Considering alternatives to Tourial for your interactive demo needs? Maybe Tourial didn't quite fit your budget, lacked functionality, or perhaps it wasn't the right fit for your specific use case. Whatever the case, that's totally understandable!

That's why we've created this demo automation guide that outlines 5 amazing Tourial alternatives and competitors for 2025.

For this guide, we carefully compared leading interactive demo platforms across factors like pricing, use case, features, and ease of use to provide a clear breakdown. Ultimately, our goal is to help you find the interactive demo platform that perfectly aligns with your needs and budget.

Without further ado, let's dive in!

What is Tourial?

Tourial is a popular demo automation platform designed to help businesses create engaging product tours quickly and efficiently. The platform primarily helps marketing and sales teams build personalized, engaging product experiences to differentiate their product at the top of the funnel.

The platform is especially valuable in the B2B sector, where product demonstrations significantly influence purchasing decisions. Users can create both screenshot and video-based demos to showcase their products effectively.

Key Tourial features

Tourial Pricing

In terms of pricing, Tourial's pricing isn't publicly and needs to be requested from their sales team. With that being said, Tourial's pricing is cited to start from $600/month on annual plans.

Tourial does not offer a self-serve signup option or a free plan to try out interactive product demos.

Why do customers explore alternatives to Tourial? (with proof)

Tourial is undoubtedly a powerful demo creation platform that has helped many businesses achieve success.

However, while Tourial has garnered popularity, it also has its challenges and limitations. Based on extensive research of customer reviews, here are the main reasons companies search for a Tourial alternative:

Reason #1: Technical Expertise Requirement

A recurring theme in customer feedback is the platform's steep learning curve and need for technical proficiency:

Many users report needing significant technical expertise to get the most value from the platform:

This technical barrier can slow down adoption across teams and limit the platform's utility for less technical users. Companies often seek solutions that offer a more intuitive experience without sacrificing functionality.

Reason #2: Limited Customization Options

While Tourial offers basic customization options, many users find themselves restricted when trying to create fully branded, polished demos:

This can be particularly challenging for companies who want to maintain strict brand consistency or need to showcase complex product features:

Reason #3: Mobile Optimization Challenges

Another significant pain point for users is the difficulty in creating mobile-optimized demos:

What are the best alternatives to Tourial?

Now that we've discussed some of the main reasons customers search for Tourial alternatives let's dive into some of Tourial's main competitors in the demo automation space.

For this comprehensive article, we researched by directly trying out dozens of interactive demo platforms, talking to real users, and reading hundreds of real customer reviews from reputable software rating sites like G2.

This ultimately led us to 5 of the best Tourial alternatives – each with its own unique strengths, weaknesses, and use cases. In the next section, we’ll break down each demo automation platform's core functionalities, top use cases, pricing model, and drawbacks to help you make the best decision for your company.

1. Supademo

Supademo is a fast and easy demo automation platform that lets you create interactive demos in both screenshot/video and HTML formats. The platform's team-focused features lend themselves to malleable use cases across customer success, onboarding, marketing, or sales enablement.

Over 40,000 professionals at companies like Turo, Microsoft, HeyGen, Beehiiv, Alibaba, and Pokemon leverage Supademo to drive product understanding and adoption.

How does Supademo compare to Tourial?

As prefaced above, Tourial has several challenges that Supademo directly addresses. This includes features like:

When it comes to features and functionality, Supademo offers a bevy of unique features that allow customers to get the most out of their platform:

Unique Supademo features that help the platform shine

But don't take it from us – hear from real customers

And when it comes to Tourial vs. Supademo, the online results are clear. Supademo is the #1 Tourial alternative, being ranked a Demo Automation Leader and the Momentum Leader within the demo automation category.

Based on hundreds of real-world customer reviews, it's evident that Supademo generally allows you to share and distribute across the same number of channels – albeit with more features included in each plan at a lower price.

Supademo Pros & Cons

✅ Fast and easy recording process (~3 minutes from recording to publishing)

✅ Record in multiple ways – HTML, screenshot/videos, upload content, record screen + cam

✅ User-friendly editing experience

✅ Multi-faceted use cases across onboarding, customer success, pre-sales, marketing, or training

✅ Share as trackable links, embed in docs/websites, as in-app tours, multi-demo showcases

❌ Not as many integrations as others (currently limited to HubSpot, Salesforce, Marketo, Zapier, Google Analytics, Slack)

❌ Lack of account reveal functionality for de-anonymizing leads (coming soon)

2. Arcade Software

Arcade Software is an interactive product demo platform that is primarily designed for product managers, product marketers, and customer success professionals. The platform allows users to create lightweight interactive demos quickly and easily, with a median publish time of under 10 minutes.

Key Arcade Software Features

• Record your camera and screen: In addition to recording a step-by-step interactive demo, you can record your screen, webcam, or both and add it to an existing interactive demo.
• Edit HTML prior to recording: Using their "Page Morph" feature, demo creators can personalize a web application's content – such as the image or text – by editing the inline HTML.
• Variables: This feature lets you add placeholders and/or personalization tokens to interactive demos, essentially making the product demo a template that can be reused/personalized for multiple prospects.

