HubSpot Interactive Demo
Explore a demo of HubSpot, a comprehensive software platform designed to help businesses manage marketing, sales, customer service, and content management all in one place.
What is HubSpot?
HubSpot is an all-in-one CRM platform that combines sales, marketing, customer service, and operations tools in a single connected system. Founded in 2006 by Brian Halligan and Dharmesh Shah at MIT, HubSpot pioneered the concept of inbound marketing and now serves over 200,000 customers across 120 countries.
The platform is organized into Hubs: Marketing Hub (email, automation, landing pages, ads), Sales Hub (CRM, sequences, deal pipelines), Service Hub (ticketing, knowledge base, live chat), CMS Hub (website builder), and Operations Hub (data sync, workflows). Customers can use individual Hubs or the full suite for a unified growth platform.
HubSpot's free CRM tier has made it the entry point for millions of growing businesses. Its marketplace has over 1,500 app integrations, and its Academy offers hundreds of free certifications on marketing, sales, and customer success.
How to get started with HubSpot
- 1
Set up your free CRM
Sign up at hubspot.com — the free CRM supports unlimited users and contacts with basic pipeline, contact, and company tracking. No credit card required.
- 2
Import your contacts
Upload a CSV of your existing contacts, connect your email to sync contacts automatically, or integrate with your website to capture new leads through forms and live chat.
- 3
Build your deal pipeline
Create deal stages that reflect your sales process (e.g. Prospect → Qualified → Proposal → Negotiation → Closed Won). Customize stages and their probability weights for accurate forecasting.
- 4
Set up sequences and email templates
Create email templates for your most common outreach scenarios. Build sequences that automatically send follow-up emails at defined intervals, with tasks to remind you to call or connect on LinkedIn.
- 5
Connect your marketing tools
Install the HubSpot tracking code on your website to see which pages contacts visit. Connect your email, calendar, and ad platforms for a complete view of how each contact is engaging with your brand.
Explore more HubSpot guides
Step-by-step interactive demos and tutorials for HubSpot.
Who is HubSpot most useful for?
Sales teams at B2B SMBs and mid-market companies who need a CRM that tracks deals, sequences outreach, and provides visibility into pipeline health. Embed a Supademo in your HubSpot sales sequences to give prospects an interactive product experience right inside your nurture emails — turning passive readers into active evaluators.
Marketing teams running inbound campaigns with landing pages, email nurtures, and lead scoring. Use Supademo to create interactive product demos that you gate behind HubSpot forms, capturing leads who are actively evaluating your product.
Customer success teams using Service Hub to manage renewals, track health scores, and handle support tickets. Pair Supademo with HubSpot's knowledge base to replace static help articles with interactive step-by-step walkthroughs.
RevOps teams who need a single system of record connecting marketing, sales, and service data. Use Supademo to create onboarding walkthroughs of your HubSpot setup for new team members, reducing time to productivity.
Looking for alternatives to HubSpot?
Here are four tools worth evaluating depending on your needs.
The enterprise standard for large sales organizations. More powerful customization and reporting than HubSpot, but significantly more expensive and complex to implement and maintain.
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A simpler, sales-focused CRM without the marketing and service features. Better for pure sales teams that don't need HubSpot's full inbound marketing suite.
View demo →
More affordable than HubSpot at scale with strong customization. Steeper learning curve and less polished UI, but a good choice for cost-conscious teams needing broad CRM functionality.
View demo →
Stronger email automation and segmentation than HubSpot's lower tiers. Better for SMBs focused on email marketing; HubSpot is better when you need CRM and marketing in one platform.
FAQs on HubSpot
Commonly asked questions about HubSpot. Have more? Reach out and our team will be happy to help.
Is HubSpot free?
Yes. HubSpot's free CRM includes contact management, deal pipelines, email tracking, live chat, and basic reporting for unlimited users. Paid Hubs start at $45/month and add automation, advanced reporting, and premium features.
What is the difference between HubSpot Marketing Hub and Sales Hub?
Marketing Hub handles lead generation (landing pages, email campaigns, ads, SEO tools, and automation for top-of-funnel). Sales Hub handles deal tracking, contact management, outreach sequences, and meeting scheduling for sales teams. They share the same CRM database.
Can HubSpot replace Salesforce?
For SMBs and growth-stage companies, HubSpot often does replace Salesforce with better UX and lower cost. For enterprise organizations with complex sales processes, Salesforce is generally more powerful — though many companies use both.
Does HubSpot integrate with Gmail and Outlook?
Yes. HubSpot's Gmail and Outlook extensions let you log emails to the CRM, see contact info while composing, use email templates, and track opens and clicks — all without leaving your inbox.
What is HubSpot's lead scoring?
Lead scoring assigns points to contacts based on demographic attributes (job title, company size) and behavioral signals (website visits, email opens, form submissions). High-scoring leads are automatically flagged for sales follow-up.
Can I use HubSpot as a website CMS?
Yes. HubSpot CMS Hub includes website building, landing pages, blog, SEO tools, and A/B testing — all connected to the CRM so you see which web content is driving leads. It's not as flexible as WordPress but is much more integrated.
How does HubSpot handle GDPR compliance?
HubSpot includes built-in GDPR tools: cookie consent banners, contact data deletion, consent tracking, and the ability to manage communication subscriptions per contact. HubSpot is GDPR compliant and processes EU data with standard contractual clauses.
Does HubSpot have a mobile app?
Yes. HubSpot's iOS and Android apps give sales reps access to contacts, deals, tasks, and email templates on the go. The app includes a card scanner for adding contacts from business cards and the ability to log calls with notes.