The Supademo Blog

Tips, tricks and resources to help you drive product growth and adoption.

Most recent articles

Product Experimentation Guide for Product Managers

Product Experimentation Guide for Product Managers

In the dynamic world of product management, experimentation is not just a buzzword; it's a fundamental

What is Revenue Run Rate (RRR) in SaaS

What is Revenue Run Rate (RRR) in SaaS

In the fast-paced world of Software as a Service (SaaS), understanding key financial metrics is crucial

Boosting Sales with Interactive Product Demos: A Game-Changer for Marketers

Boosting Sales with Interactive Product Demos: A Game-Changer for Marketers

In the dynamic world of sales and marketing, interactive product demos have emerged as a crucial

Maximizing Customer Engagement: How Interactive Demos Transform User Experience

Maximizing Customer Engagement: How Interactive Demos Transform User Experience

In the digital age, customer engagement has become a pivotal aspect of business success. Interactive demos

Creating a Seamless Omni-Channel Experience for Enhanced Customer Success

Creating a Seamless Omni-Channel Experience for Enhanced Customer Success

In the current competitive business landscape, providing a seamless omni-channel experience has become a vital strategy

Emerging Trends in Digital Marketing: What to Watch in 2024

Emerging Trends in Digital Marketing: What to Watch in 2024

As we venture further into the digital era, the landscape of digital marketing continues to evolve

The Role of AI and Machine Learning in Transforming Customer Support

The Role of AI and Machine Learning in Transforming Customer Support

In the realm of customer support, the winds of change are blowing, driven by the formidable

The Ultimate Guide to Customer Service Automation in 2023

The Ultimate Guide to Customer Service Automation in 2023

In an era where exceptional products and services are baseline expectations, modern businesses face a new

Essentials of Product Management in a Rapidly Evolving Tech Landscape

Essentials of Product Management in a Rapidly Evolving Tech Landscape

In the swiftly changing world of technology, the role of product management has become more critical

The Future of Sales Demos: Interactive and Customer-Centric Approaches

The Future of Sales Demos: Interactive and Customer-Centric Approaches

In the dynamic world of sales, the art of the demo has always been a crucial

Maximizing Customer Success: Leveraging Interactive Demos and Guides

In today’s competitive business environment, customer success has emerged as a key differentiator for companies.

How to extend Gmail undo send window

How to extend Gmail undo send window

Ever experienced that heart-stopping moment in Gmail when you hit send on an email prematurely? 🙃 We've

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How to Build a Sales Tech Stack: Complete 2025 Guide

Sales software industry is massive and confusing. G2 has over 4,500 tools under the sales

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Enterprise SaaS Sales Process: A Step-By-Step Guide

Get a complete step-by-step enterprise SaaS sales process guide. From prospecting to retention, get tips that work for complex SaaS deals.

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Enterprise Sales Software: Our Top 15 Picks of 2025

Need better tools for Enterprise sales? Check out the top 15 enterprise sales software that help close complex and high-value B2B deals faster.

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Demo Follow-up Email Guide: Templates and Tips to Close the Deal

After a product demo, your prospect understands who you are, what your product does, and how

Solution Selling vs Product Selling cover

Solution Selling vs Product Selling: Which is the Right Approach?

Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.

The Reverse Demo Guide: Benefits, Steps, And Best Practices

The Reverse Demo Guide: Benefits, Steps, And Best Practices

Learn how reverse demos work, along with their key benefits. Get effective steps to run them well, and find out when they work best.

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Build a Sales Prospecting Plan That Triples Sales + Free Prospecting Plan Template

Every sale starts with a problem. If a problem doesn’t exist, there is no sale—

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The Complete Guide to B2B Inside Sales (With Frameworks + Tools)

B2B sales has come a long way. While field visits and in-person meetings still matter, the

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22 Lead Magnet Examples That Attract and Convert

We’re not just giving you a laundry list of tired ideas. We’ve rounded up 22 battle-tested lead magnet examples you can rip, remix, or launch.

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Channel Enablement: Building Strong Partnerships That Work

Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.

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Guide on Demo Agenda - Examples, Templates, Tips

Create demo agendas that impress prospects and close more deals. Check out ready-to-use demo agenda templates and timing tips.

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How to Craft an Effective Demo Script (with Templates)

Get a step-by-step guide on crafting demo scripts with examples and easy-to-use templates. Start creating demo scripts that actually work.

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Customer Success Enablement Guide (+Examples)

Learn what customer success enablement is, why it matters for SaaS companies. See examples, benefits, and step-by-step setup guide.

customer success certification

10 Best Customer Success Certification Courses

It's 2025. Today, customer-centricity is more than just a trend; it's a necessity. To put this

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Product Education 101: Set Customers Up for Success From Day One

If you think product education starts once users log into your apps, you're leaving money on

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What is a Demo Engineer, and Why Is It Important?

In B2B SaaS, the product is the pitch, and buyers increasingly want to experience it on

Choose an Interactive Product Demo Software cover

How to Choose an Interactive Product Demo Software

Are you struggling to get people excited about your products? Want to see more deals closing

Feature image depicting the topic of the article interactive user guides and a screenshot of a Supademo.

