beehiiv converts 50% better with Supademo

About beehiiv

Founded in 2021, beehiiv a newsletter growth platform started by Benjamin Hargett, Jacob Hurd, and Tyler Denk — who previously worked together as early employees at Morning Brew.

beehiiv's platform is designed to empower creators with a user-friendly interface that allows creators of all sizes to build, grow, and monetize their newsletter audience without code. With over 150,000 publishers and significant revenue generated for its users, beehiiv aims to facilitate the success of creators in the competitive digital landscape by providing comprehensive resources for audience growth and monetization.

The company is headquartered in New York and has raised over $50M since its founding.

The Challenges

As a rapidly scaling Series B company, beehiiv is constantly analyzing, optimizing, and scaling new tactics related to lead generation, customer education, and sales enablement.

And prior to Supademo, beehiiv was indiscriminately asking every user to sign up for their tool, leading to lower-than-desired conversions and unqualified signups. The team hypothesized that by providing a seamless way to show off the product (without signup), they could ramp up both qualified signups and revenue.

While the company explored traditional videos as a solution — the company found this route to be more time-consuming, less maintainable, and passive — leading to distracted viewership who would quickly abandon the experience.

So with that, beehiiv knew they wanted a better, more ideal solution to solve their problem.

The Solution

When searching for a demo automation platform, beehiiv wanted a solution that was easy to use, quick to scale, and could provide an interactive, engaging experience.

Secondly, the team wanted a platform that could be used across use cases — lead generation, documentation, or even helping sales teams handle leads that didn't warrant a direct call but still required product information. Ultimately, the company discovered Supademo — a fast, intuitive, but powerful platform for creating customized demo experiences, qualifying users, and unlocking product enablement.

Just a few months in, beehiiv has gotten outsized ROI and then some delievering value well exceeding the costs of the Supademo subscription.

How beehiiv uses Supademo

When it comes to core use cases, beehiiv utilizes Supademo for both one-off and multi-demo showcases to demonstrate their product features in a short, digestible, and interactive formats. Specifically, beehiiv leverages Supademo as a core part of its lead gen and media strategy— including:

Results

"Converting through our experiences at 20%, certainly shows a very, very high intent throughput."

EJ White

Head of Growth

In addition to time saved, beehiiv has achieved incredible results through demo automation.

Firstly, over 20% of leads who watch beehiiv’s interactive demos convert into qualified signups — a far higher number than across the website.

Similarly, beehiiv’s Supademo experience converts 50% better than site-wide for free-to-paid — clearly articulating a high intent throughput of qualified customers who get to the “aha” moment.

Ultimately, in less than two months of launching this new demo automation experience, beehiiv has already driven thousands of signups that have led to ~$10k revenue from self-serve customers — far beyond achieving ROI for Supademo.

Outside of the self-serve experience, the sales team leverages Supademo to close deals faster, while support and marketing use the tool to enable and educate — leading to team-wide collaboration and time saved.

EJ, beehiiv’s Head of Growth, calls Supademo “a key part of beehiiv’s qualification and demo experience,” which the Supademo team is excited to continue via our partnership.