LinkedIn Sales Navigator Interactive Demo
Explore a demo of LinkedIn Sales Navigator, the premium prospecting tool that helps sales teams find the right buyers, track account signals, and engage at the right moment.
What is LinkedIn Sales Navigator?
LinkedIn Sales Navigator is LinkedIn's premium sales prospecting layer, built on top of the world's largest professional network. It gives sales teams access to advanced search filters, lead and account lists, InMail credits, and buyer intent signals. The core plan starts at $99.99/month, with Advanced and Advanced Plus tiers that add team collaboration features and deeper CRM integration.
The product is designed around two core workflows: finding the right people, and staying informed about them over time. Advanced filters let you narrow by company headcount, industry, seniority level, geography, recent job changes, and even whether someone has posted on LinkedIn recently. Those searches save as lists, and Sales Navigator watches those lists for changes, surfacing alerts when a contact gets promoted, switches companies, or engages with relevant content.
CRM sync is a significant part of the Advanced Plus tier, connecting directly with Salesforce, HubSpot, and Microsoft Dynamics. Contacts and account activity from Sales Navigator flow back into your CRM, reducing the manual work of logging research and keeping records current. Relationship mapping shows who in your organization already has connections inside a target account, which helps warm up introductions before the first outreach.
How to get started with LinkedIn Sales Navigator
- 1
Set up your target account list
Start by defining the accounts that matter for your territory or segment. Use the account search to filter by company size, industry, geography, and growth signals. Save those accounts to a list. Sales Navigator will then surface alerts when something notable happens at those companies, which gives you a reason to reach out without having to monitor each account manually.
- 2
Build lead lists with advanced filters
Within your target accounts, narrow down to the specific people worth reaching out to. Filters like seniority, function, geography, years in current role, and whether someone has posted content recently let you get specific. A search for VPs of Marketing at mid-market SaaS companies who have posted in the last 30 days gives you a much warmer starting point than a generic job title search.
- 3
Check relationship mapping before cold outreach
Before reaching out cold, check who in your organization already has a first-degree connection to the people you want to reach. TeamLink on Advanced plans makes this automatic. Even on Core, you can see shared connections on individual profiles. A warm introduction from a colleague closes faster than a cold InMail, so building this habit early saves time later.
- 4
Set up saved searches and alerts
Saved searches run automatically on a schedule and notify you when new people match your criteria. Set one up for your ideal buyer profile and let Sales Navigator surface new fits as they emerge. Job change alerts are particularly useful: when a champion from a closed-lost deal moves to a new company, you get notified and can reach out before a competitor does.
- 5
Connect your CRM and review activity data
If you are on Advanced Plus, connect Sales Navigator to your CRM early so the data flows consistently from the start. Map your account lists to existing CRM accounts to avoid duplicates. Even on Core, get in the habit of logging InMails and notes directly in Sales Navigator so you have a record of outreach history that lives alongside your lead lists.
Who is LinkedIn Sales Navigator most useful for?
Sales Navigator fits best with outbound-heavy teams where prospecting precision matters. Enterprise AEs building target account lists, SDRs running multi-touch sequences, and sales managers monitoring deal coverage across a territory all get meaningful lift from it. The intent signals and job change alerts are especially useful for teams selling into roles that turn over frequently, like VP of Sales or CMO.
Revenue operations and sales enablement teams use it differently. They often set up the CRM sync, configure the saved account lists for a territory, and make sure the data flowing into Salesforce or HubSpot is clean and current. The relationship mapping feature becomes more valuable the larger the organization, since it surfaces warm paths that individual reps might not know exist.
Sales teams who need to show Sales Navigator to prospects during demos, train new reps on the prospecting workflow, or share walkthroughs with stakeholders who don't have a seat can use Supademo to create interactive product demos that walk through the tool step by step. A Supademo walkthrough of your Sales Navigator search setup or saved list strategy can onboard a new SDR faster than a live screen share.
Sales Navigator dominates LinkedIn-native prospecting, but it does not cover everything. Depending on whether you need richer company data, verified contact information, automated enrichment, or a full outbound sequencing workflow, these tools serve different parts of the prospecting stack.
