Storylane is a fantastic demo automation platform with some truly impressive features, like AI-powered assistance and the ability to build multi-step demos.

But hey, even the best tools aren't one-size-fits-all, right? Maybe Storylane didn't quite fit your budget, or perhaps it wasn't the exact solution you were hoping for. Whatever the case, that's totally understandable!

That's why we've created this comprehensive guide that outlines 5 amazing Storylane alternatives and competitors for 2025.

We've carefully compared these leading interactive demo platforms across factors like pricing, functionality, and ease of use to give you a clear and unbiased recommendation. Our goal is to help you find the interactive demo platform that perfectly aligns with your needs and budget.

Without further ado, let's dive in!

What is Storylane?

Storylane homepage

Storylane is one of the more popular demo automation platforms, designed to help businesses create interactive product demos quickly and efficiently. The platform primarily helps marketing and sales teams build personalized, engaging product experiences to drive adoption, simplify enablement, and close deals.

The platform is especially valuable in the B2B sector, where product demonstrations significantly influence purchasing decisions. Users primarily use the Chrome extension to record guided product demos of their products, features, or workflow.

Key Storylane features

1️⃣
Flexible interactive demo recording types: Users can create both HTML and screenshot/video-based interactive demos via Storylane's Chrome extension.

The platform allows for customizable demos without technical expertise or coding skills, making it accessible for various team members.
2️⃣
Analytics and Audience Reveal: Storylane provides real-time analytics on how their prospects interact with each demo, enabling teams to refine their approach based on user engagement data.

Storylane also partners with Clearbit to help de-anonymize demo visitors with data such as email, role, name, and company.
3️⃣
Personalization: Users can easily edit HTML demos after the recording with the prospect's company name, logo, etc. You can also use variable placeholders to dynamically update content within the demo.

Unique demo links can be used to track individual prospect actions for further personalization.

Storylane Pricing

Storylane's pricing ranges from a Free plan (where you can publish one screenshot-based demo) to their more expensive Enterprise plan. To access advanced features or access any personalization or customization features, you'll need to upgrade to one of their paid plans.

💰
Free ($0/month): allows cutomers to create and share one published screenshot-based interactive demo.

Starter ($40/month): priced per seat, this plan lets you create unlimited demos using screenshots and videos. Additional seats can be added for $50/month.

Growth ($500/month): this plan is priced per user with a 5 creator minimum. Users can create both screenshot/video-based demos and clickable demos using HTML. Additional seats can be added for $100/month.

Premium ($1,200/month): custom seats, sandbox demo access, with enhanced security and Salesforce integration.

‍Enterprise (Custom pricing): API access, enterprise security, and dedicated support.

Why do customers explore alternatives to Storylane? (with proof)

Storylane is undoubtedly a powerful demo creation platform, enabling you to create interactive product demos relatively quickly. While Storylane has garnered popularity with small businesses, it also has its challenges and drawbacks. Specifically, some users faced challenges with Storylane's:

• Complex user-interface
• Difficult HTML setup process
• Occasional platform lagginess
• Challenging workflows and steep learning curve for non-technical users

Additionally, with their tiered pricing, subscriptions can quickly become expensive (i.e. $600/mo for HTML capture) – especially for smaller organizations or fast-growing startups with lower budgets. So, it may be good to consider other cost-effective, feature-rich, easy-to-use tools to scale your interactive demo creation process.

Based on reviews from hundreds of customers, here are the key reasons why companies search for a Storylane alternative:

Reason #1: Challenging workflows and steep learning curve

"It can take a bit of time to get used to the screenshotting, and sometimes not all the steps are captured... there are the occasional bug issues, which I'm not always sure they are fixing and some features that could/should be added."

According to G2 reviewers, the demo recording options on Storylane can sometimes be challenging to work with. These customers report an initial UI/UX learning curve and technical glitches like the Chrome extension not capturing clicks as easily as some other platforms.

G2 review for Storylane
Source: G2

Further, Storylane doesn't automatically capture video-based steps through the Chrome extension – like typing, scrolling, or dragging – meaning you'll have to manually record videos or upload screenshots if animations are an important part of your product demo. Ultimately, this means more time spent recording, editing, and sharing your demo.

"The UX for creating steps in demos can take some time to get used to. Sometimes there are more clicks than necessary to get something done. If you like to get fancy with the positioning/format/display of customer directions in a demo, things can get a bit buggy to get just right."

Reason #2: Complex demo management and collaboration

Another challenge customers have noted is Storylane's limitations when it comes to team collaboration and demo organization.

