Tally Interactive Demo
Tally is a free form builder with a block-based editor that works like Notion, supporting unlimited forms and unlimited submissions on the free plan with logic branching, Stripe payments, and custom domains included at no cost.
What is Tally?
Tally is a form builder founded in 2020 by Marie Martens and Filip Minev. The founding decision that sets Tally apart is its pricing model: the core product is free with no submission limits and no form limits, a deliberate contrast to competitors who gate basic functionality behind paid plans. The free tier includes logic branching, file uploads, Stripe payments, and custom domains, features that most tools reserve for paid tiers.
The editor uses a block-based interface similar to Notion, where pressing the slash key opens a menu of field types rather than requiring you to work in a separate configuration panel. There are over 25 field types, including multiple choice, ranking, matrix questions, signature capture, and form embeds. Forms can be shared as a link, embedded on a website, or opened as a full-page experience. The editing experience is faster than drag-and-drop builders for users already familiar with block editors.
Tally integrates natively with Notion, Google Sheets, Airtable, Zapier, and Make, and supports webhook delivery for custom backend connections. The Pro plan at $29 per month adds features like removing Tally branding, partial submission saves, priority support, and team collaboration. The free plan is genuinely functional for most individual users and early-stage teams.
How to get started with Tally
- 1
Create a free account and start a new form
Sign up at tally.so and click New Form. You are immediately dropped into the block editor with a blank form. There is no template wizard if you do not want one, though a template library is available for common use cases like job applications, event registrations, and feedback surveys. The blank start is often faster if you know what you are building.
- 2
Add fields using the block editor
Press the slash key on any blank line to open the field type menu and select the input you want. Add as many fields as needed, in any order, and rearrange by dragging. Conditional logic is set at the field level: click the logic icon on any field to define which conditions must be met for that field to appear. More complex survey paths with branching sections can be built using page breaks as dividers.
- 3
Configure notifications and integrations
Go to the form's settings to set up email notifications for new submissions and connect your integrations. Native connections are available for Notion, Google Sheets, and Airtable. Zapier and Make webhooks cover any other destination. If you are collecting payments, connect your Stripe account in the payment settings and add a payment block to the form.
- 4
Customize your form's appearance
Tally's design settings let you change the background color, font, button color, and cover image. The customization is intentionally limited compared to fully visual form builders, which keeps the editor fast but means Tally forms share a recognizable aesthetic. If you are on the free plan and showing the form to external audiences, the Tally branding appears at the bottom of the form and can be removed by upgrading to Pro.
- 5
Share your form and review responses
Copy the share link or grab the embed code from the publish settings. Responses appear in the Results tab as they come in, with a table view and individual response view. You can export all responses as a CSV at any time. For teams sending form responses to Notion, the database updates in real time and no CSV export step is needed.
Who is Tally most useful for?
Tally is most useful for solo builders, freelancers, and early-stage startups who need full-featured forms without a monthly subscription. The free plan is not a crippled version designed to push upgrades: it handles the majority of real-world form use cases. Collecting beta signups, running surveys, accepting job applications, and taking payments through Stripe are all possible at no cost, which makes Tally a practical default for anyone who builds forms infrequently or wants to minimize their SaaS spend.
Product and operations teams at companies that run Notion-heavy workflows find Tally particularly convenient because responses can be sent directly to a Notion database. A form for feature requests, bug reports, or internal process submissions becomes a Notion database entry automatically, without a Zapier step in between. For teams that also use Supademo to onboard users or show customers how to navigate a product, embedding a Tally feedback form at the end of a Supademo demo creates a direct path from product education to structured feedback collection.
Educators, researchers, and community managers use Tally for surveys, event registrations, and quiz forms where submission volume is unpredictable. The unlimited submission model means a form sent to a large mailing list does not trigger an overage charge or require a plan upgrade before the responses come in. The conditional logic handles multi-path surveys without requiring a paid tier.
Tally operates in a well-established form builder market, but its free tier and Notion-native workflow give it a different positioning from most competitors.
Typeform's one-question-at-a-time format and clean visual design produce strong completion rates for customer-facing surveys and lead generation forms where brand presentation matters. The free plan is restricted to 10 responses per month, and logic features require paid tiers starting at $25 per month. Teams with design-sensitive external forms often choose Typeform; teams that need a full-featured form without a subscription lean toward Tally.
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Google Forms is genuinely free, accessible to anyone with a Google account, and pipes responses directly into Google Sheets. It covers basic survey and data collection needs without any setup. The editor is functional but dated, the design options are limited, and conditional logic is constrained compared to Tally. For internal surveys or quick data collection where visual design does not matter, it is hard to argue against the zero cost and zero setup.
Notion's native form builder creates forms that are structurally tied to a Notion database, with each submission creating a new page in the database. For Notion-heavy teams, the setup is frictionless because no integration is required. The form editor is less capable than Tally's in terms of field types and logic, and it requires a paid Notion plan. Tally's native Notion integration achieves a similar result while offering a more capable form-building interface.
Paperform takes a document-style approach where forms look like designed landing pages rather than traditional form layouts, with text, images, and embed content mixed between fields. Its calculation fields and pricing logic are more sophisticated than Tally's, making it a better fit for order forms, pricing calculators, and quote builders. Paperform starts at $24 per month with no permanent free plan, which positions it as a premium tool for teams that need its specific strengths.
FAQs on Tally
Commonly asked questions about Tally. Have more? Reach out and our team will be happy to help.
Is Tally really free with no submission limits?
Tally's free plan genuinely includes unlimited forms and unlimited submissions. There is no monthly cap, no overage charge, and no form count restriction. The free plan also includes conditional logic, file uploads, Stripe payment collection, and custom domain support. The main reasons to upgrade to the Pro plan at $29 per month are removing the Tally branding from forms, accessing partial submission saves, getting priority support, and enabling team collaboration features.
How does Tally's editor work?
Tally's editor is block-based, modeled on the same interaction pattern as Notion. To add a field, you press the slash key or click the plus button to open a menu of block types, then select the field you want. Each block can be moved by dragging or keyboard shortcut. There is no separate settings panel or drag-and-drop palette: everything is inline, which makes building a form feel closer to writing a document than configuring a form builder.
Does Tally integrate with Notion?
Tally has a native Notion integration that sends form responses directly to a Notion database without requiring Zapier or Make as a middleware. You connect your Notion workspace, select the target database, and map form fields to database properties. New submissions appear as database rows in real time. For teams that use Notion as their primary workspace, this integration eliminates the need for a separate responses dashboard.
Can Tally forms accept payments?
Tally's Stripe integration is available on the free plan and lets you accept payments directly within a form. You can configure a fixed payment amount or use a form field to collect a variable amount. The payment step appears inline in the form flow, so respondents do not leave the form to complete checkout. Tally does not take a transaction cut beyond Stripe's standard processing fees.
How does Tally compare to Typeform?
Typeform is known for its one-question-at-a-time conversational format and polished visual design, which tends to produce higher completion rates for brand-sensitive contexts. Typeform's free plan is limited to 10 responses per month, and meaningful logic features require paid tiers. Tally's free plan is far more generous, the editor is faster for users comfortable with block interfaces, and the Notion integration is native rather than Zapier-dependent. Typeform wins on visual presentation; Tally wins on access and value.
What field types does Tally support?
Tally supports over 25 field types, including short text, long text, multiple choice, checkboxes, dropdown, date picker, file upload, signature, rating, ranking, matrix questions, payment fields, and form embed. Logic branching lets you show or hide fields based on previous answers, and calculated fields can perform arithmetic on numeric inputs. The full field library is available on the free plan.