RB2B eliminates 60+ hours in 30 days with Supademo

About RB2B

RB2B is a SaaS platform that helps B2B companies de-anonymize website traffic in real time. Instead of simply knowing “an anonymous visitor from Austin clicked your page,” RB2B identifies who that visitor is — including name, company, role, and contact information — and pushes that data into the customer’s sales and marketing stack.

As a small team fielding more demo requests than they could handle live, they needed a scalable way to show value without booking calls.

What challenges did RB2B face before Supademo?

Before using Supademo, RB2B was trying to solve a few big challenges:

• Overwhelming number of demo requests: As a very small team, they simply didn’t have enough hours in the day to accommodate them all.
• Ineffective static materials: Long documents and static screenshots were overwhelming RB2B's users instead of helping them.
• Capturing everything in one platform: RB2B struggled to record voice, capture screenshots, and create interactive pacing without the need to manually stitch assets together.
• Difficult to clearly show value RB2B needed a way to show users how to get value from RB2B without requiring dense, hard-to-digest resources.

Why did RB2B choose Supademo for interactive demos?

When evaluating solutions, time was the most important factor. As a very small team handling more demo requests than they could manage live, RB2B needed a scalable way to deliver the same quality experience, without spending hours on calls. RB2B's key criteria included:

• Ease of use: No steep learning curves or complex setup.
• Professional output: Polished demos that feel like a real product walkthrough.
• Platform flexibility: Usable across onboarding, sales, and support.
• Instant sharing: Frictionless delivery for end users.

RB2B considered other interactive demo and automation platforms but found many were too complex, too expensive, or lacked the same polished experience. Supademo stood out as quick to set up, easy to maintain, and powerful enough to make their small team look like a full enablement department.

How does RB2B use Supademo?

RB2B’s primary use case is a full interactive product tour for prospective clients - stradling use cases across sales, growth, and product marketing. Use-case focused Supademos are used to answer common platform questions. Similarly, feature-focused Supademos are used to guide users as they navigate through RB2B's site.

• Creating how-to articles and conceptual guides: Enhance documentation with interactive, easy-to-follow resources.
• Customer onboarding: Equip new users with self-paced, visual training that reduces support dependency.
• Client and employee onboarding: Standardize and streamline training for both external clients and new team members.

What business impact has RB2B seen since adopting Supademo?

In the first 30 days of getting onboard, Supademo delivered measurable results for RB2B. This includes:

• 61 hours of sales calls saved: RB2B gave prospects access to a self-paced, anytime interactive product tour that would have otherwise required a sales call or timezone overlap. 61 hours is equivalent to a week and a half of work for their small team!
• Consistent, high-quality demos: RB2B is able to deliver on-brand, conversion-focused product demos at scale. Without requiring live calls or booking forms for website visitors.

This shift has freed up RB2B’s team to focus on growth and product development, while still giving prospects an engaging, on-demand evaluation experience.

What’s next for RB2B and Supademo?

Looking ahead, RB2B plans to expand their use of Supademo in several key ways:

• Showcase new product versions ahead of launch with interactive previews.
• Embed product tours at release to guide users through new functionality.
• Continue scaling self-serve demos to reduce the need for live calls even further.

With Supademo, RB2B is confident they can keep delivering polished, scalable demos that grow alongside their rapidly evolving platform.

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