ZoomInfo Interactive Demo
Explore a demo of ZoomInfo, a business intelligence platform that provides data-driven insights and information about companies and professionals.
What is ZoomInfo?
ZoomInfo is a B2B intelligence platform that provides detailed data on companies and professionals to help sales, marketing, and recruiting teams identify and reach their target audience. Founded in 2000 and headquartered in Vancouver, WA, ZoomInfo is one of the most comprehensive business databases with over 100 million professional profiles and 35 million company records.
Sales teams use ZoomInfo to find direct dials, verified email addresses, technographics (what software a company uses), org charts, and buying intent signals. The platform integrates with CRMs like Salesforce and HubSpot to automatically enrich lead and contact records with verified data.
ZoomInfo's intent data product identifies companies actively researching topics relevant to your product, so sales teams can reach out at the right moment in the buying cycle. Its Chat, Engage, and Workflows products extend the platform into outreach automation.
How to get started with ZoomInfo
- 1
Define your ICP filters
Use ZoomInfo's advanced filters to define your ideal customer profile: industry, company size, revenue range, location, job titles, and technologies used. Save these as lists or saved searches for ongoing prospecting.
- 2
Layer in intent and technographic data
Add intent topics relevant to your product to surface companies actively researching your solution. Add technology filters to focus on companies using complementary or competing tools.
- 3
Review and export contacts
Review the contact list for match quality. Export to your CRM or SEP directly via native integrations. ZoomInfo automatically deduplicates against existing CRM records.
- 4
Enrich existing records
Run ZoomInfo's enrichment feature against your existing CRM contacts to fill in missing phone numbers, emails, titles, and company data. Set up automatic enrichment for new records as they're created.
- 5
Set up alerts for buying signals
Configure ZoomInfo intent alerts to notify your team when tracked accounts show spikes in relevant research activity. Use these signals to prioritize follow-up and timing outreach for maximum relevance.
Explore more ZoomInfo guides
Step-by-step interactive demos and tutorials for ZoomInfo.
Who is ZoomInfo most useful for?
B2B sales development reps (SDRs) who need to build prospect lists with verified contact information and direct phone numbers. Use Supademo to train your SDR team on how to use ZoomInfo effectively — showing them how to filter by technographics, intent signals, and firmographics to find the highest-priority accounts.
Account executives running outbound prospecting campaigns who need to reach decision-makers at target companies. Pair Supademo with ZoomInfo by creating interactive demos of your product to attach to outreach sequences for accounts showing buying intent.
Marketing teams building ICP-targeted audiences for paid campaigns, ABM programs, and webinar outreach. Use Supademo to document your team's ZoomInfo workflow for building lists, exporting to your MAP, and maintaining data hygiene.
RevOps and sales ops teams managing data quality in the CRM. Create Supademo walkthroughs of your ZoomInfo integration setup — showing how enrichment rules work and how to handle data conflicts between ZoomInfo and CRM records.
Looking for alternatives to ZoomInfo?
Here are four tools worth evaluating depending on your needs.
More affordable than ZoomInfo with a built-in email sequencing platform. Smaller database but strong for SMB and mid-market outreach. ZoomInfo has better data quality and direct dial coverage.
View demo →
Strong for finding personal contact details of individual prospects via a browser extension. Simpler and cheaper than ZoomInfo, but lacks the company intelligence depth and intent data.
Stronger for European B2B prospecting with better GDPR compliance and mobile number coverage in EMEA. ZoomInfo has deeper North American coverage.
Better for engineering teams embedding B2B data enrichment into product workflows and forms. ZoomInfo is better for sales teams needing a full prospecting workflow.
FAQs on ZoomInfo
Commonly asked questions about ZoomInfo. Have more? Reach out and our team will be happy to help.
How accurate is ZoomInfo's data?
ZoomInfo claims 95%+ email accuracy with continuous verification. Data quality varies by region and job level — C-suite and VP contacts tend to be more accurate than manager-level. Direct dial accuracy has improved significantly with AI-based phone verification.
Does ZoomInfo have a free trial?
ZoomInfo offers a limited free tier with a small number of monthly credits. Full platform access requires a paid subscription, which is typically sold as an annual contract. Pricing is not publicly listed and varies by team size and data needs.
How does ZoomInfo's intent data work?
ZoomInfo's intent data is sourced from a B2B publisher network, web activity monitoring, and third-party data partnerships. When companies show unusual spikes in research around specific topics, those intent signals are surfaced in ZoomInfo and can trigger automated workflows.
Does ZoomInfo integrate with Salesforce?
Yes. ZoomInfo has a native Salesforce integration that syncs contact and company data bi-directionally, automates enrichment of new records, and surfaces intent signals within Salesforce records. Similar integrations exist for HubSpot, Marketo, and other CRMs.
Is ZoomInfo GDPR compliant?
ZoomInfo has made significant investments in GDPR compliance and has a dedicated European Data Protection Officer. However, the GDPR landscape for third-party B2B data remains complex. Consult your legal team on appropriate use in EU outreach.
What is ZoomInfo's pricing?
ZoomInfo is enterprise-priced and does not publish rates publicly. Contracts typically start at several thousand dollars per year for small teams and scale significantly with user count and data credits. Annual contracts are standard.