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11 Best Sales Enablement Tools To Try in 2023

11 Best Sales Enablement Tools To Try in 2023

Are you tired of watching your employees struggle to collaborate effectively on projects? In today's fast-paced work environment, providing your team with the right collaboration tools is crucial for fostering productivity and achieving seamless results. That's where project management software comes in. These innovative solutions can streamline your team's communication, enhance task allocation, and drive overall project success. Like a well-oiled machine, these tools enable your team to work harmoniously, ensuring timely completion of tasks and meeting project milestones.

The average sales professional uses 7 digital sales tools, and sales tech budgets are expected to reach $100 billion by 2025. With so many tools and so much money being spent, it's more important than ever for sales professionals to choose the right tools for their needs. That's why we've done the research for you!

(This statistic is from a report by GetAccept, which surveyed over 1,000 sales professionals. The report found that the most popular digital sales tools include CRM software, lead generation tools, and email marketing tools.)

How can Sales Enablement Software benefit businesses?


Sales Enablement Software refers to a variety of technologies and applications designed to improve the performance of sales teams, enabling them to work more efficiently and effectively to close deals successfully.

By employing sales enablement tools, you can align your marketing, sales, and content teams, ensuring seamless collaboration throughout every stage of the sales funnel. These tools also offer comprehensive visibility into the sales cycle, enabling you to make necessary adjustments to the sales process.

Different companies adopt different approaches, with some opting for all-in-one solutions that serve as a centralized dashboard for the sales funnel, while others utilize multiple tools to monitor sales outcomes.

Sales enablement tools come in various forms, including business intelligence, sales engagement tools, customer experience solutions, sales automation platforms, sales analytics software, sales readiness platforms, content management systems, gamification tools, and more. These tools empower your team by providing them with the appropriate sales assets and content throughout the entire sales cycle, simplifying the process of making a sale.

Now, let's dive into our comprehensive list of the 12 best sales enablement tools to try in 2023:

Supademo (G2 Rating: 4.9 ⭐)

Ideal for: Sales teams of all sizes
Supademo is an AI-driven platform that allows you to create and share interactive demos effortlessly. With its intuitive interface and no-code functionality, Supademo empowers your sales team to create engaging demos and guides that resonate with prospects. Whether you're a small startup or a large enterprise, Supademo is the go-to tool for captivating your audience and driving sales. With Supademo, you can empower your sales team with visually stunning demos that captivate prospects and accelerate the sales cycle.

Key Features:

  • Create interactive demos and guides in minutes. Supademo is a no-code platform that makes it easy to create interactive demos and guides. Simply record your screen and add annotations, and Supademo will automatically create a shareable link.
  • Empower your audience to take action. Supademo allows you to add call-to-action prompts to your demos, so viewers can easily learn more or sign up for a trial.
  • Highlight your demo intent. You can add an overlay message to the beginning of your demo to summarize your intent and set expectations.
  • Autoplay or loop your demos. If you want your demos to play automatically or loop, Supademo makes it easy to do so.
  • Crop, redact, or annotate your demos. If you need to make changes to your demos, you can easily crop, redact, or annotate them directly in the Supademo editor.

Here are some of the benefits of using Supademo:

  • Product marketing: Use Supademo to create interactive product tours and walkthroughs that showcase your product's features and benefits.
  • Sales enablement: Use Supademo to create interactive sales demos that help your sales team qualify leads and close deals.
  • Customer success: Use Supademo to create interactive onboarding guides that help your customers get started with your product.
  • Training & onboarding: Use Supademo to create interactive training modules that help your employees learn new skills.

Highspot (G2 Rating: 4.7 ⭐)

Ideal for: Sales Leaders and Sales Reps at B2B Companies
Highspot is an intelligent sales enablement platform with AI-powered analytics and end-to-end features. It offers content management, training, and customer engagement capabilities. Highspot's advanced filtering system and tailored pages enable easy access to content, while its sales analytics provide insights to refine sales strategies and increase revenue.

Key Features:

  • Content management: Highspot makes it easy to create, manage, and deliver sales content. You can store your content in a central repository, and then easily distribute it to your sales team through a variety of channels, including email, in-app notifications, and digital sales rooms.
  • Analytics: Highspot provides detailed analytics on how your sales content is being used. You can see how often your content is being viewed, how long people are spending with it, and which pieces of content are most effective.
  • Personalization: Highspot allows you to personalize your sales content based on the buyer's journey. You can show different content to different buyers, based on their interests, company size, and other factors.
  • Engagement: Highspot makes it easy to engage with buyers through interactive content. You can add quizzes, surveys, and other interactive elements to your content, to encourage buyers to interact with it.
  • Training: Highspot can be used to train your sales team on new products, features, and selling techniques. You can create interactive training modules, and then track the progress of your sales team as they complete the modules.

