Are you tired of wasting time on long demo calls with unqualified leads?

Do you find yourself relying solely on marketing and product teams for sales collateral, only to schedule calls with prospects who aren't the right fit?

These tasks not only extend the sales cycle but also hinder revenue growth.

However, by offering your prospects a real-time view of your product, you capture their attention and intrigue them. As users are more engaged, you gain deeper insight into their intent, paving the way for more meaningful interactions and faster deal closures.

But, to reap these benefits, your demos need to be specific, relevant, and tailored to your prospect's needs. That's why we have collected examples of interactive demos that tick all these boxes.

What are interactive product demos?

Interactive demos are self-paced tours or demonstrations of your product’s features and benefits. These demos empower users to explore your product's features at their own pace, providing a deeper understanding of its capabilities.

By captivating your prospects with dynamic visuals and interactive elements, you ignite their curiosity and drive their desire to explore more about the product.

For sales reps, interactive demos can shorten the sales cycle by helping with lead qualification and post-demo follow-ups.

Further reading: How to Use Interactive Product Demos for Sales and Enablement

How we picked this list of interactive product demo examples

When choosing interactive product demo examples, we analyzed each demo based on the following factors:

• Helpfulness: Does the demo answer the customer’s query? And if yes, how easy is it for customers to get the answer?
• Use of interactive elements: How are elements like zoom in and out, AI voice-overs, information blur, and video steps used?
• Storytelling: Does the demo follow a logical flow that mirrors the user’s journey? Does it clearly explain the problem, walk through the solution, and highlight the value at each step?
• Design and copy: How are brand guidelines reflected in the demo and how is the demo personalized for the intended persona?
• Call to action: Does the demo end with a clear and relevant CTA?

We looked at all the demos created to date and picked some awesome interactive demonstrations below:

Further reading: Interactive Product Demo 101: A Comprehensive Guide

Best interactive product demo examples for sales & enablement

1. Ahrefs: Sandbox demo

What did we like about this interactive demo?

• Ahrefs offers a live sandbox demo environment that mirrors the full product interface. There’s no need to sign up, configure dummy data, or install anything. Prospects can immediately explore key features like keyword tracking, backlink analysis, and competitor research in a real, usable UI.
• This format is well-suited for SEO teams and content marketers who prefer to evaluate tools through direct interaction. By giving them hands-on access to reports, filters, and dashboards, the demo helps users assess whether Ahrefs fits into their existing workflows.
• It also reduces the need for scheduled walkthroughs. Buyers can self-educate at their own pace, while the sales team gains valuable insights based on what was viewed and for how long.

2. Meow: Interactive HTML product tour

What did we like about this interactive demo?

• Meow’s demo uses a fully interactive HTML replica of its product interface. This means users can scroll, click, and interact with the UI as they would inside the real product, but in a guided, no-risk environment.
• Each step in the tour is paired with concise, helpful copy explaining key features like editing capabilities, card restrictions, and transaction limits.
• The experience mirrors Meow’s real product flow, which helps users build familiarity. Clear CTAs at both the start and end guide users toward the next step, whether that’s scheduling a sales call or signing up.

3. Strava: Multi-demo product showcase

What did we like about this interactive demo?

• Strava's interactive demo uses Supademo's multi-demo showcase feature, dividing multiple demos into different chapters. They follow a user-centric approach to demo delivery, as having too many steps leads to higher drop-off and a lack of customer satisfaction.
• Address key objections and illustrate product benefits through an intuitive, step-by-step Supademo.
• Each chapter has a clear title that connects to the demo added in that chapter. For example, the introduction chapter gives an overview of features and benefits, and also gives a product tour of Strava's mobile app.
• All the demos are on-brand with matching colors, tones, and CTAs. It builds familiarity and creates an extension of your website/product in an interactive manner.

Further reading: 6 Use Cases of Interactive Product Demos

4. Stripe: Follow-up sales collateral

What did we like about this interactive demo?

• This example Stripe demo starts with a personalized greeting, which creates familiarity and connects with the buyers on a personal level. Not only this, throughout the demo, there is mention of words like recap, as we discussed, aiming to connect with the prospect.
• The demo uses a benefits-focused approach, showing prospects the features and tying them to the benefit through multiple hotspots such as ‘help team to be more proactive,' and 'certainty over your cash flows.'
• The demo follows and maintains a conversational tone, and is demo perfectly shows that by using two hotspots on a single step.
• The use of zoom-in and out elements helps emphasize key point,s which boosts customers’ understanding of the feature and helps them recall meeting notes.

5. Formula Bot: Pre-sales demo

What did we like about this interactive demo?

• Formula Bot's new feature demo highlights their Data Analyzer feature by giving a short yet impactful tour of what's possible.
• The demo has interactive elements such as zoom-in and out, and AI voice features. The zoom-in and out feature pulls viewers' attention towards certain options. Thus, making them more engaged in the demo. The voiceover feature has been executed with finesse to give users multiple ways to absorb information.
• This conciseness of the demo (6 steps is great) makes it a good fit to be used during discovery or cold outreach. It gives a glimpse into the new feature while piques the viewer's interest to explore more use cases.
• The demo ends with a clear call to action encouraging users to try out the new feature.

6. Wise: Multi-lingual product tour

What did we like about this interactive demo?

• Wise offers a product walkthrough in six languages, including Spanish, French, and Chinese. This allows global users to explore the product in their native language and understand key workflows without confusion.
• The demo covers important flows like sending money, checking exchange rates, and reviewing fees. Each version is localized for clarity and accuracy, not just directly translated.
• This multilingual demo approach helps Wise support international buyers without creating separate demos for each region. It also improves accessibility and speeds up product understanding across different markets.

Create winning interactive demos with Supademo

If you're looking to create interactive product demos like Stripe’s follow-up walkthrough, Ahrefs’ sandbox, or Wise’s multilingual tour, Supademo makes it simple.

With Supademo's no-code editor and built-in AI, you can build polished, click-through demos in minutes.

Key features of Supademo include:

• HTML and sandbox demos: Build fully interactive demos that replicate your real product interface. Let prospects explore live UI elements in a secure, no-risk environment.
• Multi-demo showcase: Group multiple demos into a single experience with chapters or sections tailored to different personas, features, or use cases.
• AI assistance: Automatically generate step-by-step text, add AI voiceovers, and translate your demo into 15 languages with one click.
• Easy share and embed: You can embed demos in digital sales rooms like Flowla or Distribute, or share them directly with prospects through a link. Either way, you give buyers a clear, hands-on view of your product.
• Advanced analytics: Track viewer engagement with step-level insights, completion rates, drop-offs, and more to qualify leads and improve demo performance.

Supademo helps you deliver the right product story, at the right time, with zero technical effort.

Ready to create winning sales enablement demos? Try Supademo today!

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