Navattic Pricing 2026: Seats, Paywalls, Best Alternatives

Navattic pricing in 2026 ranges from a free Starter plan to custom Enterprise pricing. Paid plans start at $125/month annually for eligible startups, while Base and Growth cost $500 and $1,000/month annually. Supademo is worth comparing when ROI depends on reusing product experiences beyond website marketing: its $350/month Growth plan bundles five creators and supports guided HTML, sandbox, screenshot, video, mobile, desktop, and Figma-based content across sales, onboarding, training, and support.

What is Navattic?

Navattic is an interactive demo software platform that enables companies to create engaging, click-through product demos without requiring any coding or engineering skills.

It's designed to help businesses showcase their products through interactive experiences that can be embedded on websites, shared in sales cycles, and included in email campaigns.

Here's an interactive demo of Navattic for you to evaluate the platform's UI:

What does Navattic actually cost in 2026?

Navattic offers five tiers, from a free Starter plan to custom Enterprise pricing.

Navattic Starter plan: What's actually free?

Cost: $0 forever

The free Starter plan is Navattic's way of letting you test one demo before committing. Here's what you get:

• 1 seat
• 1 demo (either HTML or media capture — you choose)
• Starter Copilot (AI assist for generating demo flows)
• Unlimited demo views
• Basic analytics
• Default theme only (no custom branding)

What it doesn't include: custom themes, integrations, multiple demos, any team collaboration, checklists, or AI voiceover.

Honest take: Starter is useful for a proof of concept. You can capture your product, add hotspots, and ship one demo link. The limitation is that you are evaluating the format, not the full platform. The workflows teams pay for, like integrations, deeper analytics, and collaboration, start in Base.

Navattic Startup plan: the paid entry tier

Cost: $125/month billed annually or $150 month-to-month, with 1 seat

Startup sits between the free tier and the $500/month Base plan. It is available to companies with 30 or fewer employees that are bootstrapped or seed-stage funded. It includes:

• 1 seat
• Unlimited HTML demos
• MCP server access, Navattic JS
• Custom themes, checklists
• Slack, HubSpot, email, and webhook integrations (1 playbook per integration)
• Narrated demos, AI voiceovers, 50 minutes of AI avatars

What it doesn’t include: Salesforce and Marketo integrations, sandbox demos, A/B testing, account identification, advanced filters, pipeline impact, in-app collaboration, a dedicated CSM, demo translation, custom domains, or SSO.

Honest take: Startup is a credible entry plan for an eligible founder or solo marketer who primarily needs HTML and narrated demos. It includes custom themes, checklists, AI voiceovers, 50 AI-avatar minutes, MCP access, and selected integrations.

Navattic Base plan: the real entry point for most teams

Cost: $500/month billed annually or $600 month-to-month

• What Base includes: 5 seats, unlimited HTML demos, expanded Copilot features, premium AI voiceovers, 100 AI-avatar minutes, 25+ integrations, unlimited playbooks, account identification, sandbox demos, A/B testing, interest areas, advanced filters, pipeline impact, in-app collaboration, and a dedicated CSM.
• What Base doesn’t include: Growth-level sales integrations and workflows, MCP suggested demos, AI avatar cloning, demo translation, custom domains, workspace captures, blacklisted domains, or SSO and directory sync.

Honest take: Navattic Base is a strong fit for teams focused on website conversion, with account identification, pipeline reporting, and A/B testing included. Supademo Growth is designed for broader utilization: five creators can build guided HTML, sandbox, screenshot, video, mobile, desktop, and Figma experiences, while unlimited view-only collaborators can distribute them across sales, onboarding, training, and support. At $350/month annually, the ROI comes from one content system serving more teams and use cases, not simply a lower subscription price.

Navattic Growth plan: for teams scaling demo operations

Cost: $1,000/month billed annually or $1,200 month-to-month

Growth doubles the seat count and adds Navattic’s sales-led distribution, personalization, localization, and identity features. It includes:

• Copilot and AI: MCP suggested demos, AI avatar cloning, and 300 AI-avatar minutes.
• Sales integrations: Gong, Salesloft, Outreach, Gmail, Outlook, Seismic, and Highspot.
• Sales workflows: email and Slack alerts, interest-level demos, buyer-circle discovery, requests and approvals, personal intro videos, and rep contact cards.
• Localization and administration: demo translation, custom domains, blacklisted domains, workspace captures, SSO, and directory sync.

Honest take: Growth is where Navattic earns its reputation for ABM and enterprise sales teams. Buyer circle discovery, interest level demos, and account identification are differentiated features that most competitors don’t offer at any price. If your GTM motion is account-based, these capabilities have clear ROI.

A G2 reviewer flagged a setup friction that’s worth noting at this price level:

"The initial setup can take a little time, especially if you're trying to capture complex, multi-step workflows with lots of different UI states. This is all part of any project planning, but I found that you really have to be intentional about planning the capture flow upfront to make things smooth." - G2 User Review

For $1,000/month, a steeper-than-expected setup curve is something to plan for.

Navattic Enterprise plan: custom everything

Cost: Custom (contact sales)
Seats: Custom

Enterprise adds the compliance and operational layer needed for large organizations. It includes everything in Growth, plus offline demos (demos that work without an internet connection), HTML capture translation (translate the captured HTML itself, not just overlays), audit logs, professional services, priority support, and demo consultation.