Storylane's workspace is one layer deep, which makes it difficult to organize content if the team is creating more than a handful of interactive demos. Unlike platforms like Supademo, Storylane does not allow for the creation of multiple workspaces or subfolders.

"There is an oprtion to organize your demo in folders, but the newly created demos are automatically shifted to your root folder even if you create it inside a specific folder. No option to create subfolders."
"The hierarchy is one layer deep and harder to navigate your way through 10+ demos. Ideally , they should adapt to a more CMS like system along subfolders."

When it comes to collaborating with other users on your team, Storylane has limited options when it comes to inviting others. The platform forces you to pay per user, irrespective of whether they will be creating or editing demo content.

This means companies need to either restrict internal access to demo content and create silos or pay for each user on the workspace – which can quickly get out of hand and lead to mismatches between value vs. cost.

Reason 3: Quickly gets expensive with paid add-ons

While Storylane's pricing might seem inexpensive and reasonable at first glance, you should note that most of the platform's best features are available as add-ons only. An example of this is Storylane's Demo Hub, which is a paid add-on that lets you combine multiple demos and share them through a single link.

Similarly, if you want to access features related to personalization (i.e. dynamic variables), lead forms, custom domains, or HTML capture, you'll need to upgrade to their Growth plan, which costs $625/month ($500/month on an annual plan).

This is a stark increase from Storylane's $50/month Start plan ($40/month on an annual plan), making it less accessible to startups or companies who want to prove the value of interactive demos prior to committing to an expensive plan.


What are the best alternatives to Storylane?

Now that we've discussed some of the main reasons customers search for Storylane alternatives, let's dive into some of Storylane's main competitors in the demo automation space.

For this comprehensive article, we researched by directly trying out dozens of interactive demo platforms, talking to real users, and reading hundreds of real customer reviews from reputable software rating sites like G2.

A list of demo automation leaders by G2
A list of demo automation leaders by G2

This ultimately led us to 5 of the best Storylane alternatives – each with its own unique strengths, weaknesses, and use cases. In the next section, we’ll break down each demo automation platform's core functionalities, top use cases, pricing model, and drawbacks to help you make the best decision for your company.


1. Supademo

☝🏽
Best for companies with multiple use cases, who want the easiest way to create both HTML and screenshot/video-based product demos.

Supademo is a fast and easy demo automation platform that lets you create interactive demos in both screenshot/video and HTML formats. The platform's team-focused features lend itself to malleable use cases across customer success, onboarding, marketing, or sales enablement.

Over 40,000 professionals at companies like Turo, Microsoft, HeyGen, Beehiiv, Alibaba, and Pokemon leverage Supademo to drive product understanding and adoption.


How does Supademo compare to Storylane?

As prefaced above, Storylane has several challenges that Supademo directly addresses. This includes features like:

  • The ability to organize content with folders, subfolders, and multiple workspaces (i.e. by product, department, team);
  • Mix-and-match paid creators and free internal viewers – who can collaborate on creating demos, view/share existing demos, and analyze performance;
  • Easily record non-web applications using the desktop app, mobile video uploads, the Figma plugin, and more;
  • Advanced personalization like dynamic variables, conditional branching, lead forms, and custom domains included at a much lower price point ($38/month vs. $500/month);

Ultimately, Supademo users get more bang for their buck – with more features included in each pricing plan – alongside a recording and editing experience that is simpler, faster and more refined.

Why Supademo over Storylane?

Supademo outshines Storylane with its unparalleled ease of use, lightning-fast time-to-launch, budget-friendly plans, and inclusive collaboration features right from the start.
Supademo Storylane
Pricing Starts at $27/mo Starts at $40/mo
Learning curve ✅ #1 on G2 for ease of setup ⛔️ More complex setup
Recording type ✅ Screenshot, Video, Figma Plugin, Video/Image Uploads (HTML coming soon) ⛔️ Screenshot, Video (HTML on $500/mo plan)
Desktop & mobile recording ✅ Available ⛔️ Not available
Personalize with variables Starting at $38/mo Starting at $500/mo
Embed custom lead forms Starting at $38/mo Starting at $500/mo
Trackable share links Starting at $38/mo Starting at $500/mo
Team collaboration ✅ Free and paid team members ⛔️ Paid seats only
Record your own voiceovers ✅ Yes ⛔️ No
AI text generation ✅ Yes (15+ languages) ✅ Yes
AI translations ✅ Yes ⛔️ No
Advanced analytics ✅ Yes ✅ Yes
Support ✅ Yes (including free plans) ⛔️ Paid plans only
Free plan 5 interactive demos 1 interactive demo

Supademo allows you to mix and match paid Creators/Editors with free internal Viewers – letting everyone on your team access, share, and analyze your interactive demos without paying for every single user. Supademo customers can add up to 20 free Viewers in the Scale plan and 5 in the Pro plan – and are not forced to upgrade to the Enterprise plan if they hit 10 users on the workspace.

