Most recent articles
Best Practices for Leveraging AI within SaaS Products
As a repeat founder who’s hungry for growth and learning, I’ve always been fascinated
Simple and Elegant SaaS Support with Fernand and Supademo
What is Fernand? Founded by serial founders Antoine and Cyril , Fernand is an elegant customer support
How to calculate and improve customer retention rate
Importance of Customer Retention Rate Before diving into the how-tos, let's take a moment to understand
How To Calculate and Reduce Retention Costs
We all know that people are the heart of any organization, but retaining top-performing employees isn't
14 Customer Retention Strategies That Work (2024)
Importance of Customer Retention Highlight the significance of customer retention in the current business landscape In
How to Create a Sequence on Dripify
Dripify is an advanced LinkedIn automation tool that provides an easy-to-use platform for marketers and sales
The Role of Demo Software in Educating Prospects and Leads
In today's competitive business landscape, staying ahead in the game requires a deep understanding of your
7 best customer retention software
Customer retention is a critical aspect of any business's success. In today's competitive market, retaining customers
How to Drive Customer Success with Async Customer Onboarding
Asynchronous customer onboarding has become a fast-growing segment in SaaS, with platforms like Supademo, Dock, Journey,
How to embed Supademo on Journey.io
Step-by-step interactive demo With Supademo embeds in Journey.io, you can arm your champions with the
How to embed Supademo on Mirror.xyz
Step-by-step interactive demo Enhance your posts on Mirror.xyz by easily embedding an engaging, interactive Supademo.
How to embed Supademo in Medium
Step-by-step interactive demo Enhance your writing on Medium by seamlessly embedding an interactive Supademo. Illustrate workflow
Ultimate Guide to Software Demo Presentations (2025)
Congratulations! After weeks of chasing, you’ve finally convinced the prospect to book a sales demo
How to Build a Sales Tech Stack: Complete 2025 Guide
Sales software industry is massive and confusing. G2 has over 4,500 tools under the sales
Enterprise SaaS Sales Process: A Step-By-Step Guide
Get a complete step-by-step enterprise SaaS sales process guide. From prospecting to retention, get tips that work for complex SaaS deals.
Enterprise Sales Software: Our Top 15 Picks of 2025
Need better tools for Enterprise sales? Check out the top 15 enterprise sales software that help close complex and high-value B2B deals faster.
Demo Follow-up Email Guide: Templates and Tips to Close the Deal
After a product demo, your prospect understands who you are, what your product does, and how
Solution Selling vs Product Selling: Which is the Right Approach?
Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.
The Reverse Demo Guide: Benefits, Steps, And Best Practices
Learn how reverse demos work, along with their key benefits. Get effective steps to run them well, and find out when they work best.
Build a Sales Prospecting Plan That Triples Sales + Free Prospecting Plan Template
Every sale starts with a problem. If a problem doesn’t exist, there is no sale—
The Complete Guide to B2B Inside Sales (With Frameworks + Tools)
B2B sales has come a long way. While field visits and in-person meetings still matter, the
22 Lead Magnet Examples That Attract and Convert
We’re not just giving you a laundry list of tired ideas. We’ve rounded up 22 battle-tested lead magnet examples you can rip, remix, or launch.
Channel Enablement: Building Strong Partnerships That Work
Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.
Guide on Demo Agenda - Examples, Templates, Tips
Create demo agendas that impress prospects and close more deals. Check out ready-to-use demo agenda templates and timing tips.
18 Best SaaS Onboarding Software in 2025
Your new users sign up… then vanish before they experience your product’s value. Support is
How to Design an Effective Onboarding Flow?
86% of customers stay more loyal to companies that invest in onboarding content. But at the
Customer Success Enablement Guide (+Examples)
Learn what customer success enablement is, why it matters for SaaS companies. See examples, benefits, and step-by-step setup guide.
10 Best Customer Success Certification Courses
It's 2025. Today, customer-centricity is more than just a trend; it's a necessity. To put this
Product Education 101: Set Customers Up for Success From Day One
If you think product education starts once users log into your apps, you're leaving money on
What is a Demo Engineer, and Why Is It Important?
