Interactive Make Demo
Walk through an interactive demo of Make, a visual automation platform where you connect apps and build workflows on a drag-and-drop canvas. See how scenarios, modules, and the data flow between steps work without setting up an account first.
What is Make?
Make, formerly known as Integromat, is a visual automation platform that lets you connect apps and build workflows without writing code. You design automations on a canvas, where each app is a module and the lines between them show how data moves. That visual model is the main thing that sets Make apart from list-style automation tools, since you can see the whole flow at once instead of reading it top to bottom.
In Make, a workflow is called a scenario. A scenario starts with a trigger, like a new row in a spreadsheet or an incoming email, and then runs the data through a series of modules that filter, transform, route, or send it onward. Make is comfortable with logic that other no-code tools struggle with: branching paths, iterators that loop over arrays, aggregators that bundle items back together, and error handlers that decide what happens when a step fails. It connects to a large catalog of apps, and for anything not covered there is a generic HTTP module for calling APIs directly.
Make runs scenarios on a schedule or in real time, and the execution history shows you exactly what data passed through each module on every run. That visibility is genuinely useful when something breaks, because you can open a past run and see where the data went wrong. If you are teaching a team how a scenario works, an interactive Supademo walkthrough of the canvas tends to explain it faster than a written runbook, since people can click through the actual steps.
How to get started with Make
- 1
Create a free account
Sign up at make.com. The free plan includes a monthly allowance of operations, where each module run counts as one operation. It is enough to build a few real scenarios and get a feel for how the canvas works before you decide on a paid plan.
- 2
Start a new scenario and pick a trigger
Create a scenario and choose the first module, which is the trigger that kicks everything off. A trigger might be a new email, a form submission, a scheduled time, or a webhook. The trigger you pick decides what data the rest of the scenario has to work with.
- 3
Add modules and connect your apps
Drag in more modules and link them to the trigger. The first time you use an app, Make asks you to authenticate it, then you map fields from earlier steps into the current one. This field mapping is the core skill in Make, and it gets quick once you see how the data is shaped.
- 4
Add logic with filters and routers
Most real scenarios need more than a straight line. Filters between modules stop data that does not meet a condition, and routers split the flow into separate branches. This is where Make goes beyond simple automation, so it is worth getting comfortable with these early.
- 5
Test, then schedule it
Run the scenario once with the Run button and inspect the execution history to see what data passed through each module. When it behaves correctly, turn scheduling on so it runs on an interval or in real time. Watch the first few live runs to confirm nothing breaks on real data.
Who is Make most useful for?
Make rewards a certain kind of user, and it is worth being honest about who that is.
Operations and RevOps people get the most out of it. If your job involves stitching together a CRM, a spreadsheet, a billing tool, and a few other apps, Make lets you build the connective tissue yourself without filing engineering tickets. The branching and routing features mean you can model real business logic, not just simple one-to-one handoffs.
Technical-leaning marketers and growth teams use Make for lead routing, enrichment pipelines, and campaign automations that touch several tools at once. It is more capable than the simplest automation tools, which is the point, though that capability comes with a steeper start. Expect to spend your first scenarios learning how data structures move between modules.
Small agencies and solo builders lean on Make to deliver automation work for clients without hiring developers. The visual canvas doubles as documentation, since a client can look at a scenario and roughly follow what it does. If you are handing off an automation, pairing the scenario with a Supademo walkthrough gives the client a guided tour they can revisit on their own. Make is less suited to someone who just wants a single trigger-to-action shortcut, where a lighter tool would be quicker.
Zapier is the most approachable automation tool, with a linear setup that gets a basic trigger-to-action workflow running in minutes. Where it struggles is complex logic with branching, loops, and nested data. Make is harder to learn but handles those harder workflows far better, so the choice often comes down to how complicated your automations really are.
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n8n is an open-source automation tool you can self-host, which appeals to teams that want to keep data on their own infrastructure or avoid per-operation pricing. It is developer-friendly and flexible. Make, being fully hosted, removes the maintenance burden, so the decision usually rests on whether you want control or convenience.
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Workato targets larger organizations that need integration at enterprise scale, with stronger governance, security controls, and team management. It is priced and positioned accordingly. Make delivers a lot of the same automation capability at a far more accessible price, which is why smaller teams rarely need to step up to Workato.
Power Automate is Microsoft's automation tool, and its advantage is how tightly it ties into Microsoft 365, Teams, and the wider ecosystem. If your company already runs on Microsoft, that integration is hard to ignore. Make is the more neutral choice, with broader third-party app coverage and a cleaner visual canvas.
FAQs on Make
Commonly asked questions about Make. Have more? Reach out and our team will be happy to help.
Is Make free to use?
Make has a free plan that gives you a monthly allowance of operations, where each module run counts as one operation. It is enough to build and test real scenarios and learn how the platform works. Once your automations run frequently or process larger volumes, you will move to a paid plan with a higher operation limit.
What is the difference between Make and Integromat?
Make and Integromat are the same product. Integromat was the original name, and it was rebranded to Make in 2022. If you find older tutorials referring to Integromat, the concepts still apply, since the visual scenario builder and core features carried over directly to Make.
Do I need to know how to code to use Make?
No, Make is a no-code platform, and you can build most scenarios entirely through its visual canvas. That said, some comfort with how data is structured, like JSON and arrays, makes the harder features click sooner. For anything not covered by a built-in app, the HTTP module lets more technical users call APIs directly.
How does Make's pricing work?
Make prices on operations, where each module that runs in a scenario consumes one operation. Your plan sets a monthly operation allowance, and busier or more complex scenarios use more. The practical implication is that scenario design affects cost, so an efficient scenario with fewer modules is also a cheaper one to run.
What is the difference between Make and Zapier?
Make and Zapier both automate workflows across apps, but they suit different needs. Zapier is simpler and faster to learn, which fits straightforward trigger-to-action automations. Make uses a visual canvas and handles branching, loops, and complex data far better. Choose Zapier for simple speed, and Make when your workflows have real logic in them.
How many apps does Make integrate with?
Make connects with a large catalog of apps covering CRMs, spreadsheets, marketing tools, databases, and more. For any service that is not in the catalog, the generic HTTP module lets you call its API directly, so you are rarely fully blocked. Coverage keeps growing as the platform adds new integrations.
Can Make handle complex multi-step workflows?
Yes, handling complex workflows is where Make is strongest. Routers create branching paths, iterators loop over arrays, aggregators bundle items back together, and error handlers decide what happens when a step fails. This is the main reason teams choose Make over simpler automation tools once their scenarios outgrow a straight line.
How do I debug a scenario in Make?
Make keeps an execution history for every scenario, and that is your main debugging tool. You can open any past run and see exactly what data passed through each module, which makes it clear where a flow went wrong. For runs you expect to fail sometimes, error handler modules let you control what happens instead of the whole scenario stopping.