Supademo 2025 in Review: Growth & Insights

Fredo Tan·January 13, 2026

Looking back on Supademo’s 2025 reveals a year of meaningful growth and clarity.

What started as a simple idea, making product demos clearer, more interactive, and easier to scale, has grown into a platform used across the entire customer journey by customer-facing teams. Supademo is now used by companies of all sizes, including increasingly large and enterprise organizations. 2025 marked a year of compounding momentum, deeper customer impact, and clearer signals around how interactive demos fit into modern go-to-market, onboarding, and enablement workflows.

What did 2025 look like at a glance?

4x YoY growth from the end of 2024
20x YoY growth from the end of 2023
11 team members >100% Net Revenue Retention
2,000+ paying companies
150,000+ free users 5 countries represented
10,000+ support tickets handled
2,000+ live demos conducted
Mid 7-figure ARR Each of these numbers reflects real teams, real workflows, and real problems being solved with interactive demos.

What did we ship in 2025?

To support full-journey, cross-functional usage, 2025 was one of our most active years in product development. We shipped several foundational capabilities, among many other features, that expanded Supademo into a comprehensive interactive demo platform.

Guided HTML demos

Guided HTML demos let teams create pixel-accurate, interactive demos that replicate their product’s HTML and CSS. Viewers can click, scroll, and type through realistic flows without needing an account or access to a live environment, while teams can edit content after recording to replace sensitive data and/or reuse demos across multiple use cases.

Sandbox demos

Sandbox demos give viewers the freedom to explore a realistic, HTML-based version of a product without relying on staging or production environments. Users can click, scroll, and navigate freely, making sandbox demos well-suited for deeper product exploration, technical evaluations, and onboarding scenarios.

Screen recording

Screen recording lets teams capture screen and webcam video directly from the Supademo Chrome extension. Recordings can be shared as standalone videos, converted into interactive demos, or used as intro steps inside existing Supademos, making it easy to support onboarding, sales follow-ups, and quick async explanations.

Demo Hubs

Demo Hubs let teams group multiple Supademos and Showcases into a searchable, contextual hub embedded directly inside their product, website, or documentation. Users can access demos on demand without interrupting their workflow, making Demo Hubs well suited for in-app onboarding, self-serve support, feature discovery, and enablement at scale.

Translation Hub

The Translation Hub lets teams localize a single Supademo into multiple languages, with AI-generated text and voiceovers managed from one place. Viewers can switch languages directly within the demo, allowing teams to support global audiences and regional rollouts without duplicating or maintaining separate demos.

AI voice cloning

AI voice cloning lets teams generate natural-sounding voiceovers using a cloned version of their own voice. A short voice sample creates a reusable voice model that can be shared across a workspace, helping teams maintain consistent narration and brand tone across demos without re-recording audio.

How are Supademo customers using interactive demos today?

One of the clearest signals in 2025 was how broadly interactive demos are integrated across organizations and stages of the customer journey.

Insights from the State of Interactive Demos 2026 show that 78% of teams use interactive demos for two or more use cases, spanning Sales, Customer Success, Product, Marketing, Enablement, and Support. More mature teams often use demos across three to five stages of the customer lifecycle, from first touch to onboarding to expansion.

Across Supademo customers in 2025, we observed patterns such as: Sales teams using interactive demos to qualify, educate, and accelerate pipeline

Marketing teams embedding demos across websites, landing pages, and campaigns to support self-serve discovery
Customer Success teams standardizing onboarding, feature adoption, and expansion workflows
Product and Enablement teams using demos internally to align teams and support launches

Several broader insights from the 2026 research stood out: Teams that reuse demos across multiple stages of the customer journey report stronger alignment between Sales, Customer Success, and Product teams

Demos placed earlier in the journey contribute to better-informed conversations later in the sales and onboarding process
Centralized demo libraries improve consistency of messaging across regions and teams

Interactive demos increasingly function as shared infrastructure across the customer journey, supporting multiple teams through a single platform.

What makes high-performing demos work?

Looking across thousands of demos created and shared in 2025, clear patterns emerged. These patterns are summarized in what we internally refer to as the Hero Demo formula, based on the highest-performing interactive demos across views and completion.

Data from the State of Interactive Demos 2026 shows that high-performing demos typically follow a consistent structure: Around 10–12 steps

Approximately 15–18 words per step
Linear, focused flows
Strong custom branding
Distribution across multiple channels

Demos built with these characteristics regularly achieve 80%+ completion rates at scale.

Teams that update demos on a weekly or monthly cadence and reuse them across three to four surfaces also see higher engagement compared to static demo libraries.

