Best Practices for Leveraging AI within SaaS Products

Joseph Lee·October 31, 2023

As a repeat founder who’s hungry for growth and learning, I’ve always been fascinated with AI. I first started experimenting with various AI models and tools in 2019.

Now, fast-forward to 2023, and generative AI is a core driver within Supademo, my latest technology venture. At Supademo, AI amplifies our value proposition and helps us embolden our mission of helping teams communicate products more effectively.

Case in point, here's an example of a Supademo that’s been enhanced by our suite of generative AI features.

Interactive demo powered by Supademo

Why should SaaS companies care about Generative AI?

Simply put, because they will have to. AI is quickly becoming table stakes and an expected feature benefit in any leading SaaS platform.

But the topic of AI can be daunting too many SaaS founders - who often have the preconceived notion that AI adoption is difficult and arduous. Or that leveraging AI comes with sweeping changes throughout their organization and business processes.

However, adoption is not as daunting or complex as folks may think. The vast proliferation and democratization of AI have now made it easy for any business, regardless of size, to iteratively experiment and apply AI in their workflow. Tools like ChatGPT, ElevenLabs, or Polly can be leveraged in small, nuanced ways, without disruptive change on core business functions.

Hence, it’s important for SaaS organizationsto get on the “AI train” and start experimenting with the technology early and often. This way, they can hit the ground running when AI inevitably becomes “table stakes” and an expected function by end customers.

How can SaaS companies adapt to generative AI?

As mentioned above, the key point is to start experimenting in small doses and learn as much as you can. AI doesn’t need to be overwrite your existing prices.

In fact, it’s better to start small by building an initial proof of concept and focusing on learning - instead of being overly fixated on monetary or success-based outcomes right away.

Any words of caution or wisdom for using generative AI in SaaS?

In Supademo’s case, generative AI amplifies our solution to an already existing problem. In the same way, SaaS businesses should be steadfast in solving a real problem with AI, instead of building a novel solution that is in search of a problem.

Like any new cutting-edge technology, it can be easy to get caught up in the hype and hysteria and start building without a crystal clear grasp of the problem at hand.

Instead of building blindly and ending up with an solution in search of a problem, businesses must explore how AI can help solve existing customer problems in a cheaper, faster, and higher fidelity fashion.

How do you leverage AI for Supademo?

Using Supademo AI, anyone can create beautiful and engaging interactive demos in just a few seconds. Using our free, no-code platform, software companies can: Personalize their interactive demos with generative AI text, based on your click path and input prompt.

Reach global audiences with AI-translated voiceovers and text. Internationalizing product demos is easy, with instant translation in 15+ languages.
Instantly apply human-like voices for any Supademo - with preferred accents, tones, and styles.

Ultimately, Supademo AI helps our customers close more deals and shorten time-to-value with the fastest, easiest interactive demo platform.

Get started with your first interactive demo

In conclusion, interactive demos help you break down barriers between your product and your buyers and users. By empowering them with the power to discover, adopt, and educate at their own pace, you can build trust, reduce skepticism, and boost engagement.

And, with Supademo, anyone can create beautifully interactive product demos in just a few minutes – for free with no technical expertise required.

And even better: you get more than just recording or demo creation with Supademo. There are countless features to help trigger and accelerate the Aha! moment for your buyers. So, head over to Supademo to start creating engaging interactive demo – it's free!

Create interactive demos in seconds

Frequently Asked Questions about best practices for leveraging ai within saas products

Commonly asked questions about this topic.

What are the core principles for implementing AI effectively in SaaS applications?

Practices for leveraging AI within SaaS products helps organizations improve efficiency, reduce costs, and deliver better outcomes. Understanding the fundamentals is critical before investing in tools or processes — many teams jump to solutions without clearly defining the problem they're solving. Start by mapping your current state and identifying the highest-impact opportunities. RB2B eliminated 60+ hours of sales calls in just 30 days using interactive demos. RB2B eliminated 60+ hours of sales calls in just 30 days using interactive demos. RB2B eliminated 60+ hours of sales calls in just 30 days using interactive demos.

What metrics matter most for best practices?

Focus on leading indicators (predictive metrics) rather than only lagging indicators (results after the fact). For practices for leveraging AI within SaaS products, useful KPIs often include adoption rate, time-to-completion, quality scores, and cost-per-outcome. Limit your dashboard to 5-7 KPIs — tracking too many dilutes focus and makes it harder to identify what's actually driving results. 54% of top-completing demos use AI voiceover to improve the guided experience.

What mistakes should you avoid with best practices?

The top mistakes are starting without clear goals, buying tools before defining process, and failing to measure results consistently. Many teams also underestimate the change management required — new approaches fail not because the strategy is wrong but because adoption is poor. Invest as much in training and communication as you do in technology. Interactive walkthroughs can help bridge the adoption gap by making new processes easy to follow. For example, VRIFY reduced enablement content production time by 75% using Supademo.

Who should invest in best practices?

Teams dealing with scale, complexity, or cross-functional coordination tend to see the biggest returns from practices for leveraging AI within SaaS products. SaaS companies, enterprises with distributed teams, and fast-growing organizations often have the most urgent need. The benefits compound over time — early investment in the right approach pays dividends as you scale. Learn more about Supademo's features. Interactive demos see 7x higher conversion rates compared to traditional demo videos. 54% of top-completing demos use AI voiceover to improve the guided experience.

How do interactive demos help with best practices?

Interactive demo platforms like Supademo let you create clickable, step-by-step guides that standardize training and reduce time-to-proficiency. Teams use them for onboarding, process documentation, and stakeholder presentations — anywhere static screenshots or long documents fall short. The visual format typically sees higher completion rates than traditional documentation. Supademo is rated #1 for easiest setup and fastest implementation on G2. Companies using interactive demos report an average 28% reduction in customer acquisition cost.

How can you track ROI and performance improvements from AI integration in your product?

Define 3-5 key metrics that directly tie to business outcomes — avoid vanity metrics that look good but don't drive decisions. Common approaches include time-to-value, adoption rates, cost savings, error reduction, and stakeholder satisfaction scores. Review metrics monthly and use trend data rather than individual data points to evaluate progress. 81% of teams rate onboarding impact from Supademo as high or very high.

What strategies help secure executive support for AI adoption in SaaS companies?

Frame the business case around metrics executives care about — revenue impact, cost savings, or risk reduction. Start with a pilot that demonstrates measurable results within 30-60 days. Use Arcade demo platform alternativess to present your results and roadmap to stakeholders — a clickable walkthrough is more compelling than a slide deck and easier to share asynchronously. Easy Software closed $100k+ in contracts using interactive demos in their sales process. The average time from recording to publishing a Supademo is just 3.5 minutes. 54% of top-completing demos use AI voiceover to improve the guided experience.

Joseph Lee

Co-founder & CEO

Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 100,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.