Here are some of the benefits of using Highspot:

  • Increased sales productivity: Highspot can help you increase your sales productivity by giving your sales team the right content at the right time.
  • Improved buyer engagement: Highspot can help you improve buyer engagement by making your content more interactive and personalized.
  • Increased sales velocity: Highspot can help you increase your sales velocity by tracking the performance of your sales content and making adjustments as needed.
  • Reduced sales costs: Highspot can help you reduce your sales costs by streamlining your sales process and making it more efficient.

Showpad Content (G2 Rating: 4.6 ⭐)

Ideal for: Sales and marketing teams at B2B companies
Showpad Content is a comprehensive sales enablement platform that streamlines the sales process. It integrates seamlessly with commonly used tools like CRM and CMS. Showpad's content management features help sales reps find relevant content quickly, and its marketing rules and machine learning capabilities provide customized content recommendations.

Key Features:

  • Content management: Showpad Content makes it easy to create, manage, and deliver sales content. You can store your content in a central repository, and then easily distribute it to your sales team through a variety of channels, including email, in-app notifications, and digital sales rooms.
  • Analytics: Showpad Content provides detailed analytics on how your sales content is being used. You can see how often your content is being viewed, how long people are spending with it, and which pieces of content are most effective.
  • Personalization: Showpad Content allows you to personalize your sales content based on the buyer's journey. You can show different content to different buyers, based on their interests, company size, and other factors.
  • Engagement: Showpad Content makes it easy to engage with buyers through interactive content. You can add quizzes, surveys, and other interactive elements to your content, to encourage buyers to interact with it.
  • Training: Showpad Content can be used to train your sales team on new products, features, and selling techniques. You can create interactive training modules, and then track the progress of your sales team as they complete the modules.

Here are some of the benefits of using Showpad Content:

  • Increased sales productivity: Showpad Content can help you increase your sales productivity by giving your sales team the right content at the right time.
  • Improved buyer engagement: Showpad Content can help you improve buyer engagement by making your content more interactive and personalized.
  • Increased sales velocity: Showpad Content can help you increase your sales velocity by tracking the performance of your sales content and making adjustments as needed.
  • Reduced sales costs: Showpad Content can help you reduce your sales costs by streamlining your sales process and making it more efficient.

Seismic (G2 Rating: 4.7 ⭐)

Ideal for: Sales enablement teams, sales teams, marketing teams, and customer service teams across all industries
Seismic is an AI-powered sales enablement platform that optimizes marketing strategies with its comprehensive set of tools. It offers content management, campaign planning, and audience engagement features. Seismic's predictive content recommendation and engagement tracking capabilities save time and improve success rates, while its insights and analytics empower you to measure ROI and optimize performance.

Key Features:

  • Content management: Seismic makes it easy to create, manage, and deliver sales content. You can store your content in a central repository, and then easily distribute it to your sales team through a variety of channels, including email, in-app notifications, and digital sales rooms.
  • Analytics: Seismic provides detailed analytics on how your sales content is being used. You can see how often your content is being viewed, how long people are spending with it, and which pieces of content are most effective.
  • Personalization: Seismic allows you to personalize your sales content based on the buyer's journey. You can show different content to different buyers, based on their interests, company size, and other factors.
  • Engagement: Seismic makes it easy to engage with buyers through interactive content. You can add quizzes, surveys, and other interactive elements to your content, to encourage buyers to interact with it.
  • Sales enablement: Seismic provides a variety of tools to help you train and enable your sales team. You can create interactive training modules, track the progress of your sales team, and measure the impact of your sales enablement efforts.

