Share Link

Sharing Through Links

Once a Supademo is ready, the most common way teams share it is through links.

Supademo supports several link types, and which one you choose matters. How a demo is shared directly affects whether viewers can be identified, whether engagement is tracked, and whether dynamic content populates correctly.

Copy Link

The simplest option is Copy Link, which is often what people default to.

It's important to understand that Copy Link does not include viewer identity or tracking parameters. Because of this, analytics are limited, and dynamic text or image variables will not populate. Instead, variables either fall back to default values or remain unresolved.

For that reason, Copy Link is not recommended for external sharing when personalization or analytics matter.

Where Copy Link works well is internal use. It's ideal for sharing demos with teammates for review or feedback, or for sending a demo to the Supademo support team when troubleshooting an issue.

Using Forms with Copy Link

If a demo does need to be shared externally using Copy Link — such as when posting publicly or embedding it on a website — tracking can still be enabled by adding a form chapter.

When a viewer submits a form, their email address is captured, along with any additional fields you choose to include, such as name, company, or industry. After submission, dynamic variables populate and meaningful analytics become available. This makes it possible to recover insight even when the audience isn't known ahead of time.

Dynamic Links

For one-to-many sharing, dynamic links are the recommended option.

These are commonly used for marketing campaigns, outbound sequences, webinar follow-ups, product announcements, and training updates.

Dynamic links integrate with systems of record such as HubSpot, Salesforce, or Marketo. When used, demos include placeholder variables that appear as green boxes. These variables are populated through UTM parameters passed from the system of record, and viewer identity is resolved based on the recipient list.

Personalized Links

For one-to-one sharing, personalized links are the best fit.

Personalized links are created from the bottom of the Share page and allow dynamic variables to be filled in manually by the sender. Viewer identity is known, and engagement is tracked at the individual level, even if the viewer doesn't already exist in a connected CRM.

One important thing to be aware of is that if a personalized link is forwarded by the intended recipient, the demo will continue to display the original recipient's information, and all engagement will remain tied to that original recipient.

Personalized links are commonly used for one-to-one sales follow-ups, customer onboarding, and customer success check-ins.

Expiry Dates

Personalized links also support expiry dates, which are not available for one-to-many dynamic links.

Expiry dates are commonly used when demos include pricing, time-bound offers, or limited proof-of-concept access. Once the expiry date passes, the demo becomes inaccessible, creating a natural moment for follow-up or re-engagement.

In the next lesson, we'll move beyond links and look at sharing Supademo through embeds.