Ship every feature with an interactive walkthrough
Supademo turns one screen recording into an interactive walkthrough of the feature you just shipped. Put it in the release note, the docs, and your product, then see who opened it and where they stopped.
Trusted by product managers at 3,000+ organizations
How does Supademo ship a walkthrough with the feature?
How does Supademo help product managers after a release?
Put guidance on the feature that shipped last week
- A searchable library your users open from a launcher inside your app, on every plan including Free
- Point any button or event in your app at a walkthrough, so a first visit to the new area triggers it
- One script installs the hub. Adding and reordering walkthroughs afterwards needs no release
- A copy of your screens in its own layer, not tooltips pinned to your live UI. A redesign cannot break it
A product with 6 areas, and a walkthrough attached to 5 of them: Dashboard, Reports, Billing, Settings, Integrations. Audit log shipped last week and has none, which is the area new users do not find. Attaching one takes a recording and a place to put it, not a release. Example layout.
Porter Metrics named driving feature adoption as the problem it brought us, and reports a 25% increase in user engagement.
Make the release note something they can click
- One walkthrough embeds in the release note, the changelog, the docs and the launch email
- Every embed points at the walkthrough itself, so one edit reaches all of them and nobody re-embeds anything
- Users click through the real screens at their own pace, and can stop after the two steps that matter to them
- Re-record one step when the UI moves, or describe the change and apply it across many walkthroughs
Three releases down one changelog: v4.2 Saved views went out with a screenshot in the changelog, v4.3 Bulk import went out with a 7 minute video, v4.4 Audit log went out with an interactive walkthrough. The walkthrough for Audit log is one recording embedded in the release note, the docs page, the in-app announcement and the launch email, and editing it reaches every copy without re-embedding anything.
Send reports 2x higher engagement on its feature and product pages after moving to interactive content.
Find out whether the release reached anyone
- Views, engagement and completion per walkthrough, plus drop-off per step, so you can name where people give up
- Give an email and sessions group by person and company on paid plans, so you see which accounts opened it
- Supademo reports what happens inside the walkthrough. Usage in your product is still your own analytics
- Export viewer data as CSV, or sync engagement to HubSpot, Salesforce and Marketo on paid plans
Example figures for one release: of 120 users who were shown the new feature, 68 opened its walkthrough and 42 of those finished it, while 52 never opened it. Supademo reports what happens inside the walkthrough, including the step people stop on. What they do next in your product still comes from your own product analytics.
Spare came to us with demos and docs that could not keep pace with the product, and lists product velocity and feature adoption among its results.
See which features your plan already covers
- Your users never need an account. Views and viewers are unlimited and free on every plan
- You pay for creator seats, so reaching every user in your product does not change the bill
- The Demo Hub is on every plan. Branching, viewer analytics and CRM syncs start on Scale
- Guided HTML and sandbox copies each start on a higher plan, with the split on the pricing page
Where each piece starts: In-app Demo Hub on Free, Branching and viewer-level analytics on Scale, HTML and sandbox copies on Growth. Views and viewers are unlimited and free on every plan including Free, so the size of your user base does not change the bill. The pricing page carries the current plan list.
Paid plans start at $38 per creator a month on annual billing. Full comparison on the pricing page.
Why do product managers choose Supademo?
“Right now, like for product to update our demo environments, it's like a week of their time. And like, I think they just are like, what are we even doing?”
“Supademo has been incredibly helpful in the places where a new feature or product is better communicated through an interactive demo.”
“Showcases is awesome. I can easily create and group together multiple short demos as a 'starter kit' for our new users.”
“So the last demo which I have made, it took me like 10 minutes max, 5 minutes. So this is definitely solving the problems.”
Which other teams use the same walkthrough?
The same captured recording serves 7 teams at your company. This page covers product managers. The others are L&D and HR teams, who replace the screenshot doc; customer education managers, who build the customer academy; product marketers, who put the product on the site; customer success managers, who kill repeat questions; sales reps, who sell without the live call; solutions engineers, who leave the demo behind. Each has its own page.
Common questions from product managers
Ordered by how often this group raises them.
Does Supademo run inside our own product, and what does engineering have to do?
Adding the in-app Demo Hub is a one-line script, which is the only part that needs a developer.
After that you add, rename and reorder walkthroughs in the workspace and your users see the change without a release. If you want a specific walkthrough to open on a specific click or event, your app calls the widget at that point, so that piece is a small change in your code.
Is Supademo a product tour tool that overlays our live UI?
No. A Supademo walkthrough plays a copy of your screens in its own layer rather than pinning tooltips to elements in your interface.
Two consequences, and both matter when you ship weekly: a redesign cannot break a walkthrough, and a walkthrough cannot point at one live button on the page in front of the user. It also cannot block or force a flow inside your product, because it is not sitting on top of it.
Can Supademo really replicate our product?
Your own users know the product, so this is the fair question. A guided walkthrough is a capture of your real screens with clickable hotspots on top. Sandbox demos and guided HTML demos go further and copy the page in HTML and CSS, which lets people click around more freely, and they sit on Growth and up.
None of them is a live environment. Nothing connects to your backend, and no viewer action reaches your data. For a walkthrough of a feature, that is usually the point.
What happens to a Supademo walkthrough when we ship again next week?
You edit the walkthrough rather than rebuild it. Re-record a single step when a screen moves, retype the text on a step, or give AI Command one plain-English instruction and it edits many walkthroughs at once.
Embeds point at the walkthrough itself, so an edit is live everywhere it appears. What the product will not do is notice your release for you, so somebody still has to know which walkthroughs a change touched, which is why teams keep the library small enough to own.
What does Supademo show a product manager about adoption?
Analytics covers views, engagement and completion for each walkthrough and drop-off for each step, plus session detail per viewer. Viewers who give you an email group by person and by company on paid plans.
All of that is what happens inside the walkthrough, not what people then do inside your product. Nothing here identifies anonymous visitors for you. Pair it with your own product analytics and you can see both halves. Our MCP server exposes the same data to Claude, ChatGPT and Copilot, so you can ask whether the release you shipped last week got adopted.
Does Supademo charge for every user who opens a walkthrough?
No. You pay for creator seats, the people who record and edit. Views and viewers are unlimited and free on every plan, including Free. That matters here more than on most pages, because the audience for a release walkthrough is every user you have.
Paid plans start at $38 per creator a month on annual billing, and the pricing page carries the plan comparison.
Why use Supademo instead of a doc or a video?
Docs and videos still have a job. What they cannot do is let someone try the flow, which is what product teams ask us for more often than anyone else.
A walkthrough puts the person on the real screens, clicking, at their own pace, and it tells you which step lost them. Most product teams keep the written release note and put the walkthrough inside it.
How do product teams actually run Supademo?
Usually one person owns the library and records a walkthrough as part of shipping, in the same hour as the release note. Porter Metrics came to us with feature adoption as the problem and reports a 25% increase in user engagement and half the previous creation time for product guides.
Spare lists product velocity and feature adoption among its results. Send reports 2x higher engagement on its feature and product pages.