7 Benchmarks for High-Performing Interactive Demos in 2026
Based on insights from The State of Interactive Demos 2026, this post breaks down seven clear benchmarks that separate high-performing interactive demos from the rest.
Joseph LeeDec 23, 2025
The Supademo Blog
Product updates, interactive demo tutorials, and GTM insights to help you create better demos and grow faster.
How to Build Amazing In-App Tutorials (+ Examples & Tips)
If I handed you a paper map and asked you to find your way, you might get there, but it’d take longer, feel frustrating, and leave you questioning if the destination was even worth it.
Nupur Mittal Oct 29, 2025
Solution Selling vs Product Selling: Which is the Right Approach?
Read the breakdown we’ve put together on solution selling vs product selling, their pros and cons & real-world applications to close with intent.
Neelabja AdkulooMay 20, 2025
Channel Enablement: Building Strong Partnerships That Work
Read what channel enablement means, why it matters for your business & how enabling your partners can help you grow faster & reach new markets.
Neelabja AdkulooMay 5, 2025
How to Create a Great Product Marketing Video? (+ Examples & Tips)
I analyzed over 50 SaaS companies' homepages, YouTube channels, and social profiles. I found it all—punchy headlines, clever copy, clean UI screenshots.
Nupur Mittal Apr 26, 2025
Learn from the Best: 20 SaaS Product Demo Videos That Convert
Static text and UI screenshots can only go so far—they don’t address buyer doubts or build confidence like a great product demo video can. Video demos bridge the gap between curiosity and conviction,...
Nupur Mittal Apr 18, 2025
The Ultimate Shopify App Store Optimization Checklist: Boost Your App's Visibility and Downloads
With over 6,000 Shopify apps competing for attention, having a great product is just the first step. To truly succeed, you need to optimize your Shopify app listing to stand out, get discovered, and...
Hiba FathimaMar 20, 2025
The Ultimate SaaS Product Demo Video Guide - Benefits, Tips, Examples
According to Content Marketing Institute, 96% of B2B companies plan to use video product demos in their content marketing over the next year. The reason? It's simple: product demo videos help in...
Hiba FathimaMar 17, 2025
How to Choose an Interactive Product Demo Software
Are you struggling to get people excited about your products? Want to see more deals closing and more customers ready to buy? In today's competitive market, effective product demos can make all the...
Hiba FathimaMar 14, 2025
How to Build a Customer Experience (CX) Strategy
Let's be honest - customers today expect more than just a good product. They want smooth experiences at every step of their journey with your brand. But building a great customer experience isn't...
Hiba FathimaFeb 23, 2025
Product Adoption vs Engagement Metrics: What’s the Difference and How To Improve Both?
You can have the most innovative product, but if people don't use it, it might as well not exist. The root issue often comes down to a lack of strategic attention on product engagement and product...
Joseph LeeFeb 20, 2025
What is SaaS Marketing Strategy? The Ultimate Guide
SaaS marketing can be tricky. But don't worry, we've got your back. In this guide, we'll show you how to boost your SaaS marketing game for 2025 (and beyond).
Hiba FathimaFeb 1, 2025
ABM Examples: Winning Strategies from 5 of The Top B2B Brands
B2B selling has become increasingly complex. Marketing teams chase promising leads but lack real buying intent, while sales reps craft countless personalized messages only to hear crickets.
Nupur Mittal Nov 29, 2024
13 Types of Sales Collateral with Examples and Best Practices for 2025
A study reveals that the average conversion rate across different sales industries is approximately 47%. However, win rates in the SaaS industry is significantly lower, hovering around 22%.
Hiba FathimaNov 28, 2024
Supademo x Featurebase: Better Product Updates and Public Roadmaps
Leveraging interactive product demos within feature trackers, public product roadmaps, and changelogs can be a cheat code to improving user engagement and feature adoption.
Joseph LeeOct 30, 2024
How to Add Interactive Product Demos to G2 Listing
In today's hyper-competitive B2B software buying process, having a strong presence on G2 can be a make-or-break difference to growing or stagnating. But whether you're a Leader or a emerging vendor...
Joseph LeeOct 23, 2024
What is a Product Demonstration - Types, Benefits, Tips
Product demonstrations are the heartbeat of SaaS sales. They bridge the gap between product features and customer needs, turning curiosity into conviction.
Hiba FathimaAug 20, 2024
7 Ways to Generate Marketing Qualified Leads Using Interactive Product Demos
Have you ever built a bookshelf or assembled an aesthetic workspace from scratch? After assembling it, you likely value the piece more because you crafted it and were involved in the creation process.
Joseph LeeAug 6, 2024
How to Get Started With Demo Automation in 2025
💡TL;DR What if your best demo ran 24/7 without your team? In this guide, we break down how demo automation works, why it matters, and where to use it. Discover how leading teams use interactive,...
Nupur Mittal Jul 8, 2024
Product-Led Onboarding: Types, Examples, Tips, and More!
Product-led onboarding helps guide new users through the initial product experience. Let's explore its types, examples, and tips. Today, more new users than ever are abandoning products and services...
Hiba FathimaJun 21, 2024
How to convert existing product demo videos into interactive product tours
Learn how to convert an existing product demo video or a screen recording into an interactive product tour using Supademo.
Joseph LeeJun 12, 2024
Introducing Supa Screenshot: beautiful, instant screenshots for free
💡Learn more about Supa Screenshot by visiting the Supa Screenshot feature page. I used to dread taking screenshots. For what should be a simple, straightfoward process, I always found taking...
Joseph LeeApr 29, 2024
Step-by-Step Guide: 7 Tips from the CEO on Creating Better Interactive Demos
Learn how to create more effective and engaging interactive product demos with these seven tactical tips.
Joseph LeeApr 26, 2024
Stay Ahead of the Competition with These 5 Pipeline Generation Strategies
If you're a sales or marketing professional, you've probably heard these common sales statements: * A higher number of leads would lead to more revenue; * B2B buyers go through a linear buying...
Nupur Mittal Apr 25, 2024
3 Amazing Interactive Product Demo Examples for Marketing Teams
If you landed here, you were probably driven to read this article because: * You've seen a captivating interactive demo on one of your competitor websites and were intrigued by this technology; *...
Nupur Mittal Mar 8, 2024
Interactive Product Demo 101: A Complete Guide
In this guide, we will look into everything you need to know about interactive product demos with examples to improve your sales, marketing, and customer success collaterals. B2B buying has changed.
Joseph LeeFeb 25, 2024
How to Leverage Synthetic AI Voices for Interactive Product Demos
What is Synthetic Voice Audio? Synthetic voice audio refers to the process of generating lifelike (human-like) voice recordings using artificial intelligence.
Joseph LeeFeb 16, 2024