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Overview: Your path, your roles, and every course, playbook, and workflow on one page.

Workflows: Recipes for AI Command, Claude, and AI demo agents, each with a video and the steps in order.

Playbooks: One use case from first recording to results, in a few short video steps.

Courses: Short video lessons in order, from recording a demo to managing your workspace.

Live training: A free 30-minute session with the Supademo team, for up to five people.

Docs: Every setting and feature, searchable.

More resources: Support, FAQs, integrations, API docs, and example demos.

Create Your Demo: Learn the fundamentals of recording high-quality interactive demos with Supademo.

Edit & Personalize: Master the editing tools to polish your demos, add personalization, voiceovers, translations, and custom branding.

Share: Learn all the ways to distribute and share your demos with your audience.

Measure & Improve: Track engagement analytics and optimize your demos for better results.

Workspace Foundations: Learn workspace management, themes, integrations, and enterprise admin features.

Next lesson

Analytics Overview

Understand the analytics dashboard and key metrics for demo performance.

5 minLesson 1 of 2
Lessons in Measure & Improve1 of 2
  1. 1Analytics Overview5 min
  2. 2Demo Analytics4 min

What you will learn

  • Navigate the analytics dashboard
  • Understand key performance metrics
  • Identify high-performing demos
  • Track trends over time

Try it yourself

Click through the features from this lesson.

Prefer to read? Expand to read the lesson

Understanding Supademo Analytics

Analytics in Supademo are designed to help teams understand how demos are actually being used, not just whether someone opened a link.

General Analytics Overview

At a high level, General Analytics give you a broad view of performance over time. This applies to both individual Supademos and showcases, and it's where high-level patterns start to emerge across audiences, regions, and distribution channels.

This level of analytics helps answer questions like:

  • Which demos are getting the most views and engagement overall?
  • Where in the world are demos being viewed?
  • And when are people most actively engaging with demos?

General Analytics surface metrics like total views, unique viewers, overall engagement trends, and which demos or showcases are performing best relative to others. You'll also see high-level audience information, including viewer location by country and technical details like browser or operating system.

By default, this view shows data from the last 30 days, giving you a rolling snapshot of recent activity rather than long-term historical totals.

Key Definitions

A couple of definitions are worth clarifying.

A viewer represents a unique person who viewed a demo or showcase.

Engagement is counted when a viewer clicks on at least one hotspot inside a demo. Simply opening a link isn't enough — interaction is what signals engagement.

Ranking View

One of the most useful parts of General Analytics is the ranking view that highlights your most viewed and most engaged demos and showcases. This makes it easy to see what content is resonating at a high level and where attention is being concentrated across your demo library.

You'll also see geographic distribution by country, which is especially helpful for understanding regional interest, global reach, and where demos are gaining traction.

Exporting Data

General Analytics can be exported as CSV files, making it easy to bring this data into other reporting tools or dashboards if your team wants to centralize insights.

What General Analytics Are and Aren't

It's important to understand what General Analytics are — and what they are not.

They're designed to help you spot patterns at scale. They are not meant for analyzing how a specific demo performs step by step, and they're not meant for understanding the behavior of an individual viewer.

What's Next

That's where the next layer of analytics comes in.

In the next lesson, we'll zoom in further and look at demo-level and viewer-level analytics, where you can understand how people are actually interacting with individual demos, where they're engaging, where they're dropping off, and how specific viewers are moving through your content.