Zapier Interactive Demo
Explore a demo of Zapier, an automation tool that allows users to connect different apps and services to automate workflows.
What is Zapier?
Zapier is a no-code automation platform that connects over 6,000 apps and enables users to automate repetitive tasks without writing code. Founded in 2011, Zapier has become the default automation layer for SMBs and operations teams who need to move data between tools without engineering resources.
The core concept is a 'Zap' — an automated workflow consisting of a trigger (something that happens in one app) and one or more actions (things that happen in other apps as a result). For example: when a new lead fills out a Typeform, add them to HubSpot, send a Slack notification, and create a task in Asana — all automatically.
Zapier's multi-step Zaps, conditional logic (Filters and Paths), and Formatter tool for transforming data make it powerful enough to automate complex business workflows. Zapier Tables and Interfaces (newer products) extend it toward data storage and internal tools.
How to get started with Zapier
- 1
Create your free Zapier account
Sign up at zapier.com — the free plan supports 5 Zaps with 100 tasks per month. Paid plans start at $19.99/month and add multi-step Zaps, filters, and higher task limits.
- 2
Choose your trigger app and event
Select the app where the automation starts (e.g. Typeform) and the specific trigger event (e.g. 'New Submission'). Authenticate the app and select the specific account or form to monitor.
- 3
Add your action steps
Add one or more actions — things that happen automatically after the trigger. For each action, choose the app, the event (e.g. 'Create Contact'), and map the data fields from the trigger to the action.
- 4
Add filters and logic (optional)
Use Zapier's Filter step to only continue the Zap when specific conditions are met (e.g. only process leads with a company size over 50). Use Paths to route different data to different actions.
- 5
Test and activate your Zap
Run a test with sample data to verify each step works correctly. Fix any mapping errors, then turn the Zap on. Monitor it in Zapier's Task History to catch errors and see how many tasks have run.
Explore more Zapier guides
Step-by-step interactive demos and tutorials for Zapier.
Who is Zapier most useful for?
Operations and RevOps teams who need to keep data synchronized across multiple tools without engineering support. Use Supademo to document and share your Zapier workflows with your team — showing exactly how your automation stack is configured so others can understand, troubleshoot, and replicate it.
Marketing teams automating lead routing, campaign triggers, and data enrichment flows. Pair Supademo with Zapier by creating interactive demos of your product that get automatically distributed via Zap-triggered email sequences when leads meet specific criteria.
Sales teams automating CRM data entry, follow-up task creation, and notification routing. Create Supademo walkthroughs of your most important Zapier workflows to train new hires on how your automation stack works.
Founders and solo operators who need to automate their entire business stack without an engineering team. Build interactive Supademo walkthroughs of your key workflows to share with contractors, VAs, or new team members.
Looking for alternatives to Zapier?
Here are four tools worth evaluating depending on your needs.
More powerful than Zapier for complex, multi-branch automation with better error handling and lower cost per operation. Steeper learning curve. Zapier is easier to set up and has broader app support.
Self-hostable, open-source automation with code capabilities. Better for technical teams needing custom integrations and data control. Zapier is easier for non-technical teams.
Enterprise-grade automation with stronger governance, compliance, and security features. Built for IT and enterprise teams. Zapier is better for SMBs and self-service automation.
More developer-friendly with greater flexibility for complex enterprise workflows. Higher cost and technical barrier than Zapier. Better for teams with engineering resources.
FAQs on Zapier
Commonly asked questions about Zapier. Have more? Reach out and our team will be happy to help.
Is Zapier free?
Yes. Zapier's free plan supports 5 Zaps and 100 tasks per month — enough to automate a few simple workflows. Multi-step Zaps and filters require a paid plan starting at $19.99/month.
What is a Zapier task?
A task is counted each time Zapier successfully completes an action step in a Zap. If your Zap has 3 action steps and runs 100 times, that's 300 tasks. Trigger steps don't count as tasks.
How many apps does Zapier support?
Zapier supports over 6,000 app integrations across categories including CRMs, email, project management, databases, communication, and payments. Most major SaaS tools have native Zapier integrations.
Can Zapier handle conditional logic?
Yes. Zapier's Filter step lets you stop a Zap from running unless specific conditions are met. The Paths step splits a Zap into branches based on conditions, allowing different actions for different scenarios.
Is Zapier suitable for complex enterprise automation?
Zapier is excellent for SMB and mid-market automation. For complex enterprise use cases requiring data governance, on-premise deployment, or hundreds of workflows, platforms like Workato or Boomi may be more appropriate.
How do I troubleshoot a broken Zap?
Check Task History in your Zapier dashboard to see the exact data that passed through each step and where the error occurred. Common issues include authentication expiration, changed field names in source apps, and missing required fields.