💡
Supademo allows to mix-and-match paid Creators/Editors with free internal Viewers, helping scale demo automation across the team.

With subtle, helpful features like automatic text annotations, Supademo customers are able to build and share interactive demos within an average time of 3.5 minutes – less than half of the time it takes to create a Storylane demo.

beehiiv customer testimonial
Learn how beehiiv drives demo automation with Supademo

When it comes to features and functionality, Supademo offers a bevy of unique features that allow customers to get the most of their platform:

Unique Supademo features that help the platform shine

1️⃣
Mix and Match Workspace Creators & Viewers

In addtion to paid creator accounts, Supademo allows companies to add internal viewer accounts to their workspace without incurring additional costs. This is particularly beneficial for fast-growing teams where only a subset of members need creator-level access.

Viewer seats enable team members to access, review, and provide feedback on Supademos and Showcases. This ensures that all stakeholders can participate in the demo creation and iteration process, while being able to access best practice demos and guides for internal and external use cases.

Ultimately, this leads to enhanced team collaboration, streamlined accessibility, and cost-effective scalability for growing teams.
Supademo comments
2️⃣
Multi-demo Showcase Collections

Supademo's multi-demo showcase feature allows users to group related or complementary interactive demos into a single, shareable page.

This leads to two clear benefits:

1. Unified presentation: Customers can combine multiple Supademos into one cohesive collection, making it easier to present complex products, workflows, or use cases. Showcases can be shared via a single trackable URL or embedded on websites – simplifying distribution.

2. Flexible, self-paced viewing experience: Viewers can navigate through multiple demos in a non-linear manner, jumping to specific sections at their own pace. This flexibility is particularly useful for onboarding or demo leave behinds, where users can focus on the most relevant information for their needs.
3️⃣
In-app Product Tours

This feature allows you to trigger any Supademo or Showcase as an overlay on top of your product experience – helping you highlight new features, product tutorials, or onboarding guides in-context.

You can easily trigger any Supademo from your workspace through click events or programmatically via JavaScript, helping increase the surface area for driving product adoption and user engagement.
Supademo in-app tour
4️⃣
Record Personal Voiceovers or Use AI

With Supademo – you can mix and match synthetic AI voiceovers with your own, personal voiceover for a more personalized experience.

When it comes to the AI voiceover experience, choose from multiple languages, tones, accents in any language. Want even more personalization? You can even record your screen, camera, or both and add it as a step or slide within the Supademo.
5️⃣
Flexible personalization and design options

When it comes to personalization and branding, Supademo offers more flexibility across all plans.

This includes:
More hotspot options: choose from callout, pointer, or area hotspots to better highlight sections, buttons, or components of your interactive demo
Deep chapter customizations: set chapter background colors, use custom images, add password protected demos, or embed apps like forms or calendars directly within your Supademo
Custom domains: fully brand your interactive demo with your own unique custom domain – available to all Scale customers (vs. Growth for Storylane)
Supademo hotspots
5️⃣
Easy but advanced recording

Supademo shines the brightest when it comes to ease of use. Whether you need to record a web application, mobile app, terminal application, or upload a prototype, Supademo is flexible for any use case.

You can easily create interactive demos using:
• An intuitive Chrome extension for screenshot/video-based demos
Mac and Windows desktop application that allows for recording of multiple windows or apps
• HTML recorder for high-fidelity, pixel-perfect interactive demos
• A native Figma plugin
• Uploads of images or videos, with the ability to split existing videos into interactive videos

For example, the interactive Supademo below highlights our HTML capture capabilities, created using the video splitting feature (talk about two birds with one stone):

But don't take it from us – hear from real customers

💡
Disclaimer: While we've tried to provide an unbiased, factual breakdown of Supademo as a Storylane competitor, real-world customer reviews are often the best source to get a valid comparison.

And when it comes to Storylane vs. Supademo, the online results are clear. Supademo is the #1 Storylane alternative, being ranked a Demo Automation Leader and the Momentum Leader within the demo automation category.

