Supademo 2026 in Review: Insights & Best Practices

We’ve all been there—wasting hours recreating product demos, customizing them for every audience, and hoping they land. That’s why we've been building Supademo: interactive demos that work, every time.

2024 was a game-changer. However, the real story is how interactive demos are reshaping B2B SaaS. The days of “let me walk you through our platform” are fading. Modern GTM teams need scalable, engaging ways to showcase products and workflows for every use case, internally & externally.

Here’s 2024 at a glance: 33,000+ users joined Supademo (4x from 2023)

• 62,000+ Supademos created (3x from 2023)
• 12,000,000+ unique viewers interacted with a Supademo (3x from 2023)

But this isn’t just another “year in review.” We’ve analyzed how teams are winning with Supademo and the top 100 most-viewed demos of 2024 to uncover what drives results. Think of it as your playbook for creating impactful demos in 2025.

Notable features from 2026

Building on 2023’s momentum, we focused on making Supademo the most flexible interactive demo software yet. The result? A better Supademo that empowers you to create more engaging—and now personalized—interactive demos. While we shipped hundreds of features and improvements, these standouts transformed how teams create impact.

• Demo branching — let viewers choose how to navigate a demo by jumping to a certain step or a specific URL via a CTA;
• Dynamic variables — inject personalization, e.g., first name & company, in chapters, titles, hotspot texts, and CTAs;
• Commenting – collaborate with Creators and Viewers on your workspace to iterate on better Supademos!
• In-app screen recorder — quickly record a Loom-like video of yourself, your desktop, or both; macOS desktop app — go beyond the browser and create demos of anything on your desktop;
• In-app product tour — trigger Supademo inside apps for self-paced onboarding, guidance, and tutorials;
• Integrations with HubSpot, Salesforce, Google Analytics, Zapier, and Slack.

Discover what other features we shipped in our product updates.

Explore what we shipped in 2024

How teams are winning with Supademo

Last year’s core use cases—documentation and pre-sales—haven’t just stuck around; they’ve evolved to become more specific. At the same time, we’ve seen a broader variety of use cases emerge, with marketing teams (36%) and cross-functional implementations (29%) pushing the boundaries of what’s possible.

Let’s break down what’s working across departments:

Multi-Use Teams (29%)

These teams consistently outperform single use case usage. No surprise - when you combine forces, demos tend to get better with shared success as a result. For example: Sales + Marketing — qualify leads on landing pages and drive them to book a meeting;

• Marketing + Customer Success (CS) — educate customers by including Supademos in docs, feature updates, and onboarding emails.
• HR + CS — embedding Supademos in both internal and external knowledge bases;
• Or any other combination of the below.

Marketing Teams (36%)

• Product tours — qualify leads with self-paced interactive demos on homepages, landing pages, and blog content;
• Feature launches — guide and educate customers by embedding Supademo in product updates;
• In-app education — educate users on new features in-context by using in-app tours within your app.

Training & Education (13%)

• New hire onboarding — train new hires or existing staff on SOPs, workflows, internal tools;
• Accelerate feedback — share workflows, feedback, and product ideas quickly and async;
• Education — increase information retention with interactive guides that encourage learning by doing.

Customer Success Teams (12%)

• Product onboarding — use for guided, self-paced onboarding;
• Adoption — embed in your knowledge base, docs, or academy;
• Enablement & product guides — drive usage with product tutorials to encourage learning by doing.

Sales Teams (10%)

• Lead nurturing — Create demo leave-behinds and follow up collateral;
• Prospecting — Do personalized outbound using demo templates;
• Conference demos — Set up autoplaying interactive demos for conferences, trade shows, and expos.

Curious to know how Supademo customers have been using Supademo?

Read case studies

Key traits of high-performing Supademos

What actually makes a demo engage viewers? We analyzed our top 100 most-viewed demos in 2024. Here's what works—we turned them into actionable tips that you can implement right away:

Distribution that drives views

You can have all the bells and whistles, but distribution is half the battle.

• Strategic embedding, e.g., homepage, landing pages, and feature updates;
• Multichannel campaigns, e.g., onboarding emails & sales sequences;
• Self-serve support systems, e.g., docs & knowledge bases.

Quick win: Start with your top 3 landing pages. Add your product tour where visitors with intent actually land to reduce time-to-value before they jump into your product.

Logical structure

• 7-10 steps — don’t turn every click into a step but prioritize value-adding moments;
• Chapters at natural breakpoints;
• Good mix of interactive steps & webcam + screen capture.

Quick win: Outline before recording a Supademo. Map your key points first, then build. This would save you a lot of time.

Engagement drivers

• Variety of contextual hotspots providing explanation that may not directly be evident from the demo recording;
• Personalization that hooks viewers;
• Regular revisions based on engagement data in viewer analytics.

Quick win: Experiment with different hotspot designs, colors, and positioning within a single Supademo.

Recommended use cases

Looking to explore new use cases in the new year? We compiled several video guides on recommended use cases, alongside the benefits for each. These include:

Sales & Enablement

• Demo leave-behinds and sales follow ups

• Outbound at scale & personalized outreach

• Trade show demos, conference walkthroughs

• Self-serve demo hubs and showcase collections

Customer Success & Onboarding

• Embed in knowledge bases and documentation

• Self-paced product tutorials

• Modular onboarding email sequences

• Contextual in-app product guidance

Growth & Marketing

• Website product tours and interactive demos

• Embed in changelogs and product updates

• Self-serve qualification demos

Product, Operations & Internal Use Cases

• Simplify prototyping and feedback gathering

• Knowledge sharing through interactive SOPs

• Employee onboarding at scale

Explore all use case recommendations

2026: We keep marching on!

While 2024 was transformative, we're just getting started. Our mission hasn't changed: empower 1 million businesses to educate and grow their customers without the headache of manual product demos and guides.

What's next? We're doubling down on: Deeper analytics to prove ROI;

• Making it easier to produce high-quality Supademos at scale;
• HTML recording — higher-fidelity interactive demos by cloning your web app.

But honestly? The most exciting part is seeing what you'll build and how your interactive demos continue to make an impact. Our users keep finding creative ways to use Supademo that we never imagined.

Ready to change how you demo across teams and use cases?