FullStory Interactive Demo
Explore a demo of FullStory, a digital experience analytics platform designed to help businesses understand how users interact with their websites and apps.
What is FullStory?
FullStory is a digital experience intelligence platform that captures everything users do in a web or mobile application — clicks, scrolls, mouse movements, form interactions, and navigation paths — and makes this behavioral data searchable and analyzable. Founded in 2014 in Atlanta, FullStory serves enterprise companies including Forbes, FanDuel, and Zillow.
The core product is a session replay tool that lets you watch any user's actual experience in your product, pixel-perfect, with no instrumentation required beyond a single script tag. FullStory's search engine lets you query across all sessions — for example, finding all sessions where a user rage-clicked a button or encountered a JavaScript error.
FullStory also provides funnel analysis, heatmaps, and integrations with analytics, support, and A/B testing tools. Its Omnisearch feature lets you find sessions based on any user action or custom event, making it invaluable for debugging and UX research.
How to get started with FullStory
- 1
Install the FullStory snippet
Add FullStory's JavaScript snippet to your website or app. No complex instrumentation needed — FullStory automatically captures all user interactions from the moment it's installed.
- 2
Set up user identification
Add FullStory's identify() call to tag sessions with your user IDs, email addresses, and any user attributes you want to filter by (plan type, account age, etc.).
- 3
Search for sessions using Omnisearch
Use FullStory's search to find sessions by user attributes, events, or behaviors — for example, 'users who clicked the upgrade button but didn't complete checkout in the last 7 days.'
- 4
Analyze funnels and heatmaps
Build funnel reports to quantify drop-off between steps in your key user journeys. Use heatmaps to see where users click, tap, and scroll on specific pages.
- 5
Create segments and set up alerts
Build segments for specific user groups (e.g. paying customers on mobile) and set up alerts to notify your team when anomalies occur — like a spike in rage clicks on a checkout page.
Who is FullStory most useful for?
UX researchers and product designers who need to understand how real users navigate their product, where they get confused, and what's causing drop-off. Use Supademo to document ideal user journeys and compare them against what FullStory session replays reveal about actual behavior.
Product managers and analysts who need to investigate funnel drop-off, validate design decisions, and identify usability issues before shipping. Pair Supademo with FullStory to create training demos showing your team how to use specific FullStory reports for product research.
Engineering and QA teams who need to reproduce bugs quickly by watching the exact session where an error occurred. Use Supademo to walk developers through how to use FullStory's error detection and session search features effectively.
Customer support teams who can use FullStory to see exactly what a customer experienced before submitting a ticket, dramatically reducing the time needed to diagnose and resolve issues.
Looking for alternatives to FullStory?
Here are four tools worth evaluating depending on your needs.
More affordable and focused on website optimization. Excellent heatmaps, session recordings, and surveys. Better for marketing/web teams; FullStory is stronger for product and engineering.
Auto-captures all events like FullStory but focuses on quantitative analytics rather than session replay. Better for funnel analysis; FullStory is better for qualitative debugging.
Combines session replay with JavaScript error logging, Redux state inspection, and network request capture. Stronger for engineering teams debugging production issues.
A more affordable alternative with solid session recordings and heatmaps. Better for smaller teams; FullStory's enterprise search and scale capabilities are unmatched.
FAQs on FullStory
Commonly asked questions about FullStory. Have more? Reach out and our team will be happy to help.
What does FullStory record?
FullStory records all user interactions including clicks, scrolls, mouse movements, form inputs (with sensitive fields automatically masked), navigation, and JavaScript errors — all without requiring manual event instrumentation.
Does FullStory record passwords and sensitive data?
No. FullStory automatically excludes password fields. You can also mark any element with data-hj-suppress or fs-mask to prevent it from being captured. FullStory has robust privacy controls and is GDPR/CCPA compliant.
How long does FullStory retain session data?
Retention varies by plan — typically 1 month on entry plans, up to 12 months on enterprise plans. You can also download and archive sessions indefinitely.
Can FullStory integrate with my analytics tools?
Yes. FullStory integrates with Segment, Mixpanel, Amplitude, Heap, Google Analytics, Intercom, Zendesk, Jira, and many others. You can send FullStory session links directly into support tickets or analytics events.
Does FullStory work for mobile apps?
Yes. FullStory has native iOS and Android SDKs that capture mobile session replays with the same fidelity as web. Mobile sessions are searchable alongside web sessions in the same interface.
How does FullStory affect website performance?
FullStory's script is loaded asynchronously and has minimal impact on page load time. It uses compression and batching to minimize network overhead. Performance impact is negligible for most production applications.
Can I use FullStory for HIPAA-compliant applications?
Yes, with proper configuration. FullStory can sign a BAA and supports advanced data masking to ensure PHI is never captured. Healthcare organizations should work with FullStory's security team to configure compliance settings.
What is rage click detection in FullStory?
Rage clicks are detected when a user clicks repeatedly on the same element in quick succession — a strong signal of frustration, usually indicating a broken link, unresponsive button, or confusing UI. FullStory surfaces rage click sessions automatically so you can investigate.