Based on hundreds of real-world customer reviews, it's evident that Supademo generally allows you to share and distribute across the same number of channels – albeit with more features included in each plan at a lower price.

Storylane vs. Supademo

Users today want a tool that helps them achieve their goal while getting out of the way – without being overly slow, clunky, or difficult to use. It's fair to say that Supademo is a better option than Storylane for teams that prioritize ease of use, faster time-to-value, and getting more for their dollar.

Supademo Pros & Cons

✅ Fast and easy recording process (~3 minutes from recording to publishing)

✅ Record in multiple ways – HTML, screenshot/videos, upload content, record screen + cam

✅ User-friendly editing experience

✅ Multi-faceted use cases across onboarding, customer success, pre-sales, marketing, or training

✅ Share as trackable links, embed in docs/websites, as in-app tours, multi-demo showcases

❌ Not as many integrations as others (currently limited to HubSpot, Salesforce, Marketo, Zapier, Google Analytics, Slack)

❌ Lack of account reveal functionality for de-anonymizing leads (coming soon)

Spare case study
See how Spare drives ROI across departments with Supademo

2. Navattic

☝🏽
Best for marketing teams creating no-code interactive demos of technical products in HTML format only.
Navattic homepage

Navattic is a no-code interactive product demo platform that helps you create HTML-based product demos with a Chrome extension. Screen capturing is done one at a time on web-based apps.

Navattic is a solid Storylane alternative – especially for highly complex or technical products like developer platforms. While the result is a high-fidelity demo, the recording and editing experience can be somewhat slow, clunky, and time-consuming.

Key Navattic Features

Navattic feature
  • Offline demos: This feature allows creators to download interactive demos for offline use, making them accessible in places with poor or no internet connection – like trade shows or conferences.
  • Robust integrations: Navattic boasts a wide range of out-of-the-box integrations with leading CRMs, analytics tools, and website traffic tracking platforms. This enables teams to capture leads, monitor performance, and better iterate on improving the interactive demo.
  • Proactive suggestions: Navattic's platform provides helpful, contextual recommendations during your demo-building process, such as flagging potential issues with demos without CTAs, insufficient slides, lengthy text, etc.

Navattic's pricing is made up of four distinct product plans. All pricing plans are quoted based on quarterly or yearly pricing. The information below is based on annual pricing:

💰
Free Plan ($0/month): allows customers to create one HTML-based interactive demo with limited features.

Base ($500/month): includes unlimited user licenses, views, demos, and integrations. The plan is primarily for companies with 100 employees or fewer.

Growth ($1,000/month): boasts multi-team functionality, SSO, directory sync, multi-language support, and a dedicated CSM. Ideal for growth-stage companies.

‍Enterprise (Custom pricing): Custom pricing, includes support for offline demos and professional support.

In addition to the plans above, Navattic offers discounted startup pricing for startups with under 20 employees with limited funding.

The one thing to note about Navattic's pricing is that they don't offer free trials of their advanced plans. Navattic also doesn't offer shorter contract lengths than quarterly (3 months).

✅ Unlimited users and demos for their paid plans

✅ Robust integrations to most major marketing and sales tools

✅ Offline demos for conferences and trade shows (Enterprise only)

❌ Steep pricing and long contract commitments (quarterly or annual)

❌ Complex, slower interface for editing and customizing demos

❌ Slow time to record, edit, and publish – with a long time-to-launch


3. Walnut.io

☝🏽
Best for larger sales and solutions engineering teams looking to build complex sandboxes and enablement demos for larger deals.
Walnut feature

Walnut.io markets itself as a sales experience platform that helps sales and marketing teams streamline their demo creation process. The platform is designed to help users create and share interactive product demos quickly and efficiently.

The company primarily focuses on larger enterprises and is designed specifically for sales teams.

Key Walnut.io Features

  • Advanced Salesforce Integration: Generate robust data and sync directly to your CRM instance to unify data measurement and analysis.
  • Performance Analytics: Robust analytics help keep track of high-converting demos while flagging ones that need improvement – directly within your CRM.
  • Demo Wizard: This feature helps users update prospects' information and content within the interactive demo, personalizing it for each viewer.

Walnut.io Pricing

Walnut.io's pricing is composed of three distinct tiers. There is no free tier for the platform, which means you'll need to subscribe to one of the plans below:

💰
Lite ($9,200 annually): this entry-level tier provides basic personalization features, integrations, and unlimited demos.

Pro ($20,000 annually): designed for more sophisticated sales teams, with a dedicated CSM, an advanced Salesforce integration and more customization options.

