How Send transforms every page into interactive experiences

About Send

Send is an AI-powered platform that turns static documents into interactive, chat-enabled experiences. Teams use it to share pitch decks, proposals, support files, and internal resources that can answer questions instantly through embedded AI chat.

Send works across 100+ document types and integrates with the tools organizations already use, while also providing engagement tracking and lead capture to understand who is viewing what. Founders, sales reps, and marketers rely on Send to communicate more clearly, shorten response cycles, and deliver content that guides viewers to the right information faster.

What challenges did Send face before Supademo?

Before Supademo, Send struggled with two core challenges:

• Showing product value clearly on marketing pages: The team had many feature-focused pages but lacked an effective way to visually demonstrate how Send works in practice.
• Creating walkthroughs for support documentation: Many help articles required step-by-step guidance, but producing visual explanations was slow and not scalable.

These gaps made it harder for customers to understand key workflows and slowed Send's ability to educate users efficiently.

Why did Send choose Supademo as their demo automation platform?

Send needed a fast, elegant, and PLG-friendly solution that could be adopted instantly without onboarding friction.

• Instant setup without onboarding friction: They liked how quick and fast it was to get set up, with no sales call or complex onboarding process required.
• Fast to use with no configuration needed: Supademo's clean interface made it easy to create polished demos without any setup or technical ramp-up.
• Create demos on the fly: Having the Chrome extension available at all times made it easy to record workflows and build Supademos instantly.
• Easy website integration: It was essential that demos dropped seamlessly into marketing and support pages without affecting layout or performance.
• PLG-friendly adoption: As a PLG company, Send valued tools they could adopt independently with clear documentation and no required sales process.
• Familiar and trusted brand: The team repeatedly saw Supademo across LinkedIn, which built familiarity and made it the obvious choice over alternatives.

Supademo has been an absolute game changer! Very well designed product that's simple to use. We use it across ALL our product, marketing, and support pages!"

Neil Gandhi

Founder at Send

How does Send use Supademo?

Send uses Supademo across its marketing, support, and product education workflows to create interactive content that shows the product in action.

• Product demos on marketing pages: The team uses Supademo to visually demonstrate key workflows directly on feature pages so prospects can understand Send without signing up.
• Interactive support documentation: Supademo is embedded into help articles to replace long written explanations with clear, step-by-step walkthroughs.
• AI-powered step generation: Send relies heavily on Supademo's AI-powered text generation which automatically label and caption each interaction after recording.
• High-fidelity HTML renderings: They value how accurately the demos clone their interface, creating a polished, fully editable, and realistic experience.

What results has Send achieved with Supademo?

Despite only recently launching Supademo, Send is already seeing strong early indicators across engagement and user comprehension, ultimately taking our PLG motion to the next level.

• 2× higher engagement on feature pages: Interactive demos capture attention significantly better than static screenshots or long-form text.
• 50% faster user comprehension: Replacing dense instructions with step-by-step Supademos helps prospects and customers grasp product workflows much faster.
• Stronger PLG conversion signals: Allowing visitors to experience the product without signing up has created a meaningful lift in trust and intent.
• Clear differentiation in a competitive market: Supademo enables Send to deliver an instantly approachable, self-guided experience that aligns with their PLG philosophy.

What's next?

Send plans to expand its use of Supademo across every stage of the user journey as the product continues to grow.

• Embedding Supademo inside the product: Send plans to implement in-app interactive product demos to guide users through complex workflows and help them unlock value faster.
• Iterating quickly as features evolve: Supademo will make it easy to update demos in minutes, ensuring all content stays accurate as Send ships product improvements.