Greenpeace CEE saves support hours and scales digitalization with Supademo

Learn how Greenpeace Central and Eastern Europe leverages Supademo to create interactive demos that enhance internal digitalization efforts and tool-based knowledge management.

Organization size

600+ (15k volunteers)

Use Cases

Internal tool training, support, digitalization guides

Challenges

Resource constraints for internal training, content creation, digitalization, and adoption

Outcomes

10+ hours saved each month, higher internal tool adoption

"Supademo helps us enhance our internal digitalization efforts and tool-based knowledge management. It’s easy and fun to use, with great fine-tuning options. The team is engaged, consistently delivers useful new features, and truly listens to user feedback – it’s everything we could want in a demo solution."

Florian Bolka

Regional Director of Technology at Greenpeace CEE

About Greenpeace CEE

Greenpeace CEE, the regional office covering nine Central and Eastern European countries, needed a better way to onboard employees and scale internal tool adoption. By replacing fragmented support workflows with interactive, on-demand tutorials built in Supademo, they saved over 40 hours of support time (in just 3 months) and empowered teams with faster access to digital knowledge.

Greenpeace CEE (Central and Eastern Europe) is part of the global Greenpeace network, operating as a regional hub across nine countries. As an independent office, Greenpeace CEE supports the broader mission of protecting nature and combating environmental destruction. Across its global presence—spanning 26 offices in 55 countries—Greenpeace investigates, documents, and exposes environmental threats while advocating for real-world solutions and holding those responsible to account.

What challenges did Greenpeace CEE face before Supademo?

Before Supademo, Greenpeace CEE faced two core challenges:

Tool onboarding across teams: The organization needed tailored process guides for both internal and external tools to help employees quickly adapt to newly introduced system
Lack of quick-reference resources: There was no centralized repository for IT-related guidance, which limited digitalization efforts and made internal knowledge sharing inefficient.

Why did Greenpeace CEE choose Supademo as their internal tool adoption platform?

Greenpeace CEE evaluated 3–5 different tools when searching for a digital adoption platform (DAP), prioritizing two main criteria:

Ease of use: The tool had to be quick to learn and intuitive for non-technical users—a “no brainer” to get started.
Functionality: Features like formatting, voiceover, and video recording were essential to support diverse use cases.

While the team didn’t retain formal documentation of the alternatives, Supademo stood out for its combination of usability and ongoing product development. The team appreciated the steady rollout of new features and the responsiveness to user feedback, which gave them confidence in Supademo’s long-term value.

How does Greenpeace CEE use Supademo?

Greenpeace CEE’s ICT department actively uses Supademo to create internal tool training and digitalization guides. These resources support not just their own team, but also departments like Human Resources and Marketing. They primarily use Supademo for:

Tool onboarding: The team creates step-by-step walkthroughs to help employees quickly adopt new tools without relying on 1:1 support.
Digitalization training: They build quick-reference demos that strengthen digital skills and reduce repetitive IT requests.
Advanced editing features: They rely on features like popup formatting, AI voiceovers, embedded videos, and links to make tutorials more engaging and useful.
Knowledge sharing: They embed Supademos directly into their GitBook knowledge base, making it easy for teams to access and revisit tutorials on demand.

What results has Greenpeace CEE achieved with Supademo?

Florian Bolka

Regional Director of Technology at Greenpeace CEE

Since adopting Supademo, Greenpeace CEE has seen measurable improvements in internal digitalization and tool adoption:

Improved digital literacy: Supademo’s short, self-serve demos provide easily accessible answers to common questions, especially for users who may hesitate to reach out to IT directly.
Faster support resolution: During the rollout of two to three complex tools, Supademo helped reduce support requests and saved an estimated 40 hours of IT time over a three-month period.
Stronger digital readiness across regions: In internal digitalization surveys, Greenpeace CEE performed better than other Greenpeace offices that had not yet implemented interactive demo tools. This reflects the strategic benefit of using Supademo to scale tool onboarding and internal knowledge sharing.

What's next?

Greenpeace CEE plans to expand Supademo usage across more teams while continuing to refine its overall internal training strategy. They aim to unlock the platform’s full potential by exploring additional use cases beyond their current scope. As they look ahead, the team also intends to evaluate features like HTML interactive demos and sandbox demos to further enrich their digital enablement efforts.

FAQs

How does Supademo support internal tool adoption?

Supademo is a no-code digital adoption platform that helps teams create interactive product walkthroughs and tutorials. Greenpeace CEE uses Supademo to accelerate tool onboarding, reduce support load, and improve digital literacy across the organization.

Why did Greenpeace CEE choose Supademo over other digital adoption platforms?

After evaluating several digital adoption platforms, Greenpeace CEE chose Supademo for its simplicity, speed, and advanced features like AI voiceovers, hotspot formatting, and seamless embedding. The team also valued Supademo’s ongoing product improvements and responsive support.

How does Greenpeace CEE use Supademo across departments?

Supademo is primarily used by the ICT team to create tutorials for tool onboarding and digital training. These resources support departments like HR and Marketing by embedding directly into their GitBook knowledge base, allowing easy access to reusable content.

What business outcomes has Greenpeace CEE seen since adopting Supademo?

Supademo helped Greenpeace CEE save over 40 hours of support time during the rollout of complex tools. The organization also saw improved digital skills and outperformed other Greenpeace offices in internal digitalization surveys—showcasing the impact of adopting a centralized digital adoption platform.

Can Supademo integrate with internal knowledge management tools?

Yes. Greenpeace CEE embeds Supademos directly into GitBook, their internal knowledge base. This allows staff to find answers quickly, revisit tutorials as needed, and scale knowledge sharing across the organization.

Is Supademo only for internal training and IT teams?

No. While Greenpeace CEE focuses on internal enablement, Supademo is a flexible demo automation solution used by companies for sales demos, product tours, employee onboarding, customer training, and product education, making it valuable across both internal and external teams.