Brevo Interactive Demo
Brevo is an email and SMS marketing platform, formerly known as Sendinblue, that combines transactional messaging, marketing automation, and a built-in CRM in one tool. It is headquartered in Paris and built with GDPR compliance as a core design consideration.
What is Brevo?
Brevo is a multi-channel marketing and communication platform that was rebranded from Sendinblue in 2023. The company was founded as a transactional email provider and has since expanded to include marketing automation, SMS, WhatsApp campaigns, landing pages, and a built-in CRM. It operates from Europe and was built to meet GDPR requirements from the start, which is a meaningful differentiator for companies with European customer bases.
The free plan allows up to 300 emails per day, which is enough for small lists or transactional email testing. The Starter plan at $25 per month removes the daily sending limit and adds basic reporting. The Business plan at $65 per month unlocks marketing automation, A/B testing, and advanced analytics. This pricing structure makes Brevo accessible at the early stages of a business without requiring a large upfront commitment.
Brevo's transactional email capabilities are mature and well-documented, making it a common choice for developers integrating order confirmations, password resets, or notification emails into applications. Its SMTP relay and API are both well-supported.
How to get started with Brevo
- 1
Create a free Brevo account
Go to brevo.com and sign up with your email. No credit card is required for the free plan. You will be prompted to verify your email address before sending is enabled.
- 2
Import or add your contacts
Navigate to the Contacts section and upload a CSV file or add contacts manually. Configure your list structure and map columns to contact attributes like first name, last name, and company.
- 3
Create a signup form
Use the Form builder to create an embed or hosted form for your website. Customize the fields, styling, and confirmation message. Connect the form to a specific contact list and enable double opt-in for GDPR compliance.
- 4
Build and send your first email campaign
Go to Campaigns and select Email. Choose the drag-and-drop editor or paste HTML. Set your subject line, preview text, sender name, and target list. Preview on mobile before scheduling or sending.
- 5
Set up a transactional email or automation
For transactional email, go to Transactional and configure SMTP credentials or generate an API key for your application. For marketing automation, use the Automations builder to create a welcome sequence triggered by a new contact joining a list.
Explore more Brevo guides
Step-by-step interactive demos and tutorials for Brevo.
Who is Brevo most useful for?
Brevo is most practical for small and medium-sized businesses that want to run email marketing, transactional email, and SMS from a single platform without paying for multiple specialized tools. E-commerce operators who need both promotional campaigns and order confirmation emails find value in managing both workflows in one place. The GDPR-native architecture is relevant for any business with customers in the EU.
Developers building SaaS products often use Brevo for transactional email because the API is well-documented and the pricing is predictable at low to mid volumes. Unlike usage-based transactional email services that charge per email, Brevo's contact-based pricing model is easier to forecast. The built-in form builder and landing page tools reduce the need for additional software during early-stage growth.
For teams evaluating Brevo alongside other marketing platforms, Supademo provides interactive demos that let you explore the interface without setting up a trial account. This is particularly useful when comparing the automation builder or form creation experience across competing tools before making a decision.
Alternatives to Brevo
Brevo competes with email marketing and marketing automation platforms that target similar audience sizes but differ in pricing model and channel breadth.
Mailchimp has the widest brand recognition in email marketing and a large ecosystem of integrations. Its pricing scales with contact count, which makes it cost more than volume-based pricing platforms as lists grow past a few thousand subscribers.
View demo →
Customer.io targets product teams that want to trigger emails and SMS based on user behavior events from their application. It is more technically oriented than Brevo and better suited to companies with engineering resources who need fine-grained segmentation.
View demo →
Klaviyo integrates deeply with Shopify and other e-commerce platforms to power revenue attribution, abandoned cart flows, and product recommendation emails. It is more expensive than Brevo but built for the specific revenue attribution needs of online retailers.
ActiveCampaign combines email marketing with a visual automation builder and a built-in CRM. Its automation depth exceeds Brevo's, making it a fit for teams with complex multi-step nurture sequences that depend on CRM pipeline data.
FAQs on Brevo
Commonly asked questions about Brevo. Have more? Reach out and our team will be happy to help.
Is Brevo the same as Sendinblue?
Brevo is the same company as Sendinblue, rebranded in 2023. All the core functionality, including email marketing, transactional email, SMS, and automation, carried over through the rebrand. Existing Sendinblue accounts were migrated to Brevo automatically.
How many emails can I send on Brevo's free plan?
Brevo's free plan allows up to 300 emails per day with no limit on the number of contacts you can store. The daily cap is the main constraint, making the free tier suitable for low-volume transactional email or small newsletters rather than large campaigns.
Does Brevo support transactional email?
Brevo supports transactional email through both an SMTP relay and a REST API. Developers can send order confirmations, password resets, and notification emails through either method. Transactional email is available on all plans, including the free tier.
Is Brevo GDPR compliant?
Brevo is a European company and was built with GDPR compliance as a foundational requirement. Data is stored on European servers, and the platform includes tools for managing consent, unsubscribes, and data retention policies. For companies with EU customers, this reduces compliance overhead compared to US-based alternatives.
Can Brevo send WhatsApp and SMS campaigns?
Brevo supports both SMS and WhatsApp campaigns as separate channel types alongside email. WhatsApp campaign support is available on the Business plan, while SMS sending is available across paid plans. This makes it possible to coordinate multi-channel outreach from a single tool. See the Brevo interactive demo to see the campaign builder in action.
How does Brevo compare to Mailchimp?
Brevo compared to Mailchimp tends to be more affordable at mid-list sizes because its pricing is based on email volume rather than contact count. Mailchimp charges per contact stored, which makes costs grow quickly as lists expand. Brevo's transactional email is also more tightly integrated, while Mailchimp's ecosystem of third-party integrations is broader. Compare the tools using the Mailchimp interactive demo.