Arcade Software Pricing

Like similar product-led companies, Arcade offers a freemium pricing plan, with an option to upgrade to a paid plan based on the number of users and features:

Pros & Cons of Arcade

✅ Personalized demos with conditional branching and variables

✅ Record screen recordings and step-by-step interactive demos

✅ Simple, easy-to-use recording and editing experience

✅ Audience Reveal to help identify which companies are engaging with your demo

❌ Advanced features are available on more expensive plans only

❌ Limited to one workspace and lack of view-only team members (charged per seat)

❌ Lack of HTML recording capabilities

3. Storylane

Storylane is a well-known interactive demo platform with an intuitive interface and a wide range of features.

The platform lets you mix and match HTML and screenshot-based interactive demos with a slew of AI features to help you create personalized demos faster.

Key Storylane Features

• Record both HTML and screenshot demos: Storylane allows users to create both clickable and guided demos in HTML or screenshot format.
• Demo Hub: For an additional cost, Storylane users can create a public demo repository to showcase key use cases, features, and functionality in one shareable location.
• AI Assistant: Add AI voiceovers, personalize text captions, and optimize your interactive demo with generative AI insights and recommendations.

Storylane Pricing

Storylane's pricing ranges from a Free plan (where you can publish one screenshot-based demo) to their more expensive Enterprise plan. To access advanced features or access any personalization or customization features, you'll need to upgrade to one of their paid plans.

Storylane Pros & Cons

✅ Solid, reliable demo recording experience

✅ Record interactive demos in screenshot, HTML, and sandbox format

✅ Fast editing and personalization of demos using generative AI

✅ Robust list of integrations like Pardot, Marketo, Segment

❌ Features like lead forms, advanced analytics, custom domains are limited to expensive plans only (min $500/month)

❌ Lack of desktop application limits recording to web-based apps only

❌ Difficult to easily create interactive demos of mobile experiences

4. Navattic

Navattic is a no-code interactive product demo platform that helps you create HTML-based product demos with a Chrome extension. Screen capturing is done one at a time on web-based apps.

Navattic is a solid Tourial alternative – especially for highly complex or technical products like developer platforms. While the result is a high-fidelity demo, the recording and editing experience can be somewhat slow, clunky, and time-consuming.

Key Navattic Features

• Offline demos: This feature allows creators to download interactive demos for offline use, making them accessible in places with poor or no internet connection – like trade shows or conferences.
• Robust integrations: Navattic boasts a wide range of out-of-the-box integrations with leading CRMs, analytics tools, and website traffic tracking platforms. This enables teams to capture leads, monitor performance, and better iterate on improving the interactive demo.
• Proactive suggestions: Navattic's platform provides helpful, contextual recommendations during your demo-building process, such as flagging potential issues with demos without CTAs, insufficient slides, lengthy text, etc.

Navattic Pricing

Navattic's pricing is made up of four distinct product plans. All pricing plans are quoted based on quarterly or yearly pricing. The information below is based on annual pricing:

In addition to the plans above, Navattic offers discounted startup pricing for startups with under 20 employees with limited funding.

The one thing to note about Navattic's pricing is that they don't offer free trials of their advanced plans. Navattic also doesn't offer shorter contract lengths than quarterly (3 months).

Navattic Pros & Cons

✅ Unlimited users and demos for their paid plans

✅ Robust integrations to most major marketing and sales tools

✅ Offline demos for conferences and trade shows (Enterprise only)

❌ Steep pricing and long contract commitments (quarterly or annual)

❌ Complex, slower interface for editing and customizing demos

❌ Slow time to record, edit, and publish – with a long time-to-launch

5. Demostack

Demostack is one of the leading demo automation platforms that helps you build interactive product demos, live demos, mobile app demos, and sandbox product environments.

The software is more helpful to sales and solutions engineering teams due to Demostack's sandbox and product overlay functionality.

Key Demostack Features

• Product Cloning Technology: Automatically replicates your entire product environment, creating pixel-perfect demos that stay in sync with your latest product updates and features.
• AI Data Generation: Intelligently creates realistic, contextual data for your demos, eliminating the need for manual data entry while maintaining authenticity and relevance.
• Interactive Sharing Hub: Provides multiple ways to distribute demos through email, live sales calls, or embedded experiences, with built-in tracking and engagement metrics.

Demostack Pricing

Demostack's pricing is a per-user based pricing model, starting at $50,000 per year. But you need to book a discovery demo to get specific pricing.

Their pricing is divided into two parts: a platform fee and a per-user fee. You pay a platform fee for the base package you need. On top of that, you need to pay a separate amount based on the number of seats you need.

Also note that Demostack doesn't offer a free trial. So, testing the tool before buying its plans is nearly impossible. Demostack's pricing also doesn't include a free plan for their demo automation software.

Demostack Pros & Cons

✅ Advanced cloning technology for realistic demos

✅ AI data generator for authentic-looking data

✅ Strong customization capabilities

❌ Higher maintenance requirements

❌ Premium pricing structure

❌ Analytics features have room for improvement

Next Steps: Build Better Interactive Demos

If you've made it this far... congrats! You should have a much better understanding of the top Tourial alternatives.

Each platform we've covered offers unique strengths that might better suit your specific needs compared to Tourial. Consider these factors when making your decision:

1. Technical expertise required
2. Customization capabilities
3. Mobile optimization needs
4. Team collaboration requirements
5. Budget constraints

Choosing the right platform ultimately depends on your unique circumstances, goals, and budget. And the best way to start is to try before you buy – essentially letting the product and experience speak for itself.

If you're searching for the fastest and most intuitive platform for creating interactive demos for multiple use cases – across mobile, desktop, or web applications – we recommend giving Supademo a try. You won't be disappointed!