How Send transforms every page into interactive experiences
Discover how Send transformed every marketing and support page into an interactive, self-guided product experience using Supademo.
Company size
1-10 employees
Use Cases
Product marketing, support, PLG onboarding
Challenges
Static content, unclear value communication, slow support documentation
Outcomes
100% interactive pages, 2× engagement, 50% faster comprehension
About Send
Send is an AI-powered platform that turns static documents into interactive, chat-enabled experiences. Teams use it to share pitch decks, proposals, support files, and internal resources that can answer questions instantly through embedded AI chat.
Send works across 100+ document types and integrates with the tools organizations already use, while also providing engagement tracking and lead capture to understand who is viewing what. Founders, sales reps, and marketers rely on Send to communicate more clearly, shorten response cycles, and deliver content that guides viewers to the right information faster.
What challenges did Send face before Supademo?
Before Supademo, Send struggled with two core challenges:
- Showing product value clearly on marketing pages: The team had many feature-focused pages but lacked an effective way to visually demonstrate how Send works in practice.
- Creating walkthroughs for support documentation: Many help articles required step-by-step guidance, but producing visual explanations was slow and not scalable.
These gaps made it harder for customers to understand key workflows and slowed Send's ability to educate users efficiently.
Why did Send choose Supademo as their demo automation platform?
Send needed a fast, elegant, and PLG-friendly solution that could be adopted instantly without onboarding friction.
- Instant setup without onboarding friction: They liked how quick and fast it was to get set up, with no sales call or complex onboarding process required.
- Fast to use with no configuration needed: Supademo's clean interface made it easy to create polished demos without any setup or technical ramp-up.
- Create demos on the fly: Having the Chrome extension available at all times made it easy to record workflows and build Supademos instantly.
- Easy website integration: It was essential that demos dropped seamlessly into marketing and support pages without affecting layout or performance.
- PLG-friendly adoption: As a PLG company, Send valued tools they could adopt independently with clear documentation and no required sales process.
- Familiar and trusted brand: The team repeatedly saw Supademo across LinkedIn, which built familiarity and made it the obvious choice over alternatives.
How does Send use Supademo?
Send uses Supademo across its marketing, support, and product education workflows to create interactive content that shows the product in action.
- Product demos on marketing pages: The team uses Supademo to visually demonstrate key workflows directly on feature pages so prospects can understand Send without signing up.
- Interactive support documentation: Supademo is embedded into help articles to replace long written explanations with clear, step-by-step walkthroughs.
- AI-powered step generation: Send relies heavily on Supademo's AI-powered text generation which automatically label and caption each interaction after recording.
- High-fidelity HTML renderings: They value how accurately the demos clone their interface, creating a polished, fully editable, and realistic experience.
What results has Send achieved with Supademo?
Despite only recently launching Supademo, Send is already seeing strong early indicators across engagement and user comprehension, ultimately taking our PLG motion to the next level.
- 2× higher engagement on feature pages: Interactive demos capture attention significantly better than static screenshots or long-form text.
- 50% faster user comprehension: Replacing dense instructions with step-by-step Supademos helps prospects and customers grasp product workflows much faster.
- Stronger PLG conversion signals: Allowing visitors to experience the product without signing up has created a meaningful lift in trust and intent.
- Clear differentiation in a competitive market: Supademo enables Send to deliver an instantly approachable, self-guided experience that aligns with their PLG philosophy.
What's next?
Send plans to expand its use of Supademo across every stage of the user journey as the product continues to grow.
- Embedding Supademo inside the product: Send plans to implement in-app interactive product demos to guide users through complex workflows and help them unlock value faster.
- Iterating quickly as features evolve: Supademo will make it easy to update demos in minutes, ensuring all content stays accurate as Send ships product improvements.
FAQs
How does Supademo help Send communicate product value more clearly on marketing pages?
Supademo turns complex workflows into interactive, step-by-step product demos that help prospects instantly understand what Send does. Instead of scrolling through long pages or static screenshots, visitors can engage with a realistic interactive demo of the product right then and there without having to sign up or contact sales.
Can Supademo support multi-team use cases across marketing, product, and support?
Yes. Supademo is designed as a multi-use-case platform. Send uses it across marketing pages, support documentation, and product education, and the same interactive demo can be reused across departments without recording new content. This helps create consistent interactive guidance at every stage of the customer journey.
How does Supademo strengthen Send's PLG and self-serve onboarding motion?
By embedding self-guided demos directly on marketing pages and help articles, Supademo allows users to experience Send's value instantly without booking a call or signing up. This increases high-intent traffic, improves activation quality, and supports the PLG expectation of 'show, don't tell.'
Why is Supademo a better fit than traditional screen recordings or videos for a fast-growing SaaS like Send?
Screen recordings are static, slow to update, and require heavy editing. Supademo offers interactive, modular demos that can be created in minutes and updated step-by-step when the UI changes or new features get added. This eliminates re-recording content from scratch, and helps Send maintain accurate content as the product evolves rapidly.
How does Supademo improve customer understanding and reduce support effort for Send?
Supademo replaces dense documentation with clear, interactive walkthroughs that guide users visually through each action. This reduces the number of clarification questions, increases self-serve success rates, and shortens the time needed for users to grasp key workflows.
Can Supademo scale with Send as the team grows and the product becomes more complex?
Yes. Supademo's fully editable guided HTML demos, AI-generated hotspots, and easy embedding make it ideal for fast-moving SaaS teams. As Send ships new features or updates existing ones, Supademo allows them to update their interactive demos in minutes, supporting scale without adding headcount or production overhead.