Enterprise (custom): custom pricing tailored to large organizations' specific needs, alongside a white-glove approach to demo automation.

Walnut.io Pros & Cons

✅ Easy personalization and customization post-recording

✅ Advanced analytics that syncs directly into Salesforce

✅ Diverse offering of sandbox and guided interactive demos

❌ Annual billing offered only

❌ Complex, technical interface for creating interactive demos

❌ Expensive plans with no option of a trial or free plan


4. Arcade Software

Arcade banner
☝🏽
Best for small teams looking to easily create lightweight, playful interactive demos

Arcade Software is an interactive product demo platform that is primarily designed for product managers, product marketers, and customer success professionals. The platform allows users to create lightweight interactive demos quickly and easily, with a median publish time of under 10 minutes.

Key Arcade Software Features

Arcade feature
  • Record your camera and screen: In addition to recording a step-by-step interactive demo, you can record your screen, webcam, or both and add it to an existing interactive demo.
  • Edit HTML prior to recording: Using their "Page Morph" feature, demo creators can personalize a web application's content – such as the image or text – by editing the inline HTML.
  • Variables: This feature lets you add placeholders and/or personalization tokens to interactive demos, essentially making the product demo a template that can be reused/personalized for multiple prospects.

Arcade Software Pricing

Like similar product-led companies, Arcade offers a freemium pricing plan, with an option to upgrade to a paid plan based on the number of users and features:

💰
Free Plan ($0/month): allows customers to create 3 published demos with a watermark.

Pro ($38/month): includes unlimited demos with additional branding and editing options, limited to just one user.

Growth ($50/month): includes collaboration features, themes, collections, along with additional advanced features. Priced per individual user with a max of 10.

‍Enterprise (Custom pricing): Includes SSO, custom domain, API access, and a minimum of 10 users.

Pros & Cons of Arcade

✅ Personalized demos with conditional branching and variables

✅ Record screen recordings and step-by-step interactive demos

✅ Simple, easy-to-use recording and editing experience

✅ Audience Reveal to help identify which companies are engaging with your demo

❌ Advanced features are available on more expensive plans only

❌ Limited to one workspace and lack of view-only team members (charged per seat)

❌ Lack of HTML recording capabilities


5. Reprise

Reprise website
☝🏽
Best for prdouct marketing and sales teams creating enterprise-level demos with advanced security, features, and synthetic data usage.

Reprise is another enterprise-level demo creation platform. It helps large-scale enterprises create interactive demos using screen recording/capture tech through their Chrome extension.

Reprise helps you show your product in action in three different ways:

  • Interactive product walkthroughs
  • Live demo overlays for sales
  • Explorable sandbox environments for prospects

Key Reprise Features

Reprise features
  • Create both guided demos and sandboxes: Using a Chrome extension, Reprise allows users to capture the full front-end code of a product and share it as an interactive demo.
  • Full control over HTML/CSS editing: In addition to modifying text and images, you can fully control and personalize the demo experience by changing the front-end code of a recorded demo.
  • Reprise Reveal: This feature allows demo creators to overlay and customize live applications in real time, simplifying the demo creation and personalization process.

Reprise Pricing

When it comes to pricing, Reprise doesn't offer any free plans or trial versions of its product. As one of the only interactive demo tools that is aimed at enterprise companies, pricing is tailored to the prospect and is not publicly available on their website.

As a result, Reprise can be prohibitively expensive – with some customers reporting pricing of $30-100,000 per year for their subscription.

Reprise Pros & Cons

✅ Enterprise-grade security and integrations to most major sales platforms

✅ Robust demo creation capabilities across sandbox, HTML, tours, and more

✅ Offline demos for conferences and trade shows (Enterprise only)

❌ Steep pricing geared towards enterprises – no trials or free plans

❌ Lack of support for mobile-friendly interactive demos

❌ Platform is primarily built for technical users and can require hands-on support


Next Steps: Build Better Interactive Demos

If you've made it this far... congrats! You should have a much better understanding of the top Storylane alternatives.

Supademo recording types

Each of the five platforms listed above has its own unique strengths, limitations, and use cases. So, choosing the right platform ultimately depends on your unique circumstances, goals, and budget. And the best way to start is to try before you buy essentially letting the product and experience speak for itself.

If you're searching for the fastest and most intuitive platform for creating interactive demos for multiple use cases – across mobile, desktop, or web applications – we recommend giving Supademo a try. You won't be disappointed!

Get the fastest, easiest interactive demo platform for teams

Sign up