MailerLite Interactive Demo
MailerLite is an email marketing platform that combines drag-and-drop newsletters, automation workflows, landing pages, and pop-ups in a single tool. It is built for small businesses and creators who want full-featured email marketing without enterprise pricing.
What is MailerLite?
MailerLite is an email marketing platform founded in 2010 in Vilnius, Lithuania. It provides drag-and-drop and rich-text email editors, automation workflows triggered by subscriber actions, landing pages, website pop-ups, and a basic website builder — all under one subscription. The product is GDPR-compliant by design and hosts its infrastructure in the EU, which matters for teams with European subscriber bases.
The automation builder lets users create multi-step sequences based on triggers like form submission, link click, or a custom date field. Segments and groups allow granular targeting, so a single account can manage multiple distinct audiences with separate campaigns. MailerLite also supports selling digital products and paid newsletter subscriptions directly through a Stripe-connected storefront built into the platform.
The free tier covers up to 1,000 subscribers and 12,000 email sends per month, which is generous enough for early-stage newsletters and small e-commerce stores. The Growing Business plan starts at $9 per month, removes the send limit, and adds unlimited automation steps, A/B testing, and priority support.
How to get started with MailerLite
- 1
Create your MailerLite account
Sign up at mailerlite.com. MailerLite requires account verification and a brief review process before sending is enabled — submit your website URL and describe your audience during signup to speed up approval.
- 2
Import or build your subscriber list
Upload a CSV of existing subscribers or create a sign-up form and embed it on your site. Assign subscribers to a group during import so they flow into the right automation sequences from the start.
- 3
Build your first email campaign
Click Campaigns and select New Campaign. Choose the drag-and-drop editor, pick a template, and customize the layout, colors, and content. Set your subject line and preview text, then send a test to yourself before scheduling.
- 4
Set up a welcome automation
Go to Automations and create a new workflow triggered by a subscriber joining your main group. Add a welcome email as the first step and set a delay of one or two days before the second message. This sequence runs automatically for every new subscriber.
- 5
Create a segment for targeted sends
Navigate to Subscribers and open the Segments tab. Build a segment using conditions like location, sign-up source, or campaign engagement. Save the segment and use it as the audience for your next targeted campaign to measure lift against a broader send.
Explore more MailerLite guides
Step-by-step interactive demos and tutorials for MailerLite.
Who is MailerLite most useful for?
Independent creators running paid newsletters find MailerLite's combination of email delivery, subscriber management, and built-in paid subscription support particularly useful. The digital products feature lets a creator sell a course, ebook, or template directly through the same platform handling their list — avoiding a separate e-commerce integration.
Small e-commerce businesses use MailerLite to build post-purchase automation sequences: order confirmation, shipping update, review request, and win-back campaign all managed from one workflow canvas. The segmentation tools let merchants separate first-time buyers from repeat customers and send targeted offers without exporting lists between tools.
SaaS teams onboarding new free-trial users sometimes combine MailerLite with a tool like Supademo to make their email sequences more actionable. Rather than describing a feature in text, they embed an interactive demo directly in the email body or link to one from a call-to-action button, showing new users exactly what to click instead of telling them.
Several email marketing tools overlap with MailerLite but make different bets on audience size, content format, and monetization features.
Mailchimp is the most commonly named alternative and has the broadest library of third-party integrations. Its pricing scales steeply at larger list sizes and several automation and segmentation features are gated behind higher tiers, but it remains the default choice for teams already connected to Mailchimp-native integrations.
View demo →
beehiiv is purpose-built for newsletter creators and media businesses. It includes a referral program, paid subscription tiers, an ad network, and a recommendation network where newsletters can cross-promote. For creators whose primary goal is audience monetization rather than marketing automation, beehiiv offers more native revenue tools than MailerLite.
View demo →
Brevo (formerly Sendinblue) prices by email sends rather than subscriber count, which makes it economical for large lists with low send frequency. It also handles transactional email through a shared API, useful for product teams who want marketing and product email in one billing account.
Kit targets professional creators and online educators. Its visual automation builder is more expressive than MailerLite's for complex branching sequences, and it integrates tightly with course platforms. The free tier supports unlimited subscribers but limits send volume, which suits creators building a list before monetizing.
FAQs on MailerLite
Commonly asked questions about MailerLite. Have more? Reach out and our team will be happy to help.
How many subscribers can I have on MailerLite for free?
MailerLite's free plan supports up to 1,000 subscribers and allows 12,000 email sends per month. The free tier includes the drag-and-drop editor, automation, landing pages, and pop-ups — most of the core functionality. Once your list crosses 1,000 subscribers, you move to a paid plan priced on subscriber count. The Growing Business plan starts at $9 per month for up to 500 subscribers with unlimited sends.
Can I create automation workflows in MailerLite?
MailerLite's automation workflows let you build multi-step sequences triggered by events like a new subscriber joining a group, clicking a link, or a custom date field. The free plan supports one automation with limited steps. Paid plans unlock unlimited automations and steps, including branching logic that splits subscribers into different paths based on their behavior or profile data. See how the automation builder is laid out in the MailerLite interactive demo.
Is MailerLite GDPR-compliant?
MailerLite is GDPR-compliant and processes subscriber data on EU-based servers by default. The platform includes built-in double opt-in support, unsubscribe management, and data export tools that help you fulfill subject access requests. For teams managing EU subscriber lists, having the data processing happen within the EU removes the cross-border transfer complications that come with US-based email platforms.
Does MailerLite support landing pages?
MailerLite includes a landing page builder with customizable templates for lead capture, product launches, and event registrations. Landing pages can be published on a MailerLite subdomain or connected to a custom domain. Each page ties directly to a subscriber group, so new sign-ups flow automatically into your list and any attached automation sequence without any additional integration setup.
Can I sell digital products through MailerLite?
MailerLite supports selling digital products directly through the platform by connecting a Stripe account. You can create product listings for ebooks, templates, courses, or paid newsletter subscriptions, and customers check out without leaving your MailerLite-hosted page. Paid subscribers are automatically tagged and added to a group in your list, enabling you to trigger a delivery automation the moment a purchase is completed.
How does MailerLite compare to Mailchimp?
MailerLite tends to be more affordable at equivalent subscriber counts and includes landing pages and automation on lower-tier plans where Mailchimp charges extra. Mailchimp has a more extensive template library and longer third-party integration ecosystem. MailerLite's interface is generally considered less cluttered. The right choice depends on your list size and whether the features Mailchimp locks behind higher tiers matter for your specific workflow.