How to Create Interactive User Guides for SaaS Onboarding

Discover the ultimate guide to creating interactive user guides for SaaS onboarding. We'll discuss benefits, types, steps, and recommendations.

Feature image showing the topic of this article: how to create user guides.

How to Create User Guides in 2025 (Best Practices, Template & Examples)

Learn how to create user guides that—actually—help users learn and use your product better. See examples of user guides from other companies for ideas.

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How to Build a Customer Experience (CX) Strategy

Let's be honest - customers today expect more than just a good product. They want smooth

Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?

Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?

You can have the most innovative product, but if people don't use it, it might as

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The Ultimate Guide to Customer Retention Marketing

Every business wants new customers. But what about the ones you already have? Customer retention marketing

Overview of the Supademo Learning Academy

Introducing Supademo's Learning Academy

We're ecstatic to announce the launch of our new Learning Academy, an evolving, evergreen resource to

Unlock Customer Loyalty with Effective Customer Onboarding

Unlock Customer Loyalty with Effective Customer Onboarding

High signups are meaningless if customers don't stick around to realize your product's value and eventually

Solution Selling vs Product Selling cover

Solution Selling vs Product Selling: Which is the Right Approach?

Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.

Channel Enablement cover

Channel Enablement: Building Strong Partnerships That Work

Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.

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How to Build Amazing In-App Tutorials (+ Examples & Tips)

If I handed you a paper map and asked you to find your way, you might

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How to Create a Great Product Marketing Video? (+ Examples & Tips)

I analyzed over 50 SaaS companies' homepages, YouTube channels, and social profiles. I found it all—

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Learn from the Best: 20 SaaS Product Demo Videos That Convert

Static text and UI screenshots can only go so far—they don’t address buyer doubts

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The Ultimate Shopify App Store Optimization Checklist: Boost Your App's Visibility and Downloads

With over 6,000 Shopify apps competing for attention, having a great product is just the

The Ultimate SaaS Product Demo Video Guide - Benefits, Tips, Examples

The Ultimate SaaS Product Demo Video Guide - Benefits, Tips, Examples

According to Content Marketing Institute, 96% of B2B companies plan to use video product demos in

Choose an Interactive Product Demo Software cover

How to Choose an Interactive Product Demo Software

Are you struggling to get people excited about your products? Want to see more deals closing

Customer Experience (CX) Strategy blog cover

How to Build a Customer Experience (CX) Strategy

Let's be honest - customers today expect more than just a good product. They want smooth

Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?

Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?

You can have the most innovative product, but if people don't use it, it might as

saas marketing blog cover

What is SaaS Marketing Strategy? The Ultimate Guide

SaaS marketing can be tricky. But don't worry, we've got your back. In this guide, we'll

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ABM Examples: Winning Strategies from 5 of The Top B2B Brands

B2B selling has become increasingly complex. Marketing teams chase promising leads but lack real buying intent,

Find & Replace, New Hotspot Options, Custom Fonts, Video Crop and More

Find & Replace, New Hotspot Options, Custom Fonts, Video Crop and More

1. Find & Replace for HTML demos We've made editing and personalization a breeze with Find & Replace

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Trending Analytics and Lead Search, Export to PDF, and Workspace Filters

1. Analytics updates Trending Supademos and Showcases on the homepage You’ll now see a “Trending

Windows App Improvements, Audio on Chapters, UI/UX Upgrades

Windows App Improvements, Audio on Chapters, UI/UX Upgrades

Missed our last few product updates? 1. Supademo Launch Week: Day 1, Day 2, Day 3,

Launch Week Day 5: Native Forms on Supademo

Launch Week Day 5: Native Forms on Supademo

🍻Today is Day 5 of Launch Week, where we're launching a major feature every single day.

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Launch Week Day 4: Windows App Beta Release

🍻Today is Day 4 of Launch Week, where we're launching a major feature every single day.

Launch Week Day 3: 9 Delightful Design Improvements

Launch Week Day 3: 9 Delightful Design Improvements

At Supademo, we’ve heard you loud and clear: the little details matter. So we dug

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Launch Week Day 2: Translations Hub

🍻Today is Day 2 of Launch Week, where we're launching a major feature every single day.

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Launch Week Day 1: HTML Interactive Demos

🍻Welcome to Supademo's March 2025 Launch Week! During Launch Week, we'll be announcing a host of

3/12 product updates from Supademo

Record Steps within Supademo, Enhanced Editor, Autoplay for HTML

✨Missed our last few product updates? Some highlights: 1. [BETA] HTML Interactive Demos 2. Public Folder

HTML-based interactive product demos

HTML Interactive Demos: Record, Edit, and Share High-Fidelity Product Demos

We're excited to release HTML recording and editing capabilities on Supademo –which help you create exact

Public Folder Sharing and Custom Transition Delays

Public Folder Sharing and Custom Transition Delays

✨Missed our last product update? Some highlights: 1. Background Music 2. Enterprise Invite Improvements 3. Platform

Product update for january 21

Background Music, Enterprise Invites, Auto-Branding

✨Missed our last product update? Some highlights: 1. Track Sessions & Viewer IP Data 2. Subtitles & Closed

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