Pendo Interactive Demo
Explore a demo of Pendo, a product experience platform that helps businesses understand and guide users through their products.
What is Pendo?
Pendo is a product experience platform that helps product teams understand how users interact with their software, and then improve those experiences with in-app guidance and feedback tools. Founded in 2013 in Raleigh, NC, Pendo serves thousands of software companies including Salesforce, Zendesk, and Okta.
Pendo's analytics module tracks page views, feature usage, session replays, and user paths without requiring engineering instrumentation for every event — it uses a codeless tagging approach to capture product usage data. Product managers can see which features drive retention, which are rarely used, and where users get stuck.
Pendo's in-app guides let product teams create tooltips, walkthroughs, banners, and modals that appear to specific user segments — without deploying code. The NPS and survey tools collect in-product feedback. Together, these tools create a product-led growth flywheel.
How to get started with Pendo
- 1
Install the Pendo snippet
Add the Pendo JavaScript snippet to your application's HTML head. Identify your users and accounts by passing user ID, email, account ID, and any metadata (plan type, role) to the Pendo initialization function.
- 2
Tag your features
Use Pendo's visual designer to tag pages and features by clicking on them in your live application. Tags define what Pendo tracks — you don't need to write analytics events in your code.
- 3
Explore usage analytics
Review feature usage reports to see how many users have used each feature, how often, and in which accounts. Use Path analysis to understand common user journeys and where users navigate before or after key actions.
- 4
Build your first in-app guide
Use Pendo's guide builder to create a tooltip, walkthrough, or modal. Target it to a specific user segment (e.g. new users, users who haven't used Feature X). Preview and publish without a code deploy.
- 5
Set up NPS and feedback surveys
Launch an in-app NPS survey to collect product satisfaction scores. Use Pendo's segmentation to target surveys to the right users at the right time — for example, users who have been active for 30+ days.
Explore more Pendo guides
Step-by-step interactive demos and tutorials for Pendo.
Who is Pendo most useful for?
Product managers at SaaS companies who need behavioral analytics without relying on engineering for every event. Use Supademo to create interactive onboarding demos of your product's key workflows — then use Pendo to measure how often users actually follow those workflows and where they drop off.
Customer success teams driving feature adoption and reducing churn. Combine Pendo's user segmentation with Supademo by identifying users who haven't adopted a key feature, then launching a targeted in-app guide that links to a Supademo walkthrough of that feature.
Growth and onboarding teams designing the new user experience. Use Pendo's analytics to see where users first drop off during onboarding, then build interactive Supademo walkthroughs for those exact steps to improve activation rates.
Product marketing teams launching new features and measuring adoption. Pair Supademo demos of new features with Pendo in-app announcements to drive awareness and adoption at the moment users are in the product.
Alternatives to Pendo
Looking for alternatives to Pendo?
Here are four tools worth evaluating depending on your needs.
Best-in-class product analytics with deep funnel, retention, and cohort analysis. No in-app guidance features. Pendo combines analytics and engagement; Mixpanel focuses purely on analytics.
View demo →
Similar in-app guidance features with a focus on onboarding flows and checklists. Generally more affordable than Pendo. Pendo has stronger analytics; Appcues has a simpler guide-building experience.
Heap automatically captures all user interactions without tagging, then lets you define events retroactively. Stronger for analytics depth; Pendo is stronger for in-app guidance and feedback.
Intercom's Product Tours feature competes with Pendo's guides. Intercom is stronger for customer support and messaging; Pendo is stronger for product analytics and behavioral data.
FAQs on Pendo
Commonly asked questions about Pendo. Have more? Reach out and our team will be happy to help.
Does Pendo require coding to set up?
Minimal coding is required. A developer adds the Pendo snippet once and configures user identification. After that, product managers can tag features, build guides, and create surveys through Pendo's visual interface without touching code.
What is Pendo's codeless tagging?
Pendo's visual designer lets you click on elements in your live product to tag them as 'features' for tracking. This means you can add analytics tracking retroactively without waiting for an engineering sprint.
How does Pendo handle user privacy?
Pendo does not collect sensitive form data (passwords, credit card numbers) by default. You can exclude sensitive pages or elements. Pendo is GDPR and CCPA compliant and supports data residency in the EU.
Can Pendo target specific user segments with guides?
Yes. Pendo's segmentation lets you target guides by user attributes (plan type, role, days since signup), account attributes (company size, industry), and behavioral data (has/has not used a feature). Guides can be shown once, on every login, or until dismissed.
Does Pendo have session replay?
Yes. Pendo Session Replay (a newer addition) records user sessions so product teams can watch how real users navigate the product. This complements the aggregate analytics with qualitative context for individual journeys.
What does Pendo cost?
Pendo does not publish pricing publicly. It's sold based on the number of monthly active users (MAUs) tracked and the features included. Entry-level plans typically start around $7,000-$10,000/year. Enterprise pricing scales significantly.