Analytics Overview

Understanding Supademo Analytics

Analytics in Supademo are designed to help teams understand how demos are actually being used, not just whether someone opened a link.

General Analytics Overview

At a high level, General Analytics give you a broad view of performance over time. This applies to both individual Supademos and showcases, and it's where high-level patterns start to emerge across audiences, regions, and distribution channels.

This level of analytics helps answer questions like:

• Which demos are getting the most views and engagement overall?
• Where in the world are demos being viewed?
• And when are people most actively engaging with demos?

General Analytics surface metrics like total views, unique viewers, overall engagement trends, and which demos or showcases are performing best relative to others. You'll also see high-level audience information, including viewer location by country and technical details like browser or operating system.

By default, this view shows data from the last 30 days, giving you a rolling snapshot of recent activity rather than long-term historical totals.

Key Definitions

A couple of definitions are worth clarifying.

A viewer represents a unique person who viewed a demo or showcase.

Engagement is counted when a viewer clicks on at least one hotspot inside a demo. Simply opening a link isn't enough — interaction is what signals engagement.

Ranking View

One of the most useful parts of General Analytics is the ranking view that highlights your most viewed and most engaged demos and showcases. This makes it easy to see what content is resonating at a high level and where attention is being concentrated across your demo library.

You'll also see geographic distribution by country, which is especially helpful for understanding regional interest, global reach, and where demos are gaining traction.

Exporting Data

General Analytics can be exported as CSV files, making it easy to bring this data into other reporting tools or dashboards if your team wants to centralize insights.

What General Analytics Are and Aren't

It's important to understand what General Analytics are — and what they are not.

They're designed to help you spot patterns at scale. They are not meant for analyzing how a specific demo performs step by step, and they're not meant for understanding the behavior of an individual viewer.

What's Next

That's where the next layer of analytics comes in.

In the next lesson, we'll zoom in further and look at demo-level and viewer-level analytics, where you can understand how people are actually interacting with individual demos, where they're engaging, where they're dropping off, and how specific viewers are moving through your content.