In B2B SaaS, the product is the pitch, and buyers increasingly want to experience it on
How to Choose an Interactive Product Demo Software
Are you struggling to get people excited about your products? Want to see more deals closing
How to Create Interactive User Guides for SaaS Onboarding
Discover the ultimate guide to creating interactive user guides for SaaS onboarding. We'll discuss benefits, types, steps, and recommendations.
How to Create User Guides in 2025 (Best Practices, Template & Examples)
Learn how to create user guides that—actually—help users learn and use your product better. See examples of user guides from other companies for ideas.
How to Build a Customer Experience (CX) Strategy
Let's be honest - customers today expect more than just a good product. They want smooth
Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?
You can have the most innovative product, but if people don't use it, it might as
The Ultimate Guide to Customer Retention Marketing
Every business wants new customers. But what about the ones you already have? Customer retention marketing
18 Best SaaS Onboarding Software in 2025
Your new users sign up… then vanish before they experience your product’s value. Support is
Solution Selling vs Product Selling: Which is the Right Approach?
Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.
Channel Enablement: Building Strong Partnerships That Work
Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.
How to Build Amazing In-App Tutorials (+ Examples & Tips)
If I handed you a paper map and asked you to find your way, you might
How to Create a Great Product Marketing Video? (+ Examples & Tips)
I analyzed over 50 SaaS companies' homepages, YouTube channels, and social profiles. I found it all—
Learn from the Best: 20 SaaS Product Demo Videos That Convert
Static text and UI screenshots can only go so far—they don’t address buyer doubts
The Ultimate Shopify App Store Optimization Checklist: Boost Your App's Visibility and Downloads
With over 6,000 Shopify apps competing for attention, having a great product is just the
The Ultimate SaaS Product Demo Video Guide - Benefits, Tips, Examples
According to Content Marketing Institute, 96% of B2B companies plan to use video product demos in
How to Choose an Interactive Product Demo Software
Are you struggling to get people excited about your products? Want to see more deals closing
How to Build a Customer Experience (CX) Strategy
Let's be honest - customers today expect more than just a good product. They want smooth
Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?
You can have the most innovative product, but if people don't use it, it might as
What is SaaS Marketing Strategy? The Ultimate Guide
SaaS marketing can be tricky. But don't worry, we've got your back. In this guide, we'll
Custom Autoplay Per Slide and Tag Manager Integration!
We’re back with another round of updates to help make your Supademos even more powerful,
New in July '25: New hotspots, showcase design options, sandbox autolink and more
Welcome to Supademo’s monthly product update recap. We have a ridiculous amount of new updates
10 New Updates: Analytics Source Tracking, HTML Exports, Improved Mac App, and More!
We're excited to share our latest product update packed with improvements that make creating and managing
8 New Updates: Sandbox Auto-Linking, Expiring Links, and Better Showcase Experience
We're excited to share our latest product update with features that make creating, sharing, and managing
7+ New Updates: Revamped Analytics, Sandbox Demo Mode, Improved Screenshots
We're excited to announce our latest product update, packed with features designed to make your Supademo
Find & Replace, New Hotspot Options, Custom Fonts, Video Crop and More
1. Find & Replace for HTML demos We've made editing and personalization a breeze with Find & Replace
Trending Analytics and Lead Search, Export to PDF, and Workspace Filters
1. Analytics updates Trending Supademos and Showcases on the homepage You’ll now see a “Trending
Windows App Improvements, Audio on Chapters, UI/UX Upgrades
Missed our last few product updates? 1. Supademo Launch Week: Day 1, Day 2, Day 3,
Launch Week Day 5: Native Forms on Supademo
🍻Today is Day 5 of Launch Week, where we're launching a major feature every single day.
Launch Week Day 4: Windows App Beta Release
🍻Today is Day 4 of Launch Week, where we're launching a major feature every single day.
Launch Week Day 3: 9 Delightful Design Improvements
At Supademo, we’ve heard you loud and clear: the little details matter. So we dug
Launch Week Day 2: Translations Hub
🍻Today is Day 2 of Launch Week, where we're launching a major feature every single day.