ZoomInfo is a data platform rather than a network. It covers company firmographics, technographics, org charts, and direct contact information across tens of millions of records. Where Sales Navigator surfaces intent signals from LinkedIn behavior, ZoomInfo aggregates intent from across the web. Typically sold to mid-market and enterprise teams with dedicated data operations.
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Apollo combines a contact database with outbound sequencing tools, so you can go from finding a prospect to sending an email sequence without switching products. The free tier is generous enough for small teams to get real value without a contract. It trades some of the LinkedIn network depth for an all-in-one workflow that reduces the number of tools a rep needs to manage.
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Clay pulls from over 75 data sources to build enriched prospect records, then lets you apply AI to research, score, and personalize outreach at scale. It does not replace Sales Navigator as a sourcing tool for LinkedIn-native signals, but it layers on top of a lead list to fill in the gaps that Sales Navigator leaves: company news, hiring patterns, funding history, and more.
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Lusha focuses on verified phone numbers and emails, with a browser extension that surfaces contact data while you browse LinkedIn profiles. It fits teams that want contact enrichment without committing to a large data platform contract. Compared to Sales Navigator, it skips the network intelligence entirely and focuses on getting you a direct dial or verified email for a specific person.
FAQs on LinkedIn Sales Navigator
Commonly asked questions about LinkedIn Sales Navigator. Have more? Reach out and our team will be happy to help.
How much does LinkedIn Sales Navigator cost?
Sales Navigator Core starts at $99.99/month per seat when billed monthly, or around $79.99/month on annual billing. The Advanced plan, which adds team features like SmartLinks and shared lists, is priced higher. Advanced Plus, which includes CRM sync with Salesforce and Microsoft Dynamics, is sold through LinkedIn directly with custom pricing. Most teams negotiate annually for meaningful discounts.
What's the difference between Sales Navigator Core, Advanced, and Advanced Plus?
Core gives you advanced search, lead and account lists, InMail credits, and basic alerts. Advanced adds TeamLink (see your colleagues' connections into an account), SmartLinks (trackable content sharing), and manager reporting tools. Advanced Plus layers in native CRM sync with Salesforce, HubSpot, and Microsoft Dynamics, so activity and contact data flows back automatically. Most individual contributors use Core; teams that need coordination and CRM hygiene look at Advanced or Advanced Plus.
How many InMail credits do I get with Sales Navigator?
Sales Navigator Core includes 50 InMail credits per month. Credits roll over month to month up to a cap of 150. If an InMail gets a response within 90 days, LinkedIn refunds that credit. Teams on Advanced plans can transfer unused credits between members, which is useful if some reps send more outbound than others.
Can Sales Navigator sync with my CRM?
Native CRM sync is available on Advanced Plus for Salesforce and Microsoft Dynamics, and LinkedIn has expanded HubSpot integration as well. The sync pulls Sales Navigator activity, contact updates, and alerts into your CRM records automatically. On Core and Advanced plans, you can still push individual contacts and accounts to your CRM manually, but the automated two-way sync requires Advanced Plus.
What are buyer intent signals in Sales Navigator?
Buyer intent signals in Sales Navigator indicate when people at target accounts are showing research behavior related to your category on LinkedIn, such as engaging with relevant content, viewing your company page, or having colleagues who have done the same. These signals appear on account pages in Sales Navigator and help prioritize outreach timing. They are aggregated at the account level rather than tied to individual contacts, so they work best as a trigger to start a conversation rather than a specific targeting mechanism.
How is Sales Navigator different from a regular LinkedIn Premium subscription?
LinkedIn Premium Business and Career plans focus on individual visibility, profile views, and learning access. Sales Navigator is a separate product entirely, built for sales prospecting. It has fundamentally different search capabilities, lead and account list management, CRM integration, and sales-specific alerts like job change notifications and buyer intent signals. If you are using LinkedIn primarily for outbound prospecting and pipeline development, Sales Navigator is the right product. Premium is better suited for job seekers or people focused on personal brand.