our Loom alternatives roundup.
What do Supademo demos do that a Loom video cannot?
Supademo turns the same recording into a walkthrough the viewer clicks through, and that changes what comes back to you. The lesson holds until the viewer clicks the right thing, branches by role, asks for an email on any step, and reports the step where each person stopped.
A Loom video reports plays and watch time.
Conditional branching and lead capture forms work on every step.
Is Supademo a better Loom alternative for sales teams?
For product walkthroughs, yes. Reps send a demo the prospect clicks through rather than a video they watch, branched by role, personalized per account with dynamic variables, and capturing an email on any step.
The rep then sees which steps the account opened before following up, which a play count cannot tell them.
Screen recording, interactive demos and AI voiceovers in 25+ languages sit in the same workspace, so outbound video and the demo library stop being two tools.
What happens to a Supademo walkthrough when the product changes?
You edit the step. A Supademo walkthrough is made of steps, so you swap one screenshot, change a hotspot, or regenerate the voiceover without touching the rest.
The URL never changes, so every embed, help-center page, link and follow-up keeps working, and one plain-English instruction can apply the same fix across the whole library at once.
That is what keeps a library of a few hundred walkthroughs current for a team shipping weekly.