Here are some of the benefits of using Seismic:

  • Increased sales productivity: Seismic can help you increase your sales productivity by giving your sales team the right content at the right time.
  • Improved buyer engagement: Seismic can help you improve buyer engagement by making your content more interactive and personalized.
  • Increased sales velocity: Seismic can help you increase your sales velocity by tracking the performance of your sales content and making adjustments as needed.
  • Reduced sales costs: Seismic can help you reduce your sales costs by streamlining your sales process and making it more efficient

Mindtickle (G2 Rating: 4.7 ⭐)

Ideal for: Sales enablement leaders, sales managers, and sales reps in B2B organizations
Mindtickle is a cloud-based sales readiness and sales enablement platform designed to help revenue teams improve their sales skills and increase revenue growth. It offers training, coaching, and analytics capabilities. Mindtickle's AI-powered content recommendations and role-based learning paths ensure that your sales team is equipped with the knowledge and skills they need to succeed.

Key Features:

  • Interactive training modules: Mindtickle's interactive training modules are designed to help sales reps learn the skills they need to be successful. The modules are gamified and engaging, and they track the progress of sales reps so that they can see how they are doing.
  • Onboarding programs: Mindtickle's onboarding programs help new sales reps get up to speed quickly and efficiently. The programs include interactive modules, video tutorials, and checklists, and they are designed to help new reps learn the company's products, sales process, and culture.
  • Coaching and feedback: Mindtickle's coaching and feedback tools help sales reps improve their performance. Sales reps can receive personalized feedback from their managers, and they can also participate in peer-to-peer coaching sessions.
  • Sales analytics: Mindtickle's sales analytics tools help companies track the performance of their sales teams. These tools can help companies identify areas where their sales teams can improve, and they can also help companies measure the impact of their sales readiness programs.

Here are some of the benefits of using Mindtickle:

  • Increased sales productivity: Mindtickle can help you increase your sales productivity by giving your sales team the right content at the right time.
  • Improved buyer engagement: Mindtickle can help you improve buyer engagement by making your sales content more interactive and engaging.
  • Increased sales velocity: Mindtickle can help you increase your sales velocity by tracking the performance of your sales content and making adjustments as needed.
  • Reduced sales costs: Mindtickle can help you reduce your sales costs by streamlining your sales process and making it more efficient.

HubSpot Sales Hub (G2 Rating: 4.4 ⭐)

Ideal for: Sales professionals, sales managers, and sales leaders
HubSpot Sales Hub is an all-in-one sales software that provides powerful sales analytics, engagement tools, advanced permissions, and a built-in CRM. With features like email tracking, meeting scheduling, and document sharing, HubSpot Sales Hub streamlines your sales process and helps you close deals faster. Its intuitive interface and seamless integration with other HubSpot products make it a favorite among sales teams.

Key Features:

  • Lead management: HubSpot Sales Hub allows businesses to track leads from the moment they are generated to the moment they are closed. This includes tracking lead activities, such as email opens and clicks, and lead scoring.
  • Pipeline management: HubSpot Sales Hub allows businesses to create and manage sales pipelines. This helps businesses track the progress of deals and identify opportunities for improvement.
  • Deals management: HubSpot Sales Hub allows businesses to create and manage deals. This includes tracking deal activities, such as calls and meetings, and deal stages.
  • Email marketing: HubSpot Sales Hub integrates with HubSpot CRM to allow businesses to send email marketing campaigns to their leads and customers.
  • Reporting: HubSpot Sales Hub provides businesses with a variety of reports that can help them track the performance of their sales team and identify areas for improvement.

Here are some of the benefits of using HubSpot Sales Hub:

  • Increased sales productivity: HubSpot Sales Hub can help you increase your sales productivity by giving your sales team the right tools and information at the right time.
  • Improved buyer engagement: HubSpot Sales Hub can help you improve buyer engagement by making your sales process more efficient and effective.
  • Increased sales velocity: HubSpot Sales Hub can help you increase your sales velocity by tracking the performance of your sales process and making adjustments as needed.
  • Reduced sales costs: HubSpot Sales Hub can help you reduce your sales costs by streamlining your sales process and making it more efficient.

Guru (G2 Rating: 4.6 ⭐)

Ideal for: Sales teams, customer success teams, and support teams
Guru is a knowledge management solution that helps sales teams quickly locate valuable information and organize it into a single source of truth. With its AI-powered suggestions, real-time knowledge sharing, and integrations with popular tools, Guru ensures that your sales reps have the most up-to-date and accurate information at their fingertips, leading to improved customer interactions and higher win rates.

Key features:

  • Knowledge base: Guru's knowledge base is a central repository for all of your company's knowledge. This includes product documentation, sales playbooks, and FAQs.
  • Search: Guru's search engine makes it easy to find the information you need. You can search by keyword, phrase, or topic.
  • Collaboration: Guru's collaboration tools make it easy to share knowledge with your team. You can comment on documents, @mention team members, and create shared folders.
  • Analytics: Guru's analytics tools help you track the performance of your knowledge base. You can see how often your knowledge base is being used, and which articles are most popular.

