
7 Benchmarks for High-Performing Interactive Demos in 2026
Based on insights from The State of Interactive Demos 2026, this post breaks down seven clear benchmarks that separate high-performing interactive demos from the rest.

Product updates, interactive demo tutorials, and GTM insights to help you create better demos and grow faster.

Based on insights from The State of Interactive Demos 2026, this post breaks down seven clear benchmarks that separate high-performing interactive demos from the rest.


We break down everything you must know about sales POCs—what they are, why they matter & how to execute them effectively using interactive demos.

Congratulations! After weeks of chasing, you’ve finally convinced the prospect to book a sales demo with you. Now what? Think of this moment like a first date.

💡TL;DR Creating sandbox demos doesn’t have to take weeks or rely on fragile staging environments. Learn how interactive HTML-based demos help you build realistic, self-contained product experiences...

Sales software industry is massive and confusing. G2 has over 4,500 tools under the sales software category. And this landscape map? It’s just the tip of the iceberg.


Get a complete step-by-step enterprise SaaS sales process guide. From prospecting to retention, get tips that work for complex SaaS deals.

Need better tools for Enterprise sales? Check out the top 15 enterprise sales software that help close complex and high-value B2B deals faster.

After a product demo, your prospect understands who you are, what your product does, and how it might help. But interest alone doesn’t close a deal. The follow-up email is often the turning point.


Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.

Learn how reverse demos work, along with their key benefits. Get effective steps to run them well, and find out when they work best.

Every sale starts with a problem. If a problem doesn’t exist, there is no sale—period. It’s that simple. - Keenan, Gap Selling Walk onto the sales floor of any office, and you'll sense the...

B2B sales has come a long way. While field visits and in-person meetings still matter, the rise of digital tools has made inside sales the default for SaaS and B2B tech companies.


We’re not just giving you a laundry list of tired ideas. We’ve rounded up 22 battle-tested lead magnet examples you can rip, remix, or launch.

Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.

Create demo agendas that impress prospects and close more deals. Check out ready-to-use demo agenda templates and timing tips.

Get a step-by-step guide on crafting demo scripts with examples and easy-to-use templates. Start creating demo scripts that actually work.

Enterprise sales can feel like a marathon of meetings, stakeholders, and stalled decisions. And when teams confuse a Proof of Concept (POC) with a Proof of Value (POV)? That marathon turns into a...

In B2B SaaS, the product is the pitch, and buyers increasingly want to experience it on their own terms. In fact, 100% of B2B buyers want to self-serve part or all of the buying journey, and 70% of...

In 2023, B2B online sales grew by 10%, reaching $3.36 trillion. This shows more businesses prefer buying and selling online rather than in person. But selling online has its problems.

Your sales team is doing its thing—booking meetings, running discovery calls, pushing deals forward. But somewhere in the middle, things stall. The prospect is interested, but they’re stuck in the...

Discover why traditional speed to lead metrics are passé, what top B2B teams are doing differently, and how you can use interactive demos to drive conversions.

According to Content Marketing Institute, 96% of B2B companies plan to use video product demos in their content marketing over the next year. The reason? It's simple: product demo videos help in...

Your revenue numbers don’t add up well. Marketing teams say that they are crushing their lead goals. But sales says those leads are not effective. Meanwhile, customer success is puzzling with...

Ever feel like you're shouting into the void with your marketing efforts? You're creating content, running campaigns, and hosting events - but are you really generating true demand for your product?...

When companies buy software today, they need more than a good sales pitch. They need someone who can show them exactly how that software will solve their problems.

First impressions matter. Sales is no different. And that's why discovery calls – often the first step in the sales journey – can be your make-or-break moment.

A study reveals that the average conversion rate across different sales industries is approximately 47%. However, win rates in the SaaS industry is significantly lower, hovering around 22%.