Most recent articles
What is Product-Led Sales?
In today's rapidly evolving business landscape, the way software is sold has undergone a dramatic transformation.
B2B Demand Generation: The Ultimate Guide for 2023
In today's competitive business landscape, B2B demand generation has emerged as a powerful marketing tool for
Demand Generation vs. Lead Generation
In the world of digital marketing, two key strategies stand out: demand generation and lead generation.
The Top 11 Sales Automation Tools for Boosting Productivity and Streamlining Sales Processes
Let's face it - selling isn't easy. With fierce competition and ever-changing markets, sales teams need
The Essential Metrics for Effective Demand Generation
Demand generation is a crucial aspect of any SaaS business's marketing strategy. It involves various tactics
The Top 10 Sales Intelligence Tools for 2023
Sales intelligence tools have revolutionized the way businesses approach sales strategies. By harnessing the power of
B2B SaaS Lead Generation Strategies
Lead generation is a crucial aspect of any B2B SaaS business. It involves attracting potential customers
The Importance of Landing Pages in Your Marketing Campaigns
In today's digital marketing landscape, creating compelling and relevant emails or social media posts is just
The Ultimate Guide to SaaS Customer Retention Strategies
Customer retention is a critical aspect of any business, and it holds particular importance for SaaS
Product-Led vs Sales-Led Growth: Choosing the Right Strategy for Your SaaS
In the world of SaaS (Software as a Service) companies, choosing the right growth strategy is
Presales vs. Sales: Understanding the Key Differences
Presales and sales are two distinct components of the customer acquisition process. While both are crucial
The Importance of Buyer-Led Sales: How to Transition to a New Sales Strategy
In today's digital era, the buying process has drastically changed. Buyers are more informed and empowered
How to Build a Sales Tech Stack: Complete 2025 Guide
Sales software industry is massive and confusing. G2 has over 4,500 tools under the sales
Enterprise SaaS Sales Process: A Step-By-Step Guide
Get a complete step-by-step enterprise SaaS sales process guide. From prospecting to retention, get tips that work for complex SaaS deals.
Enterprise Sales Software: Our Top 15 Picks of 2025
Need better tools for Enterprise sales? Check out the top 15 enterprise sales software that help close complex and high-value B2B deals faster.
Demo Follow-up Email Guide: Templates and Tips to Close the Deal
After a product demo, your prospect understands who you are, what your product does, and how
Solution Selling vs Product Selling: Which is the Right Approach?
Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.
The Reverse Demo Guide: Benefits, Steps, And Best Practices
Learn how reverse demos work, along with their key benefits. Get effective steps to run them well, and find out when they work best.
Build a Sales Prospecting Plan That Triples Sales + Free Prospecting Plan Template
Every sale starts with a problem. If a problem doesn’t exist, there is no sale—
The Complete Guide to B2B Inside Sales (With Frameworks + Tools)
B2B sales has come a long way. While field visits and in-person meetings still matter, the
22 Lead Magnet Examples That Attract and Convert
We’re not just giving you a laundry list of tired ideas. We’ve rounded up 22 battle-tested lead magnet examples you can rip, remix, or launch.
Channel Enablement: Building Strong Partnerships That Work
Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.
Guide on Demo Agenda - Examples, Templates, Tips
Create demo agendas that impress prospects and close more deals. Check out ready-to-use demo agenda templates and timing tips.
How to Craft an Effective Demo Script (with Templates)
Get a step-by-step guide on crafting demo scripts with examples and easy-to-use templates. Start creating demo scripts that actually work.
Customer Success Enablement Guide (+Examples)
Learn what customer success enablement is, why it matters for SaaS companies. See examples, benefits, and step-by-step setup guide.
10 Best Customer Success Certification Courses
It's 2025. Today, customer-centricity is more than just a trend; it's a necessity. To put this
Product Education 101: Set Customers Up for Success From Day One
If you think product education starts once users log into your apps, you're leaving money on
What is a Demo Engineer, and Why Is It Important?
In B2B SaaS, the product is the pitch, and buyers increasingly want to experience it on
How to Choose an Interactive Product Demo Software
Are you struggling to get people excited about your products? Want to see more deals closing
How to Create Interactive User Guides for SaaS Onboarding
Discover the ultimate guide to creating interactive user guides for SaaS onboarding. We'll discuss benefits, types, steps, and recommendations.