Diagram illustrating the Hero Demo formula, showing the common traits of high-performing interactive demos, including 10–12 focused steps, 15–18 words per hotspot, simple linear flows, strong custom branding, AI voiceover usage, and evergreen placement across the customer journey. — A summary of the shared characteristics behind Supademo’s highest-performing interactive demos, based on completion rate, views, and engagement data from 2025.

What did 2025 make clear?

2025 reinforced a few things we feel even more confident about. Interactive demos are no longer a single-purpose asset. The better teams use them across the entire customer journey, from first touch to onboarding to expansion.

Scale brings clarity. Patterns around demo structure, distribution, and reuse are now well understood, and high-performing teams apply them consistently.

Interactive demos also work best when they are treated as shared infrastructure rather than isolated content. The teams seeing the strongest results are the ones aligning Sales, Marketing, Customer Success, and Product around a common demo foundation.

For teams looking to get the most out of interactive demos in 2026, the signals are clear: invest early in reusable demos, design them with multiple stages in mind, and make them accessible across teams and surfaces.

The strongest outcomes come from consistency, iteration, and treating demos as a core part of how products are explained and experienced. These signals will continue to shape how we think about Supademo and the role interactive demos play inside modern software companies.

Who do we want to thank?

To every customer, partner, and early supporter, thank you. Again.

2025 marked a year of meaningful progress for Supademo, and the work continues in 2026 and the coming years.

If you are new to Supademo or have not tried it yet, now is a good time to explore what interactive demos can unlock for your organization.

Frequently Asked Questions about Supademo's 2025 growth and product updates

Commonly asked questions about this topic.

What key growth metrics did Supademo achieve in 2025?

Focus on leading indicators (predictive metrics) rather than only lagging indicators (results after the fact). For Supademo 2025 in review, useful KPIs often include adoption rate, time-to-completion, quality scores, and cost-per-outcome. Limit your dashboard to 5-7 KPIs — tracking too many dilutes focus and makes it harder to identify what's actually driving results. According to the State of Interactive Demos 2026 report, top-performing demos average 10-12 steps with 15-18 word hotspots and achieve 80%+ completion rates.

How has Supademo's user base expanded throughout 2025?

Frame the business case around metrics executives care about — revenue impact, cost savings, or risk reduction. Start with a pilot that demonstrates measurable results within 30-60 days. Present data alongside competitive context: what peers and competitors are doing in this space and the cost of inaction. Easy Software closed $100k+ in contracts using interactive demos in their sales process. 54% of top-completing demos use AI voiceover to improve the guided experience.

What insights did Supademo gain from 2025 customer data?

The top mistakes are starting without clear goals, buying tools before defining process, and failing to measure results consistently. Many teams also underestimate the change management required — new approaches fail not because the strategy is wrong but because adoption is poor. Invest as much in training and communication as you do in technology. 81% of teams rate onboarding impact from Supademo as high or very high.

Which features drove Supademo's most significant growth in 2025?

Define 3-5 key metrics that directly tie to business outcomes — avoid vanity metrics that look good but don't drive decisions. Common approaches include time-to-value, adoption rates, cost savings, error reduction, and stakeholder satisfaction scores. Review metrics monthly and use trend data rather than individual data points to evaluate progress. 81% of teams rate onboarding impact from Supademo as high or very high.

How can startups leverage Supademo's 2025 performance trends?

Interactive demo platforms let you create clickable, step-by-step guides that standardize training and reduce time-to-proficiency. Teams use them for onboarding, process documentation, and stakeholder presentations — anywhere static screenshots or long documents fall short. The visual format typically sees higher completion rates than traditional documentation. For example, DBmaestro achieved 80% faster demo delivery after switching to interactive demos.

What were Supademo's biggest operational wins in 2025?

The most common challenges are stakeholder alignment, tool fragmentation, and inconsistent execution across teams. Address alignment by documenting shared goals and success metrics. Reduce tool fragmentation by standardizing on platforms that integrate well together. Improve execution consistency through clear playbooks, templates, and regular calibration sessions. As a real-world example, Bullhorn achieved 2x faster production speed and a 20% increase in demo engagement.

How did market conditions impact Supademo's 2025 trajectory?

Begin with an audit of your current state — identify gaps, redundancies, and quick wins. Select one or two focus areas rather than trying to improve everything simultaneously. Assigner-in-jira) clear ownership for each initiative and set 90-day milestones to maintain accountability without over-planning. Supademo supports AI voiceover in 15+ languages for global teams.

Fredo Tan

Head of Growth

Fredo Tan is the Head of Growth at Supademo. Previously, he led growth at ProtoPie, where he implemented product-led growth (PLG), built the GTM teams, and scaled revenue from $0 to $X.XM ARR.