Here are some of the benefits of using Guru:

  • Increased sales productivity: Guru can help you increase your sales productivity by giving your sales team the right knowledge at the right time.
  • Improved buyer engagement: Guru can help you improve buyer engagement by making your sales process more efficient and effective.
  • Increased sales velocity: Guru can help you increase your sales velocity by tracking the performance of your sales process and making adjustments as needed.
  • Reduced sales costs: Guru can help you reduce your sales costs by streamlining your sales process and making it more efficient.

Salesloft (G2 Rating: 4.4 ⭐)

Ideal for: Sales development representatives, account executives, and sales managers
Salesloft is a highly effective sales engagement platform that streamlines the entire sales cycle, from email outreach to client interaction. It offers features like email tracking, cadence automation, and conversation intelligence. Salesloft's analytics and reporting capabilities provide insights to optimize outreach strategies and improve sales performance.

Key Features:

  • Email automation: Salesloft can automate your email workflows, so you can send personalized emails to prospects at the right time.
  • Call tracking: Salesloft tracks your calls, so you can see how long you spend on calls, how many calls you make, and how many calls you convert into meetings.
  • Lead scoring: Salesloft scores your leads, so you can prioritize your outreach and focus on the most promising leads.
  • Pipeline management: Salesloft helps you manage your pipeline, so you can track the progress of your deals and identify opportunities for improvement.
  • Reporting: Salesloft provides detailed reports that can help you track the performance of your sales team and identify areas for improvement.

Here are some of the benefits of using Salesloft:

  • Increased sales productivity: Salesloft can help you increase your sales productivity by automating your workflows and tracking your progress.
  • Improved buyer engagement: Salesloft can help you improve buyer engagement by sending personalized emails and tracking your calls.
  • Increased sales velocity: Salesloft can help you increase your sales velocity by tracking the performance of your pipeline and identifying opportunities for improvement.
  • Reduced sales costs: Salesloft can help you reduce your sales costs by automating your workflows and tracking your progress.

Outreach (G2 Rating: 4.4 ⭐)

Ideal for: Sales teams, sales development representatives, and account executives
Outreach is a sales execution platform that helps businesses achieve predictive revenue goals and boost sales through advanced features and analytics. It offers sales engagement, sales intelligence, and sales coaching capabilities. Outreach's AI-powered insights and automation tools enable sales teams to focus on high-value activities, personalize outreach, and close deals faster.

Key Features:

  • Email automation: Outreach can automate your email workflows, so you can send personalized emails to prospects at the right time.
  • Call tracking: Outreach tracks your calls, so you can see how long you spend on calls, how many calls you make, and how many calls you convert into meetings.
  • Lead scoring: Outreach scores your leads, so you can prioritize your outreach and focus on the most promising leads.
  • Pipeline management: Outreach helps you manage your pipeline, so you can track the progress of your deals and identify opportunities for improvement.
  • Reporting: Outreach provides detailed reports that can help you track the performance of your sales team and identify areas for improvement.

Here are some of the benefits of using Outreach:

  • Increased sales productivity: Outreach can help you increase your sales productivity by automating your workflows and tracking your progress.
  • Improved buyer engagement: Outreach can help you improve buyer engagement by sending personalized emails and tracking your calls.
  • Increased sales velocity: Outreach can help you increase your sales velocity by tracking the performance of your pipeline and identifying opportunities for improvement.
  • Reduced sales costs: Outreach can help you reduce your sales costs by automating your workflows and tracking your progress.

ZoomInfo SalesOS (G2 Rating: 4.6 ⭐)

Ideal for: Sales and marketing teams in B2B organizations
ZoomInfo SalesOS is a powerful sales intelligence tool that provides valuable information about potential clients and existing customers. It helps improve lead quality and outreach efforts. With its extensive database, accurate contact information, and actionable insights, ZoomInfo SalesOS empowers your sales team to target the right prospects, personalize outreach, and drive revenue growth.