How to Create User Guides in 2025 (Best Practices, Template & Examples)
Learn how to create user guides that—actually—help users learn and use your product better. See examples of user guides from other companies for ideas.
How to Build a Customer Experience (CX) Strategy
Let's be honest - customers today expect more than just a good product. They want smooth
Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?
You can have the most innovative product, but if people don't use it, it might as
The Ultimate Guide to Customer Retention Marketing
Every business wants new customers. But what about the ones you already have? Customer retention marketing
Introducing Supademo's Learning Academy
We're ecstatic to announce the launch of our new Learning Academy, an evolving, evergreen resource to
Unlock Customer Loyalty with Effective Customer Onboarding
High signups are meaningless if customers don't stick around to realize your product's value and eventually
Solution Selling vs Product Selling: Which is the Right Approach?
Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.
Channel Enablement: Building Strong Partnerships That Work
Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.
How to Build Amazing In-App Tutorials (+ Examples & Tips)
If I handed you a paper map and asked you to find your way, you might
How to Create a Great Product Marketing Video? (+ Examples & Tips)
I analyzed over 50 SaaS companies' homepages, YouTube channels, and social profiles. I found it all—
Learn from the Best: 20 SaaS Product Demo Videos That Convert
Static text and UI screenshots can only go so far—they don’t address buyer doubts
The Ultimate Shopify App Store Optimization Checklist: Boost Your App's Visibility and Downloads
With over 6,000 Shopify apps competing for attention, having a great product is just the
The Ultimate SaaS Product Demo Video Guide - Benefits, Tips, Examples
According to Content Marketing Institute, 96% of B2B companies plan to use video product demos in
How to Choose an Interactive Product Demo Software
Are you struggling to get people excited about your products? Want to see more deals closing
How to Build a Customer Experience (CX) Strategy
Let's be honest - customers today expect more than just a good product. They want smooth
Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?
You can have the most innovative product, but if people don't use it, it might as
What is SaaS Marketing Strategy? The Ultimate Guide
SaaS marketing can be tricky. But don't worry, we've got your back. In this guide, we'll
ABM Examples: Winning Strategies from 5 of The Top B2B Brands
B2B selling has become increasingly complex. Marketing teams chase promising leads but lack real buying intent,
Find & Replace, New Hotspot Options, Custom Fonts, Video Crop and More
1. Find & Replace for HTML demos We've made editing and personalization a breeze with Find & Replace
Trending Analytics and Lead Search, Export to PDF, and Workspace Filters
1. Analytics updates Trending Supademos and Showcases on the homepage You’ll now see a “Trending
Windows App Improvements, Audio on Chapters, UI/UX Upgrades
Missed our last few product updates? 1. Supademo Launch Week: Day 1, Day 2, Day 3,
Launch Week Day 5: Native Forms on Supademo
🍻Today is Day 5 of Launch Week, where we're launching a major feature every single day.
Launch Week Day 4: Windows App Beta Release
🍻Today is Day 4 of Launch Week, where we're launching a major feature every single day.
Launch Week Day 3: 9 Delightful Design Improvements
At Supademo, we’ve heard you loud and clear: the little details matter. So we dug
Launch Week Day 2: Translations Hub
🍻Today is Day 2 of Launch Week, where we're launching a major feature every single day.
Launch Week Day 1: HTML Interactive Demos
🍻Welcome to Supademo's March 2025 Launch Week! During Launch Week, we'll be announcing a host of
Record Steps within Supademo, Enhanced Editor, Autoplay for HTML
✨Missed our last few product updates? Some highlights: 1. [BETA] HTML Interactive Demos 2. Public Folder
HTML Interactive Demos: Record, Edit, and Share High-Fidelity Product Demos
We're excited to release HTML recording and editing capabilities on Supademo –which help you create exact
Public Folder Sharing and Custom Transition Delays
✨Missed our last product update? Some highlights: 1. Background Music 2. Enterprise Invite Improvements 3. Platform
Background Music, Enterprise Invites, Auto-Branding
✨Missed our last product update? Some highlights: 1. Track Sessions & Viewer IP Data 2. Subtitles & Closed