How Supademo changes the ROI equation: Not every operational capability requires Enterprise packaging. Supademo Scale ($38 per creator/month annually) includes offline demos, AI translation, custom domains, AI Command, and MCP. Growth ($350/month annually for five creators) adds guided HTML and sandbox demos, AI Data Edit, versioning, AI voice cloning, priority support, and white-glove onboarding.

For teams that need enterprise-style demo creation, maintenance, and delivery without enterprise-level procurement, that packaging can produce greater ROI. The boundary is governance: SSO and SAML, custom data residency, multiple workspaces, and dedicated support remain Supademo Enterprise capabilities. Navattic Enterprise remains a strong fit when HTML capture translation, audit logs, custom permissions, or professional services are requirements.

When Navattic's pricing is worth it

• ABM-heavy enterprise teams. Growth is particularly well suited to teams that prioritize buyer-circle discovery, interest-level demos, and sales-integrated distribution.
• Teams with a mature, defined demo program. The dedicated CSM, deep CRM integrations, and HTML capture quality at Base are excellent for teams that know exactly what they're building.
• Organizations where HTML fidelity is non-negotiable. Navattic's HTML capture is among the best in the category. Complex product UIs that screenshot-based tools can't replicate accurately are a strong fit here.

Maintaining a growing demo library is another consideration. One product enablement leader described the operational burden of managing dozens of Navattic walkthroughs:

“When we do a walkthrough in Navattic, it is painstaking when there’s a change in the product. We have 50 or 60 of these.” ~ Product enablement leader at a B2B SaaS company.

This reflects the customer’s experience at the time, not Navattic’s current feature set. Navattic has since added Copilot and MCP capabilities. Teams managing a large library should compare how each platform identifies, updates, reviews, and publishes changes across multiple demos.

When Navattic's pricing becomes a problem

• Teams ineligible for Startup. Companies outside Navattic’s startup criteria may need to begin with Base at $500/month annually or $600 month-to-month.
• Teams that need translation or enterprise controls below $1,000/month. Demo translation, custom domains, SSO, and directory sync remain Growth-only.
• Small teams that do not need five seats. Base bundles five seats, which may be more capacity than a one-to-three-person demo team needs.
• Teams creating content across the customer lifecycle. Navattic is strongest for HTML-first marketing and sales experiences. Teams also creating screenshot, video, mobile, desktop, Figma, onboarding, training, and support content may prefer broader format coverage.

Other Navattic alternatives to consider

Supademo is the closest comparison when format breadth and cross-team reuse matter. Storylane and Walnut are also worth considering for more specialized GTM workflows. For the wider market, see our Navattic alternatives guide.

1. Supademo

Supademo is a strong alternative for teams that want guided HTML and sandbox demos alongside screenshot, video, mobile, desktop, and Figma-based content. Its Growth plan starts at $350/month for five creators, while AI translation, AI Command, and MCP access begin on Scale at $38 per creator per month.

Supademo is used by more than 200,000 professionals across 3,000+ paying organizations.

beehiiv reported a 20% conversion rate from its Supademo experience, showing that the platform can support measurable self-serve growth as well as product education.

“We’ve driven several thousand signups through our demo experience so far. Supademo is a key part of our lead generation strategy.” ~ EJ White, Head of Growth at beehiiv.

2. Walnut

Walnut is best suited to enterprise sales and presales teams that prioritize opportunity-level personalization, demo rooms, and deal-specific engagement. Its sales-assisted pricing and onboarding make it less suitable for teams that want to evaluate a platform independently or reuse content broadly across onboarding, training, and support.

See the full Navattic vs. Walnut vs. Supademo comparison for a detailed breakdown.

3. Storylane

Storylane is a closer fit for product marketing teams that want HTML and screenshot demos for websites and outbound campaigns. Its GTM suite becomes more compelling when AI avatars, account reveal, presenter demos, and deal intelligence are central to the buying process.

The Navattic vs. Storylane vs. Supademo comparison covers the full picture.

Navattic vs. Supademo: A direct pricing comparison

The key question is validation risk

Navattic lets users create one basic demo for free and offers monthly billing on Startup, Base, and Growth. Supademo also offers a free plan, plus a 14-day trial of its paid capabilities without a credit card.

The pricing decision depends on the workflow. Navattic Base is compelling for HTML-first marketing teams that need account identification, sandbox demos, and A/B testing. Supademo Growth costs $350/month annually and is designed for teams that want broader formats and reuse across the customer lifecycle.

Here is where Supademo differs:

• One library, more jobs. Supademo combines guided HTML and sandbox demos with screenshot, video, mobile, desktop, and Figma-based content. The same assets can be reused in links, embeds, collections, and in-app Demo Hubs across the customer lifecycle.
• Room for the whole team. Supademo Growth includes five creators, unlimited view-only collaborators, and white-glove onboarding. That model is most valuable when demos move between marketing, sales, customer success, and enablement instead of staying with one production team.
• AI that helps run the library. Supademo’s AI Command and MCP use the same 80+ action engine to create, update, translate, organize, and analyze demos, with proposed changes reviewed before publishing. Navattic also offers Copilot and MCP; Supademo’s distinction is the breadth of operations, approval-based workflow, and multi-format coverage.

Lightspeed scaled Supademo from approximately 3 creators to nearly 40 across five departments while reducing content-production time by 60%. Tom Aponte also reported being able to produce something ready to show within an hour.

“Where they used to go to the expert, now they're the expert.” ~ Tom Aponte, Senior Customer Education Program Manager at Lightspeed.

Ready to evaluate the difference? Start a free 14-day Supademo trial and create something your team can share the same day, without a sales call or credit card.