How NuORDER by Lightspeed accelerates B2B sales with interactive product demos

About NuORDER by Lightspeed

NuORDER by Lightspeed, a leading B2B commerce platform, replaced static help center content with interactive product walkthroughs built in Supademo. By shifting away from traditional training and support methods, NuORDER enabled teams to create dynamic onboarding guides, speed up content updates, and boost learner engagement—all without relying on engineers or designers.

What is NuORDER by Lightspeed?

NuORDER by Lightspeed is a comprehensive B2B commerce platform that digitizes and streamlines the wholesale buying and merchandising process for brands and retailers. The platform offers robust features such as:

Acquired by Lightspeed in 2021, NuORDER is designed to enhance collaboration, improve operational efficiency, and drive full-price sell-through by providing a centralized platform for product discovery, ordering, and inventory management.

What challenges did NuORDER face before Supademo?

Before Supademo, NuORDER’s learning and enablement experience faced three key challenges:

• No unified post-sale experience: There was no consistent, guided experience between purchase and onboarding. As a result, customers often lacked clarity on what they had bought and what steps to take next, ultimately leading to missed opportunities to build early momentum and confidence.
• Contributor misalignment and content bottlenecks: Learning content creation was siloed, with no clear roles, tools, or workflows for contributors like CSMs or Product Specialists. This made content hard to scale and slowed down course development and updates.
• Fragmented tools and strategy: Different teams created their own onboarding and training using a mix of tools—Camtasia, Articulate, Appcues, Zoom recordings—which made the experience inconsistent. Some tools were also too complex or expensive for SMEs to use effectively, creating barriers to contribution.

NuORDER needed a solution that could showcase their platform's sophisticated workflows while enabling prospects to experience the platform interactively, without requiring extensive setup or technical resources.

Why did NuORDER choose Supademo for demo automation?

NuORDER by Lightspeed needed a scalable, lightweight solution for creating step-by-step interactive guides, without the overhead of traditional, time-intensive course authoring tools. Supademo stood out for several key reasons:

• Ease of use: Teams could quickly create polished, interactive tutorials without design or engineering support.
• Fast implementation & deployment: Supademos and multi-demo Showcases were easy to build, roll out, and embed across platforms and support articles for in-the-moment learning.
• Cross-functional empowerment: Supademo enabled SMEs across departments to create consistent, high-impact content independently, reducing bottlenecks and accelerating enablement.
• Cost-effectiveness: Compared to other tools evaluated (Loom, Guidde, Navattic, and Whatfix), Supademo delivered the best balance of features, usability, and value.

By equipping internal teams with Supademo, anyone could produce high-impact, step-by-step tutorials without design or technical support. These demos are organized into shared folders, allowing the Learning & Development team to curate, refine, and assemble them into complete courses, reducing bottlenecks and accelerating course production.

Ultimately, this combination made Supademo the clear choice for streamlining content creation and improving the customer learning experience.

How does NuORDER use Supademo? Which teams use the platform actively?

The most active Supademo users at NuORDER by Lightspeed include the Onboarding, Enterprise Retail, Retail Brand, and Support teams. These teams use Supademo to create interactive tutorials that simplify complex platform workflows for both internal enablement and external customer training.

Additionally, the Sales and Solutions teams are evaluating Supademo for use in pre-sales education and product demos, recognizing its value in clarifying technical workflows and accelerating customer decision-making.

What are NuORDER by Lightspeed’s main use cases for Supademo?

As a SaaS company with a feature-rich platform, NuORDER by Lightspeed uses Supademo to improve customer comprehension and platform adoption. Key use cases include:

• Breaking down complex workflows into clear, step-by-step tutorials that help users quickly understand platform functionality
• Accelerating onboarding by reducing the time it takes for customers to become confident and proficient
• Improving retention and product engagement through better understanding and self-service learning
• Enabling smooth, seamless handoffs across different customer journey stages: from onboarding to ongoing support

By turning intricate processes into easy-to-follow interactive demos, Supademo helps NuORDER deliver a more scalable and consistent learning experience across its customer base.

Which Supademo features have delivered the most value?

Several Supademo features have had a meaningful impact on learning content creation and delivery at NuORDER by Lightspeed:

• Auto-play functionality: Enables a smooth, hands-free learning experience, ideal for explaining complex workflows with minimal friction.
• Multi-language translation: Supports localized content (via generative AI or manual translations) across global regions, making training more accessible and inclusive.
• Intuitive for non-designers: Empowers Subject Matter Experts (SMEs) from any department to create high-quality interactive demos without technical skills, accelerating production and reducing reliance on learning teams.

These capabilities have helped NuORDER scale enablement efforts faster and more efficiently across teams and audiences.

NuORDER by Lightspeed has primarily used Supademo by embedding interactive demos into training courses. Moving forward, the team is starting to embed Supademos into Zendesk support articles to enhance self-service education. Additional teams are actively evaluating Supademo for new workflows and use cases.