Create better PLG buyer experiences with Supademo and Flowla

Joseph Lee·October 23, 2023

In our increasingly digital era, more and more software buyers have come to expect asynchronous, product-led (PLG) buying experiences from their vendors. With the growing trend of async collaboration and remote work, platforms like Flowla are riding this trend with an aim of delivering a buyer experience that wins deals.

Since launching in London during 2022, Flowla has quickly grown to service growing companies at Hubspot, UserGuiding, and Deel - helping them 2x their pipelines and shorten sales cycles by 35%.

On the other hand, Supademo is an AI-powered interactive demo platform used by 6,000+ users at leading companies like Jotform, Mixpanel, and Processmaker - who have created 15,000+ interactive demos to drive user adoption and engagement.

While operating adjacent products, the value of Supademo and Flowla is amplified when leveraged together. Here are three clear examples of how these two products create an awesome PLG buyer experience for SaaS companies.

Three benefits to embedding an interactive Supademo in Flowla

1) Richer buyer experiences

Flowla is already an interactive buying experience - helping PLG buyers navigate the software purchasing decision in a unified, step-by-step process.

This playful interactivity can be made richer by embedding an interactive demo. By doing so, buyers can learn about specific features and benefits in a visual, click-through path - all within the existing purchasing journey. This is in contrast to screenshots that lack context or videos that are heavy and are often never watched.

Embedding Supademo in Flowla allows buyers to experience the product firsthand, leading to deeper customer understanding and connection with the product.

2) Self-paced and product-led

A Supademo embedded within Flowla allows sellers to showcase product capabilities in a visual, product-led way - leading to more informed purchase decisions.

Sellers on Flowla can embed a singular Supademo or a group of Supademos into a singular Flowla slide - giving them control over how much of the product to showcase, without burdening them with too much up-front content.

Interactive demo powered by Supademo

This self-paced, asynchronous buyer journey decreases friction, increases deal velocity, and easily loops in other champions and decision makers. '

Adding an interactive Supademo to Flowla lets your product speak for itself within the buyer journey or onboarding flow.

3) Increased conversion rates

Both Supademo and Flowla are proven tools to increase buyer conversion rates within the sales process.

Flowla's interactive, all-in-one platform allows sellers to group together all of the elements of the buyer journey into one centralized link. This minimizes friction and context switching - ultimately driving decision velocity and success.

Supademo's AI interactive demo platform allows buyers to "try before they buy" and quickly learn about a product's features and benefits at their own pace. Humans are visual learners and Supademo guides them to the "aha moment" of a product to increase conversion rates.

Conclusion

Forward-thinking software companies are increasingly turning to asynchronous, PLG sales and onboarding solutions like Supademo and Flowla to speed up processes, wow buyers, and increase win rates.

As these standards become increasingly expected, companies that leverage platforms like Supademo and Flowla will unlock a more effective buyer experience that wins more deals.

Ready to improve your buyers’ journeys with Flowla and Supademo? Sign up for free here, no credit card required!

Frequently Asked Questions about create better plg buyer experiences with supademo and flowla

Commonly asked questions about this topic.

How do create better plg buyer experiences work for experience for with?

Define 3-5 key metrics that directly tie to business outcomes — avoid vanity metrics that look good but don't drive decisions. Common approaches include time-to-value, adoption rates, cost savings, error reduction, and stakeholder satisfaction scores. Review metrics monthly and use trend data rather than individual data points to evaluate progress. 81% of teams rate onboarding impact from Supademo as high or very high.

How do create better plg buyer experiences work for experience for with?

Blend self-paced learning with hands-on practice — lecture-style training has low retention for practical skills. Interactive walkthroughs let team members learn by doing at their own pace, and they can revisit specific steps later as a reference. Follow up with regular coaching sessions and a shared knowledge base for ongoing support. 76% of teams rate internal enablement impact from interactive demos as high or very high.

Who benefits most from create better PLG buyer experiences?

Teams dealing with scale, complexity, or cross-functional coordination tend to see the biggest returns from create better PLG buyer experiences. SaaS companies, enterprises with distributed teams, and fast-growing organizations often have the most urgent need. The benefits compound over time — early investment in the right approach pays dividends as you scale. beehiiv saw 50% better conversion rates after implementing interactive product demos.

What are create better plg buyer experiences?

Start with a clear baseline measurement so you can track improvement. Focus on high-impact, low-effort wins first to build momentum and demonstrate value to stakeholders. Build feedback loops into your process — the best strategies evolve based on real-world results, not theoretical frameworks. RB2B eliminated 60+ hours of sales calls in just 30 days using interactive demos. 54% of top-completing demos use AI voiceover to improve the guided experience.

What are create better plg buyer experiences and why do they matter?

Create better PLG buyer experiences helps organizations improve efficiency, reduce costs, and deliver better outcomes. Understanding the fundamentals is critical before investing in tools or processes — many teams jump to solutions without clearly defining the problem they're solving. Start by mapping your current state and identifying the highest-impact opportunities. Teams save an average of 85% of the time previously spent on demo creation.

How is AI impacting create better PLG buyer experiences?

AI is automating routine decisions, surfacing insights from large datasets, and enabling personalization that wasn't feasible manually. For create better PLG buyer experiences, this means faster iteration cycles, better targeting, and reduced manual overhead. The key is applying AI to well-defined problems with clear success criteria — vague 'add AI' initiatives rarely deliver measurable value. Teams save an average of 85% of the time previously spent on demo creation.

How do create better plg buyer experiences work for experience for with?

Frame the business case around metrics executives care about — revenue impact, cost savings, or risk reduction. Start with a pilot that demonstrates measurable results within 30-60 days. Use interactive demos to present your results and roadmap to stakeholders — a clickable walkthrough is more compelling than a slide deck and easier to share asynchronously. Bullhorn achieved 2x faster production and a 20% increase in demo engagement with Supademo.

Joseph Lee

Co-founder & CEO

Joseph is the CEO and co-founder of Supademo, building AI-driven interactive demo tooling used by 100,000+ founders, marketers, and operators to accelerate product understanding and sales. He’s a two-time startup founder passionate about zero-to-one product building and remote-first company culture.