How Senja grows with Supademo

Tell us a little bit about the founding team at Senja!

I’m Olly and I’m the co-founder of Senja.io, the best tool to collect and share more, better video and text testimonials free. We’re a bootstrapped, #buildinpublic startup that surpassed 6-figure ARR and over 300 paying customers.

We hang out on Twitter, you can find me @helloitsolly and my co-founder Wilson on @euboid.

How did you come up with the idea? Can you describe what Senja does?

Well I’m 40, live in London and have been building digital products for many years, but my co-founder Wilson is 19 and based in Nigeria, West Africa. We met through Twitter, and have worked together for a year, but we’re yet to meet in real life! It’s on the cards though…

Senja is a platform that helps founders, creators and businesses collect more, better social proof, and share it at critical times to increase visits, sign ups, demos booked and revenue.

We have customers collecting 1,000s of testimonials a month with Senja, like Modestas.

How did you hear about Supademo? How do you leverage the platform today?

The founder Joseph reached out to me on LinkedIn, I took a look at the product, and immediately understood how it might help us increase customer activation in our onboarding process. This was something we were currently working on, so it made sense to give Supademo a try!

As for how Supademo adds value to Senja, there are three key ways we’ve been using Supademo to help out our potential and current customers.

Landing page

We’ve added an interactive demo to our landing page to show not tell visitors how Senja works. We’re using this to lift conversion like this:

Onboarding

We ask new sign ups their business type, then show them a relevant Showcase of demos when they’ve finished signing up. More on this below.

Outbound

We’re starting to use Supedemo in our outbound marketing, particularly when approaching new partners. Rather than describe the nature of an integration, we can show them it! We can also track if they viewed it, which is very useful.

What’s your favourite feature of Supademo?

The new Showcases feature is awesome. I can easily create and group together multiple short demos as a ‘starter kit’ for our new users. I’ve created a showcase for each of our key personas.

Our product is already broken down into 4 key areas - collect, manage, share, automate - so using Showcases to group demos in the same way has been really powerful

It ensures each demo is bite-size and easy for our customer to review, without feeling lost or overwhelmed. They can also be individually shared.

Otherwise, the pricing is competitive and fair, the product is constantly improving, and we’ve been able to work closely with the founder Joseph to share feedback and understand what’s coming next!

What’s your one tip for using Supedemo?

I like to make the demo tooltips both instructional “do this” and affirmative “you did it / that looks awesome”. I want our copy to talk directly to the customer and feel personal, like we’re on the journey with them. I prefer this style and would recommend it.

How else do you plan to use Supademo in the future?

We’re already adopting it across our business! Where else? Definitely more for explaining integrations to potential partners. We may also replace our help guides with demos, although that’s a big task as we have 100s of guides currently. With our improved onboarding we’re hoping our customer won’t need to review help guides much.