Key Features:

  • Contact information: ZoomInfo SalesOS provides businesses with contact information for millions of businesses and professionals. This information can be used to find and qualify leads, and to track the progress of deals.
  • Company insights: ZoomInfo SalesOS provides businesses with insights about companies, such as their size, industry, and website traffic. This information can be used to better understand prospects and to tailor outreach efforts.
  • Lead scoring: ZoomInfo SalesOS scores leads based on their potential to become customers. This information can be used to prioritize outreach efforts and to focus on the most promising leads.
  • Sales engagement: ZoomInfo SalesOS provides businesses with tools to engage with prospects, such as email templates, call tracking, and meeting scheduling. These tools can help businesses improve their communication with prospects and to close more deals.
  • Reporting: ZoomInfo SalesOS provides businesses with reports that can help them track the performance of their sales team and identify areas for improvement. This information can be used to improve the sales process and to close more deals.

Here are some of the benefits of using ZoomInfo SalesOS:

  • Increased sales productivity: ZoomInfo SalesOS can help you increase your sales productivity by providing you with the right information at the right time.
  • Improved buyer engagement: ZoomInfo SalesOS can help you improve buyer engagement by making your outreach more personalized and relevant.
  • Increased sales velocity: ZoomInfo SalesOS can help you increase your sales velocity by tracking the performance of your sales process and identifying opportunities for improvement.
  • Reduced sales costs: ZoomInfo SalesOS can help you reduce your sales costs by automating your workflows and tracking your progress.

Gong (G2 Rating: 4.6 ⭐)

Ideal for: Sales teams, sales managers, and revenue leaders
Gong is a revenue intelligence platform that uses AI to analyze sales calls and meetings, providing insights and coaching for sales teams. It offers conversation analytics, deal, and people analytics, and coaching capabilities. Gong's AI-powered insights help identify winning sales strategies, coach reps for improvement, and increase revenue performance.

Key Features:

  • Call recording: Gong records all your sales calls, so you can listen back to them and learn from your successes and failures.
  • Transcription: Gong transcribes all your sales calls, so you can easily search and find the information you need.
  • Analysis: Gong analyzes all your sales calls, so you can identify patterns and trends that can help you improve your sales process.
  • Coaching: Gong provides coaching insights that can help you improve your sales skills and techniques.
  • Reporting: Gong provides reports that can help you track the performance of your sales team and identify areas for improvement.

Here are some of the benefits of using Gong:

  • Increased sales productivity: Gong can help you increase your sales productivity by giving you the insights you need to improve your sales process.
  • Improved buyer engagement: Gong can help you improve buyer engagement by making your sales calls more effective.
  • Increased sales velocity: Gong can help you increase your sales velocity by tracking the performance of your sales process and identifying opportunities for improvement.
  • Reduced sales costs: Gong can help you reduce your sales costs by streamlining your sales process and making it more efficient.

Choose the Right Sales Enablement Tools for Success

These 12 sales enablement tools cover a wide range of functionalities, from content management and analytics to training and coaching. Each tool offers unique features and benefits tailored to different needs and industries. Whether you're a sales leader, a sales rep, or a marketing team member, you'll find tools that can enhance your sales processes, improve efficiency, and boost revenue.

In conclusion

When evaluating sales enablement tools, Supademo stands out as a top contender due to its comprehensive features and functionalities. It offers a range of tools and capabilities that can greatly enhance the performance of sales teams, including seamless alignment of marketing, sales, and content teams, a user-friendly dashboard, and complete visibility into the sales cycle. Supademo's diverse set of tools, such as business intelligence, sales engagement, customer experience, sales automation, sales analytics, sales readiness platforms, content management, and gamification, empower sales teams with the right assets and content throughout the sales cycle.

However, it's important to consider that different teams may have varying requirements and preferences. While Supademo may be an excellent choice for many businesses, it's worth exploring other sales enablement tools that align more closely with specific team needs. This could involve considering all-in-one solutions that act as comprehensive dashboards for the sales funnel or exploring multiple specialized tools that track sales results. By assessing the unique requirements of the team, businesses can select a combination of tools that provide the most efficient and effective sales enablement solution.

Ultimately, the best sales enablement tool, whether it is Supademo or another option, will depend on the specific needs, goals, and preferences of the sales team. Careful evaluation and consideration of different tools will help businesses make an informed decision that maximizes the success of their sales efforts.

Remember, selecting the right sales enablement tools requires understanding your team's specific requirements and aligning them with the capabilities offered by the tools. Consider factors such as ease of use, integration options, scalability, and customer support when making your decision. With the right sales enablement tools in your arsenal, you'll empower your sales team to reach new heights and achieve outstanding results in 2023 and beyond.

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