Delivering massive impact across Spare's platform
Discover how Spare leverages Supademo across solutions engineering, marketing, and internal communications to power over 20 million rides globally.
Company size
201-500+
Use Cases
Pre-sales, solutions engineering, product marketing, product, internal communications
Challenges
Sales bottleneck due to custom demos, demos/docs keeping pace with product, lengthy customer training/onboarding
Outcomes
50 hours+ saved per month, millions in deals accelerated, increased product velocity and feature adoption
About Spare Labs
Spare a leading mobility operations platform powering over 20 million rides globally. Founded in Vancouver, Spare has raised over $20 million from top investors and employs hundreds of staff worldwide.
Over 100 transit agencies and mobility providers — including Dallas Area Rapid Transit, Pinellas Suncoast Transit Authority and CapMetro — use Spare to proactively manage their microtransit and paratransit operations under finite resources, reduce costs, and deliver a delightful rider experience.
The Challenges
Spare is a complex platform that boasts 7+ distinct product lines that serve tens of thousands of customers across four continents. As a result, Spare serves a wide array of transportation-related use cases which necessitate unique/esoteric demos, workflows, and enablement materials for specific clients and regions. As a result, Spare faced significant challenges across pre-sales, product, marketing, and within internal communications:
Pre-Sales & Solutions Engineering
The Spare team had used video editing tools like Loom to try and create product demo videos and enablement content at high velocity — only to struggle with maintaining demo assets and spending upwards of two hours per product demo video.
This bottleneck ultimately led to slower deal velocity, time wasted, and opportunity cost within marketing, sales, and customer success functions.
Product Marketing
Spare’s product and engineering teams ship multiple releases per week, some of which require a methodical rollout plan out as part of the release process.
Typically after sales training or an announcement, the first customer question Spare receives is: “where can I find a one-pager, demo or screenshots of the UI?” The same goes for tier 1 releases for showcasing at conferences.
However, Spare struggled to find the appropriate time and resources to create documentation and demos that could keep up with the product's velocity. Whether it was enablement demos, trade show demos, or onboarding guides, Spare needed a demo automation platform that could scale with their level of pace and growth.
Product & Communications
Product Managers at Spare are required to complete a ton of ‘check the box’ items as part of the release process - including documentation, training materials, and internal demos.
While important, these steps were extremely time-consuming for PMs who simply didn't have the time to convey features and product updates both externally and internally within the organization.
The Solution
Spare's challenges drove them to explore demo automation as a solution. While exploring product demo vendors, Spare knew they wanted a platform that was fast, intuitive, and easy for their entire team to adopt. With hundreds of employees at the company — with many of them needing to create product demos, onboarding guides, and feature tutorials — ease of use was one of their most important factors.
Ultimately, Spare chose Supademo, G2's Demo Automation, for its ideal balance of powerful features and simplicity. The Spare team cites Supademo as "fast and easy to use", producing top-notch, professional-quality product demos. The Supademo platform’s rate of improvement and launch velocity was also cited as a key reason for Spare's decision.
When it comes to core use cases, Spare leverages Supademo across multiple roles and departments across the organization. Some specific use cases include:
Results
The time-savings derived from Supademo have been huge for the pre-sales and marketing teams in particular. A year after adopting the Supademo platform, Spare's team has now created a vast library of demos for the benefit of the entire company, which they deploy as a scalable resource both internally and externally.
When it comes to cold, hard numbers, Supademo directly saves each pre-sales member over 10 hours per month on demo creation, prospect tracking, and training. When team-wide usage is taken into account, the savings across easily surpasses 50 hours per month across the sales team alone.
Otherwise, Spare has been able to utilize Supademo for proactive customer support, faster client onboarding, internal selling to decision makers, and for driving feature adoption. This has resulted in faster team velocity and happier customers.
Looking forward, Spare's team plans to continue building their enablement library, double their sales team, and leverage Supademo to keep pace with their rapid product and sales growth!
More Supademo case studies
