Enhancing onboarding and scaling patient success with Supademo

About ReelDx

Founded in 2013, ReelDx is a Portland-based startup that provides a platform for sharing medical videos and case studies. Often described as the "YouTube for doctors," ReelDx allows healthcare professionals to upload, share, and view real patient cases and medical procedures for educational purposes.

The company's platform is designed to be HIPAA-compliant, ensuring patient privacy and security while facilitating the exchange of valuable medical knowledge among healthcare providers.

The Challenges

Prior to working with Supademo, ReelDx faced several key challenges with user adoption and onboarding within their clinicians. As a platform offering a "Netflix of patient-provider interactions," ReelDx needed an efficient way to demonstrate its product's value and ease of use to busy practitioners, faculty and students at health professional schools.

They found videos to be cumbersome and time-intensive to create and maintain, while 1-on-1 screen sharing sessions were difficult to schedule, costly, and not scalable. In the end, this led to notable challenges like:

1. Low adoption rates among staff, faculty, and students

2. Difficulty integrating ReelDx's solution into existing curricula

3. Limited technical resources for creating custom onboarding and demo experiences

That’s when Rob and his team at ReelDx started exploring interactive product demos as a lightweight solution to their user adoption and onboarding challenges.

The Solution

As a savvy founder-led company, Rob from ReelDx made sure he did his research. He combed through all available demo automation platforms — taking time to compare each alternative on G2 and other review sites.

After specifically evaluating alternatives like Storylane, Arcade, Walnut.io, ReelDx ultimately decided on Supademo for the platform's superior ease of use, advanced AI features, and flexibility in use cases — all at an incredibly fair price.

The ReelDx team specifically pointed out Supademo's:

1. Ease of use and time-to-value;

Supademo allowed the business team to create demos without relying on precious technical resources. The editing experience was fast and easy, reaffirming Supademo’s G2 Leader award for ease of implementation and setup.

2. Advanced features and personalization

When comparing Supademo alternatives, ReelDx found that Supademo's platform offered more functionality in a package that was easier to use — including AI voiceovers, conditional branching, custom domains, variables customization, and multi-demo Showcase collections.

3. Flexible use cases and generative AI

The one-click AI text, voiceover, and translation features impressed ReelDx, allowing the company to scale the use of interactive demos for each customer, persona, and feature. This, along with flexible use cases, enables ReelDx to quickly create customized walkthroughs for different user groups and use cases.

Results

When it came down to it, Supademo offered more features than other competitors... the use of AI here is one of the best use cases I’ve seen in the software space."

Rob Humbracht

CEO

By implementing Supademo, ReelDx has found a solution that addresses its core onboarding challenges while providing the flexibility to showcase its innovative AI-powered clinical education tools.

By scaling their enablement and onboarding efforts, Rob and his team at ReelDX saves hundreds of hours per year — helping staff focus on higher ROI work, significantly improving user adoption, and enhancing the overall customer experience for their specialized software platform.

Externally, hundreds of clients have been onboarded and enabled using Supademo, saving the team hours and effort.